This document summarizes the rebranding of the König and HQ brands by the consumer electronics wholesaler NEDIS. NEDIS rebranded König and HQ to improve in-store product presentation and stimulate self-selection by consumers. The rebranding included a contemporary new look, optimizing the in-store product layout to aid recognition and selection, and slightly adjusting the product ranges to better match each brand identity. The rebranding launch was scheduled for the IFA event in September and was intended to maximize partners' revenue through more efficient sales.

1. Your Selling Power
NEDIS gives you selling power

2. We are proud to present the first issue of our concept magazine; Your
Selling Power. Based on our five ways of selling power, we will give you an
update twice a year on new and inspiring concepts that were added to the
NEDIS portfolio through this concept magazine.
As a branded consumer electronics and accessory wholesaler we are
selling more than just products; NEDIS offers complete retail concepts
based on the right product selection, the highest margins, cost-efficiency
and stimulation of your turnover rate. All concepts are completely in line
with our five exclusive selling powers:
1. Mutual partnership: we give you the selling power you need through reliable and
powerful cooperation and exchanging
2. Strong assortment: we offer a strategically selected product range.
3. Daily business support: we assist you with EDI solutions, rich content and consumer
websites.
4. Maximised store revenue: we have solid in-house experience with strong planograms
and retail concept.
5. Tipping the scale: we offer various solutions to turn a browsing customer into a buyer.
In this issue of the concept magazine we would like to present the rebranding of König
and HQ.
One of the NEDIS propositions is tipping the scale, which means that we strive to make a
difference in-store. As 80% of all buying decisions are made inside stores, we know how
important it is to present our products as attractive and informative as possible in both
shops and webshops.
NEDIS was rebranding its brands König and HQ to do just that. This resulted in a
contemporary look; the in-store presentation was optimised in 3 steps to stimulate
self selection by end consumers: at a distance of 5 metres, consumers are now able to
recognise the brand. At 3 metres, they are able to recognise the product group and at 1
metre, they are able to easily find and choose the desired product. This will result in more
efficient resales, which will maximise our partners’revenue.
Along with the rebranding, we slightly changed the product range of both brands to
better match the individual brand identities. This improves clarity in brand perception
for end consumers. König is solely focusing on reliable, contemporary, technology-driven
consumer electronics accessories, while HQ offers a wide range of daily-used household
products and consumer electronics-related consumables. In practice, this means that
cables, for instance, are sold under the König brand instead of HQ from now on.
The official introduction of this rebranding takes place at the IFA (5 September). Since it
is a phased introduction, some products might appear in the market earlier. The brand
websites will also get an update to match the new branding.
On page 6 to 9 in this magazine we give you a sneak preview of the rebranding of König
and HQ.
Enjoy reading this concept magazine; Your Selling Power. If a topic triggers you, please do
not hesitate to contact your local NEDIS sales office as we are more than happy to share
our knowledge to help you boost your business through selling power.
Or go to: www.nedis.com and leave your contact details.
Concept Magazine
2
Rebranding for König and HQ
Clarity in product assortment

3. This is NEDIS
Our vision
At NEDIS, we want to be the best of the best in the market of consumer electronics and
accessories with excellent margins of profit. We want to achieve this through operational
excellence and by offering end users a wide range of products through our wide network
of dedicated resellers.
We strongly believe that the greatest success is rooted in mutual partnership, gained
through reliable and powerful cooperation. Because, only through working closely
together, constantly exchanging ideas and challenges, we keep ourselves and our partners
sharp and focused.
Our goal
Because of our strong belief in the benefits of mutual partnership, we include every partner
in our ongoing search for the best solutions and money-making opportunities. Therefore,
we do not simply work for our partners; we work with them, with the highest respect for
everyone involved.
Only by working closely together, throughout the whole supply chain, we can look at our
industry and its ample opportunities from multiple angles. This broader view provides us
and our partners with inspiring and innovative tools and industry-leading solutions that
keep our industry healthy and our business successful.
Our future
Our future will revolve around strengthening our role as a well-known international player,
with a pole position in the market of consumer electronics and accessories. To achieve this,
we will invest in even more successful selling power by focusing on smart innovations and
by offering even more strategic positioned brands. We will provide you with even better
margins and more sales enhancing possibilities. And last but not least: we will give you and
all our other appreciated partners the utmost selling power.
With over 30 years of experience, we are one of Europe’s market
leaders in consumer electronics and accessories. As branded
wholesaler, we carry nine own brands and we distribute over 300
otherbrands,includingexclusiveandlicensedones.Wecurrently
employ over 350 people, spread over local representatives and
distribution centres in 17 countries, and supply over 50,000
retailers and e-tailers in over 50 countries. We offer excellent
value for money, competitive delivery service and an innovative
range of products. Our business revolves around committed
partnerships throughout the whole supply chain resulting
in money-making opportunities for all partners involved.
Combined with ambition and thirty years of experience, we are
the most committed and reliable partner to give resellers the
selling power they deserve.
3

