The document summarizes the 2015 Orthodontic World Congress taking place from February 18-21 in San Diego, California. The conference will feature sessions on various orthodontic topics from marketing to diagnosis, as well as keynote speakers, workshops for orthodontists and staff, and social activities. Attendees can earn continuing education credits while networking with other orthodontists. The conference will be held at the Loews Coronado Bay Resort, situated on a private peninsula between the Pacific Ocean and Coronado Bay with rooms, dining, recreational activities, and views of the San Diego skyline.

1. Plan to Explore All Things Ortho
San Diego, California
February 18-21

2. Welcome to the 2015 Orthodontic World Congress
Plan to explore all things Ortho in gorgeous
San Diego, California
Hello and welcome to the 2015 Orthodontic World Congress! The Orthodontic
World Congress is dedicated to bringing top quality professional and
clinical development to further the advancement and discussion within the
orthodontic community.
This year’s meeting will feature sessions on a range of topics from Contagious
Marketing to Contemporary Transverse Diagnosis. The conference will
include notable speakers, workshops tailored for orthodontists and staff,
group discussions, and a half-day tactical session on the implementation of
practice differentiators for your staff.
The 2015 meeting will bring together orthodontists from around the world for
two days of meetings, insightful speakers, recreation and plenty of networking
time that we are sure will create a community of valuable relationships.

3. San Diego It inerar y | THE PLAN
WEDNESDAY
Registration
2015 Orthodontic World
Congress Welcome Reception
THURSDAY
Breakfast
Business Insights General Session
for Doctors Staff
Luncheon Buffet
Happy Hour at Cays Lounge Bay Terrace
Optional Coronado Dine-Around
(see registration site for details)
KEYNOTE SPEAKERS
Jonah Berger
Steve Curtain
Jon Acuff Amy Morgan
FEATURED LECTURES
Dr. Ben Bur r is
Dr. Lou Shuman
FRIDAY
Breakfast
CCO Summit for Doctors
Business Insights Workshops for Staff
Luncheon Buffet
San Diego Zoo and Dinner Dance
CCO LECTURES
Dr. Antonino Secchi
Dr. Raffaele Spena
Dr. Ryan Tamburrino
Dr. Julia Garcia-Baeza
Dr. Rebecca Bockow
Dr. Martin Palomo
SATURDAY
Breakfast
Departures
To Register visit www.mygcare.com

4. Loews Coronado Bay | PLAN YOUR STAY
Situated on a private 15-acre peninsula, centered between the Pacific Ocean and Coronado Bay,
Loews Coronado Bay Resort epitomizes the true Southern California lifestyle. Loews Coronado Bay
Resort is located minutes from downtown Coronado, a charming resort village, and a short drive to
San Diego’s world-famous attractions. Resort amenities include direct access to the Silver Strand State
Beach, three tennis courts, a private 80-slip marina, five acclaimed restaurants, 439 sea-inspired guest
rooms and suites, and panoramic views of the San Diego, Coronado Bay.
Relax in Loews’ spacious San Diego hotel rooms efficiently designed to complement any business
traveler. Paired with exceptional service and generous amenities, this hotel is the ideal choice among
San Diego lodging.
Loews Coronado Bay Resort offers activities as varied as its guests. Relax by one of three pools, stroll
down the pristine Silver Strand State Beach, pamper yourself at Sea Spa, sailing or boating on the bay,
or just enjoy a glass of wine sitting at an outdoor fire feature while watching the sunset. Other resort
recreation includes three tennis courts, a full service marina, bike rentals and a fleet of gondolas.

