The document is a registration brochure for the 2015 Virginia Society of Association Executives (VSAE) Annual Conference being held from May 3-5 at the Wyndham Virginia Beach Oceanfront hotel. The summary is: The brochure outlines the agenda and activities for the VSAE Annual Conference in Virginia Beach from May 3-5. It provides details on educational sessions, networking events, accommodations, and how to register for the conference. A variety of sessions focused on topics like content marketing, strategy, and difficult people will be offered, along with social activities along the beach.

1. 201201Annual
Conference
5
Wyndham Virginia Beach Oceanfront
5700 Atlantic Avenue,
Virginia Beach, VA 23451
Registration Brochure
May 3-5

2. 201201 AgendaAgenda
tweet #vsae15
call 804-747-4971
Professional Growth
Rising Tides of
Annual Conference
Saturday, May 2
5:30 - 7:30 p.m. Welcome Reception
Come watch the 2015 Kentucky Derby and
get a headstart on your networking.
(Available to Sponsors and Executives only)
Sunday, May 3
11:00 a.m. - 4:00 p.m. Activities
Adventure Park, Save the Bay, or What’s
Brewing at the Beach.
(See back page for more information.)
5:00 - 5:45 p.m. Orientation
Whether you’re new to VSAE or a seasoned
veteran, come and learn how to get the most
from your membership.
6:30 - 7:30 p.m. Opening Reception
Hosted by the Sheraton Virginia Beach
Oceanfront.*
7:30 - 9:00 p.m. Dine Around Town
Take in the sights, sounds and saltwater
tinged air as you travel around and sample
some of the best cuisine Virginia Beach has
to offer.* (On your own.)
9:00 - 11:00 p.m. After Party
Hosted by the Hilton Virginia Beach
Oceanfront.*
*Continuous shuttle service from Wyndham to
various venues graciously provided by the
Virginia Beach Convention & Visitors Bureau
Monday, May 4
6:15 - 7:30 a.m. 5K Fun Run
Kick up some sand for a morning run and
get your mind and body ready for the day.
8:30 - 10:00 a.m. Opening Keynote &
Breakfast
10:15 - 11:30 a.m. Breakout Sessions
12:00 - 1:30 p.m. Board Installation
& Lunch
Changes are on the horizon for the VSAE.
Enjoy a delicious lunch and get to know
the people who will lead your association.
1:45 - 3:00 p.m. Breakout Sessions
Repeat from morning sessions plus
IGNITE sessions (www.vsae.org/IGNITE).
Monday, con’t.
3:15 - 5:00 p.m. SIG Meetings
These member-led groups are organized
around areas of interest and offer a forum for
you to discuss what matters most to you.
6:00 - 6:30 p.m. Receptions
President’s Reception (invitation only) and the
Emerging Association Professionals
Reception.
6:30 - 9:30 p.m. Reception, Dinner &
Entertainment on the Beach
Enjoy the sounds of The Gold Sauce, a funky
soul band, and the best the chef has to offer
at this beach-themed dinner by the ocean.
9:30 - 11:00 p.m. Karaoke Party
Grab the microphone and belt out your
favorite tunes at the Surf Club Ocean Grille.
Difficult people are everywhere. They can be
customers, co-workers, bosses, neighbors and even
spouses. This program humorously reveals the
six basic difficult personality styles that are out to
drain you and your organization of vital energy.
You will learn what they do, why they do it and
what you can do about it. You will learn how to
stay empowered in the face of negative, reactive,
and draining people - and laugh while they do it.
Bambi vs. Godzilla:
Dealing with Difficult People
Practical planning is more than just knowing the
jargon. It’s knowing how to put strategic thinking
into action. During this session, we will focus on a
few critical basics to build your confidence about
thinking and acting “strategically.” Using examples
from real-life situations, this session will explore how
to use the vocabulary of strategy development and
execution to make more strategic choices and avoid
the traps that bring execution to a grinding halt.
Let’s Talk Strategy:
Learning the Strategy Language
Tuesday, May 5
8:30 - 9:30 a.m. Sponsor & Executive
Breakfast (Ticketed buffet.)
9:45 - 11:00 a.m. Closing Keynote
1:00 p.m. Activities
iFly or Golf at the Broad Bay Country Club.
(See back page for more information.)
The Psychology of Success: Secrets
the Superstars Know
Bruce Christopher
Content Marketing & Social Media
Scott Oser & John Chen, CAE
5 Common People Management
Mistakes & How Not to Make Them
Claudia St. John
Lobbying Best Practices: A Panel
Discussion
Phyllis Errico, CAE;
Mike O’Connor, CAE; Mark Singer;
Emily Walker, CAE
R
R
R
R
TaraBruce
Christopher Rethore
AMC Large Assn. CEOs
Meeting Planner Membership
Senior Staff Small Assn. CEOs
R
R
R
R
R
R
5 visit www.vsae.org/annual