4. 44
5 ways
to selling power
We have defined five ways to improve the selling
power of our partners. By honouring mutual
partnership, maintaining a strong assortment,
supporting daily business, maximising store
revenue and tipping the consumers’ scales, we
can assure an increase in selling power and your
success. Discover how we can boost your sales.
Mutual partnership
Throughout the 30 years of international
multichannel reseller and intercultural purchase
experience, NEDIS acquired professional and
mutual partnerships that improve the supply
chain of every party involved. Through reliable
and powerful cooperation and exchanging
ideas and challenges, we keep ourselves and
our partners sharp and focused to give you the
selling power you need.
Strong assortment
NEDIS has an up-to-date and extensive stock of
strategic positioned brands and categories in
all sizes, shapes, forms, qualities and for every
budget, branded with our own names, as well
as those of well-known labels. In just one stop
you can shop it all and if ordered before 4 p.m.
have it shipped to your store the same day. With
an easy accessible assortment of brands and
products that is just as broad as it is deep, you
will never have to sell your customer‘no’.
1982 NEDISwasfounded
1984 Sparepartsforconsumer
electronicsbecamepartof
business
1986 Movedtowarehouse-with
conveyorbeltinHedel
1989 NEDISenteredthemarketof
consumerelectronicaccessories
1992 Firstsubsidiary(Belgium)
opened;startof
internationalisation
1995 OwnbrandHQintroducedto
themarket
1996 Introductionofwhitegood
sparepartsandaccessories
1999 Newmodernwarehousebuiltin
’s-Hertogenbosch
2000 NEDISenteredthelistof500fastest
growingcompanies(GrowthPlus)
2001 AssetsandbrandnameofKönig
ElectronicGmbHareacquired

5. 555
Daily business support
With the highest level of services and supply
chain excellence, NEDIS always offers you the
best time and money-saving solutions that
improve your operational processes. Order
your products today and sell them to your
customers tomorrow; without any hassle, within
the shortest amount of time, with the smartest
solutions and the best value for money. So you
can spend the largest part of your valuable time
on your customers.
Maximised store revenue
NEDIS can provide you with the smartest sales
and marketing solutions to maximise your sales
and, consequently, maximise your profit. You
will never run out of stock or have overstock and
a higher customer satisfaction is guaranteed.
We will help you focus on your core business,
namely selling, by maximising your shop’s focus
on making sales.
Tipping the scale
Through our Reseller Support Solutions, NEDIS offers its
partners various solutions for clear in-store communications.
Because not all customers have a clear vision of what they are
looking for when they enter your (web)shop, an attractive,
informative presentation can be the difference between a
browser and a buyer. After all, 80% of all buying decisions are
made inside the store. We are happy to support your sales!
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GGGG dd tGGGGG dddd tttt &&& GGGifftttttttttt &&&& GGGiiiiiiiiiiiiiiftttt
ttttttiiiiiiccccccccccsssssssttttttDDDDDDDDDDoommmmmmmeeeessssss
GGGGGaadddgggeettttss &&& GGGGGGGGGiiiiiffffffffffttttttttsssss
ggg gggggggggLLLLLLiiiiiggggggggggggghhhtttiiinnnggggggggggg
sssssooooooooooollllllSSSSSSSSeeeeeeerrrvvviiicce PParrtts, CCoomppppppoonnnneeeennnntss &&&&&& TTTooo
GGGGGGaammmmiiiinnnngggggg
CCCCCC MMMMeeedddiiiaaaaaaa&&& SSS tt MMMeeeeeeeeeeddddddiiiaaaaa&&&&
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CCCCCCC && SSSmmmaarrrtttt MMMMooooooooooooommmmmmmppppppuuuuuuttttteeeeeerrrrrrrrrr &&&&&& SSSmmmaarrtt MMMooommmmmppuuttteeerrrr &&&
gggg
Connectivity
Energy
TV & Satellite
Audio
Gadgets & Gifts
Gaming
Domestic
Photo & Video
Lighting
Security & Safety
Service Parts, Components & Tools
Computer & Smart Media
2005 Health&careandsmallhousehold
appliancesaddedtoNEDISproduct
portfolioStartactivebrandingof
HQandKönigElectronic
2007 NEDIScelebrated25year
anniversary;warehouseextended
with7,300m2
2008 Warehouseextendedwithsecond
highbaywarehouse
2009 IntroductionbasicXL
2010 NEDISConnectislaunched
(e-businessprogramme)
Introductionofdropshipment
2011 Introductionoflifestyleaccessory
brandKNG;NEDISacquiredFameArt
–NEDISUKwasfounded;NEDIS
tookoverMicro-MelandBandridge
2012 Bulkcablesarerenamed
ValuelineNEDIS;celebrated
30yearanniversary
2013 E-tailstrategyimplementation

6. 6
STRONG ASSORTMENTYOUR NEDIS PREMIER: BRAND NEW ARTWORK HQ
HQ offers a very wide range of accessories that perfectly provide solutions for your basic
domestic consumable needs. Throughout all categories the packaging supports this
promise through a simple and iconic style that clearly differentiates all products. At the
same time, HQ shows it reliability by perfectly understanding all categories and showing
this by blending in with a multicoloured logo.
VIEW ON THE MARKET
LOW
GOOD
NONE
ENTRY
HIGH
INVOLVEMENTWIDTH
QUALITY
SPECIALISM
BST
MED
BTR
LOW
SHALLOW
BUDGET
DEEP
HIGH
MED
HIGH
WIDE
MED
LOW
NARROW
BUDGET
PRICE
DEPTH
PRICE / QUALITY
PROD
UCTINVOLVEMENT
ASSORTMENT
AMBITION
Promise:
A perfect alternative for expensive
A-brand household products and
consumer electronics related
consumables.
Vision:
People are looking for commodities
that fulfill all their electronic and
domestic consumables, cleaning and
atmospheric needs.
HQ Mission:
HQ offers a wide ranged assortment
of daily used household products
and consumer electronics related
consumables. Encouraging sell-
through by striving for perfect in-shop,
self-select products and concepts.
OUR PHILOSOPHY
Domestic
Lighting
Batteries

7. 7
Clearly readible but
still an open font.
The brand stands proudly on top,
indicating a reliable source. By adjusting the colour according to the category,
the brand becomes an icon in each category.
HQ shows its understanding of each category but remains
to be ownable, using a distinct brand language.
A little sparkle brings
a product to life.
Registrative photography
shows the product as it is.
A personal touch.
If you are interested in HQ products or if you would like to
receive more information, please contact your local sales
office:.
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com