5. Dining
Locally grown products, farm fresh ingredients, and innovative menus created by award-winning Chefs
capture the unique flavors of every Loews destination.
Mistral Restaurant - Enjoy global fusion cuisine served with sweeping views of Coronado Bay, Pacific
sunsets and the San Diego skyline stretching out beyond the floor-to-ceiling windows.
Lobby Bar/Cays Lounge - A vibrant new bar anchors the space, offering breathtaking views of the
San Diego skyline and Coronado Bay. A unique selection of tempting small plates are available for your
dining pleasure.
Market Restaurant - Serving culinary delights of Southern California in a casual dining atmosphere
served with stunning marina views.
Market to Go - A full service coffee bar featuring Starbucks Coffee, gourmet pastries, handcrafted
sandwiches, salads and much more. Open 24 hours.
La Cantina - Guests can enjoy cocktails at this lively poolside San Diego bar with legendary mojitos,
cheladas and margaritas. Enjoy salads and burgers in addition to great south-of-the-border bites.
Resort Activities| ACTION SPORTS RENTALS
• Outdoor Pools
• Health Club
• Tennis
• Whirlpool
• Water Sports Marina
• Spa/Salon – 15% discount for
meeting attendees
• Fitness Studio
• Power Boats
• Jet Skis
• Water Skiing Packages
• Sailboats - lessons and skippers
available for the less experienced
• Stand Up Paddle Boards
• Kayaks (single or tandem)
Paddleboats
• Bikes – mountain bikes, beach
cruisers, kids bikes

6. Plan Your
Congress
Experience
Jonah Berger
Jonah Berger is the author of
New York Times and Wall Street
Journal best-seller Contagious:
Why Things Catch On.
He is the James G. Campbell
associate professor of marketing
at the Wharton School of
Business at the University of
Pennsylvania. Berger examines
how decision making and social
dynamics generate collective
outcomes such as social
contagion and trends.

7. Steve Curtain
Steve Curtain is the author of
Delight Your Customers: 7 Simple
Ways to Raise Your Customer
Service from Ordinary
to Extraordinary.
He wrote the book to address
the following observation: While
employees consistently execute
mandatory job functions for which
they are paid, they inconsistently
demonstrate voluntary customer
service behaviors for which there
is little or no additional cost to
their employers.
After a 20-year career with
Marriott International, Steve now
devotes his time to speaking,
consulting, and writing on the
topic of extraordinary customer
service. He lives in Denver with
his wife, their four children, and a
Goldendoodle named Nugget.
Jon Acuf f
Jon Acuff is the New York Times
Bestselling author of four books
including his most recent, Start:
Punch Fear in the Face, Escape
Average Do Work that Matters.
For 15 years, he’s helped some
of the biggest brands in the
world tell their story, including
The Home Depot, Bose, Staples,
and the Dave Ramsey Team. A
media feature, Jon has been
seen on CNN, Fox News, Good
Day LA and several other key
outlets. In addition, he’s become
a social media expert with a
blog read by 4 million people,
close to 200k twitter followers
and a personal blog network of
1,000 blogs.
Keynote
Speakers

8. THURSDAY Business Insights|DOCTORS AND STAFF
J onah Berger
Crafting Contagious Ideas
Contagious combines groundbreaking research with
powerful stories. If you’ve wondered why certain
stories get shared, e-mails get forwarded, or videos
go viral, Contagious explains why, and shows how
to leverage these concepts to craft contagious
content. This presentation provides a set of specific,
actionable techniques for helping information
spread—for designing messages, advertisements, and
information that people will share.

9. Ben Burris
Practice Differentiation
Stand out in a sea of mediocrity and engage your
community to grow your practice.
We are in the people business working on teeth, not
the teeth business working on people! Technology
is all the rage in orthodontics these days. However,
the profession is still first and foremost about active
listening, effective communication, forming a
basis of trust and delivering on your promises. In a
day of increasing competition, shrinking margins
and escalating costs, Dr. Burris will divulge the
surprisingly simple secrets to growing a massively
successful practice anywhere in the country. Listen,
internalize, implement and grow!
Steve Curtain
Delight Your Customers: Raise Customer Experience
from Ordinary to Extraordinary.
While employees consistently execute mandatory job
functions for which they are paid, they inconsistently
demonstrate voluntary customer service behaviors
for which there is little or no additional cost to their
employers. Very few refer to the true essence of their
job, which should be their highest priority-to create
delighted customers who will be less price sensitive,
have higher repurchase rates, and enthusiastically
recommend the company or brand to others. Without
this customer focus, all that exists is a transaction,
and transactional service does not make a lasting
positive impression or inspire loyalty.
Lou Shuman
Technology Takes on Tradition:
Leveraging the best of practice marketing from both
worlds to maximize new patient acquisition and
patient retention.
It seems like it happened overnight. Years of time
tested traditional methods of growing your practices
and communicating with your existing patients
replaced with Search Engine Optimization, social
networks, website strategies, blogging, Facebook
posting, likes, reviews, Google ranking, and much
much more. So, how and where do you spend your
time and energy today to most effectively market
your practice? How do you best use 2015 Social
Media and Internet technologies to acquire new
patients and build patient loyalty?
Jon Acuff
How to Fight Fear, Escape Average and Do Work that
Matters.
Three things have changed the path to success:
Boomers are realizing that a lot of the things they
were promised aren’t going to materialize, and they
have started second and third careers. Technology
has given access to an unprecedented number
of people who are building online empires and
changing their lives in ways that would have been
impossible years ago. The days of “success first,
significance later,” have ended. There are only two
paths in life: average and awesome. The average
path is easy because all you have to do is nothing.
The awesome path is more challenging, because
things like fear only bother you when you do work
that matters. The good news is, Start gives readers
practical, actionable insights to be more awesome,
more often.