3. Annual Conference
Scott Oser President, Oser Associates
John Chen, CAE Communications & Marketing Manager, National Association for Law Placement
Claudia St. John President, Affinity HR Group, LLC.
BREAKOUT Speakers & Sessions
Bruce Christopher is America’s foremost “Enter-Trainer.” He has earned this distinction because of his high-energy style
and humorous presentation of his material. He is a licensed psychologist holding degrees in Professional Psychology and
Interpersonal Communications from the University of Minnesota and the University of St. Thomas. Bruce has enter-trained
audiences internationally because of his humorous approach to today’s hot topics which impact our personal, professional and
practical lives. He combines excellent content with loads of laughter and contagious comedy.
Tara Rethore CEO, M. Beacon Enterprises, LLC.
Tara Rethore’s inspirational style is ideal for all kinds of speaking engagements, from leading lively roundtable discussions on
strategy and the role of social media, to discussing ways to break down complex issues into solvable steps. Using discipline,
humor and honesty, she delivers engaging content and immediately actionable learning. Tara has successfully done everything she
teaches, both as a senior executive at Fortune 500 corporations and as a consultant to many more. Tara earned an M.B.A. from
the University of Chicago and an A.B. cum laude from Mount Holyoke College. She can also be found commenting on business
strategy, execution and results as a regular blogger for Women Grow Business and on Twitter: @TRethore.
Bruce Christopher Psychologist & Humorist
5 Common People Management Mistakes & How Not to Make Them
The Psychology of Success: Secrets the Superstars Know
What do the superstars of success know that the rest of us do not? In this fast paced seminar, you will learn the six essential key ingredients to the science
behind success. Why do some people just seem to rise to the top in their field? Why is it that some people have all the luck? You will learn how your E.Q.
is more important than your I.Q. and how your attitude is more important than your latitude. This session will be extremely entertaining and interactive.
Lobbying Best Practices: A Panel Discussion (morning only)
At this session you will learn from colleagues about the best practices in lobbying and legislative advocacy. What are the best ways to monitor legislation?
How do you build relationships with legislators? How do you build a successful grassroots coalition? How do you maintain an effective advocacy campaign
year-round? Get the answers to these questions and more in this interactive discussion with some of VSAE’s best lobbyist members.
Bruce Christopher
EducationEducation
Phyllis Errico, CAE General Counsel, VA Association of Counties
Mike O’Connor, CAE President & CEO, VA Petroleum, Convenience & Grocery Association
Mark Singer President, Advocates of Virginia
Emily Walker, CAE Government Affairs Director, VA Society of CPAs
IGNITE Sessions (afternoon only)
VSAE is adding this popular presentation format to the conference to give attendees a chance to present to colleagues, and allow colleagues to learn from
one another. An IGNITE presentation is a 5-minute presentation with 20 slides that auto-advance every 15 seconds. Topics range from the personal to
the professional, though they all share one thing in common - the topic should IGNITE a passion in you and the audience.
Wyndham Virginia Beach Oceanfront May 3-5
Content marketing, as a way to reach your audience, shows no signs of slowing down in 2015. Rather than using traditional methods of outbound
marketing, associations are now using content marketing to attract customers and potential members. But how do associations effectively develop content
and ensure the right messages are delivered to the right audiences? Join us at this session to see how you can develop a content marketing strategy through
unique and targeted content and then learn how to distribute this content through different social media channels.
Content Marketing & Social Media
Managing people is never easy. This session will address the avoidable mistakes that many business owners make when hiring, managing and disciplining
employees. Come to learn or come with a management challenge of your own, and this session will help you address it.
Annual Conference

