Agile1 designs, manages and executes multiple job fairs for our clients. This deck is a step by step approach to planning and executing a successful job fair.

1. JOB FAIR/EVENT MANAGEMENT
VOLUME HIRING MADE EASY
ONE WORLD. ONE WORKFORCE.

2. Tracey Friend
VP & Practice Leader, RPO
Agile•1
Nicky Westrup
VP, Talent Management
AccentCare, Inc.
PRESENTERS
ONE WORLD. ONE WORKFORCE.

3. ONE WORLD. ONE WORKFORCE.

4.  FIERCE COMPETITION: Home Health Care
industry job volume increases *10K per month
 All positions are tied to revenue
 Must hire experienced RN’s, OT’s and PT’s
 Provide multiple touch points for all candidates
 Each market has their own brand or there is
limited brand recognition
ONE WORLD. ONE WORKFORCE.
THE ACCENTCARE CHALLENGE!

5. OUR APPROACH
Huddle Time
• Objective?
• Audience? Prep Work? Marketplace brand
• Site, Resource, and Candidate Experience
• Create the plan
Market The Event
• Signage, Flyer, and Creative Development
• Program Promotion, Incentives and Social Strategies
• Targeted resource identification, project outreach and
communications plan
Candidate Outreach & Follow Up
• Screening, Scheduling, and Interviewing
• Virtual Interviews
• Pre-event Outreach, Post Event Outreach, & Survey Management
ONE WORLD. ONE WORKFORCE.

6. THINGS WE CONSIDER
ONE WORLD. ONE WORKFORCE.

7. MESSAGING & ENGAGEMENT STRATEGIES
FOR THE RIGHT POPULATION
ONE WORLD. ONE WORKFORCE.

8.  Mobil optimized solutions
 Provide multiple paths to
contact a recruiter
 Provide an opportunity to
participate in the career
fair virtually
 Be available during non
work hours
 Send reminders by phone,
email and interactive
media
 If they travel, know the
territory covered
ONE WORLD. ONE WORKFORCE.
WHAT WE KNOW ABOUT MARKETING TO NURSES
 Reputation makes a
difference
 Direct contact with
“people like them” are
important
 Referrals are powerful

9. REPUTATION IMPACTS THE STRATEGY & APPROACH
ONE WORLD. ONE WORKFORCE.

10. MARKETING WITH MEANING
ONE WORLD. ONE WORKFORCE.

11. CONTINUE TO SPREAD THE WORD!
ONE WORLD. ONE WORKFORCE.
 Carefully crafted messages
 Clear calls to action
 Timing is critical
 Incorporating the business groups
Mobile Text + Voice Broadcast + Instant Message + Email + Social Publishing

12. COMMUNICATE THE PLAN & YOUR NEEDS VISUALLY!
ONE WORLD. ONE WORKFORCE.

13. THE DETAILS MATTER
ONE WORLD. ONE WORKFORCE.

14. REFINE AND SET THE PLAN IN MOTION
ONE WORLD. ONE WORKFORCE.

15. Working The Plan!
JOB FAIR RESEARCH & PLANNING
ONE WORLD. ONE WORKFORCE.

16.  Set up the event
 Manage and track candidates
 Communicate and promote the event to
candidates
 Create and manage interviewing
schedules
 Manage vendors and rentals
 Coordinate resources and marketing
collateral
 Report on progress
ONE WORLD. ONE WORKFORCE.
JOB / CAREER FAIR REGISTRATION AND PROMOTION

17. WHAT HAPPENS WHEN WE MEET?
ONE WORLD. ONE WORKFORCE.

18. MAKE INFORMATION DISTRIBUTION & RESUME
COLLECTION EASY
 Distribute information at job fairs
 Guide participants to register or
submit resume at a special website
 Engage students and candidates who
are on the go
 Link to social media engagement
strategies
 Promote specialty job postings
embedded in a creative campaign
ONE WORLD. ONE WORKFORCE.

19. SPECIAL TOUCHES
ONE WORLD. ONE WORKFORCE.

20. Job
Fair
CREATING POSITIVE IMPRESSIONS FOR FUTURE TOUCH POINTS
BOTH IN PERSON & VIRTUAL
ONE WORLD. ONE WORKFORCE.

21. CANDIDATE OUTREACH / THE JOB FAIR EXPERIENCE
 Every candidate touched
 Satisfaction survey delivered
 Multi-lingual capabilities
ONE WORLD. ONE WORKFORCE.

22. EXECUTION EXCELLENCE:
IN ANY EVENTS BASED HIRING EFFORT
ONE WORLD. ONE WORKFORCE.
 Standard Operational
Procedures
 Best Practices
 Clear Roles & Responsibilities
 Budget Management

23.  Relationship and trust building w/ lines
of business
 Improving brand recognition to improve
future hiring
 Building talent communities to build
upon
 Linked to other short and long term
talent acquisition strategies
– Employee referrals
– Veterans / diversity hiring outreach
ONE WORLD. ONE WORKFORCE.
IT IS MORE THAN MEASURING HIRES
Status Format Purpose
Day of the
week
Actual
Launch
Date
Number of
Recipeints
Open Number
/ Rate
1-week later
Microsite
Clicks
Total
Click
Throughs
Bounce
Number
/ Rate
Opt-out
Number
/ Rate
Launched
Email via
Outlook
AC Website, CA Career website, Job
Fairs, Book My Interview, Facebook Wednesday 4/10/2013 3,782 660 (19%) 43 155 381 (10%) 36 (1%)
Launched
HTML Email via
Constant
Contact
Job Fairs, Book My Interview, Email
signature line, Hand out contact cards,
Facebook Thursday 4/11/2013 659 83 (19%) 2 15 209 (32%) 0 (0%)
Launched
HTML Email via
Constant
Drive attendance at the Job Fairs
Call to action to RSVP Tuesday 4/16/2013 3,469 401 (12%) 12 31 101 (3%) 5 spam reports
Launched
HTML Email via
Constant
Increase referrals and drive attendance
to the Job Fairs Tuesday 4/16/2013 450 26 (6%) 1 2 1 (.2%) 0 (0%)
Launched
HTML Email via
Constant
Drive attendance to the Petaluma job
fair Friday 4/19/2013 3,503 472 (13.9%) N/A 37 103 (2.9%) 22 (1%)
Launched
HTML Email via
Constant
Drive referrals and attendance to the
Petaluma job fair Friday 4/19/2013 458 10 (2%) N/A 0 0 0

24. IMPROVING OUR PROGRAMS
ONE WORLD. ONE WORKFORCE.
PERCEPTION IS REALITY!
Our surveys and feedback support continuous improvement

25. FOR MORE INFORMATION CONTACT
TRACEY FRIEND, VP DIRECT WORKFORCE SOLUTIONS
TFRIEND@AGILE1.COM
WWW.AGILE-1.COM
ONE WORLD. ONE WORKFORCE.