Project's wesbite: www.comrades-project.eu This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 687847. Content reflects only the author's view and the European Commission is not responsible for any use that may be made of the information it contains

1. www.comrades-­‐project.eu
Funded
by
the
Horizon
2020
Framework
Programme
of
the
European
Union
D6.1
Dissemination
and
Communication
Action
Plan
Project
acronym:
COMRADES
Project
full
title:
Collective
Platform
for
Community
Resilience
and
Social
Innovation
during
Crisis
Grant
agreement
no.:
687847
Responsible:
Rasa
Uzdavinyte
(Gov2U)
Contributors:
Pantelis
Kanellopoulos
(Gov2U)
Document
Reference:
D6.1
Dissemination
Level:
<
PU>
Version:
Final
Date:
07/07/2016
Disclaimer:
This
document
reflects
only
the
author's
view
and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
information
it
contains.

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<2016>
<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
History
Version
Date
Modification
reason
Modified
by
0.1
26.06.2016
Initial
draft
Rasa
Uzdavinyte
(Gov2U),
Pantelis
Kanellopoulos
(Gov2U)
0.2
29.06.2016
Review
Harith
Alani
(OU)
0.9
05.07.2016
Quality
check
Rasa
Uzdavinyte
(Gov2U)
1.0
07.07.2016
Final
reviewed
deliverable
Rasa
Uzdavinyte
(Gov2U)

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Uzdavinyter>,
<Pantelis
Kanellopoulos>
Table
of
contents
History
...............................................................................................................................
2
Table
of
contents
...............................................................................................................
3
List
of
abbreviations
..........................................................................................................
4
Executive
summary
............................................................................................................
5
Introduction
.......................................................................................................................
6
1
WP6
Dissemination,
Exploitation,
and
Communication
..............................................
7
1.1
Scope
and
objectives
of
the
deliverable
......................................................................
7
1.2
Methodology
of
the
deliverable
..................................................................................
7
1.3
Structure
of
the
deliverable
........................................................................................
8
1.4
Relation
of
the
deliverable
to
WP6
deliverables
.........................................................
8
1.5
Quality
management
...................................................................................................
9
2
External
Communication
..........................................................................................
10
2.1
Stakeholder
identification
.........................................................................................
10
2.2
Dissemination
objectives
and
strategy
......................................................................
11
2.2.1
Dissemination
and
Communication
objectives
.................................................
11
2.2.2
Dissemination
and
Communication
strategy
....................................................
12
2.2.3
The
phases
of
dissemination
process
................................................................
13
2.2.4
Principles
of
stakeholder
engagement
(strategic
&
operational)
......................
14
2.2.5
Methods
and
tools:
channels
of
dissemination
.................................................
14
2.3
Dissemination
actions
...............................................................................................
18
2.3.1
Actions
to
achieve
the
dissemination
objectives
..............................................
18
2.3.2
Actions
to
reach
the
identified
stakeholders
....................................................
22
2.4
Measurement
of
the
effectiveness
of
Dissemination
and
Communication
activities
24
3
Internal
Communication
...........................................................................................
26
3.1
Internal
workflow
......................................................................................................
26
4
Conclusion
................................................................................................................
27

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Uzdavinyter>,
<Pantelis
Kanellopoulos>
List
of
abbreviations
<Abbreviation>
<Explanation>
COMRADES
Project
Name
WP
Work
Package
GOV2U
Government
To
You
DoA
Description
of
Action
GA
General
Assembly

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Uzdavinyter>,
<Pantelis
Kanellopoulos>
Executive
summary
COMRADES
project
was
launched
in
January
2016
with
a
lifetime
of
36
months
and
it
aims
to
empower
communities
with
intelligent
socio-­‐technical
solutions
to
help
them
reconnect,
respond
to,
and
recover
from
crisis
situations.
COMRADES
consortium
will
build
a
next
generation,
intelligent
resilience
platform
to
provide
high
socio-­‐technical
innovation
and
to
support
community
resilience
in
crises
situations.
The
platform
will
capture
and
process
in
real-­‐time,
multilingual
social
information
streams
from
distributed
communities,
for
the
purpose
of
identifying,
aggregating,
and
verifying
reported
events
at
the
citizen
and
community
levels.
Resilience
frameworks,
guidelines
and
best
practices
will
be
embedded
into
the
platform
design
and
functionality,
enriched
with
open
datasets
and
open
source
software.
The
main
objectives
of
the
project
is
to
foster
social
innovation
during
crises
for
safeguarding
communities
during
critical
scenarios
from
inaccurate,
distrusted,
and
overhyped
information,
and
for
raising
citizen
and
community
awareness
of
crisis
situations
by
providing
them
with
filtered,
validated,
enriched,
high
quality,
and
actionable
knowledge.
Community
decision-­‐making
will
be
assisted
by
automated
methods
for
real-­‐time,
intelligent
processing
and
linking
of
crowdsourced
crisis
information.
This
document
forms
deliverable
D6.1
“Dissemination
and
Communication
Action
Plan“-­‐
Collective
Platform
for
Community
Resilience
and
Social
Innovation
during
Crisis.
The
current
deliverable
delineates
the
strategy
that
will
be
followed
and
implemented
for
the
dissemination
and
communication
of
COMRADES
project
throughout
its
duration.
Communication
strategies
include
the
definition
of
objectives,
a
comprehensive
and
detailed
action
planning,
collaboration
with
other
WPs,
systematic
impact
assessment,
etc.
It
is
based
on,
and
is
consistent
with,
the
DoA
and
the
CA,
but
is
not
a
substitute
for
reading
these
documents.

