This document is a magazine that discusses optimizing communication supply chains for health plans. It discusses how to simplify enrollment and make communication programs more efficient. It provides tips on using data-driven programs, document composition software, and partnering with suppliers that can consolidate services and reduce costs. The magazine also covers trends like increased personalization and security requirements for maintaining confidential patient information.

1. kpcorp.com | 1
Modernizing:
Helping companies
simplify enrollment
The magazine for more efficient health communication programs
ONTHE
COMMUNICATION
SUPPLYCHAIN
GET THE 411
DATA-DRIVEN
COMMUNICATION
PROGRAMS SIMPLIFIED
C NNECT
BRING ON
THE
INNOVATION!

2. Are we getting what we
need for the future?
You have objectives, initiatives, and targets to support the
growth of your organization. Use the opportunity to switch
suppliers to fast track those improvements.
CURRENT SUPPLIER
CHECKLIST
HINT: If you didn’t check all the boxes then the topics in this magazine are for you!
Has no quality problems
Is competitively priced to market
Incorporates new technology
Is innovative to be intensely competitive
Consolidates our vendor base
Operates at highest performance
Is under contract with suppliers
Leverages its buying power
Gets proactive cost saving ideas
Collapses the supply chain
MY ORGANIZATION:
Are we getting what we
need for the future?
You have objectives, initiatives, and targets to support the
growth of your organization. Use the opportunity to switch
suppliers to fast track those improvements.
CURRENT SUPPLIER
CHECKLIST
HINT: If you didn’t check all the boxes then the topics in this magazine are for you!
Has no quality problems
Is competitively priced to market
Incorporates new technology
Is innovative to be intensely competitive
Consolidates our vendor base
Operates at highest performance
Is under contract with suppliers
Leverages its buying power
Gets proactive cost saving ideas
Collapses the supply chain
MY ORGANIZATION:
10 | CONN
CO
DATA
SECURI
Fac
Com
Sup
People are
They’ll than
DESIG
• SMALLE
• USE TEM
• ALL-IN-O
100%
Data-drive
to scale wh
• COMPO
• BUSINE
• EASY T
• MULTIP
DESIGN
DO
COM
SECU
9 | CONNECT
14 |
The
bes
and
you
and
dis
No
For
usi
the
bet
to c

