Caroline Taylor, CMO of IBM Europe, discusses how data-driven marketing is transforming the role of marketers. She explains that marketers are now responsible for understanding each customer as an individual, creating systems of engagement that can deliver personalized and rewarding experiences at scale, and designing their culture and brand so they authentically co-create brand experiences. She outlines the 7 truths of marketing in the data-driven age.
Engage Your Sellers. Inspire Your Customers (SAVO)SAVO
Looking for a bleeding-edge introduction to our product suite? Look no further. In this session, Chuck Dulde and Mary Konkol provide an overview of the latest updates to SAVO’s Sales Engagement Series of products which help sales reps create marketing-approved presentations, proposals, RFP responses and digital postcards tailored specifically to their clients' needs.
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...E-Commerce Berlin EXPO
Andrea Monaci Marketing Director Cloud EMEA Hewlett Packard Enterprise
Communicating to clients on trending topics they care about, nurturing them from awareness to demand, can be achieved with a Collaborative Eco-system of Partners. We’ll share how an innovation tool for Digital Marketing developed into the world’s largest cloud aggregator, changed Co-Marketing model, and became a sales tool, at a fraction of cost.
Engage Your Sellers. Inspire Your Customers (SAVO)SAVO
Looking for a bleeding-edge introduction to our product suite? Look no further. In this session, Chuck Dulde and Mary Konkol provide an overview of the latest updates to SAVO’s Sales Engagement Series of products which help sales reps create marketing-approved presentations, proposals, RFP responses and digital postcards tailored specifically to their clients' needs.
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...E-Commerce Berlin EXPO
Andrea Monaci Marketing Director Cloud EMEA Hewlett Packard Enterprise
Communicating to clients on trending topics they care about, nurturing them from awareness to demand, can be achieved with a Collaborative Eco-system of Partners. We’ll share how an innovation tool for Digital Marketing developed into the world’s largest cloud aggregator, changed Co-Marketing model, and became a sales tool, at a fraction of cost.
How Terminus Does Account-Based MarketingSangram Vajre
Presented by Sangram Vajre, Co-Founder & CMO of Terminus, at the #SLCSEM meetup at Adobe's HQ in Lehi, Utah, on June 21, 2017. Learn how Terminus is the easiest way to do account-based marketing at scale.
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
CS-Cart Enterprise is a cloud-based eCommerce platform built on Salesforce® for omni-channel B2C or B2B sales. 500+ features are available out-of-the-box. CS-Cart Enterprise is based on CS-Cart software core and runs 100% in Heroku cloud infrastructure.
Niall Coakley is a Senior Account Manager in the Ireland GMS(Google Marketing Solutions) team at Google having joined the company over three years ago.
#FlipMyFunnel San Francisco - How Fortune 500 Companies Around the World Use ...#FlipMyFunnel
Christopher Engman, Mikael Flygh, and Hans Bunes present "How Fortune 500 Companies Around the World Use Account-Based Marketing to Drive Business" at #FlipMyFunnel San Francisco.
Rethinking, Reimagining and Rebooting Digital MarketingG3 Communications
With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.
Last year the hottest products of the holiday season were fidget spinners, Hatchimals, and the Nintendo NES. All were sold out by November, leaving customers disappointed and retailers with revenue on the table. Each year, merchandisers are plagued with the dilemma of balancing out of stock and overstock.
Retailers like Toys”R”Us are launching their own online marketplace to offer their customers more products with an endless aisle to keep their customers happy. While the year-long value is clear, during the Holiday season the marketplace model truly shines.
In this webinar, participants will find out:
- Sucharita’s perspective on how marketplaces, including Amazon.com, are dominating online retail, especially during the holidays
- How merchandiser and eCommerce leaders can use the marketplace model to quickly add products to their assortment for a better holiday offering
- Best Buy Canada’s strategy to complement their owned and drop-ship inventory with marketplace categories and products
Marketers make a lot of sales tech decisions. It’s important to have a framework that identifies the various inflection points where technology can impact sales, not just at the top of the funnel, but throughout its entirety. In this session, you’ll get a practical framework to take back with you and apply immediately. If you’ve wondered what more you can do to help sales drive revenue, you won’t want to miss this session.
Channel marketers may finally be getting the respect they deserve for their ability to drive revenue and generate brand awareness. But as companies count on them to boost business, the pressure is on to achieve increasingly higher goals.
During this session, Laz Gonzalez, Chief Strategy Officer at Zift Solutions, discusses with panelists Jacqueline Woods, Chief Marketing Officer for IBM Global Business Partners and Lisa Penn, Senior Director of Global Channel Marketing Strategic Initiatives for SAP some of the key opportunities and challenges they believe should be top of mind with channel marketers.