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<2016>
<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
Introduction
COMRADES
is
a
3
year
project
that
was
launched
in
January
2016
aiming
to
empower
communities
with
intelligent
socio-­‐technical
solutions
to
help
them
reconnect,
respond
to,
and
recover
from
crisis
situations.
COMRADES
consortium
will
build
a
next
generation,
intelligent
resilience
platform
to
provide
high
socio-­‐technical
innovation
and
to
support
community
resilience
in
crisis
situations.
The
platform
will
capture
and
process
in
real-­‐time,
multilingual
social
information
streams
from
distributed
communities,
for
the
purpose
of
identifying,
aggregating,
and
verifying
reported
events
at
the
citizen
and
community
levels.
Resilience
frameworks,
guidelines
and
best
practices
will
be
embedded
into
the
platform
design
and
functionality,
enriched
with
open
datasets
and
open
source
software.
Collective
intelligence
and
social
innovation
platforms
are
set
to
play
an
important
role
in
supporting
and
boosting
community
resilience,
by
providing
the
means
for
communities
to
acquire
valued
information,
to
help
them
self-­‐assess,
make
informed
decisions,
communicate,
and
organize
their
response.
Moreover,
social
media
has
emerged
in
recent
years
as
a
dominant
channel
for
communities
to
gather
and
spread
information
during
crises.
The
project’s
platform
will
assist
in
safeguarding
communities
during
critical
scenarios
from
inaccurate,
distrusted,
and
overhyped
information,
and
for
raising
citizen
and
community
awareness
of
crisis
situations
by
providing
them
with
filtered,
validated,
enriched,
high
quality,
and
actionable
knowledge.
This
document
is
the
first
deliverable
of
WP6
and
is
aimed
at
setting
up
a
“Dissemination
and
Communication
Action
Plan“,
to
be
followed
by
all
Comrades
partners
and
implemented
by
the
W6
leader
Gov2U.
The
deliverable
describes
initially
the
goals
of
the
dissemination
activities,
tackles
the
main
stakeholder
groups,
sets
key
targets
in
communication
activities
as
well
as
gives
an
initial
timeline
for
the
set
of
dissemination
and
communication
activities
and
tools
to
be
used.

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<2016>
<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
1 WP6
Dissemination,
Exploitation,
and
Communication
Work
Package
6
(WP6)
is
a
subset
of
the
COMRADES
project.
According
to
Description
of
Work
(DoA)
for
the
COMRADES
project,
WP6
will
dedicate
its
efforts
to
promoting
and
communicating
widely
the
project
objectives,
activities
and
its
findings
at
European
and
international
level
to
iteratively
execute
the
dissemination
and
exploitation
plan
to
achieve
best
possible
market
relevance
and
value
of
the
project
results.
In
order
to
achieve
the
above,
WP6
will
use
a
series
of
online
and
offline
tools
and
communication
strategies
throughout
the
project
lifetime,
in
order
to
bring
attention
to
the
project,
gain
trust
and
ensure
acceptance
of
the
results
by
the
stakeholders
and
the
wider
audience,
related
to
the
field
of
the
project.
Moreover,
the
current
task
will
ensure
the
smooth
collaboration
with
other
WPs
related
to
the
communication
of
their
work
and
achievements,
target
groups
engagement,
will
monitor
the
progress
of
the
communication
and
dissemination
activities
of
the
project
and
will
report
these
activities
and
their
results.
The
achievement
of
WP6
main
goals
and
objectives
is
highly
dependent
on
the
active
role
and
participation
of
the
partners
in
all
the
tasks
and
activities
of
this
WP
in
order
to
engage
with
the
key
stakeholders
and
use
partner
network
as
well
as
go
in
line
with
the
research
process
of
the
project.
As
described
in
the
DoA,
all
partners
are
responsible
for
individual
dissemination
tasks,
for
example,
authorship
of
research
publications,
attendance
of
conferences
and
events,
etc.
However,
Gov2U
is
the
leader
of
the
WP,
and
the
coordinator
of
communication
actions
with
substantial
strategic
input
from
all
partners,
therefore
any
communication
activities
shall
be
widely
coordinated
and
discussed
within
the
consortium.
1.1 Scope
and
objectives
of
the
deliverable
The
scope
of
this
deliverable
is
to
outline
the
communication
and
dissemination
strategy
that
will
be
implemented
for
COMRADES
project.
Dissemination
strategies
are
comprised
by
the
definition
of
objectives,
a
clearly
defined
action
planning
(what
has
to
be
achieved,
by
whom,
when,
results,
monitoring),
iteration
cycles
to
collect
feedback
from
all
stakeholders,
systematic
impact
assessment
and
so
on.
The
dissemination
activities
will
be
implemented
at
European
and
international
level
during
the
whole
duration
of
the
project.
The
current
dissemination
plan
will
be
regularly
reviewed
and
updated
consistently
with
the
project’s
evolution
and
the
new
knowledge
acquired.
If
necessary,
corrective
actions
will
be
taken,
in
consultation
with
the
project’s
consortium.
1.2 Methodology
of
the
deliverable
The
methodology
followed
for
the
production
of
the
current
deliverable
is
based
on
the
constructive
and
close
collaboration
of
WP6
leader
with
the
WP6
partners.
The
initial
version
of
the
“D6.1
Dissemination
and
Communication
Action
Plan”
deliverable
was
compiled
by
Gov2u
and
was
sent
to
WP6
partners
for
reviewing
and
commenting.
The
current
deliverable
was
finalised
after
incorporating
WP6
partner’s
comments/suggestions
and
sent
to
the
project
leader.