3. kpcorp.com | 11
• INSPECTION CAMERAS
• CONTENT VERIFICATION• ENCRYPTION
• INFRASTRUCTURE
• SECURE TRANSFER • CERTIFICATIONS (SSAE-16)
• RISK MITIGATION • BAR CODES
• AUDITS
PRINT SMART.
MAIL SMART.
VERIFICATION
SAVVY
Today’s digital print technology combines many
options with 100% QA of every piece of information.
The largest costs in most mail programs.
Get higher levels of service and faster
delivery times at discounted rates.
Intelligent inserters combine
multiple materials using high
speed cameras for 100% validation,
lowering security risks.
• AUTOMATION
• SECURITY
• AUTOMATE THE PROCESS
• FIRST CLASS DISCOUNTS
• AUTOMATION
• COMMINGLING
• INTELLIGENT SYMBOLOGY
• OUTSOURCE
FEWER TOUCHES.
Find partners with complete
supply chains in-house to reduce
efforts and save costs.
• ON-DEMAND
• FEWER TOUCHES & STEPS
• FULFILLMENT
• REMOTE WAREHOUSING
MOVE QUICK.
Fast enough? If not, break the supply chain
down and look for ways to get leaner.
• ELIMINATE UNNECESSARY STEPS
• PERSONALIZED
• ON-DEMAND
• INTELLIGENT BAR CODING
• GEOCODING
• PRESORTING / SORTATION
• PROMOTIONS
DATA
SECURITY
TURN
TIMES
MATERIAL
MOVEMENT
POSTAGE
OPTIMIZATION
MAIL
INSERTION
PRINT
10 | CONNECT MAGAZINE
COST SAVINGS
DATA
SECURITY
Personalized communication supply chains
are complex, multi-faceted processes.
However, if you know the specific areas to
concentrate on, you can achieve the most
efficient and effective programs to lower
costs and increase profits!
Factors in the
Communication
Supply Chain
REDUCE RISK.
Today’s relevant, personalized communications means more confidential information. Robust infrastructure is
required to ensure data integrity and compliance (e.g. HIPAA, PHI, PII). All processes should be regularly audited
by third parties. After all, a data breach is bad for everyone.
People are busy. Keep it simple and relevant.
They’ll thank you and you’ll lower costs!
DESIGN AHEAD.
• SMALLER PAGE COUNTS
• USE TEMPLATES
• ALL-IN-ONE BOOKLETS
100% AUTOMATED.
Data-driven templates are fast, secure, and easy
to scale when new eligible populations arrive.
• COMPOSITION SOFTWARE
• BUSINESS RULES
• EASY TO REVISE/ CHANGE
• MULTIPLE CHANNELS
CLEAN IT UP.
The cleaner the better. Variable docs
depend on data to be relevant. Avoid
garbage in…garbage out.
• DATA HYGIENE SOFTWARE
• NCOA / CASS UPDATES
• DATABASE APPENDS
REACT TIMELY.
State programs constantly change.
Make sure your process keeps pace!
• LEVEL OF EFFORT (COST)
• TURN TIME (SPEED)
• DOC COMPOSITION TOOLS
• ONLINE COLLABORATION
Design for purpose: how it will be
used and how easy it is to create.
DESIGN
EFFICIENT.
• PAPER TYPE & SIZE
• MANUFACTURING EFFICIENCY
DESIGN
DOC
COMP
SPECS
REVISIONS
&CHANGES
DATA
• COMBINE COMPONENTS
DESIGN
BUSINESS
RULES
DIGITAL
ASSETS
APPROVAL
Document composition is
the process of dynamically
composing materials according
to an organization’s specific
business requirements. Highly
confidential client data is
securely transferred and
populates branded templates to
create one-to-one personalized
materials (in multiple types).
These types of communications
enhance the customer’s
experience by providing relevant
messages in the format they
prefer to receive.
BENEFITS INCLUDE:
• Centrally create, manage and deliver
personalized communications
• Automates & streamlines the production process
• Reduces turn times
• Templates are fast, secure,
& easy to change for revisions
• Repurpose content into multiple-channels
(hardcopy, email, web, PDF, mobile)
• Easy to scale with growth.
Think new eligible populations!
SECURITY
9 | CONNECT MAGAZINE kpcorp.com | 10
14 | SUPPORT MAGAZINE
BENEFITS FUNCTIONAL USES
There are postal strategies,
best-practices, promotions
and programs that will get
you higher levels of service
and faster delivery times at
discounted rates.
Now go find ‘em!
Postal Logistics Plannin
Data Hygiene
NCOA & CASS
Automation
Barcoding
Presorting
Mail Innovations
Co-mingle
SCF/ BMC drop ship
USPS Promotions
RSED – delivery times
SERVICE – priorityCOST - discountsPURPOSE – use by audience
SCALE - volumesDATA – current & clean
DISTANCE - turn time
• More relevant to people
• Easier to understand & use
• Reduce pages to print
• Reduce weight to mail
• Reduces waste
• Differentiate your plan
• Precise provider directories
• Pinpoint access to providers
• Communicate in better detail
• Gain deeper insight
For provider directories,
using locations reduces
the size of document and
better tailors the information
to customers’ needs.
GEOCODI
N
G
2
4
6
3
8
11
PERSONALIZED STATEMENTS
Use secured infrastructure & latest
equipment and technology to produce
all kinds of your communications.
MEDI-CAL PACKETS
California’s most advanced mailing
program is packed with state-of-the-
art tools. You can leverage this!
DATA-DRIVEN COMPOSITION
See how the latest software tools
create multiple channel output for
print, web, electronic, and mobile –
all from the same source data!
CONTENTS
MAGAZINE
KP CORPORATION
MARKETING STAFF
DOCUMENT SOLUTIONS
POSTAGE OPTIMIZATION
See postal strategies & best practices
to address one of the largest costs
in any mailing program.
PROFIT FACTORS
We’ll show you the key areas to
focus on to reduce your costs and
increase margins.
COST SAVINGS
TRENDS & REQUIREMENTS
Today’s personalization trends lead
to more growth and more risk.
SECURITYC NNECT
7
10
3
kpcorp.com 800.328.3284
Brett Olszewski EDITOR IN CHIEF
Jill Gardner MANAGING EDITOR
Arielle Watts ART DIRECTOR