8. 8
YOUR NEDIS PREMIER: BRAND NEW ARTWORK FOR KÖNIG
Our aim at KÖNIG is to make life convenient with easy-to-use products following the latest
technology. This mission is supported by the packaging,
which powerfully presents the product inside and refers to high quality. Photography and
brand language provide a basic level of inspiration, while creating a strong segmentation
structure.
VIEW ONTHE MARKET
STRONG ASSORTMENT
LOW
GOOD
NONE
ENTRY
HIGH
INVOLVEMENTWIDTH
QUALITY
SPECIALISM
BST
MED
BTR
LOW
SHALLOW
BUDGET
DEEP
HIGH
MED
HIGH
WIDE
MED
LOW
NARROW
BUDGET
PRICE
DEPTH
PRICE / QUALITY
PROD
UCTINVOLVEMENT
ASSORTMENT
Connectivity Audio
TV & Satellite
Security & safety
Computer &
Smart media
Energy
Domestic appliances
THE AMBITION
OUR PHILOSOPHY
Promise:
Enable you to enjoy life in the most
efficient way
without paying too much.
Vision:
Technological developments are
emerging in a fast pace. Via the
internet and social media, product
ratings and reviews become easily
and widely availabe.
Mission:
Offer reliable contemporary
technology-driven consumer
electronics accessories at an attractive
price point.

9. 9
If you are interested in König products or if you
would like to receive more information, please
contact your local sales office:.
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com
DAILY BUSINESS SUPPORT MAXIMISED STORE
REVENUE
Computer
KNC59000B50
VGA Cable
VGA-Kabel
CâbleVGA
VGA male - VGA male
5,0mXVGA 15 pin
connected
Tilt
Flat ScreenWall Mount
Flat Screen Muurbeugel
Téléviseur à écran plat mural
26/42"
0266-107cm
ax. Max.
25kgkk
10
YEARS
warranty
Fixed
Flat ScreenWall Mount
Flat Screen Muurbeugel
Téléviseur à écran plat mural
26/42"
0266-107cm
installation
Max. Max.
25kgkk
22”10
YEARS
warranty
Out of stock card
Making re-ordering easy
Clear instore brand signage
Improve routing
Colour coded presentation
Stimulate self-select shopping
Floor displays
Optimise revenue
Introduce new ranges
Digital branding & support
Included in NEDIS datafeed
Product pictures & movies
Consumer website
König connects its products directly to
segmentation colours to promote easy
product selection.
The amount of white gives the packaging
a transparant look and feel, which draws
customers’attention.
Segments are displayed clearly and
consistently. Colours help to enhance the
category and support the brand language.
The product is the‘hero’, which all the attention.
The König brand supports the product and
provides a reliable impression.
The situation in which the product is used shows
what the product does and adds a little emotion
to functional products.
Making the choice easy by
displaying essential information
at clear and logical places.
The a-centric placement of the
brand adds to the endorsing
role of König. The brand
becomes the proof.
Clear separation of essential
information from supportive
information. This keeps the
overall look and feel of the
pack structured.
uu

10. 10
Safety is the second most important basic need in human life. This (sub) consciousness is
strengthened by all reports in the press which stimulated the demand for easy to apply
products and solutions.
The mission is clear: make security products accessible and available. The distance between
the product and end-user should be reduced and consumers should be convinced that König
security offers an easy to apply do-it-yourself solution. By developing a clear product concept,
König anticipates basic needs of life and the increasing fear for crime.
König Security
By giving the different categories in the assortment a dedicated name and colour, König creates
a clear overview in its assortment.
This makes it all the more accessible for consumers; finding the right product will be child’s play.
König offers a wide security and safety assortment within 7 categories:
Observation, dummy security, alarm security, IP security, wireless security, spy security, home
prevention.
Clear icons
Large product picture
provides high product
visibility
Colour coding on concept level
Self-select clear
product description
Observation Dummy Security Alarm Security IP Security Wireless Security Spy Security Home Prevention
SECURITY AND SAFETY, A MATTER OF BASIC NEED A COMPLETE SECURITY & SAFETY SOLUTION
A COMPLETE SECURITY & SAFETY SOLUTION
PLUG & PLAY
To make security products accessible for consumers
it is a necessity to offer easy to install and easy to use
products. The König security products are mainly plug
and play or pre-installed and convenient apps are
available on the Play Store and App Store, to create a
hassle free experience.

11. 11
‘HOW TO CHOOSE THE RIGHT PRODUCT’
CONSUMER LEAFLETS
INOUT DISPLAYS
For further information, please check www.nedis.com and
sign up as a reseller to benefit from many König offers.
Please don’t hesitate to contact us:
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com
• Self-select consumer packaging
• Eye-catching in-store presentation that brings
products alive
• Assortment covers 7 security and safety categories
• Stimulation of cross sales and impulse buying
• A new product category to create new turnover
• Electronic data feed option to simplify the listing
and data setup
INSTORE SIGNAGE, FOCUSED ON SELF SELECTION
THE CONSUMER FOCUSED SECURITY & SAFETY SOLUTION