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Uzdavinyter>,
<Pantelis
Kanellopoulos>
1.3 Structure
of
the
deliverable
The
current
deliverable
will
be
based
on
two
fundamental
aspects
of
communication:
• External
Communication
• Internal
communication
The
external
communication
of
the
project
will
be
conducted
based
on
a
well-­‐structured
dissemination
strategy
by
all
WP6
partners
targeting
various
audiences
(key
stakeholders
–
identified
in
following
section)
in
order
to
achieve
the
objectives
and
mission
of
COMRADES.
Internal
communication
among
the
partners
is
evenly
important
for
project’s
succession
and
cannot
be
disregarded,
as
the
smooth
development
of
the
project
needs
to
be
ensured.
The
main
sections
of
the
document
are
delineated
below:
• Introduction
• External
Communication
o Stakeholder
Identification
-­‐
Target
groups
that
are
anticipated
to
be
interested
in
the
project
and
are
regarded
as
key
to
the
project
will
be
identified
and
listed.
o Dissemination
Objectives
and
Strategy
–
Determination
of
overall
objectives
and
phases’
description
of
the
dissemination
strategy,
the
tools
and
methods
that
will
be
employed
for
achieving
the
dissemination
goals.
o Dissemination
actions
and
measurement
of
their
effectiveness
-­‐
The
actions
planned
for
achieving
successful
project’s
dissemination
will
be
elaborated
and
accompanied
by
evaluation
processes
in
order
to
measure
their
short
term
and
long
term
effectiveness.
• Internal
Communication
–
Describes
how
the
project
works
internally,
presents
the
roles
and
the
responsibilities
of
the
partners,
discusses
how
internal
communications
are
being
implemented
etc.
• Conclusion
The
current
document
is
primarily
addressed
to
the
project,
but
it
can
also
be
useful
for
any
stakeholder
in
the
future,
building
up
on
the
knowledge
and
drawing
to
the
needs
and
benefits
of
the
project.
1.4 Relation
of
the
deliverable
to
WP6
deliverables
The
current
deliverable
is
interrelated
with
other
deliverables
of
WP6.
The
list
below
explains
the
dependencies
and
relation:
•
D6.3,
D6.6
Initial
Exploitation
plan
and
Final
Exploitation
Plan
(M18
and
M36):
These
deliverables
will
be
dedicated
to
the
project
exploitation
actions,
in
other
words,
the
strategy
of
the
project
as
a
business
product
and
model
in
the
relevant
market,
identifying
the
needed
actions
and
target
audiences
to
attract.
The
exploitation
actions
will
build
upon
the
communication
actions
(WP6),
innovation
actions
(WP5)
and
research
actions
to
the
extent
of
community
engagement
(WP2).
In
conjunction
with
the
deployments
(WP5)
and
community-­‐-­‐
-­‐focused
trials
and
evaluations
(WP2),
this
plan
will
identify
the
most
promising
market
segments
and
stakeholders
to
address.

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<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
•
D6.2,
D6.4,
D6.5
Report
on
dissemination
activities
(M12,
M24,
M36):
These
deliverables
will
be
produced
annually
and
will
be
focused
on
the
reporting
of
dissemination
activities
carried
out
by
Gov2U
and
all
partners
in
the
specific
reporting
period.
These
reports
will
include
the
progress
made
on
the
action
plan
and
activities
that
are
foreseen
in
the
current
deliverable
as
well.
1.5 Quality
management
For
ensuring
the
quality
of
the
current
document,
the
first
ideas
were
presented
and
discussed
during
the
Kick
off
meeting
of
the
COMRADES
project,
as
well
as
in
teleconferences
that
were
regularly
conducted.
The
project
partner
GOV2U,
prepared
the
initial
draft
of
the
current
document
and
distributed
it
to
WP6
partners
for
reviewing
and
contribution.
This
deliverable
uses
the
official
template
of
the
project
and
language
quality
control
has
been
performed.

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<2016>
<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
2 External
Communication
The
dissemination
of
all
information
related
to
the
project
will
be
guided
by
a
well-­‐structured
plan
concerning
the
external
communication
strategy.
The
objective
of
this
strategy
is
to
identify
and
organize
activities
that
will
promote
and
disseminate
the
COMRADES
project
by
the
optimum
way,
as
well
as
its
findings
and
successes.
The
various
aspects
of
the
external
communication
strategy
are
presented
in
the
current
chapter
and
described
as
following:
• The
audience
(who)
• The
intention
(why)
• The
matters
(what)
• The
media
(how)
• The
time
(when)
2.1 Stakeholder
identification
The
identification
of
the
target
groups
is
one
of
the
most
crucial
topics
in
the
dissemination
strategy.
These
groups
are
expected
to
benefit
from
the
project
and
should
have
the
opportunity
to
affect
the
project,
its
operations
and
performance.
Additionally
to
their
identification,
recognizing
and
addressing
their
needs
and
interests
enhance
respectively
the
performance
of
the
project
and
assures
its
continued
acceptance
Moreover,
taking
into
consideration
that
communication
is
an
active
process
when
target
groups
have
the
opportunity
to
provide
their
feedback
renders
it
more
effective.
In
this
way,
the
dissemination
strategy
becomes
a
cycle,
from
creation
through
to
the
point
where
the
feedback
is
used
to
inform
creation
of
the
next
set
of
dissemination
products.
The
strategic
stakeholder
groupings
that
have
been
identified
for
the
dissemination
and
communication
of
the
COMRADES
project
are
presented
below:
• Citizens
and
Communities:
activists/deployers,
responders,
individual
citizens,
civil
society
groups.
The
COMRADES
core
and
associate
partners
have
access
to
a
unique
combination
of
National
European
(United
Kingdom,
Norway,
Belgium),
East
African
(Kenya),
North
American
(Ushahidi)
and
global
communities
(tens
of
thousands
of
Ushahidi
responders
from
over
80
countries,
over
100,000
followers
on
Twitter
for
Ushahidi
and
IHUB).
• Humanitarian
organisations
and
Professional
networks.
Given
its
interest
in
the
humanitarian
area,
Ushahidi
(and
iHub)
has
a
large
network
of
relevant
organisations
amongst
the
project
partners.
These
include:
Ford
Foundation,
Knight
Foundation,
Cisco
Foundation,
Humanity
United,
MacArthur
Foundation,
Open
Society
Institute,
Google,
Hivos,
Mozilla
Foundation,
Omidyar
Network,
Net
Squared,
Frontline
SMS,
Digital
Democracy,
esri,
Pamoja
Media,
eMoksha,
ICT
for
Peace,
Small
World
News.
OU
and
USFD
will
further
disseminate
the
project
results
to
WWF;
one
of
the
largest
environment
organisations
world-­‐-­‐-­‐wide,
as
well
as
to
several
Red
Cross
and
national
Policing
organisations.
UIA
has
strong
connection
to
several
humanitarian
related
organisations,
such
as
the
Peace
Research
Institute
Oslo
(PRIO),
ACAPS,
MapAction,
and
Nethope.
These
organisations
aim
to
help
communities
in
crises
by
assessing
their
needs,
mapping
the
crises,
and
delivering
information
and
technologies.