4. CH_0003879_CHI1_0413
Denti-Cal Medi-Cal
Medi-Cal Denti-Cal
P.O. Box 989009, West Sacramento, CA 95798-9850
Healthy Families Medi-Cal
5/1/13
Healthy Families
California Healthy Families Medi-Cal 8/1/13
Healthy Families Medi-Cal
Medi-Cal
Medi-Cal Medi-Cal
Medi-Cal
SAMPLE, JOHN ZH
123 MAIN DR
HANFORD, CA 93230-1805
1151844HC3879-000001-16-2
CH_0003879_HMO1_0413
Koj tus me nyuam yuav tau kev pab them nqi kho hniav los ntawm Medi-Cal txoj kev pab them nqi
kho hniav, Denti-Cal. Koj yuav tau txais xov xwm ntxiv txog Denti-Cal ua ntej txav mus rau Medi-Cal.
P.O. Box 989009, West Sacramento, CA 95798-9850
Xov Xwm Tseem Ceeb
Txog Txoj Kev Pab Them Nqi Kho Mob Healthy Families
Txav Mus Rau Medi-Cal
5/1/13
Hawm txog leej niam leej txiv los yog tus neeg saib xyuas hauv Healthy Families:
Ib txoj cai tshiaj hauv California hais tias cov me nyuam nyob hauv Txoj Kev Pab Them Nqi Kho Mob
Healthy Families yuav tsum xav mus rau Medi-Cal.Yuav pib tsis kheev ntxov dua lub 8/1/13, koj tus me
nyuam txoj kev pov hwm kev noj qab haus huv yuav txav ntawm Txoj Kev Pab Them Nqi Kho Mob
Healthy Families mus rau Txoj Kev Pab Them Nqi Kho Mob Medi-Cal.
Koj tus me nyuam yuav tau tib co kev pab kho kab mob kev nkeeg li qub thaum lub cai txav no.
Yuav tsis muaj kev cuam tshuam txoj kev pov hwm koj tus me nyuam.
Koj tus me nyuam txoj kev pab them nqi kho mob yuav hloov. Txoj kev pab them nqi kho mob
uas koj tus me nyuam muaj tam sim no tsis yog Medi-Cal txoj kev pab them nqi kho mob. Yuav txav
koj tus me nyuam mus rau Medi-Cal ib txoj kev pab them nqi kho mob tshiab. Medi-Cal txoj kev pab
tshiab yuav muab cov kev kho mob thiab yuav muab kev kho qhov muag tom qab txav mus rau
Medi-Cal.
SAMPLE, JOHN HO
123 MAIN DR
HANFORD, CA 93230-1805
1151844HC3879-000006-16-H
CH_0003879_VIE1_0413
Con quy v se nha n ba o hie m nha khoa qua Denti-Cal, ch ng tr nh nha khoa cu a
Medi-Cal. Sa p t i quy v se nha n c the m tho ng tin ve Denti-Cal tr c khi co s chuye n
oi sang Medi-Cal .
P.O. Box 989009, West Sacramento, CA 95798-9850
Tho ng Tin Quan Tro ng
Ve vie c Ch ng Tr nh Healthy Families chuye n sang Medi-Cal
5/1/13
K nh g i quy v cha me hoa c ng øi giam ho trong ch ng tr nh Healthy Families:
Mot ieu lua t m i cu a California qui nh ra ng tre em trong Ch ng Tr nh Healthy Families
pha i chuye n sang Medi-Cal. Ba t au s m nha t laø 8/1/13, ba o hie m s c kho e cu a con quy
v se chuye n t ø Ch ng Tr nh Healthy Families sang Ch ng Tr nh Medi-Cal.
Con quy v se tie p tu c co ta t ca ca c d ch vu nh cu trong th øi gian chuye n oi naøy.
Ba o hie m cu a con quy v se kho ng b gia n oa n.
Ch ng tr nh s c kho e cu a con quy v thay oi. Ch ng tr nh s c kho e cu a con quy v
khong pha i laø ch ng tr nh s c kho e cu a Medi-Cal. Con quy v se chuye n sang mo t ch ng
tr nh s c kho e Medi-Cal m i. Ch ng tr nh s c kho e Medi-Cal m i se cung ca p d ch vu ch a
tr y te , vaø cung se cung ca p ca c d ch vu th l c sau khi con quy v chuye n sang Medi-Cal.
SAMPLE, JOHN VI
123 MAIN DR
HANFORD, CA 93230-1805
1151844HC3879-000010-16-V
Dear Healthy Families parent or guardian:
A new law in California says that children in the Heathy Families Program must move to
Medi-Cal. Starting no sooner than 8/1/13, your child’s health insurance will move from the
Healthy Families Program to the Medi-Cal Program.
Your child will continue to have all of the same services during this move. Your child’s
coverage will not be interrupted.
Your child’s health plan will change. The health plan that your child belongs to now is not
a Medi-Cal health plan. Your child will move to a new Medi-Cal health plan. The new Medi-Cal
health plan will provide medical care, and will also provide vision services after the move to
Medi-Cal.
Your child will get dental coverage through Denti-Cal, the Medi-Cal dental program.
You will soon get more information about Denti-Cal before the move to Medi-Cal.
P.O. Box 989009, West Sacramento, CA 95798-9850
Important Information
About the H ealth y Families P rogram move to Medi-Cal
5/1/13
CH_00003879_ENG1_0413
SAMPLE, JOHN EN
123 MAIN DR
HANFORD, CA 93230-1805
1131359HC3879-000001-16-7
See how this
is made on
PAGE 6
CH_0003879_CHI1_0413
Denti-Cal Medi-Cal
Medi-Cal Denti-Cal
P.O. Box 989009, West Sacramento, CA 95798-9850
Healthy Families Medi-Cal
5/1/13
Healthy Families
California Healthy Families Medi-Cal 8/1/13
Healthy Families Medi-Cal
Medi-Cal
Medi-Cal Medi-Cal
Medi-Cal
SAMPLE, JOHN ZH
123 MAIN DR
HANFORD, CA 93230-1805
1151844HC3879-000001-16-2
CH_0003879_HMO1_0413