12. 12
OmniMount supports technology that brings a home to life. With more than 30
years of experience, we can rely on expertly designed mounting and furniture
solutions that are built to last. Support technology you love with a brand you
trust.
Since 1978, OmniMount has been a global product innovator, first pioneering the field of
audio mounts and then expanding its scope to include a complete portfolio of A/V mounts
and accessories that maximise the home theatre experience. The company has been
regularly honoured with distinguished industry awards for groundbreaking design and
superior quality.
OmniMount
Good-better-best Solution
Within a wide variety of mounts, we introduced a 3-way step up in quality to provide a
mounting solution for every type of TV, for every situation.
3 + 1 motion types in a retail-focused packaging
OmniMount has classified its wall mount range into 4 different motion types, which are
identified by a colour bar on the packaging. With a large indication of the suitable screen
size, OmniMount enables consumers to find the right mount in just two steps.
OmniClassic
Enjoy OmniMount
quality for a reasonable
price.
OmniSelect
The robust OmniMount
solution with extra features,
such as the patented
stepless tilt function (gravity
tilt).
OmniElite
The flattest
OmniMount solution,
especially designed for
LED TVs.
Global product innovator
With an innovative focus on user-friendliness and consumer needs, OmniMount maximises
your home theatre experience. With the Interactive Action Mount series OmniMount
is really unique. The patented Ergotron Constant Force Technology guarantees optimal
freedom of movement with just a touch of a finger tip.
Fixed
Full Motion
Tilt
Interactive
12

13. 13
In-store signage, focused on self selection
Dedicated OmniMount website
Installation videos on Youtube
Product guide
For further information, please check www.nedis.com and
sign up as a reseller to benefit from many Omnimount
offers.
Please don’t hesitate to contact us:
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com
g
13
One-stop-shop mounting solution
• Dedicated audio/video mounting solution
• Self-select consumer packaging
• Assortment covering 6 audio/video mounting
categories
• Good-better-best wall mount solution
• Endless attachment sales opportunities to pair
with new TVs
• Perfect down selling opportunity with the innovative
Interactive Action Mount series as starting point
• Perfect additional sales opportunities with
OmniMount Essentials
• Driver for high-cash profit and sales
• Electronic data feed option to simplify the listing and
data setup

14. 14
Being part of the NEDIS connectivity solution, Valueline focusses on product quality. Compared to
general bulk products, all Valueline products are consistent in design and specifications and meet
the most recent European norms, regulations and licenses. Valueline has everything in place,
from product specifications to the availability of associated certificates. In this way, Valueline is
unique as a bulk solution that guarantees that all products work properly and may legally be sold
without any hassles.
By affixing the CE marking, Valueline products comply with all applicable European
regulations and meet the conformity or compliance procedures.
RoHS stands for Restriction of Hazardous Substances. This is an EU directive
on the restriction of the use of certain hazardous substances in electrical
and electronic equipment. The aim of the directive is to reduce the use of six
substances in the electronic industry. The following substances are covered
by RoHs:
REACH is a system for registration, evaluation and authorisation of chemical
substances manufactured in, or imported to the EU. The aim of REACH is to
manage the risks from chemicals, such as the risks of toxic disasters, fires
and explosions, damage to health workers and consumers and damage to the
environment.
Low smoke zero halogen is a material classification typically used for cable
jacketing in the wire and cable industry. LSZH cable jacketing is composed of
thermoplastic or thermoset compounds that emit limited smoke and no halogen
if exposed to high heat or sources.
Compliant with set specifications and licenses:
For different connections, different specifications are needed to fully comply with the set
standards.
American wire gauge is a code to standardise the thickness of the wires in a
cable. Valueline offers thicker cables with a higher AWG value to comply with
the set standards and regulations of, for example, HDMI™ and USB, and to ]
guarantee a signal under standard circumstances.
Valueline offers cables with copper inside instead of CCA/CCS steel. To comply
with the set standards and regulations of, for example, network cables and USB,
and to a signal under standard circumstances.
All Apple connections are equipped with the original Apple chipset and fully
certified by Apple
• Lead - Pb
• Mercury - Hg
• Cadmium - Cd
• Chromium VI - Cr6 + (hexavalent chromium)
• PBB (polybrominated biphenyls)
• PBDEs (polybrominated diphenyl ethers)
The Valueline assortment contains the most often used connectivity solutions, such as cables
and adapters in different types, lengths and colours. This wide assortment covers all important
connectivity subcategories.
Valueline offers a connectivity solution on entry price and quality
level, that cares about product quality and in-store presentation. The
assortment consists of a wide variety of connectors and lengths. With
a total of 1500 SKUs, Valueline offers a complete connectivity long
tail solution. With a fit-for -purpose packaging and product quality
level, the Valueline poly bag range offers an affordable connectivity
solution to every kind of shop or e-tailer.
Added value on quality
An entry quality solution across all connectivity categories:
‘Valueline adds more value to bulk assortment.’
Reach
LSZHLOW SMOKE
ZERO HALOGEN
AWG
Copper
Apple

15. 15
For further information, please check www.nedis.com and
sign up as a reseller to benefit from many Valueline offers.
Please don’t hesitate to contact us:
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com
• Added value on quality and packaging
• Self-select consumer packaging
• Space efficient retail solution
• Assortment covering 8 connectivity subcategories
• Electronic data feed option to simplify listing and data setup
• Long tail assortment solution with drop shipment delivery directly to
your customer (not in all countries available)
• Perfect add-on brands, such as Profigold, Bandridge and König
With the personal media line up, Valueline enables you to offer
your customers the perfect colour of personal media connection
to match their smartphones, tablets or other personal media
devices. Valueline not only offers classic colours, such as black
and white, but also include many other colourful personal media
connections.
Presented in a poly bag with an aluminium background, the
personal media range is a striking appearance in your shop.
Valueline is progressive with its highly efficient and flexible
modular but basic poly bag packaging. This transparent ‘bag’
not only protects cables from dust, but also offers an optimal
product visibility. In this way, Valueline stimulates self selection
and matches perfectly with every kind of shop and the available
space.
Easy ‘pull open’ poly bag including euro lock for convenient
merchandising
Large describing brand name label:
• Clear product description
• Multilingual, 3 languages
• EAN 13 compliant barcode
Large product window provides high product
visibility
Valueline product categories:
audio – video – satellite – antenna -
energy
Your entry level* connectivity solution
Added value on packaging Complete your assortment with Valueline
personal media
Valueline retail concepts
Focussed on fast movers, Valueline offers a well thought assortment across all connectivity categories:
audio, video, satellite & antenna, personal media, computer, telecom, power.
Valueline retail concepts