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Uzdavinyter>,
<Pantelis
Kanellopoulos>
• Scientific
community
and
CAPS
network.
It
is
important
quality
to
timely
perform
scientific
dissemination
activities
in
order
to
brand
COMRADES
as
an
international
reference
project.
We
will
focus
on
authoring
high-­‐-­‐-­‐quality
articles
for
international
journals
in
the
fields
of
natural
language
processing,
human
computer
interaction,
social
science,
web
intelligence,
crises
management,
and
e-­‐-­‐-­‐science.
For
a
European
project,
in
order
to
achieve
the
needed
knowledge
sharing
and
synergies
with
similar
project,
Comrades
will
actively
engage
with
other
those
involved
in
ICT
research
as
well
as
ICT
industry,
other
CAPS
projects,
developing
similar
innovative
tools
in
the
field.
• Standartization
bodies.
To
ensure
the
effective
dissemination
in
the
field
of
innovation,
compliance
with
knowledge
exchange
standards
such
as
RDF
and
Linked
Open
Data,
ISO
TC37/SC4
Language
resource
management,
BS
11200:2014
Crisis
management,
and
ISO
22320:2011
Societal
security
–
Emergency
management
–
Requirements
for
incident
response
will
be
communicated
by
the
Project
coordinator
(OU)
due
to
the
complexity
and
specifics
of
technological
content.
• Media:
European
and
international
media,
national
media
from
all
28
EU
Member
States.
Media
are
not
only
stakeholders
in
the
project
but
also
the
means
to
raise
awareness
about
Comrades.
Therefore
media
serve
both
as
a
goal
and
as
a
means.
• Other
experts:
o Think-­‐tanks
o Research
Councils
and
humanitarian
researchers
o External
experts
o Leaders
/
decision-­‐makers
of
political
parties
active
in
humanitarian
field
o Academia
–
research
&
systems
sciences,
social
sciences
o Research
institutes
o Marketing
researchers
o Public
Relations
experts
o Business
strategists
o Humanitarian
advocacy
groups
2.2 Dissemination
objectives
and
strategy
A
dissemination
strategy
is
being
developed
to
effectively
achieve
the
dissemination
objectives
described
in
section
2.2.1
(Dissemination
and
Communication
objectives)
of
the
current
chapter.
The
dissemination
strategy
is
developed
by
GOV2U,
the
WP6
Dissemination
leader,
and
it
will
be
followed
by
the
WP6
partners
towards
the
achievement
of
the
WP6
objectives
at
national
level
during
the
project’s
lifetime
2.2.1 Dissemination
and
Communication
objectives
The
main
objectives
of
WP6
are
the
following:
• Establish
and
maintain
mechanisms
for
effective
and
timely
internal
and
external
communication
• Ensure
the
project
achieves
widest
impact
and
effective
exploitation
of
results
through
effective
internal
and
external
communications
strategy

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Uzdavinyter>,
<Pantelis
Kanellopoulos>
• Identify
methods
and
opportunities
to
ensure
sustainability
of
the
COMRADES
output
beyond
the
three
year
duration
of
the
project
• Communicate
project
achievements
with
external
stakeholders,
and
with
other
CAPS
projects
in
particular
• Public
facing
activities
including
project
website,
social
networks,
event
coordination
2.2.2 Dissemination
and
Communication
strategy
The
purpose
of
the
Dissemination
and
Communication
Strategy,
described
in
the
current
deliverable,
is
to
provide
an
overall
framework
and
guidelines
for
the
successful
implementation
of
communication
and
dissemination
activities
aligned
with
the
project’s
goals.
For
that
reason,
the
strategy
is
composed
of
interrelated
activities
whose
purpose
is
to
inform
the
target
groups
and
the
potential
end-­‐users
about
the
objectives
of
the
project,
the
tools
that
will
be
created,
the
outputs/results
obtained
and
to
encourage
them
to
get
involved
and
to
contribute
by
providing
feedback
to
the
project.
Therefore,
the
Dissemination
and
Communication
Strategy
of
WP6
can
be
grouped
into
three
broad
areas:
• Promotion:
the
dissemination
actions
of
the
project
are
aimed
to
raise
awareness
and
visibility
of
the
project
goals,
the
tools
the
project
will
create,
the
progress
of
the
project
work
and
its
results.
• Involvement:
the
dissemination
actions
of
the
project
are
aimed
to
further
engage
interested
stakeholders
in
the
project,
fostering
their
participation
in
tailored
workshops
organized
to
receive
their
feedback
on
the
project
and
its
progress.
• Networking:
effective
networking
is
about
building
strong
and
useful
relationships
over
time
that
can
lead
to
mutual
understanding
and
trust
and
which
can
help
the
raising
of
project’s
positive
reputation
and
take-­‐up
of
its
solution
in
the
long
term.
It
is
clear
that
creating
and
engaging
a
community
of
interest
including
various
stakeholders
will
help
the
project
itself
to
boost
performance,
win
trust
and
sustain
acceptance
beyond
its
timeline.
The
dissemination
strategy
is
developed
with
consideration
and
reference
to
the
context
and
the
overarching
vision
and
objectives
set.
The
action
plan
is
accompanied
by
clear
prioritization
of
tasks,
roles
and
responsibilities
of
the
people
available
(capacity)
and
planning,
which
includes
regular
monitoring
of
the
impacts
achieved
and
measuring
progress
towards
tasks.
Implementing
the
chosen
options,
i.e.
taking
action
is
vital
after
agreeing
on
an
action
plan.
Timing
is
an
important
factor
as
well.
In
this
context,
the
strategy
foresees
the
following
for
the
dissemination
and
communication
of
the
project:
• COMRADES
website