Koj tus me nyuam yuav tau kev pab them nqi kho hniav los ntawm Medi-Cal txoj kev pab them nqi
kho hniav, Denti-Cal. Koj yuav tau txais xov xwm ntxiv txog Denti-Cal ua ntej txav mus rau Medi-Cal.
P.O. Box 989009, West Sacramento, CA 95798-9850
Xov Xwm Tseem Ceeb
Txog Txoj Kev Pab Them Nqi Kho Mob Healthy Families
Txav Mus Rau Medi-Cal
5/1/13
Hawm txog leej niam leej txiv los yog tus neeg saib xyuas hauv Healthy Families:
Ib txoj cai tshiaj hauv California hais tias cov me nyuam nyob hauv Txoj Kev Pab Them Nqi Kho Mob
Healthy Families yuav tsum xav mus rau Medi-Cal.Yuav pib tsis kheev ntxov dua lub 8/1/13, koj tus me
nyuam txoj kev pov hwm kev noj qab haus huv yuav txav ntawm Txoj Kev Pab Them Nqi Kho Mob
Healthy Families mus rau Txoj Kev Pab Them Nqi Kho Mob Medi-Cal.
Koj tus me nyuam yuav tau tib co kev pab kho kab mob kev nkeeg li qub thaum lub cai txav no.
Yuav tsis muaj kev cuam tshuam txoj kev pov hwm koj tus me nyuam.
Koj tus me nyuam txoj kev pab them nqi kho mob yuav hloov. Txoj kev pab them nqi kho mob
uas koj tus me nyuam muaj tam sim no tsis yog Medi-Cal txoj kev pab them nqi kho mob. Yuav txav
koj tus me nyuam mus rau Medi-Cal ib txoj kev pab them nqi kho mob tshiab. Medi-Cal txoj kev pab
tshiab yuav muab cov kev kho mob thiab yuav muab kev kho qhov muag tom qab txav mus rau
Medi-Cal.
SAMPLE, JOHN HO
123 MAIN DR
HANFORD, CA 93230-1805
1151844HC3879-000006-16-H
CH_0003879_VIE1_0413
Con quy v se nha n ba o hie m nha khoa qua Denti-Cal, ch ng tr nh nha khoa cu a
Medi-Cal. Sa p t i quy v se nha n c the m tho ng tin ve Denti-Cal tr c khi co s chuye n
oi sang Medi-Cal .
P.O. Box 989009, West Sacramento, CA 95798-9850
Tho ng Tin Quan Tro ng
Ve vie c Ch ng Tr nh Healthy Families chuye n sang Medi-Cal
5/1/13
K nh g i quy v cha me hoa c ng øi giam ho trong ch ng tr nh Healthy Families:
Mot ieu lua t m i cu a California qui nh ra ng tre em trong Ch ng Tr nh Healthy Families
pha i chuye n sang Medi-Cal. Ba t au s m nha t laø 8/1/13, ba o hie m s c kho e cu a con quy
v se chuye n t ø Ch ng Tr nh Healthy Families sang Ch ng Tr nh Medi-Cal.
Con quy v se tie p tu c co ta t ca ca c d ch vu nh cu trong th øi gian chuye n oi naøy.
Ba o hie m cu a con quy v se kho ng b gia n oa n.
Ch ng tr nh s c kho e cu a con quy v thay oi. Ch ng tr nh s c kho e cu a con quy v
khong pha i laø ch ng tr nh s c kho e cu a Medi-Cal. Con quy v se chuye n sang mo t ch ng
tr nh s c kho e Medi-Cal m i. Ch ng tr nh s c kho e Medi-Cal m i se cung ca p d ch vu ch a
tr y te , vaø cung se cung ca p ca c d ch vu th l c sau khi con quy v chuye n sang Medi-Cal.
SAMPLE, JOHN VI
123 MAIN DR
HANFORD, CA 93230-1805
1151844HC3879-000010-16-V
Dear Healthy Families parent or guardian:
A new law in California says that children in the Heathy Families Program must move to
Medi-Cal. Starting no sooner than 8/1/13, your child’s health insurance will move from the
Healthy Families Program to the Medi-Cal Program.
Your child will continue to have all of the same services during this move. Your child’s
coverage will not be interrupted.
Your child’s health plan will change. The health plan that your child belongs to now is not
a Medi-Cal health plan. Your child will move to a new Medi-Cal health plan. The new Medi-Cal
health plan will provide medical care, and will also provide vision services after the move to
Medi-Cal.
Your child will get dental coverage through Denti-Cal, the Medi-Cal dental program.
You will soon get more information about Denti-Cal before the move to Medi-Cal.
P.O. Box 989009, West Sacramento, CA 95798-9850
Important Information
About the H ealth y Families P rogram move to Medi-Cal
5/1/13
CH_00003879_ENG1_0413
SAMPLE, JOHN EN
123 MAIN DR
HANFORD, CA 93230-1805
1131359HC3879-000001-16-7
See how this
is made on
PAGE 6
2 | CONNECT MAGAZINE
Each month, KP produces millions of personalized statements and letters in
multiple languages. The statements are dynamically printed using data-driven
templates and business rules, allowing clients to add or edit messages as
needed. Mailings are pre-sorted and commingled for the best possible postage
rates. Electronic PDF versions of each statement are generated, archived,
and used for online presentment or provided to client call centers for instant
reference in their customer service.
PERSONALIZED
STATEMENTS
& LETTERS
KPusessecuredinfrastructureandstate-of-the-art
equipmenttoproduceallkindsofcommunications.
WELCOME LETTERS
ENROLLMENT PACKETS
PROVIDER DIRECTORIES
FORMS
TIME CARDS
EMPLOYMENT VERIFICATION
NOTICES
HANDBOOKS
SURVEYS
JOB ACTIVITY REPORTS
ID CARDS
DOCUMENT SOLUTIONS