Consumer insights and engagement: Delivering a differentiated brand experienc...IBM Analytics
Digital, social and mobile technologies have primed consumers to expect convenient, personalized interactions and fast, easy access to information. IBM Consumer Insights and Engagement integrates consumer data, analytics and marketing systems of engagement. For more information and to see how companies are using predictive
analytics to engage customers and drive results, visit: http://ibm.co/consumeranalytics
Leaders put the customer at the center of the business….
Simply put, they are delivering value at speed and scale while treating customers as individuals and driving loyalty and advocacy.
You must transform your business and your profession to deliver the best experience possible to win the hearts and minds of you customers – keep them loyal and coming back for more.
It takes an integrated approach from marketing and selling to your customers to the orchestration of the value chain to deliver upon the promises made.
It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
Using data to design personalized customer experiences CXAileen Cahill
At the intersection of “Big Data” and the Big Blender – Ad Tech + Mar Tech – lies growth & competitive advantage, harkening in the era of personalization and customer experience design.
Breakthrough marketing begins by harnessing omnichannel customer insights. Using data-driven insights to design, inform & deploy your Customer Relationship Marketing, creative & media mix is where breakthrough marketing happens! A holistic view of the customer informing CX, over time, across channels and devices. Creating personalized experiences that result in long-term, high-value customer relationships.
Customer’s are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” product-centered marketing is the by gone era of Mad Men.
Maturing markets, tight capital, increasing risk: these are just some of the pressures facing the insurance industry today. Faced with a host of challenges from empowered customers to technological innovation, insurers have to become essential to their customers and ecosystem partners. Past approaches will no longer suffice. It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
How Terminus Does Account-Based MarketingSangram Vajre
Presented by Sangram Vajre, Co-Founder & CMO of Terminus, at the #SLCSEM meetup at Adobe's HQ in Lehi, Utah, on June 21, 2017. Learn how Terminus is the easiest way to do account-based marketing at scale.
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
CS-Cart Enterprise is a cloud-based eCommerce platform built on Salesforce® for omni-channel B2C or B2B sales. 500+ features are available out-of-the-box. CS-Cart Enterprise is based on CS-Cart software core and runs 100% in Heroku cloud infrastructure.
Niall Coakley is a Senior Account Manager in the Ireland GMS(Google Marketing Solutions) team at Google having joined the company over three years ago.
#FlipMyFunnel San Francisco - How Fortune 500 Companies Around the World Use ...#FlipMyFunnel
Christopher Engman, Mikael Flygh, and Hans Bunes present "How Fortune 500 Companies Around the World Use Account-Based Marketing to Drive Business" at #FlipMyFunnel San Francisco.
Rethinking, Reimagining and Rebooting Digital MarketingG3 Communications
With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.
Last year the hottest products of the holiday season were fidget spinners, Hatchimals, and the Nintendo NES. All were sold out by November, leaving customers disappointed and retailers with revenue on the table. Each year, merchandisers are plagued with the dilemma of balancing out of stock and overstock.
Retailers like Toys”R”Us are launching their own online marketplace to offer their customers more products with an endless aisle to keep their customers happy. While the year-long value is clear, during the Holiday season the marketplace model truly shines.
In this webinar, participants will find out:
- Sucharita’s perspective on how marketplaces, including Amazon.com, are dominating online retail, especially during the holidays
- How merchandiser and eCommerce leaders can use the marketplace model to quickly add products to their assortment for a better holiday offering
- Best Buy Canada’s strategy to complement their owned and drop-ship inventory with marketplace categories and products
Marketers make a lot of sales tech decisions. It’s important to have a framework that identifies the various inflection points where technology can impact sales, not just at the top of the funnel, but throughout its entirety. In this session, you’ll get a practical framework to take back with you and apply immediately. If you’ve wondered what more you can do to help sales drive revenue, you won’t want to miss this session.
Channel marketers may finally be getting the respect they deserve for their ability to drive revenue and generate brand awareness. But as companies count on them to boost business, the pressure is on to achieve increasingly higher goals.
During this session, Laz Gonzalez, Chief Strategy Officer at Zift Solutions, discusses with panelists Jacqueline Woods, Chief Marketing Officer for IBM Global Business Partners and Lisa Penn, Senior Director of Global Channel Marketing Strategic Initiatives for SAP some of the key opportunities and challenges they believe should be top of mind with channel marketers.
Consumer insights and engagement: Delivering a differentiated brand experienc...IBM Analytics
Digital, social and mobile technologies have primed consumers to expect convenient, personalized interactions and fast, easy access to information. IBM Consumer Insights and Engagement integrates consumer data, analytics and marketing systems of engagement. For more information and to see how companies are using predictive
analytics to engage customers and drive results, visit: http://ibm.co/consumeranalytics
Leaders put the customer at the center of the business….
Simply put, they are delivering value at speed and scale while treating customers as individuals and driving loyalty and advocacy.