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Uzdavinyter>,
<Pantelis
Kanellopoulos>
• Media:
Online
media,
offline
media,
social
media,
dissemination
through
advertising
using
social
networks.
• Events
–
conferences
-­‐
workshops:
COMRADES
project
and
its
developments
will
be
presented
in
a
number
of
events
at
national,
European
or
international
level
by
project
partners.
The
platform
will
be
demonstrated
in
real
life
settings
and
potential
end
users
or
deployers
will
be
able
to
interact.
• Collaboration
with
other
CAPS
projects/EC:
Promotion
will
focus
on
close
cooperation
with
projects
active
in
similar
field
and
developing
similar
solution
to
coordinate
and
communicate
results.
• Key
messages
to
the
identified
Stakeholders
Groups:
tailored
messages
will
be
delivered
to
the
relevant
stakeholders
groups
(what’s
in
it
for
me?),
aiming
at
their
engagement
and
strong
involvement
to
the
project.
• Materials:
Design
and
creation
of
the
project
logo
and
website,
development
and
distribution
of
the
project
brochure,
press
release,
factsheet,
presentation,
poster,
and
dissemination
through
online
newsletters.
• Deliverables:
the
public
deliverables
will
be
available
on
the
website
for
knowledge
and
results
sharing
with
people
interested
in
COMRADES
project,
its
tools
and
findings.
• Lists:
Mailing
list
and
partner
networks,
as
well
as
media
lists
at
national
level.
• Journals,
publications:
Publication
in
relevant
conferences
and
journals.
• Direct
marketing.
2.2.3 The
phases
of
dissemination
process
WP6
has
defined
the
dissemination
phases
to
effectively
achieve
the
dissemination
objectives
of
WP6
and
better
disseminate
the
project’s
developments
during
its
lifetime.
The
dissemination
materials
and
activities
will
be
adapted
according
to
the
needs
and
requirements
of
these
phases.
The
phases
are
described
below:
•
Initial
phase
(M1-­‐M6):
this
phase
is
focused
on
establishing
the
project
identity,
raising
awareness
and
visibility
of
the
project
and
it
covers:
the
project
announcement,
the
launch
of
the
project
website,
the
design
and
creation
of
the
dissemination/promotional
materials,
the
sharing
of
these
materials
with
partners
and
stakeholders,
the
strengthening
of
online
coverage
through
the
use
of
social
media,
the
media
coverage
of
the
project,
the
cooperation
with
other
EU-­‐funded
projects,
the
definition
of
the
internal
collaboration
with
the
consortium
partners
and
the
definition
of
key
target
groups.
•
Second
phase
(M7-­‐M24):
during
this
phase
WP6
will
focus
on
further
dissemination
of
the
project
objectives,
widespread
visibility
and
tailored
dissemination
to
stakeholders
groups,
engagement
of
stakeholders
as
well
as
promotion
of
the
project
tools.
WP6
will
continue
identifying
and
expanding
the
stakeholders’
network
and
establishing
new
contacts.
The
tools

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Uzdavinyter>,
<Pantelis
Kanellopoulos>
created
by
the
project
will
be
disseminated
by
specific
promotional
material
(brochures,
press
releases,
marketing
plans
and
guidelines).
•
Third
phase
(M25-­‐36):
this
phase
is
the
final
one
and
will
focus
on
the
effective
dissemination
of
the
final
results
and
solution,
building
on
its
favorable
reputation.
WP6
intends
to
present
the
project
and
its
tools
in
major
events
and
workshops
in
order
to
share
knowledge
and
experience.
All
findings
will
be
disseminated
widely
and
to
all
possible
outlets
at
national
and
European
level
to
gain
acceptance,
trust
and
confidence.
2.2.4 Principles
of
stakeholder
engagement
(strategic
&
operational)
Project
partners
should
follow
a
clear
and
concise
logic
of
engaging
stakeholders,
which
entails
the
adoption
of
strategic
and
operational
principles.
The
former
refer
to
a
higher
level
of
understanding
of
stakeholder
engagement.
It
involves
identification
of
stakeholders’
significant
issues
and
expectations.
• Significance:
dealing
with
issues
that
are
significant
to
the
stakeholders
and
the
aim
of
the
project
• Efficiency:
understanding
of
the
concerns,
views
and
expectations
of
the
stakeholders
• Feedback:
responding
as
appropriate
and
in
a
clear
manner.
Feedback
concerns
the
action
of
dealing
with
stakeholders,
for
example
the
stakeholder
engagement
plan
(how
will
the
project
proceed
with
stakeholders’
contact
and
engagement).
• Communication:
Open
and
effective
communication,
exchange
of
ideas.
Recognize
the
importance
of
engaging
at
the
most
direct
level
and
ensure
the
level
is
appropriate
for
the
purpose.
Maximize
community
and
stakeholder
opportunities
to
say
what
they
want
and
to
provide
information
and
feedback.
• Transparency:
Information
and
feedback
process.
Identify
the
objectives
of
the
community
and
stakeholders.
Clearly
explain
the
established
processes
and
ensure
that
communities
and
stakeholders
understand
the
principal
objectives.
Clearly
set
out
the
process
and
provisions
for
two-­‐way
feedback.
• Cooperation:
Working
together
for
mutually
beneficial
outcomes.
Recognize
that
adequate
time
and
resources
are
needed
by
all.
Comprehensively
deal
with
the
issues
and
seek
stakeholder
input
into
responses.
• Inclusiveness:
Involving
stakeholders
in
the
process.
Identify
and,
where
possible,
understand
community
and
stakeholder
issues,
interests,
aspirations
and
concerns
to
better
define
what
matters
most
to
the
community.
2.2.5 Methods
and
tools:
channels
of
dissemination
A
wide
range
of
tools
and
media
are
available
and
can
be
used
for
dissemination
and
communication.
In
several
cases,
the
combination
of
methods
and
tools
is
possible
to
produce
the
desired
results
concerning
the
dissemination
and
communication
of
COMRADES