5. kpcorp.com | 3
OPTIMIZATION
THE 411 OF
POSTAGE & FREIGHT
BENEFITS FUNCTIONAL USES
With ever-changing rules and
regulations, delivery charges
(postage and freight) are one
of the largest costs in any
direct mail campaign. There
are strategies, best practices,
promotions and programs that
will get you higher levels of
service and faster delivery
times at discounted rates.
Now go find ‘em!
BEST PRACTICES
Postal Logistics Planning
Data Hygiene
NCOA & CASS
Automation
Bar coding
Presorting
Mail Innovations
Commingling
SCF/ BMC drop ship
USPS Promotions
CRITICAL FACTORSSPEED – delivery times
SERVICE – priorityCOST - discountsPURPOSE – use by audience
SCALE - volumesDATA – current & clean
DISTANCE - turn time
• More relevant to people
• Easier to understand & use
• Reduce pages to print
• Reduce weight to mail
• Reduces waste
• Differentiate your plan
• Precise provider directories
• Pinpoint access to providers
• Communicate in better detail
• Gain deeper insight
For provider directories,
using locations reduces
the size of document and
better tailors the information
to customers’ needs.
GEOCODI
N
G
COST SAVINGS

6. 4 | CONNECT MAGAZINE
CALIFORNIA’S HCO MEDI-CAL
PERSONALIZED BOOKLET
MULTI-MEDIA DOCUMENT1
7 100% VERIFICATION
COLOR COVER2
MACHINE INSERTED8
These documents can contain up to 12
different paper types.
The booklet, along with up to 15 other materials (up to 2 inches), is machine
inserted into a 9 x 12 Tyvek envelope, the strongest mailing envelope possible,
using custom built equipment for KP. Special postage programs (page 3) ensure
fastest deliveries with lowest cost.
See how this
is made on
PAGE 6
DOCUMENT SOLUTIONS