16. 16
For more than 20 years, Bandridge has been known as Europe’s most
creative and innovative brand in consumer electronics connectivity.
Bandridge offers a complete retail solution across all connectivity
categories. With an optimised in-store display and space efficient,
self-select packaging, Bandridge realises the highest margins per
square metre.
The complete retail solution across all connectivity categories:
Bandridge offers a very wide assortment within all connectivity categories: audio, video,
satellite & antenna, personal media, computer, telecom and power.
Self-select retail package
Unique products require unique packaging. The Bandridge packaging
range is linked with the most impressive animals on earth. This creates
instant brand recognition and a representative store presentation.
Designed with the consumer in mind, we guarantee the right choice
every time. Our ‘look and feel’ concept combines embossed logos, colour
codes, clear windows, information icons with multilingual text, easy open
blisters and recyclable material for fast and easy classification, instant
product identification and quality reassurance.
1. Transparent window for instant connector identification
2. Fast and easy product group identification
3. Centralised embossed logo for strong brand awareness
4. Multilingual text for international consumers
5. Information icons for instant communication
6. Universal length indicators in metric and imperial
7. Support in 14 languages
8. RoHS compliant
9. User-friendly installation guide
10. Stand-alone or group display
gy
r group displayd-alone o

17. 17
Bandridge retail concepts
Bandridge offers the most efficient connectivity retail concept for your stores. Modular blister packaging design
combined with strategic POS materials create an optimal store presentation.
• Dedicated connectivity solution
• Self-select consumer packaging
• Space efficient retail solution
• Assortment covering 8 connectivity subcategories
• Electronic data feed option to simplify listing and data setup
Your high-quality* connectivity solution
• Driver for high cash profit and sales
• Long tail assortment solution with drop shipment delivery
directly to your customers (not in all countries available)
• Perfect add-on brands like Profigold, König and Valueline
For further information, please check www.bandridge.com
or www.nedis.com and sign up as a reseller to benefit from
many Bandridge offers.
Please don’t hesitate to contact us:
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com
*Bandridge is part of the NEDIS connectivity assortment. With 4 different brands and 6 different quality/price levels, NEDIS is the one-stop-shop supplier in connectivity.
To illustrate, only 65 Bandridge SKUs in a 1-metre display
provide you with a range to satisfy up to 97% of consumer
connectivity demands.
In-store signage, focused
on self-selection
POS materials (counter display)
Promo kits
Dedicated Bandridge consumer website:
www.bandridge.com
Product catalogue

18. 18
Profigold interconnects garantuee quality enjoyment and the experience of a live
performance. Authenticity 24 hours a day, 7 days a week. Never standing still - like life
itself.
With a highly innovative and ultra-quality connectivity solution, packed in a smooth
perfect-experience giftbox, Profigold directly adds value to your shop presentation.
Self-select experience retail packaging
Based on the demands from both retail and consumers, we created our packaging
according to the brand characteristics and a high end market segment. With
packaging features such as product visibility and visual explanation of the product
quality, Profigold fully focusses on the quality perception of the consumer. These
features, in combination with colour coding for the various connectivity categories,
help consumers to select the right product in just a few seconds without hesitations:
this is the power of in-store self selection.
An ultra-quality solution across all connectivity categories
Focussed on fast moving items, Profigold offers a well-thought assortment across all
connectivity categories: sound, vision, personal media, care & power.
LED series
With the LED series, Profigold introduced an answer to developments in thinner
designed LED television. The very thin and flexible cables with 44% shorter
connectors are easy to hide from sight without compromising quality. Despite their
minimal dimensions, these interconnects fully meet the high-quality standards that
Profigold demands of its products.
24k Hard gold
plated contacts
Pearlized chrome
plated metal
connector with
inner metal case
Triple shielding
Silver plated OFC
conductors
Silver soldering
1. V-shape euro lock
2. Side window to show thickness of cable
and IAT
3. Website address
4. Self-select group indication
5. Clear visibility of Profigold logo
6. Article number
7. Length in metres and feet
8. Window for quality and identification
9. Non-technical product description in 3 key
languages
10. Clear visibility of Profigold logo
11. Clear visibility of key product features in
14 languages
12. Window for quality, plug and cable
identification
13. Hardware description in 3 key languages.

19. 19
With a modular giftbox packaging design, Profigold offers an
efficient connectivity retail concept with a great appearance.
Complete your assortment with Profigold personal media
Being aware of the ever-growing popularity of personal media devices,
Profigold decided to renew its interconnect series for this category. The
result is an optimum-design connection, identified by a unique connector
case.
* Profigold is part of the NEDIS connectivity assortment. With 4 different brands and 6 different quality/price levels, NEDIS is the one-stop-shop supplier in connectivity.
For further information, please check
www.profigold.com or www.nedis.com and sign up as
a reseller to benefit from many Profigold offers.
Please don’t hesitate to contact us:
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com
Your ultra-quality* connectivity solution
• Dedicated connectivity solution
• Self-select consumer packaging
• Space efficient retail solution
• Assortment covering 6 connectivity
subcategories
• Electronic data feed option to simplify listing and data setup
• Driver for high-cash profit and sales
• Long tail assortment solution with drop shipment delivery
directly to your customer (not in all countries available)
• Perfect add-on brands such as Bandridge, König and Valueline
Dedicated Profigold webshop
Promo kits Product catalogue