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Uzdavinyter>,
<Pantelis
Kanellopoulos>
project.
The
most
appropriate
channel
will
be
selected,
depending
on
audience
characteristics
and
the
type
of
message
to
be
communicated.
Channels
Tools
Purpose
Description
Online
Project’s
website
Ensure
project
visibility,
external
communication,
and
disseminate
results
The
website
is
a
versatile
dissemination
tool.
It
is
necessary
since
it
includes
all
the
information
included
for
all
audiences.
Public
and
partners’
private
areas
are
included.
It
is
regularly
updated
so
that
people
keep
visiting
it
and
so
that
it
engages
more
users
and
visitors.
Social
Media
Profiles
Impact
making
and
network
developing
Social
media
profiles
play
a
promotional
role
for
the
project
and
improve
visibility
to
a
wide
range
of
audience.
Regular
posts
and
updates
on
social
media
profiles
on
the
projects
developments,
news
and
sharing
of
best
practices
increase
the
engagement
of
the
interested
audience
and
help
to
achieve
interaction
with
the
users.
Also,
highlighting
external
news
that
can
have
an
impact
on
the
project
and
create
a
discussion
also
produces
positive
results.
Newsletters
Stakeholder
engagement
to
disseminate
project
news
The
project
newsletters
are
used
to
announce
the
project,
develop
a
profile
and
give

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<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
regular
updates
on
its
progress
and
developments.
The
newsletters
will
be
creative
making
sure
that
all
target
audiences
know
how
the
project
is
progressing.
Mailing
Lists
Network
building,
ensure
sustainability
Overall
stakeholder
list
Partners’
websites
Ensure
project
visibility
and
disseminate
results
through
project
references
Each
partner
should
disseminate
or
at
least
post
a
project
description
of
the
project
to
ensure
greater
external
dissemination
and
wider
audience
impact.
Offline
Project
Meetings
Internal
communication
Project
meetings
are
excellent
opportunities
for
knowledge
exchange
and
feedback.
Frequency:
3-­‐4
times
a
year
GA
meetings,
involving
all
consortium
partners
will
be
held.
Presentations
in
conferences
and
events
External
communication
with
stakeholder
groups
National
and
European
conferences
are
an
important
opportunity
to
share
the
project’s
achievements
with
experts
in
the
field
and
raise
interest
among
target
groups.
Suggested
Events’
list
created
by
Gov2u
for
partners
awareness;
Each
partner
informs
Gov2U
on
their
events,

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<2016>
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Uzdavinyter>,
<Pantelis
Kanellopoulos>
presentations,
attendances
Marketing
collaterals
(brochures
and
posters)
Raise
awareness
Raise
visibility
Inform
Promote
Marketing
collateral
is
the
collection
of
media
used
to
support
the
promotion
of
a
project.
Both
digital
and
printed
brochures
and
posters
have
been
created
to
be
circulated
electronically
or
printed
for
conferences
or
meetings.
Project
deliverables
Internal
and
External
communication
(sustainability)
to
provide
guidelines
on
the
project
communication
actions
The
public
project
deliverables
explain
the
project
mission,
objectives,
strategies
and
the
action
plan
to
achieve
the
objectives.
Drafted
by
WP6
leader,
discussed
within
the
consortium
internally
Workshops
Engage
with
key
target
groups,
external
communication,
sustainability
Workshops
are
small
interactive
events
held
to
achieve
a
specific
objective.
A
workshop
could
be
used
to
get
feedback
from
users
on
the
proposed
solution
or
to
get
feedback
from
experts
on
a
particular
issue.
Media
Press
releases
Dissemination
of
project
achievements
to
target
audiences
A
press
release
is
a
formal
announcement
of
the
project
to
the
European
and
international
press.
Press
releases
are

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<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
issued
to
announce
important
news
and
achievements,
as
well
as
workshops
and
events
organized
by
project
partners.
Featured
articles
External
communication
of
project
scope
of
research
and
results,
engaging
with
scientific
community
and
other
target
groups
In
addition
to
the
dissemination
of
press
releases,
every
opportunity
should
be
taken
to
improve
the
media
repercussion
of
the
project.
This
includes
publishing
featured
articles
in
magazines,
setting
up
interviews
with
national
and
local
media
and
fostering
online
buzz
with
postings.
Collaboration
with
other
EU-­‐funded
projects
(CAPS)
Dissemination
of
project
achievements
to
target
audiences,
knowledge
sharing,
sustainability
Promotion
will
focus
on
close
collaboration
with
projects
active
in
similar
arenas
2.3 Dissemination
actions
The
current
chapter
lists
the
dissemination
actions
that
describe
how
the
strategy
presented
in
the
previous
sections
can
be
implemented
and
achieve
the
full
list
of
dissemination
objectives
which
were
formerly
described
in
detail.
2.3.1 Actions
to
achieve
the
dissemination
objectives
Dissemination
activities
Dissemination
tool
Actions
When
Effective
and
timely
internal
and
external
communication
Ensure
widest
impact
and
effective
Project
Informational
Website
(including
public
website,
www.comrades-­‐project.eu
Done
(M3)