7. kpcorp.com | 5
These are 100% variable, personalized documents printed on-demand using
automated templates populated from databases via business rules. The
following elements have all been combined and bound into the same booklet!
PROVIDER DIRECTORY3
Using geocoding techniques, a personalized provider directory shows
only the providers applicable to the recipient. The form can also direct
the user to the web for current listings and additional info.
Learn more on pg 3.
100% VERIFICATION 100% AUDITABLE7
Security plays an essential part in the production process. KP
employs the latest in intelligent surveillance technology which
uses in-line, high-speed cameras and bar codes for 100%
verification and quality assurance of every piece of information.
The personalized welcome letter
helps provide a more relevant and
private customer experience.
A business reply envelope is built-
in so it doesn’t get lost. A peel-and-
seal closure allows for better quality
assurance during mailing.
Enrollment forms (NCR) are
pre-populated with the recipient’s
information for better accuracy
and ease of use.
4 PERSONALIZED
WELCOME
LETTER
5 PRE-POPULATED
ENROLLMENT
FORMS
6 BUSINESS
REPLY
ENVELOPE
KP’s production facilities use the latest digital print equipment (competitive
advantage) and operate in secured buildings using multiple levels of security:
video surveillance; badges; key cards; authorized access to secured rooms;
and background checks.

8. SECURITY
6 | CONNECT MAGAZINE

9. DESIGN
BUSINESS
RULES
DIGITAL
ASSETS
APPROVAL
Document composition is
the process of dynamically
composing materials according
to an organization’s specific
business requirements. Highly
confidential client data is
securely transferred and
populates branded templates to
create one-to-one personalized
materials (in multiple types).
These types of communications
enhance the customer’s
experience by providing relevant
messages in the format they
prefer to receive.
BENEFITS INCLUDE:
• Centrally create, manage and deliver
personalized communications
• Automates & streamlines the production process
• Reduces turn times
• Templates are fast, secure,
& easy to change for revisions
• Repurpose content into multiple-channels
(hardcopy, email, web, PDF, mobile)
• Easy to scale with growth.
Think new eligible populations!
kpcorp.com | 7

10. 8 | CONNECT MAGAZINE
• ON-DEMAND
• MULTI-CHANNEL
• PERSONALIZED
• RIGHT MESSAGE
• BUILD TRUST
• MORE DATA
• BAR CODES
• CAMERAS
• AUDITS
• INFRASTRUCTURE
• SECURE TRANSFER
• DATA HYGIENE
SOPHISTICATION
& TRENDS
REQUIREMENTS
G
R
O
W
TH
&
R
EV
EN
U
E
&
R
ISK
CLIENT
DATA SECURITY
DATA BREACH- noun - Unintentional release of secure information to a distrusted environment.
EXAMPLES OF
PERSONAL INFORMATION:
MEDICAL
HISTORY
TREATMENTS INSURANCE
INFORMATION
PAYMENT
INFORMATION
SOCIAL
SECURITY #
$ ****
SECURITY