20. 20
Computer and Smart Media Solutions by König
König represents competitively priced consumer electronics following the latest technology,
without compromising on quality. Our focus: to enhance your world by offering affordable
and appropriate solutions for every electronic need, making life easier and more convenient.
Our smart media concept was inspired by a universal approach: no matter what kind of tablet,
smartphone or notebook your customers come up with, we have the right solution at hand;
you only have to know what specifications you are looking for.
Being able to offer a wide variety plays an important role in our product selection strategy.The
same goes for market trends, which is why we constantly add exclusively designed products
to further complete our range. It goes without saying that all models are multifunctional and
universal.
In addition, we commit ourselves to offering our customers outstanding availability and short
lead times, which we achieve through supply chain excellence and advanced logistics. This
way, we can guarantee the best possible margins, competitive pricing and great sell-out.
We chose clear modular packaging to serve this
category as they create a well-organised and
professional look on shelves. Moreover, your
customers can easily find what they are looking
for thanks to the icons on the packaging, which
clearly show the unique selling points of a
product. All packages are supplied with euro
locks.
Our smart media range includes excellent solutions for:
•Smartphone and tablet stands
• Screen protectors
• Styluses
• Smartphone and tablet sleeves
• Water and dust resistant sleeves
• Smartphone and tablet car holders
• Cleaning
YourWorld, OurTechnology
PHILOSOPHY RETAIL PACKAGING
ASSORTMENT

21. 21
Richcontent,suchasclearpicturesandmovies,areavailable,
as well as in-store headers and B2B brochures.
First impressions are often crucial, which is why
product positioning and delivery of complete
content are at the basis of our concepts, creating an
organised and professional look which appeals to
your customers.
We designed multiple retail concepts to suit all your
needs. A one or multiple-metre concept includes all
elements of the König Smart Media range, while a
stand-alone floor display or gondola presentation
displays a smaller selection.
• Smart universal solutions
• Quality products
• Competitive pricing
• Clear in-store presentation
• Modular packaging
• Excellent sell-out
• Perfect up-sales opportunities for smartphone and tablet devices
• Electronic data feed option to simplify listing and data setup
• Long tail assortment solution with drop shipment delivery directly
to your customer (not available in all countries)
• A product range that is constantly renewed to stay on trend
• Best possible margin
For further information, please check
www.konigelectronic.com or www.nedis.com and sign
up as a reseller to benefit from many König offers.
Please don’t hesitate to contact us:
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com
RETAIL CONCEPTS POS MATERIAL AND RICH CONTENT
YOUR CLEAR AND COMPLETE COMPUTER & SMART MEDIA SOLUTION

22. Philosophy
Sweex
...a Dutch brand established in 2002, enjoys strong brand awareness in over 40
countries and has its products on display in thousands of well-known outlets. In
other words, we have a proven track record. Sweex is constantly looking for ways to
improve the user experience, by investing in quality and improved technology.
...stands for user-friendliness for its entire range. This results in accessible products
that are easy to use and very reliable. Our products have a reputation for providing
value for money, and what you see is what you get. We not only focus on the
specifications, but also on the look and feel of our products, which are never ordinary
and always offer something special.
...presents its products in a colourful package to attract consumer attention. The
package is clear and attractive and the familiar Sweex colour scheme ensures
maximum recognition on the shelves. The look and feel of the presentation in the store
emphasises reliability and affordability.
...offers on-trend design, original, high-quality products at affordable prices.
Retail package
A colourful presentation will definitely attract
the attention of consumers and includes clear
and appealing packages with the familiar Sweex
colour scheme, ensuring maximum recognition.
Reliability and affordability are captured in the
look and feel of the in-store presentation.
Assortment
Sweex offers its products in the following categories:
• Notebook & PC
• Smart media
• Audio & video
on will definitely attract
mers and includes clear
ges with the familiar Sweex
ng maximum recognition.
bility are captured in the
-store presentation.
ucts in the following categories:
& video
• Notebo
• Smart
• Audiodio
22

23. Retail concepts
You can choose between a large variety of retail concepts, each with their own focus.
We conceived concepts from one to multiple metres, which include all elements of
the Sweex range. We also offer stand-alone floor displays or gondola presentations to
show a smaller selection.
We know the importance of delivering all-in solutions, which is why our concepts are
always well-organised and clear. Positioning of the products and completeness of the
content play a major role in the way we design our concepts.
• Easy to install, easy to use, reliable quality products, designed to take the
user experience to a higher level
• Dynamic, broad and deep range of fast moving consumer goods
• Competitive and attractive price positioning
• Perfect up-sales opportunities for smartphone and tablet devices
• Dutch designed, clear, colourful and multilingual recognisable packaging
• A constantly renewing product range because of trend sensitive products
• Fully interactive website designed to provide additional product information
A brand with an excellent notebook & PC, smart media and audio & video solution
POS material and rich content
We have rich content available, such as high-quality pictures and movies to enhance
our products.
Additionally, we also have in-store headers and B2B brochures available.
Dedicated Sweex consumer website:
www.sweex.com
For further information, please check www.sweex.com
or www.nedis.com and sign up as a reseller to benefit
from many Sweex offers.
Please don’t hesitate to contact us:
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com
w sweex comwww.sweex.com
23

