This document provides tips for writing effective articles. It recommends targeting a specific audience when writing by considering their interests and background. The writing style should be tailored based on who will read the article. Research is important, and useful facts, quotes, stories and references from various sources can be included. Drafts may need to be revised to best engage the target readership and retain their attention throughout. Asking questions about how well the content and style will appeal to the audience can help strengthen the article.