You must transform your business and your profession to deliver the best experience possible to win the hearts and minds of you customers – keep them loyal and coming back for more.
It takes an integrated approach from marketing and selling to your customers to the orchestration of the value chain to deliver upon the promises made.
It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
Using data to design personalized customer experiences CXAileen Cahill
At the intersection of “Big Data” and the Big Blender – Ad Tech + Mar Tech – lies growth & competitive advantage, harkening in the era of personalization and customer experience design.
Breakthrough marketing begins by harnessing omnichannel customer insights. Using data-driven insights to design, inform & deploy your Customer Relationship Marketing, creative & media mix is where breakthrough marketing happens! A holistic view of the customer informing CX, over time, across channels and devices. Creating personalized experiences that result in long-term, high-value customer relationships.
Customer’s are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” product-centered marketing is the by gone era of Mad Men.
Maturing markets, tight capital, increasing risk: these are just some of the pressures facing the insurance industry today. Faced with a host of challenges from empowered customers to technological innovation, insurers have to become essential to their customers and ecosystem partners. Past approaches will no longer suffice. It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
[Webinar] The ABCs of ABM (Account-Based Marketing)Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/webinar-the-abcs-of-abm-account-based-marketing/
Description:
Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle. Because of this, the idea of marketing and sales teams working in alignment to build relationships with contacts at target accounts has been gaining a lot of traction. Enter account-based marketing.
Account-based Marketing (ABM) is quickly becoming the next big thing in B2B marketing. According to the SiriusDecisions “2015 State of Account-Based Marketing Study”, more than 90 percent of B2B marketers believe that account-based marketing is a must-have. Yet, many of them feel inadequately prepared to effectively adopt an ABM methodology or simply don’t know how to start beyond simply asking sales reps to provide a list of target accounts that they like to target.
In this dynamic webinar, we’ll hear from thought leaders Jon Miller, CEO & Co-founder of Engagio, and Atul Kumar, Chief Product Officer at Mintigo, as they discuss best practices for adopting an ABM approach to marketing. They will explain how to:
- Determine the best accounts to target using predictive analytics
- Market to current customers for account expansion
- Measure and prove the impact of your account-based marketing tactics
Speakers:
- Jon Miller, CEO & Co-founder of Engagio
- Atul Kumar, Chief Product Officer of Mintigo
The Future Practice of Marketing - Economist 360 CMO - Big Rethink - Kevin Bi...Jon Busman
The Future Practice of Marketing presented at the Economist Big Rethink - The 360 CMO. Presented by Kevin Bishop, VP of Enterprise Marketing Management at IBM. Also included are the real time infographics from the other conference sessions.
De overgang naar persuasive marketing is ingezet: niet langer producten pushen, maar klanten overtuigen en aanzetten tot interactie is het motto. Het digitale kanaal speelt hierbij een hoofdrol: door het effect van elke actie, elke tactiek, elke strategie nauwkeurig te meten is het mogelijk de customer journey te optimaliseren. Maar de evolutie gaat in snel tempo verder. De ontwikkeling van marketingstrategieën in real-time, op basis van een heel nieuw digitaal model.
Presented at Henry Stewart New York Digital Asset Management Conference 2015. See how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies to create a Content Marketing Hub, GoPro, BMW, top retailers have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. They’ve seen big gains in brand recognition, customer loyalty, and sales — and your company can, too. Use your DAM to build relationships that win markets, not just another campaign! Learn how you can:
- Build a cutting-edge content acquisition platform for owned, gained, and real-time media — just like marketing wunderkind GoPro.
- Create a content marketing exchange that simplifies the production and delivery of personalized brand communications — just like luxury brand leader BMW.
Why Pricing, data & customer segmentation are relevant for insurance (partly ...Jerry J. Stam
Why Pricing, data & customer segmentation are relevant for insurance (partly Dutch). Lessons shared from retailers and how insurers would benefit if they applied (some of) them
Fundamentals of ABM: Preparing your Organization for ABM SuccessDemandbase
Featuring Jessica Fewless
Director, Field and Partner Marketing, Demandbase
Ready to get started with your own ABM strategy? Join Demandbase for a 1-hour workshop that will walk you through the fundamental elements and considerations for your organization in building your ABM strategy. No matter what part of the marketing organization you sit in, ABM can help focus your efforts and more efficiently attract and engage the accounts your sales team cares about most. In this session you will learn the basics of:
Organizational alignment between sales and marketing
Metrics to track quality over quantity
Building a target account list and focus segments
ABM considerations and applications throughout the funnel
July 23 Retail Webinar (OS_IBM_ISR)_FINALLaura Roach
Hear from Laura Roach, IBM and Integrated Solutions Providers for Retailers on best practices for sales optimization and driving sales team performance in retail
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com