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Connecting with
    your online users

Richard Wallis
Technology Evangelist
Talis

April 2009
Connecting with
    your online users
   They won’t come just because you build it!


Richard Wallis
Technology Evangelist
Talis

April 2009
They won’t come just because you build it!
They won’t come just because you build it!
http://www.flickr.com/photos/45889748@N00/15681212/
http://www.flickr.com/photos/26406919@N00/1413228405/
http://www.flickr.com/photos/verdeo/2721552341/
http://www.flickr.com/photos/elodiep/3200712921/
NEXT GEN
                                                  OPAC
http://www.flickr.com/photos/elodiep/3200712921/
NEXT GEN
                                                  OPAC
http://www.flickr.com/photos/elodiep/3200712921/
NEXT GEN
                                                  OPAC
http://www.flickr.com/photos/elodiep/3200712921/
NEXT GEN
                                                  OPAC
http://www.flickr.com/photos/elodiep/3200712921/
Where are our users ?




                 http://www.flickr.com/photos/hamed/530412481/
http://www.flickr.com/photos/janetmck/428512130/
Check your assumptions




                http://www.flickr.com/photos/janetmck/428512130/
http://www.flickr.com/photos/28438258@N08/3005591006/
http://www.flickr.com/photos/jurvetson/157722937/
Cloud Computing
Go where the users are
Go where the users are
Go where the users are
Go where the users are
Go where the users are
All this now?
Technology Adoption Curve
Adoption Rate




                   2.5%       13.5%      34%        34%         16%      Maturity
                Innovators    Early      Early      Late      Laggards
                             Adopters   Majority   Majority
Today focus in on integration for systems

Been at this for a while
Reacting to the pressures our customers are feeling
People and technology
  Today focus in on integration for systems

  Been at this for a while
  Reacting to the pressures our customers are feeling




                Together
rem
          em
       are be
                 rw
           bu
              ild ho y
                 ing     ou
                     for
http://www.flickr.com/photos/tedsblog/43433812
http://www.flickr.com/photos/thetrial/398494172/
Reframe our thinking




http://www.flickr.com/photos/thetrial/398494172/
Reframe our thinking




                                                  Beyond the library



http://www.flickr.com/photos/thetrial/398494172/
Reframe our thinking




                                                   Beyond the library
                                                  Where the user are


http://www.flickr.com/photos/thetrial/398494172/
Reframe our thinking




                                                       Beyond the library
                                                      Where the user are
                                                  Beyond library standards

http://www.flickr.com/photos/thetrial/398494172/
Reframe our thinking




                                                              Beyond the library
                                                             Where the user are
                                                       Beyond library standards
                                                  Delight them when they arrive
http://www.flickr.com/photos/thetrial/398494172/
Reframe our thinking




                                                               Beyond the library
                                                              Where the user are
                                                         Beyond library standards
                                                   Delight them when they arrive
                                                  Add value from external sources
http://www.flickr.com/photos/thetrial/398494172/
Shared Innovation™



richard.wallis@talis.com                        www.talis.com

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Connecting with your online users - They won’t come just because you build it!