11. kpcorp.com | 9
$2.4
2 year average
cost of a medical
record breach.
million
46%
A lost or stolen
computing
device
42%
Third party
snafu
6%
Intentional/
non-malicious
employee
42%
Employee
mistake
33%
Criminal
attack
31%
Technical
system glitch
14%
Malicious
insider
DATA BREACHES
This can be attributed
to employee carelessness.
These breaches create
major risks for patients
including personal health
facts being disclosed,
financial identity theft,
and medical identity theft.
TYPE OF DEVICE COMPROMISED OR STOLEN
Of that 46%:
Common reasons include:
These breaches were
discovered by:
NOTEBOOK
2%2%
USB DRIVE
13%13%
TABLET
18%18%
LAPTOP
38%38%
SMARTPHONE
24%24%
SERVER
5%5%
AUDIT / ASSESSMENT
52%
EMPLOYEE FOUND
47%
PATIENT COMPLAINT
36%
STATISTICS & FACTS BASED ON THE THIRD ANNUAL
BENCHMARK STUDY ON PATIENT PRIVACY AND
DATA SECURITY FROM THE PONEMON INSTITUTE.

12. 10 | CONNECT MAGAZINE
COST SAVINGS
DATA
SECURITY
Personalized communication supply chains
are complex, multi-faceted processes.
However, if you know the specific areas to
concentrate on, you can achieve the most
efficient and effective programs to lower
costs and increase profits!
Factors in the
Communication
Supply Chain
REDUCE RISK.
Today’s relevant, personalized communications means more confidential information. Robust infrastructure is
required to ensure data integrity and compliance (e.g. HIPAA, PHI, PII). All processes should be regularly audited
by third parties. After all, a data breach is bad for everyone.
People are busy. Keep it simple and relevant.
They’ll thank you and you’ll lower costs!
DESIGN AHEAD.
• SMALLER PAGE COUNTS
• USE TEMPLATES
• ALL-IN-ONE BOOKLETS
100% AUTOMATED.
Data-driven templates are fast, secure, and easy
to scale when new eligible populations arrive.
• COMPOSITION SOFTWARE
• BUSINESS RULES
• EASY TO REVISE/ CHANGE
• MULTIPLE CHANNELS
CLEAN IT UP.
The cleaner the better. Variable docs
depend on data to be relevant. Avoid
garbage in…garbage out.
• DATA HYGIENE SOFTWARE
• NCOA / CASS UPDATES
• DATABASE APPENDS
REACT TIMELY.
State programs constantly change.
Make sure your process keeps pace!
• LEVEL OF EFFORT (COST)
• TURN TIME (SPEED)
• DOC COMPOSITION TOOLS
• ONLINE COLLABORATION
Design for purpose: how it will be
used and how easy it is to create.
DESIGN
EFFICIENT.
• PAPER TYPE & SIZE
• MANUFACTURING EFFICIENCY
DESIGN
DOC
COMP
SPECS
REVISIONS
&CHANGES
DATA
• COMBINE COMPONENTS

13. kpcorp.com | 11
• INSPECTION CAMERAS
• CONTENT VERIFICATION• ENCRYPTION
• INFRASTRUCTURE
• SECURE TRANSFER • CERTIFICATIONS (SSAE-16)
• RISK MITIGATION • BAR CODES
• AUDITS
PRINT SMART.
MAIL SMART.
VERIFICATION
SAVVY
Today’s digital print technology combines many
options with 100% QA of every piece of information.
The largest costs in most mail programs.
Get higher levels of service and faster
delivery times at discounted rates.
Intelligent inserters combine
multiple materials using high
speed cameras for 100% validation,
lowering security risks.
• AUTOMATION
• SECURITY
• AUTOMATE THE PROCESS
• FIRST CLASS DISCOUNTS
• AUTOMATION
• COMMINGLING
• INTELLIGENT SYMBOLOGY
• OUTSOURCE
FEWER TOUCHES.
Find partners with complete
supply chains in-house to reduce
efforts and save costs.
• ON-DEMAND
• FEWER TOUCHES & STEPS
• FULFILLMENT
• REMOTE WAREHOUSING
MOVE QUICK.
Fast enough? If not, break the supply chain
down and look for ways to get leaner.
• ELIMINATE UNNECESSARY STEPS
• PERSONALIZED
• ON-DEMAND
• INTELLIGENT BAR CODING
• GEOCODING
• PRESORTING / SORTATION
• PROMOTIONS
DATA
SECURITY
TURN
TIMES
MATERIAL
MOVEMENT
POSTAGE
OPTIMIZATION
MAIL
INSERTION
PRINT