10. FRIDAY Business Insights Implementation|STAFF
your practice to the next level.
Ben Burris
Business Insight Workshops
Dr. Ben Burris is called a contrarian, rabble-rouser,
thought leader, business man, loud mouth, mover
and visionary...and that’s just the people who like
him! No matter which label you choose, or what
personal opinions you hold, it’s impossible to deny
that Ben Burris is changing the conversation in
dentistry—and especially in orthodontics. For a
high-energy, highly-interactive session where every
idea has a right to be heard, you won’t want to miss
this session. Sign up for one of these 3 Interactive
Sessions facilitated by Ben Burris and his staff for an
in-depth exchange of practice ideas where you can
compare and swap notes with your peers.
All workshop attendees will be invited to participate
in a pre-event digital survey that will uncover the
real challenges each of you are facing! The course
content will then be designed to answer your most
pressing concerns and provide REAL Solutions for
your REAL issues.
Ben Burris
Got Insights - Now Start
The key to establishing and maintaining a vibrant
patient base is developing contagious practice
marketing strategies that will become self-reinforcing
and take on a life of their own. Building upon what
you will learn on day one of the Congress, this
Implementation Plan will look at differentiating the
practice experience, thus shaping your patient’s
experience so that they will become practice
promoters. Once your patients become your
advocates, your base will achieve an escape velocity
that requires little (if any) traditional marketing input.
• Practice Marketing for the Office
Marketing Leader
• Practical Conversion Strategies for the
Treatment Coordinator
• Creating the Practice Experience for
Office Managers and Finance Coordinators
Amy Morgan
The Definitive Guide to Achieving True Success for
YOUR Orthodontic Practice
Though the economy continues to improve, many
Orthodontic Practices continue to be concerned
about:
• Attracting, Training and Motivating an
Inspired Team
• Attracting, Motivating and Retaining
committed patients
• Expanding and Motivating a Loyal Professional
referring community
There are a lot of courses out there with a lot of
solutions available, but will these “cookie-cutter”
solutions work for the Dr. and team in your practice?
Pride Institute will be offering a unique, customized
workshop based on WHAT YOU TRULY need to take

11. FRIDAY CCOSummit|FOR DOCTORS
An tonino Secchi
Introduction to the Complete Clinical Orthodontics
System and how it can improve your practice.
The CCO System has surfaced as a strong and fast
growing self-ligating orthodontic system that has
been very well received. This presentation will
review the basics of the CCO System, why the CCO
System was developed and what its main goal as
an orthodontic system is. Also, the core of the CCO
treatment mechanics will be reviewed.
Raffaele Spena
PFO (Periodontally Facilitated Orthodontics), TAD
(Temporary Anchorage Device) and the CCO System:
How to deal with complex and risky orthodontic
movements.
Recent innovations have increased efficiency,
improved clinical results and simplified complex
and risky orthodontic movements such as the
Periodontally Facilitated Orthodontics (PFO). PFO is
proposed as a method to reduce anchorage needs,
facilitate complex orthodontic movement and allow
corrections otherwise difficult to achieve. The
different aspects, indications, contraindications and
limits of “flapless” and “open flap” corticotomies
will be discussed. The PFO surgical procedures to
produce the alveolar corticotomy, the role of grafting
and the combined orthodontic treatment with the
CCO System (appliances, proper wire sequence
and management) will be highlighted with several
complex clinical cases.
Ryan Tamburrino
Diagnosis and treatment planning of the
transverse dimension.
The skeletal transverse dimension is one of the most
important aspects of orthodontic diagnosis, yet is
also the most frequently overlooked part of a patient’s
analysis. Our profession has numerous treatment
strategies for the sagittal and vertical dimensions, but
achieving transverse goals, as well as why they are
necessary, does not appear to be a standard objective
among all practitioners. Once the transverse treatment
goals are understood, a proper diagnosis is easy to
obtain, and strategies to achieve the goals can be
systematically applied in every practice, for every
patient that is treated.