24. 24
Philosophy
The Mosaic Theory brand completes the NEDIS smart media accessory range with a
variety of products for notebooks, tablets and smartphones. Mosaic Theory developed
four series to fulfil every market demand.
The concept emerged from the conflict between the desire to fit in with current trends
and our wish to be more than just run of the mill. This is why we created a perfect
harmony between a personal expression of values shared by the community of mobile
phone aficionados and being digitally mobile. We provide functional protection for
each of the tools used by this community. We also understand their basic need to be
connected at any time and place and to protect and accessorise notebooks and tablets
in a distinctive, yet effective and smart way.
About Mosaic Theory
Mosaic Theory products are being presented in innovating and attractive packaging.
The product ranges vary from protective covers to useful and smart connectors and
batteries which are specifically designed for Samsung and Apple smartphones and
tablets.
Added value
The completion of the smart media accessory range with Mosaic Theory contributes to
the strong assortment of NEDIS.
Mosaic Theory smart accessories
Assortment
In the Mosaic Theory assortment, accessories are available for:
• Apple smartphones
• Samsung Galaxy smartphones
• Tablets (universal) 7 - 10”
• Apple tablets
• Samsung Galaxy tablets 7 - 10”
• E-book readers
Retail package
Mosaic Theory product packaging has a high-quality look and feel. There are several
packaging lines with their own distinctive characteristics aiming at the right target
audience.

25. 25
Retail concepts
First impressions are often crucial. This is why product position and delivering complete
content are at the basis of our concepts, creating an organised and professional look
which appeals to your customers.
We designed multiple retail concepts to suit everyone’s needs.
POS material
B2B brochures available
For further information, please check www.nedis.com
and sign up as a reseller to benefit from many Mosaic
Theory offers.
Please don’t hesitate to contact us:
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com
For further information, please check www.nedis.com
and sign up as a reseller to benefit from many Mosaic
Theory offers
The high-quality smart media accessories solution
• High-quality products
• Wide range of popular and sophisticated products
• Perfect up-sell opportunities for smartphones and tablets
• A constantly renewing range with trend sensitive products
• Excellent sell-out
• Attractive packaging
• Electronic data feed option to simplify listing and data setup
• Long tail assortment solution with drop shipment delivery
directly to your customers (not in all countries available)
Our one-metre concept, for example, available for the smartphone and tablet range,
displays all highlights, while our stand-alone floor display or gondola presentation
displays a smaller selection.

26. 26
satzuma gadgets and gifting
our philosophy
love it. want it. satzuma it
Gadget and gift brand Satzuma offers consumers innovative products at an
attractive impulse price point.
added value
Satzuma offers an extensive choice in eye-catching products that will boost
additional revenue: consumers do not migrate other products to purchase
Satzuma. Instead, they will only add these extra items to their baskets, which
is why price point, product and packaging play such a crucial role in ensuring
that the products continue to sell well. This concept proved to be very
successful with some of the biggest and smallest retailers in the world since
its introduction back in 2007.
satzuma available at nedis
It is our mission to offer high-quality products at attractive market prices and
to this extent, we consider Satzuma as a great portfolio replenishment. To
make sure that the Satzuma range stays up to date with the latest demands
and trends in the market, we continuously add innovative and evolutionary
products.
retail package
Satzuma products have a catchy packaging that surely attracts attention to your
shelves or displays.
assortment
Satzuma offers a wide variety in must-have gadgets:
• Headphones and speakers
• Products with a twist
• PC mice
• 4-port USB hubs
• Webcams & microphones
• Office gadgets & gizmos
• Funny gadgets
• USB-powered gadgets
• Flash in a can

27. retail concepts and pos material
B2B brochures available
Contact your NEDIS sales department if you would like to know more about
the shop display options we have readily available such as floor displays and
counter top units. We also welcome your own creative input as we can also
support you with tailor-made presentations or customised content.
the eye-catching gadgets and gifts solution
• Focus on impulse
• Retail ready
• Additional revenue driver
• Eye catching
• Highly perceived value
• Electronic data feed option to simplify
listing and data setup
• Long tail assortment solution with
drop shipment delivery directly to your
customer (not in all countries available)
For further information, please check www.nedis.com and
sign up as a reseller to benefit from many Satzuma offers.
Please don’t hesitate to contact us:
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com
27
satzuma gadgets and gifting

28. 28
Proposition
HQ offers a wide range of daily used‘must-have’household and consumer electronics
related commodities.
All these solutions are offered at a competitive price point, relying on the same excellent
quality as all the A brands but with better prices and margins.
We offer a one-stop-shop solution with retail support to get the maximum results for
each store.
Self selection
To help customers in their decision-making process we put the package contents on the
front side of the packaging.
The most commonly used icons are:
HQ vacuum cleaning
HQ sets the standard when it comes to dust bags with
attractive prices. Our wide assortment covers 95% of the
types of dust bags used nowadays. In addition, all our dust
bags consist of 5 layers of high-filtration synthetic material.
This guarantees a better filtration, increased suction power,
a perfect vacuum cleaner fit and last but not least, up to
75% longer performance compared to paper bags.
Packaging
Easy colour system
Value packs 12 pieces
For the number one selling models, we offer attractive
HQ vacuum cleaner dust bag value packs, which create
a win-win opportunity for both retailers and customers:
the cash-out amount will increase and customers get a
better deal.
How many dust bags are in the box?
How many micro filters are in the box?
How many motor filters are in the box?
MIELE BOSCH/SIEMENS AEG/Electrolux
3x micro

29. 29
Assortment
The HQ domestic assortment not only includes dustbag but also brushes, hoses, tubes,
filters, scented sticks and white good accessories.
Fast mover concepts up to 4 metres, which are a perfect combination with
A brands.
In-store headers
The most complete domestic and white goods solution
• HQ offers a one-stop-shop solution
• NEDIS guarantees a complete range, which includes A brands
• We can support you with tailor-made planograms to offer the ultimate support for every size and type of store
• We have long tail solutions available via drop shipment
• NEDIS offers attractive margin structures
For further information, please check www.nedis.com and
sign up as a reseller to benefit from many HQ offers.
Please don’t hesitate to contact us:
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com
HQ dustbag flyer
Fragrance Sticks
Duftstäbe
Bâtonnets à Parfum
HQ-SWEET-SN
ît
g y
Online product wizard