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<2016>
<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
exploitation
of
results
Ensure
sustainability
of
the
COMRADES
output
beyond
the
three
year
duration
of
the
project
Communicate
project
achievements
with
external
stakeholders,
and
with
other
CAPS
projects
in
particular
Public
facing
activities
partners
websites,
Google
analytics)
The
website
will
be
updated
regularly
taking
into
consideration:
project
progress,
newly
provided
outputs,
participation
in
third
party
events
and/or
events
organised
by
partners,
published
articles,
press
releases,
etc.
M1-­‐M36
http://kmi.open.ac.uk/
https://www.ihub.co.ke/
http://www.sheffield.ac.uk/
http://www.uia.no/en
http://www.gov2u.org
M1-­‐M36
The
project
website
will
be
advertised
in
all
promotional
materials
of
the
project.
M1-­‐M36
Website
Analytics
will
be
implemented
to
monitor
the
visits
to
the
website
M1-­‐M36
Effective
and
timely
internal
and
external
communication
Ensure
widest
impact
and
effective
exploitation
of
results
Ensure
sustainability
of
the
COMRADES
output
beyond
the
three
year
duration
of
the
project
Communicate
project
achievements
with
external
stakeholders,
and
with
other
CAPS
projects
in
particular
Public
facing
activities
Promotional
materials
Project
presentation
Done
(M1),
updated
yearly
Project
factsheet
Done
(M
1),
updated
yearly
Project
brochure
Done
(M6),
updated
yearly
Press
releases
(to
announce
major
news
as
launch
of
the
project,
events
or
workshops
organized
for
stakeholder
groups,
achievements,
project
final
results
and
findings)
M6,
then
quarterly,
depending
on
the
development
of
the
project,
but
2-­‐3
times
a
year
Project
newsletter
(distribute
via
email
to
subscribers,
M6,
published
Gov2u
and
members
of
the
Comrades
consortium
stakeholders
lists,
available
online,
posted
on
social
media
profiles
of
the
project
M6,
published
quarterly
Project
Poster
M7-­‐M12,
updated
yearly

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<2016>
<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
Effective
and
timely
internal
and
external
communication
Ensure
widest
impact
and
effective
exploitation
of
results
Ensure
sustainability
of
the
COMRADES
output
beyond
the
three
year
duration
of
the
project
Communicate
project
achievements
with
external
stakeholders,
and
with
other
CAPS
projects
in
particular
Public
facing
activities
Media
Create
and
update
media
list
M1-­‐M36
M1-­‐M36
Send
press
releases
to
the
list
Coordinate
with
project
coordinator
and
partners
about
media
enquiries
such
as
write
an
article,
give
an
interview,
etc.
Effective
and
timely
internal
and
external
communication
Ensure
widest
impact
and
effective
exploitation
of
results
Ensure
sustainability
of
the
COMRADES
output
beyond
the
three
year
duration
of
the
project
Communicate
project
achievements
with
external
stakeholders,
and
with
other
CAPS
projects
in
particular
Public
facing
activities
Events
-­‐
Conferences
Events
list
(circulate
to
WP8
partners,
ask
availability
for
participation
in
events,
update
regularly)
M2,
updated
every
half
a
year
Presence
in
several
major
conferences
at
national
and
European
level
M1-­‐M36
Give
promotional
materials
to
visitors
Per
event
Effective
and
timely
internal
and
external
communication
Ensure
widest
impact
and
effective
Social
media
Twitter
profile:
@comradesproject
M1-­‐M36
Facebook:
comradesproject

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<2016>
<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
exploitation
of
results
Ensure
sustainability
of
the
COMRADES
output
beyond
the
three
year
duration
of
the
project
Communicate
project
achievements
with
external
stakeholders,
and
with
other
CAPS
projects
in
particular
Public
facing
activities
LinkedIn:
www.linkedin.com/in/comradesproject
Include
social
media
profiles
in
website
and
promotional
material
Posts
on
project
news
and
other
interesting
news,
events,
articles
related
to
the
project
and
policy
thematic
field.
WP8
partners
to
participate
in
the
project’s
social
media
profiles
and
engage
their
stakeholders
with
the
project.
Effective
and
timely
internal
and
external
communication
Ensure
widest
impact
and
effective
exploitation
of
results
Ensure
sustainability
of
the
COMRADES
output
beyond
the
three
year
duration
of
the
project
Communicate
project
achievements
with
external
stakeholders,
and
with
other
CAPS
projects
in
particular
Public
facing
activities
Deliverables
Deliverables
to
be
delivered
on
time
M1-­‐M36
M1-­‐M36
Write
public
deliverables
in
non
technical
language
to
be
used
by
citizens
and
other
stakeholders
Effective
and
timely
internal
and
external
communication
Ensure
sustainability
of
the
COMRADES
output
beyond
the
three
year
duration
of
the
project
Public
facing
activities
Logo
–
Templates
(logo,
templates
for
ppt,
newsletter,
factsheet,
press
release,
deliverable,
letterhead
document)
Create
and
use
the
Logo
Create
and
use
the
Deliverable
template
Create
and
use
the
Factsheet
template
Create
and
use
the
Letterhead
template
Create
and
use
the
Newsletter
template
M1-­‐M36
Create
and
use
the
Presentation
template

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<2016>
<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
Create
and
use
the
Press
Release
template
M1-­‐M36
WP6
partners
to
coordinate
and
create
stakeholders
lists
and
keep
them
updated
Follow
up
after
establishing
contacts
regularly
Organize/
participate
in
events
for
stakeholders
2.3.2 Actions
to
reach
the
identified
stakeholders
Dissemination
and
Communication
strategy
of
WP6
anticipates
a
series
of
actions
in
order
to
reach
the
identified
stakeholders.
The
table
below
presents
the
stakeholders’
groups,
the
dissemination
objectives
that
WP6
achieves
by
approaching
and
managing
to
engage
each
group,
the
actions
and
the
tools
for
reaching
the
stakeholders
and
fulfilling
the
particular
objective,
as
well
as
the
time
(when)
this
will
be
undertaken.
Stakeholders’
identification
and
approaching
is
a
collective
and
collaborative
task
that
has
to
be
undertaken
by
all
WP6
partners
Stakeholder
group
Action
Tools
When
Citizens
and
Communities
Become
aware
of
the
project,
get
informed
Send
to
stakeholders
questionnaire/survey
/interviews
(WP2)
Organize
face-­‐to-­‐face
meetings
Participate
in
events
Collect
contact
information
on
stakeholders
and
questions
asked
and
issues
rose
in
conferences,
meetings,
etc.
Follow
up
with
the
contacts
established
Advertise
the
website
in
all
the
project
marketing
materials
Keep
them
abreast
of
latest
Project
website
M1-­‐M36
Invitations
and
tailored
messages
Promotional
materials
(press
releases,
newsletters,
brochures,
factsheets,
posters,
presentations)
Events
Meetings
M3-­‐M36