12. Julia Garcia-Baeza
Orthodontic minor tooth movement to achieve major
restorative results.
For some patients, even after orthodontic treatment
is done the smile doesn´t look as beautiful as it
should. In such cases a multidisciplinary approach is
essential. The understanding of facial proportions,
teeth size and shape as well as the cooperation of
an aesthetic dental specialist will help us customize
our patient’s smile. This is the key to creating the
difference between an unpleasant result and a natural
and beautiful smile. See how the orthodontist can
help achieve major restorative results by doing minor
tooth movements.

13. Rebecca Bockow
Goal Oriented Treatment Planning in Corticotomy-facilitated
Orthodontics.
The combination of orthodontics with simultaneous
alveolar decortication and bone grafting allows for a
wider range of tooth movements while also reducing
risk factors that lead to future gingival recession.
This can be accomplished by identifying the limits
of traditional orthodontic tooth movement, knowing
which patients are great candidates for this combined
treatment and understanding treatment sequencing.
Case selection, proposed direction and amount of
tooth movement, and treatment timing must all be
considered in order to achieve the best outcomes.

14. Martin Palomo
To 3D or not to 3D, is that the question?
Using CBCT in Clinical Orthodontics.
The digital volumetric tomography era has begun,
and we now have access to significant additional
diagnostic information. Now we can determine if
an orthodontist should be using three-dimensional
(3D) imaging and address if Cone Beam Computed
Tomography (CBCT) is going to replace the
cephalogram. By highlighting, extracting and using
volumetric tomograms for orthodontic reasons, from
posterior buccolingual inclination to surface area
analysis and volumes, this presentation will show
how CBCT is changing the way we practice.

15. To Register visit www.mygcare.com

16. Featured
Lecturers
BEN
BURRIS
!# !
Jonesboro, AR
No one can deny that Dr. Burris
continues to change the
conversation in dentistry –
especially in orthodontics. Burris
is a doer with an uncanny eye for
finding opportunities to improve
and an unflinching resolve to pursue
and implement positive change
above all else. More than anything,
Ben enjoys teaching the business
of running a practice and providing
real world tips on managing a
successful dental business. He
loves discussing hot topics with
those who agree as well as those
who disagree with his point of
view. He’s always up for intelligent
conversation and respectful debate.
LOU
SHUMAN
# $%!
Baltimore, MD
The President of Pride Institute
and renowned for his expertise in
internet strategy, strategic relations,
emerging technologies, digital
marketing methods, and operational
practice management, Dr. Shuman
has served as a foremost authority
in the dental and medical industry
with leading manufacturers. He
is a member of the Key Opinion
Leader Board at DENTSPLY GAC, is
a personal consultant to DENTSPLY
GAC, as well as Chairman of
the Technology Advisory Board
at Sesame Communications.
As a guest lecturer at Gordon
Christensen’s LDS Annual Meeting
he was cited as “one of the most
influential dentists in the
country today.”
AMY
MORGAN
Novato, CA
Amy Morgan is a renowned dental
consultant and CEO of Pride
Institute. A highly sought-after
educator and speaker throughout
North America and Europe, she has
been featured at every major dental
meeting, including the NESO, ADA,
AGD, GNYDM, Yankee and CDA.
She has been selected as one of
the “Consulting Leaders in Practice
Management” by Dentistry Today
magazine for the past six years and
published in every major dental
publication. As a result of Amy’s
vision, Pride Institute has integrated
its curriculum into a number of
University programs, including the
University of the Pacific, Indiana,
Marquette, Tufts, Arizona, Virginia,
North Carolina and Manitoba.