4. 201201
Wyndham Virgina Beach Oceanfront
Atlantic Avenue, Virginia Beach, VA 23451
757-428-7025
ACTIVITIESThe Adventure Park
This eco-friendly zip line and aerial forest adventure is situated in the majestic trees above the scenic
Owls Creek. Wooden platforms at different heights connect you by zip lines or fun challenge bridg-
es that climbers navigate in order to get from one platform to the next. Have no worries as this
venue has been designed for outdoor-fun-loving people, with challenge levels appropriate for ages five
through adult. The Adventure Forest’s 170 tree platforms and 13 different color-coded aerial trails
range from beginner to expert. (Unlimited.)
Save the Bay at the Brock Environmental Center
Virginia Beach has a way for you to give back and learn at the same time! The Chesapeake Bay
Foundation (CBF) built the Brock Environmental Center to engage, inform and inspire generations
about the environment and how we can all help Save the Bay™. The Center is an innovative example
of environmentally sensitive and smart building - among the first in the nation to embrace energy
and water independence - and advances CBF’s efforts to defend one of the nation’s most valuable
and threatened natural resources, the Chesapeake Bay. (Limited to first 20 registrants.)
What’s Brewing at the Beach
The Taste of Tidewater Tours is excited to offer a look into two local craft brewing companies:
Young Veterans Brewing Company and Back Bay Brewing Company! Get ready to discover behind-
the-scenes info on these top local breweries; the evolution, styles and production of beer; and practi-
cal information such as how to select, recommend and pair beer with food. (Limited to first 60 registrants.)
iFly: Indoor Skydiving
Virginia Beach’s newest attraction offers an indoor skydiving experience that creates true free fall
conditions, just like skydiving, without having to jump out of an airplane. iFLY’s vertical wind tunnel
generates 1,400 horse power wind from 4 powerful fans, creating a wall-to-wall cushion of air on
which you can safely float. A special VSAE offer awaits any delegate on Tuesday, May 5th
from
1:00 p.m. until closing. Call 757-754-4359 and make reservations to experience the RUSH!
Sunday, May 3, 2015
Tuesday May 5, 2015
Golf at Broad Bay Country Club
Opened in 1986, the golf course at Broad Bay Country Club is the centerpiece of the property.
Designed by Edmund Ault and Tom Clark, the par-70 parkland course harkens back to the Golden
Age of golf-course architecture with an aesthetically pleasing challenge.
Accommodations & Registrant Information
Executive Members
Monday, May 4th
is complimentary if
included in your reservations date range
(credit applies at hotel checkout).
$99.00
$129.00Associate Members/Guests
All rates are subject to applicable state and county taxes as well as occupancy fees. Deadline for room reservations is Friday, April 10, 2015. After this
deadline, rooms are on a space and rate available basis. See registration form for additional information. Parking is complimentary.
Your Registration Includes
• All education sessions.
• Endless networking opportunities.
• Breakfast, lunch, and dinner on
Monday.
• Opening and closing keynotes.
InformationInformation
tweet #vsae15
call 804-747-4971
Professional Growth
Rising Tides of
Annual Conference
5 visit www.vsae.org/annual

5. 201201
2924 Emerywood Parkway,
Suite 202, Richmond, VA 23294
MAIL:
804-747-5022
FAX:
info@vsae.org
EMAIL:
804-747-4971
CALL:
RegistrationRegistration
Name: Association/Firm:
Address:
City: State: Zip:
Work Number: Cell Number: Email:
Emergency Contact: Relationship: Contact Number:
For Wyndham Accommodations:
Please call Wyndham Reservations at 800-365-3032 or the property directly at 757-428-7025. Ask for the VSAE Conference rate and identify yourself as
an Executive ($99.00) or a Associate ($129.00). Rates will be available three days before (4/29) and three days after (5/7) the conference, and Monday
night’s complimentary rooms for Executives are based upon availability. Check-in will be available at 4:00 p.m., and check-out will be by 11:00 a.m.
Online reservations will not be available for the 2015 VSAE Annual Conference.
I q will / q will not attend the Saturday night Welcome Reception (5:30 p.m.) Sponsors and Executives only
I q will / q will not attend the Sunday Orientation (5:00 p.m.)
I q will / q will not attend the Sunday Opening Reception (6:30 p.m.)
I q will / q will not attend the Monday night Reception/Dinner/Entertainment on the Beach (6:30 p.m.)
I q will / q will not attend the Tuesday Sponsor & Executive Breakfast (8:30 a.m.) Sponsors and Executives only
SECTION REQUIRED
You will be emailed a link to
make your education session
choices online after your
registration is processed.
PLEASE NOTE:
Account Number: Expiration Date: Security Code: Billing Zip:
Name as it appears on card: Signature:
• All registrations must be prepaid
prior to the conference. Refunds
will be made on the following
scale: up to April 10th
less a
$25.00 administrative fee, from
April 11-17th
75% of fees, from
April 18-24th
50% of fees. No
refunds will be made after April
25th
; substitutions are welcome
at any time.
• Only members or a designated
replacement may register at
the member rate. Others from
the company must register as
non-members.
• Please make copies of this form
for additional registrants or
obtain a registration form from
www.vsae.org/annual
Registration Pricing
Early-bird (by 4/10) vs. Regular (after 4/10)
Quantity Total
Member
Non-Member
Spouse/Guest*
*Can only be used in conjunction
with a member registration.
Activities
Adventure Park
Save the Bay
Brewing at the Beach
Golf (Member)
Golf (Non-Member)
Total
$165.00 $190.00 $
$190.00 $220.00 $
$165.00 $190.00 $
$75.00 $90.00
$
$95.00 $110.00
$
$35.00
$
$35.00
$
$35.00
$
$
*Name:
Special Needs, Meals, etc.:
Additional Guest Names:
Register online with your credit card at www.vsae.org/annual or return this form with a check payable to VSAE.
Paying by Visa, MasterCard, Discover or Amex using this form will incur a $5.00 processing fee.
tweet #vsae15
call 804-747-4971
Professional Growth
Rising Tides of
Annual Conference
5 visit www.vsae.org/annual

6. 201201
Diamond Sponsors
Platinum Sponsors Gold Sponsors
Silver Sponsors
Speaker SponsorEvent Host
tweet #vsae15
call 804-747-4971
Professional Growth
Rising Tides of
Annual Conference
5 visit www.vsae.org/annual