30. 30
Capture perfection
with Camlink
Philosophy
Camlink helps photo enthusiasts and semi-
professional photographers attain digital
imaging, photography and video accessories at
realistic prices without making any compromise
on quality.
Created by European experts in the field of
video and photo, Camlink has been in existence
since the mid 90s and is nowadays a European
trademark of the NEDIS organisation. Camlink
accessories are the perfect match for any store
that is more or less specialised in photo and
video and is looking for a profitable partnership
to gain additional sales and margin.
Retail package
The unique retail packaging makes
an instant impression with a bold
trio of colours: orange, black
and silver. By using these colours
in different configurations, a
clear distinction is made between
the three ranges that Camlink
offers.
Assortment
A complete retail concept in photo and video
accessories, and covering all consumer needs, the
Camlink assortment ranges 8 categories:
To accommodate the various in-store presentation
options, all Camlink product packages can either hang
on a hook or stand on themselves. And no matter if the
packaging is positioned horizontally or vertically, the
brand and product recognition are untouched.
Good–better–best offer
With 3 quality levels, Camlink matches seamlessly with
every type of camera and consumer, no matter which
channel you are serving.
Standard=Good
Premium=Better
Professional=Best
StandardGood
PremiumBetter
ProfessionalBest
Product info
in 20 languages
s
Quality indication
Actual Product
Visual
Visuals of the
unique features
Short feature
discriptions
Article number
Unique features
& benefits
Recognisable icons
• Camera stands & Rigs
• Filters
• Optics
• Studio
• Batteries &
Chargers
• Bags & Straps
• Lighting
• Cleaning

31. 31
•Dedicated photo & video
accessory solution
•Self-select consumer packaging
•Eye-catching in-store
presentation
•Assortment covering 8 photo &
video subcategories
•Good-Better-Best quality choice
•Endless attachment sales
opportunities, to pair with new
cameras
•Perfect up-sales opportunities
for replacement tripods, lenses
and chargers
•New sales opportunities with
spotting scopes and binoculars
•Driver for high cash profit and
sales
•Electronic data feed option to
simplify listing and data set-up
•Long tail assortment solution
with drop shipment delivery
directly to your customer (not
in all countries available)
•Perfect add-on brands like
Energizer for all camera
batteries, and Bandrigde for
camera connectivity
A complete one-stop photo & video solution
In-store headers In-store signage’s
tion
y
(
Rich content
available like
3D pictures and
movies.
In-store wobblers
B2B Catalogue
In-stor
For further information, please
check www.camlink.eu.com or
www.nedis.com and sign up as a
reseller to benefit from many
Camlink offers.
Please don’t hesitate to
contact us:
Tel.: +31 (0) 73 599 39 65
Email: info@nedis.com

32. easy life solutions
HQ is the smart one-stop-shopping solution for value-
for-money products that can make life so much easier,
in so many areas. Whether your customer is in need of
domestic consumables, energy, lighting, connectivity,
computer, audio or TV & satellite products: HQ always
offers trustworthy products at reasonable prices.
Simply Smart
Sweex stands for user-friendliness for its entire range.
This results in accessible products that are easy to use
and very reliable. Sweex products have a reputation for
providing value for money, and what you see is what
you get. The focus is not only on the specifications,
but also on the look and feel of the products, which
are never ordinary and always offer something special.
Sweex offers on-trend design, original, high-quality
products at affordable prices.
Feel the experience
With the high-end connectivity brand Profigold, you
can offer the best solution to all your customers in need
of high quality at reasonable prices. Profigold stands
for ongoing authenticity, combined with ongoing
innovation. Through constant and clever development,
Profigold gets the maximum out of its products and
creates an optimal connection between visual, audio
and personal media.
Your World, Our Technology
The brand König attends to the expanding market of
reliable ‘what-you-see-is-what-you-get’ products. It
offers a broad range of reliable, technology-driven
lifestyle products and accessories with attractive price
products. König is the ideal brand for brand conscious
and curious consumers with an average interest in
electronics and a keen eye for added value at affordable
prices.
Add more value to your bulk assortment
With Valueline, NEDIS offers an assortment of basic,
no-nonsense products at the best pricing possible. At
these low prices, Valueline products do what they are
supposed to do, without making any compromises
towards contemporary technology. Valueline’s target
group consists of consumers with little to no interest
in electronics. They are attracted to simple, easy-to-
use electronic developments, at the lowest price level
available.
Capture Perfection
Treasured moments are worth to be captured in the
best possible way. With the extensive Camlink series,
NEDIS offers quality photo and video equipment and
accessories at competitive prices. Camlink products
rangefromtripodsandmonopodstostudioequipment,
binoculars, spotting scopes, batteries, chargers, filters,
straps and more. This broad assortment at competitive
prices makes Camlink the accessory brand for all photo
and film enthusiasts and (semi) professionals.
Connecting our world
Bandridge connects the best selling power of both
worlds. The user friendly, ambitious brand of the most
accessible, attractive and best quality products is
delivered in three quality series.Where Bandridge is the
hub and reference for the standard market segment,
Bandridge Premium focuses on a higher segment. Both
Bandridge and Bandridge Premium are guaranteed
quality products with Oxygen-free copper conductors.
Bandridge VL is specially designed for the booming
non-european markets, where brand awareness is
growing stronger day by day.
Through the service label Fixapart, NEDIS offers
various functional and economical bulk components
for the professional market.
Our Brands