A case scenario outlining how the Conference Insights service helps business development, sales, and business professionals with customer lead generation by tapping a rich source of conference and trade show data - sponsorships, speakers, and topics - to identify potential customers for a business.

1. Case Scenarios
Customer Identification
Scenario
conferenceinsights.com

2. Scenario: Customer Identification
A company wants to find new customers.
The data that they want to know:
– The names of conferences that focus on a specific
category or topic
– The companies that sponsored these conferences
– The names, organizations, and titles of Individuals
that have spoken about a specific topic at
conferences
conferenceinsights.com

3. Scenario – Customer Identification
View by Meeting Info and Category
conferenceinsights.com

4. Scenario – Customer Identification
View by Meeting Info and Sponsors
conferenceinsights.com

5. Scenario: Customer Identification
View by a keyword search
conferenceinsights.com

6. Scenario: Customer Identification
Chart by a keyword search, over time and based on occurrence
conferenceinsights.com

7. Scenario: Customer Identification
View by a keyword search, by company of presenter
conferenceinsights.com

8. Case Scenarios
Data and Process
conferenceinsights.com

9. Data Collection Process
Search
Select
Conference
and Assign
Unique ID
Collect
Data
QC Check
and
Aggregate
Data
Refresh
Data
QC Check
and
Aggregate
Data
Finalize
Data
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conferenceinsights.com

10. Conference Insights Data
Meeting Information
• Meeting name
• Start date
• End date
• Country
• Global Region
• US Region
• Meeting State
• Conference Organizer
• Conference Type
• Conference Venue
• Average Number of Attendees
Sponsors and Sponsorships
• Sponsor Partner Type
• Sponsor Level
• Currency
• Sponsorship Level Price
• Sponsor Names
Agenda and Sessions
• Presenter/Panelist First Name
• Presenter/Panelist Last Name
• Presenter/Panelist
Organization/Company/Employer
• Presenter/Panelist Title
• Agenda Topic
• Agenda Description
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conferenceinsights.com