14. 12 | CONNECT MAGAZINE
CROSSWORD PUZZLE
DOWN
1. Type of mutual growth partnership
2. Intelligent symbology read by scanner
4. KP slogan: Work ____ (under their logo)
6. To adjust so as to ensure accuracy of operation
10. To subcontract from an outside supplier or source
11. Typically the most expensive costs in mailing
12. Something new or different introduced
13. __________ able to be maintained or kept going; a healthy business relationship
17. Connected with the matter in hand; pertinent: a relevant communication.
19. United States Postal Service
22. To encipher or encode
23. More than one channel for communicating messages
25. An edit or change to content
26. Total time to complete a project
27. Digital ____ press
28. Strong supplier partner of healthcare companies
32. A request for proposal
35. Companies strive for this
ACROSS
3. Online location for information
5. Unintentional release of secure data
7. Cost ______. spending less than previously spent
8. The territory, or one of the territories, of a government
9. Data ______; procedures for keeping a database in good shape
14. Book containing welcome or enrollment info
15. Cost ______ elimination of a cost that would have otherwise occurred
16. Precautions taken to guard against crime
18. Mapping software program that reduces size of printed provider directories
20. Official examination and verification of processes and records
21. Produce only when you need it
24. An end-to-end channel for producing and distribution of materials
26. Populated with variable data for multiple outputs
29. Reads barcodes to verify data
30. Document ____ software
31. Another word for growth
33. Strategic ______ (buying from outside supplier)
34. To sort before delivery to the post office
36. To tailor to meet an individual’s needs or preferences
37. Entity that helps states expand health insurance coverage
B A R C O D E
S E C U R I T Y
S M A R T E R
C A M E R A
T E M P L A T E
P O S T A G E
E X P A N S I O N
O N D E M A N D
M A X I M U S
S U P P L Y C H A I N
P R E S O R T I N G
E N C R Y P T I O N
H E A L T H Y F A M I L I E S
G E O C O D I N G
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BRAIN
GAMES
GET THE
ANSWERS!

15. kpcorp.com | 15
SINCE 1929,
KP Corporation has helped clients
work smarter spend less
KEY CAPABILITIESKEY BENEFITS
We provide on-demand replication services that
include CDs, DVDs, Floppy Disks, USB Drives, and
CAD design for packaging and dimensional pieces.
MEDIA REPLICATING
Complete mailing services include laser and ink-
jet printing, video-matched inserting, custom
assembly, in-house postage verification, postage
reduction assessment, geocoding and data
management. We work closely with your team
to ensure that projects are optimized for best
manufacturing and postage efficiencies.
MAILING SERVICES
KP’s multi-channel campaigns integrate print,
email, personalized micro sites (pURL) and
response fulfillment for faster response, lower
costs, and greater ROI – all communicating with
relevant variable data publishing.
DIRECT MARKETING
Comprehensive print services include print
on-demand full-color and B&W digital, offset,
large format printing of your communications.
PRINTING SERVICES
Our purpose is to help you accomplish more
with communications and comprehensive
marketing services. These services are delivered
as standalone offerings or integrated offerings
using the latest in technology.
SUCCESSFUL PROGRAMS
Significant investments and upgrades provide
the fastest, high-speed print equipment that
combines up to 12 different media / paper
types into a single bound document. KP
operates a one-of-a-kind 16 pocket inserter
for inserting up to 2 inches of materials into
three types of envelopes - Kraft, USPS Priority
cardboard, and Tyvek.
LATEST TECHNOLOGY
We operate the latest quality and
intelligence systems to ensure that every
piece of information is 100% verified using
automation and 100% auditable.
QUALITY ASSURANCE
We provide significant results using the latest
equipment, volume incentives, innovations,
product reengineering, and just-in-time
manufacturing processes to help clients
shorten time to market and reduce total costs
on a consistent basis.
COST REDUCTION STRATEGIES
KP has the ability to produce 50+ million
images per month of 100% variable or
personalized communication materials.
We scale with your growth.
CAPACITY
We offer easy-to-use tools, integrated to your
systems, for content management, print on-
demand, and web-to-print/mail/fulfillment
programs allowing you to reduce total costs.
eCOMMERCE & WEB SITES

16. 16 | CONNECT MAGAZINE
KP SUPPORTS COMPANIES IN HELPING
MAKE A DIFFERENCE IN PEOPLE’S LIVES