This document summarizes an infographic about infographics. It defines infographics as visual representations of information that integrate words and graphics to present data quickly and clearly. The document discusses how infographics are used by businesses, non-profits, and organizations to convey information on social media. It also explores reasons for the increasing popularity of infographics, such as shorter attention spans and advancements in education, as well as how visuals help focus attention on important information and tap into human hardwiring. The document concludes by comparing the effectiveness of infographics versus articles on recall and comprehension of information.

1. INFOGRAPHICS:
AN AID TO LEARNING?
CONOR BUTCHER

2. WHAT IS AN INFOGRAPHIC?
• Short for information graphic
• Present data quickly and clearly
• Integration of words and
graphics

3. WHO USES INFOGRAPHICS?
• small business’, non-profits and
large corporations…
• Surge in popularity due to social
Media(Smiciklas, 2012)
• Predates the internet by 32,000
years

4. (Visualoop, 2016)
(Smithsonianmag.com, 2016)

5. WHY INFOGRAPHICS
• Shorter attention spans(Rosen, Carrier and
Cheever, 2016) (Microsoft Canada, 2015)
• Advancements In education
practice(VARK) (Fleming, 2006)
• Focus on information that is
important (McCandles, 2012)
• Hardwired (Smiciklas, 2012)

6. SHORTER ATTENTION SPANS
“[What information consumes is]… the attention of
its recipients. Hence a wealth of information
creates a poverty of attention.” (simon, 1978)

7. SHORTER ATTENTION SPANS
Facebook and texting made me do it: Media-induced task-
switching while studying. (Rosen, Carrier and Cheever, 2016)

8. SHORTER ATTENTION SPANS
Attention spans – consumer insights(Microsoft Canada, 2015)

9. ADVANCEMENTS IN EDUCATION PRACTICE
VARK(Fleming, 2006)

10. FOCUS ON INFORMATION THAT IS
IMPORTANT
“There’s something almost quite magical
about visual information… If you’re
navigating a dense information jungle,
coming across a beautiful graphic or lovely
data visualization is a relief. It’s like
coming across a clearing in the
jungle” (McCandles,2012)

11. HARDWIRED

12. VISUAL REPRESENTATION
(McCandless, 2009)

13. INFOGRAPHIC V ARTICLE

17. WHO WON THE ELECTORAL VOTE
0
1
2
3
4
5
6
7
Trump Clinton
Article
Infographic

18. WHO WON THE POPULAR VOTE
0
1
2
3
4
5
6
7
Trump Clinton
Article
Infographic

19. TRUMP WILL BE THE # OF THE
UNITED STATES
0
1
2
3
4
5
6
7
Correct Incorrect
Article
Infographic

20. TRUMPS TOP 5 CAMPAIGN
POLICIES
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Article Infographic
Cited 3
Cited 4
Cited 5

21. HOW SHARP WAS THE RISE OF HATE
CRIMES FOLLOWING THE ELECTION
• “A lot”
• “Thousands”
• “Around 5,000”
• “10%”
• “huge”
• “Significant”

23. BIBLIOGRAPHY
Anon, (2016). [image] Available at: http://mynameisjess.com/wp-content/uploads/2014/04/SOS_Sawfish-infographic_1.jpg [Accessed 15 Nov. 2016].
Fleming, N. (2006). Learning Styles Again: VARKing up the right tree!.
McCandless, D. (2012). The beauty of data visualization - David McCandless. [video] Available at: https://www.youtube.com/watch?v=5Zg-C8AAIGg
[Accessed 15 Nov. 2016].
Rosen, L., Mark Carrier, L. and Cheever, N. (2016). Facebook and texting made me do it: Media-induced task-switching while studying.
Smiciklas, M. (2012). The power of infographics. 1st ed. Indianapolis, Ind.: Que Pub.
Smithsonianmag.com. (2016). History, Travel, Arts, Science, People, Places | Smithsonian. [online] Available at: http://www.smithsonianmag.com/history/
journey-oldest-cave-paintings-world-180957685/ [Accessed 16 Nov. 2016].
Visually. (2016). History of Infographics | Visually. [online] Available at: https://visual.ly/m/history-of-infographics/ [Accessed 15 Nov. 2016].
Visualoop. (2016). Vintage Infodesign [17] - Visualoop. [online] Available at: http://visualoop.com/blog/6877/vintage-infodesign-17 [Accessed 16 Nov.
2016].

24. BIBLIOGRAPHY FOR
INFOGRAPHIC/ARTICLE
Federal Bureau of Investigation. (2016). 2015 Hate Crime Statistics Released. [online]
Available at: https://www.fbi.gov/news/stories/2015-hate-crime-statistics-released
[Accessed 20 Nov. 2016].
Holly Yan, C. (2016). 'Make America White Again': Hate speech and crimes post-election.
[online] CNN. Available at: http://edition.cnn.com/2016/11/10/us/post-election-hate-
crimes-and-fears-trnd/ [Accessed 20 Nov. 2016].
PolitiFact. (2016). Donald Trump's top 10 campaign promises. [online] Available at:
http://www.politifact.com/truth-o-meter/article/2016/jul/15/donald-trumps-top-10-
campaign-promises/ [Accessed 17 Nov. 2016].
Southern Poverty Law Center. (2016). Update: Incidents of Hateful Harassment Since
Election Day Now Number 701. [online] Available at: https://www.splcenter.org/
hatewatch/2016/11/18/update-incidents-hateful-harassment-election-day-now-
number-701 [Accessed 20 Nov. 2016].