17. RAFFAELE
SPENA
!
Napoli , Italy
Dr. Raffaele Spena received his
degree in Odontoiatria e Protesi
Dentaria at the II Facoltà di Medicina
e Chirurgia of Napoli, his Certificate
in Orthodontics at the Dental School
of the University of Pennsylvania,
Philadelphia and his degree of
“Specialty in Orthodontics” at
the University of Ferrara. He is a
published author, an international
speaker on the lecture circuit and
Adjunct Clinical Professor at the
Orthodontic Department of the
Dental School of the University
of Pennsylvania.
RYAN
TAMBURRINO
#
Princeton
Junction, NJ
Dr. Ryan Tamburrino is on the faculty
at the University of Pennsylvania in
the Department of Orthodontics,
where he also lectures locally with
various study groups, as well as
internationally and nationally with
the Complete Clinical Orthodontics
Course and Roth Williams Center for
Functional Occlusion. He strongly
believes that it is important to teach
and to help raise the standard of care
for our community as well as for the
entire profession, and thoroughly
enjoys any opportunity to do so.
MARTIN
PALOMO
!#!
Cleveland, OH
Dr. J. Martin Palomo is the Director
of Orthodontics, and the director
of the Craniofacial Imaging
Center at Case Western Reserve
University in Cleveland, Ohio. He
has presented both nationally
and internationally, and authored
several peer-reviewed publications
on the topic of craniofacial imaging
and informatics. Dr. Palomo’s
career contributions to craniofacial
imaging have been recognized
through research awards in both
medical and dental fields.
ANTONINO
SECCHI
# #!
Devon, PA
Dr. Antonino Secchi is Clinical
Assistant Professor and Former
Clinical Director of the Department
of Orthodontics at the University of
Pennsylvania. Dr. Secchi received
his DMD, Certificate in Orthodontics,
and a Master of Science in Oral
Biology from the University of
Pennsylvania. Dr. Secchi is the
founder of the “Complete Clinical
Orthodontics System” (CCO
System™), which he teaches to
orthodontists not only in the USA
but throughout the world.
JULIA
GARCIA-BAEZA
#
Madrid, Spain
Dr. Julia Garcia-Baeza is a
Diplomate of the American Board
of Orthodontics and member of the
Spanish Society of Orthodontics.
She received her DMD from the
University European of Madrid,
Spain; and her Certificate in
Orthodontics, and Master of Science
in Oral Biology from the University
of Pennsylvania. With a “Passion for
Excellence”, Dr. Baeza’s dedication
to clinical orthodontics and
multidisciplinary work is recognized
in Madrid and abroad.
REBECCA
BOCKOW
!
Seattle, WA
Dr. Rebecca Bockow received her
dental degree from the University
of Washington School of Dentistry.
She received her dual training in
both Orthodontics and Periodontics
from the University of Pennsylvania
School of Dental Medicine, where
she also earned a Masters in Oral
Biology. Dr. Bockow is a board
certified orthodontist and teaches
at the University of Washington as
an affiliate assistant professor in the
Department of Orthodontics.
Dr. Bockow has published articles on
interdisciplinary dental treatment in
various dental journals.

18. Welcome Reception and Sunset Happy Hour
Plan to Connect
WELCOME RECEPTION
WEDNESDAY

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21. The San Diego Zoo|PLAN TO BE AMAZED
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|REGISTRATION INFORMATION
CE CREDITS
3 Practice Marketing General Session
6 CCO Clinical Summit
6 Staff Workshops
TUITION FEES
Doctors $999 ($2,997 - UCash Rewards)
Residents $649 ($1,947 - UCash Rewards)
Staff $449 ($1,347 - UCash Rewards)
Prices quoted are per person and in US Dollars.
Ask your DENTSPLY GAC representative how you can redeem UCash Rewards for tuition as a UOBG Member.
Congress tuition includes 1 dinner ticket to the San Diego Zoofari Tour, Dinner Dance Friday Evening.
Additional Tickets to the San Diego Zoofari Tour, Dinner Dance can be purchased for $150 each.
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