This partnership marketing scorecard outlines objectives and targets to establish and promote a partnership between two organizations. It identifies 5 targets - senior management, key media sources, customers, prospective market segments, and internal communication. For each target, it lists programs and initiatives with corresponding key performance indicators and metrics to measure progress, along with target timeframes for achieving goals related to awareness, branding, surveys, and communication.

1. Partnership Marketing Strategy Scorecard
Partnership Marketing Scorecard - [insert company name & date]
Objective #1 - Establish Openness & Transparency in the Partnership
Objective #2 - Achieve Commitment to Partnership from Both Organizations
Objective #3 - Improve Awareness of Partnership among Key Media Sources
Objective #4 - Improve Awareness of Partnership among Customers
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Target #1 - Senior Management Team
Due Diligence Exercise on Partner Organization Due Diligence Exercise Completed Completed by End of Q3 2008
Approve Budget & Resources for Partnership by Q4
Sponsorship for Partnership Programs Budget Approval & Level of Time Commitment
2008
# of Attendees @ Monthly Sessions & Surveys Collect Surveys from Attendees from All Attendees by
Educate Staff & Enforce Partnership Value
Completed Q1 2009
Target #2 - Key Media Sources
Update Company News Section on Website Number of Page Views (Company News Page) 10000 Page Views by End of Q1 2009
25000 Impressions, 5000 Hits on Microsite - End of Q2
Increase Relevant LOB Advertising (Online & Offline) # of Impressions & Traffic on Microsite
2009
Communicate Partnership via Press Releases Number of Hits, Impressions, Pick-ups Submit 5 Press Releases Each Quarter
Target #3 - Customers
Understand Brand Perceptions (Both Partners) Brand Perception Survey Results Establish Benchmarks in Q3 2008
Update Branding on Website, Collateral, & Other Media % of materials converted to include both brands Update Branding Where Appropriate by Q1 2009

2. Send Email Marketing Message to Existing Customers Number of click-throughs 15000 by End of Q1 2009
Target #4 - Prospective Market Segments
Understand Preferences in Key Markets Conduct Perception Survey Establish Benchmarks in Q1 2009
Increase Partnership Awareness in Key Markets % of Awareness in Sample Group 35% Awareness in Sample Groups by Q3 2009
Target #5 - Internal Communication
Increase Communication Via Open Forum on Intranet # of Discussion Postings 20 Postings by Q4 2008
Send Internal Email Message with Survey to Staff Number of Surveys Complete 60% Complete - End of Q2 2009