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<2016>
<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
developments
Mailing
lists
Stakeholder
surveys/interview
s
Social
media
Humanitarian
organisations
and
Professional
networks
Become
aware
of
the
project,
get
informed
WP6
partners
to
prepare
a
relevant
contact
list.
Organize
workshops,
face-­‐to-­‐face
meetings
for
expert
groups
Collect
contact
information
on
stakeholders
and
questions
asked
and
issues
rose
in
conferences,
meetings,
etc.
Follow
up
with
the
contacts
established
Advertise
the
website
in
all
the
project
marketing
materials
Keep
them
abreast
of
latest
developments
Project
website
M1-­‐M36
Promotional
materials
(press
releases,
newsletters,
brochures,
factsheets,
posters,
presentations)
Invitations
and
tailored
messages
M4-­‐M36
Events
Meetings
M4-­‐M36
Mailing
lists
Stakeholder
surveys/interview
s
M4-­‐M36
Social
media
Scientific
community
and
CAPS
network
and
other
experts
Become
aware
of
the
project,
get
informed
WP6
partners
to
collect
contacts
and
create
lists
Organize
workshops,
face-­‐to-­‐face
meetings
Participate
in
events
organised
by
IT
experts
and
humanitarian
innovators
Collect
contact
information
on
stakeholders
and
questions
asked
and
issues
rose
in
conferences,
meetings,
etc.
Follow
up
with
the
contacts
Project
website
M1-­‐M36
Promotional
materials
(press
releases,
newsletters,
brochures,
factsheets,
posters,
presentations)
M1-­‐M36
Invitations
and
tailored
messages
M4-­‐M36

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Uzdavinyter>,
<Pantelis
Kanellopoulos>
established
Business/industry
stakeholders
have
access
to
a
large
amount
of
information,
they
can
comment
and
enrich
it
Advertise
the
website
in
all
the
project
marketing
materials
Keep
them
abreast
of
latest
developments
Events
M4-­‐M36
Meetings
M4-­‐M36
Mailing
lists
M6-­‐M36
Media
Become
aware
of
the
project,
get
informed
A
full
media
list
including
all
European
and
global
media
is
available
(partner
input)
Interact
with
the
media:
present
the
project,
give
interviews
Send
them
press
releases
and
newsletters
Inform
about
events
and
workshops
related
to
the
project
and
invite
them
Share
contacts
on
social
media
Project
website
M1-­‐M36
Media
list
M9-­‐M36
Coordinate
interviews
and
article
publications
M9-­‐M36
Promotional
materials
(press
releases,
newsletters,
brochures,
factsheets,
posters,
presentations)
M1-­‐M36
Events,
workshops
M1-­‐M36
Social
media
M1-­‐M36
2.4 Measurement
of
the
effectiveness
of
Dissemination
and
Communication
activities
It
is
extremely
important
to
monitor
and
measure
the
effectiveness
of
the
dissemination
and
communication
activities,
given
that
they
allow
the
WP6
leader
to
estimate
the
effectiveness
of
the
communication
strategy
and
activities
to
the
target
groups,
as
well
as
the
impact
of
the
dissemination
and
promotion
of
the
project.
Moreover,
they
can
consider
the
actions
undertaken
so
far,
the
dissemination
methods
and
tools.
For
this
reason,
an
important
stage
of
the
marketing
planning
process
is
to
establish
targets
so
that
progress
can
be
monitored.
Moreover,
performance
will
be
continuously
monitored
against
predetermined
targets.
Planning
few
months
ahead
also
serves
in
this
direction.
Surveying
the
opinions
of
strategic
groupings
regarding
the
project
is
also
essential.
Field
notes
(in
meetings,
workshops
etc),
meetings,
Google
Analytics,
analysis
of
documents
and

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<2016>
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Uzdavinyter>,
<Pantelis
Kanellopoulos>
materials,
research
to
update
stakeholder
lists
and
monitoring
of
press
are
used
throughout
the
project
duration.
As
far
as
internal
communications
is
concerned,
proof
of
active
involvement
is
participation
in
the
email
discussions
and
in
the
teleconferences.
The
table
below
presents
the
way
that
the
effectiveness
of
dissemination
and
communication
activities
can
be
measured
by
defining
the
effectiveness
indicator,
when
the
measurement
takes
place
and
who
is
responsible.

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<2016>
<Rasa
Uzdavinyter>,
<Pantelis
Kanellopoulos>
3 Internal
Communication
The
aim
of
internal
communication
is
to
make
the
workflow
between
the
team
members
of
the
organizations
and
other
entities
to
participate
efficiently
in
the
project.
This
corresponds
with
Consortium’s
strong
belief
in
an
effective
internal
communication
between
partners,
aiming
to
increase
the
partners’
understanding
of
the
project
and
their
obligations
linked
to
it,
as
well
as
to
encourage
the
enhancement
of
their
efforts
for
the
project’s
success.
WP6
consists
of
(iHub,
University
of
Sheffield,
University
of
Agder,
Gov2U)
partners
and
Gov2u
is
the
WP6
leader.
3.1 Internal
workflow
The
internal
communication
flow
will
rely
on
the
following
means:
• For
the
daily
implementation
of
tasks,
exchange
of
information
and
documents,
as
well
as
for
the
coordination
of
activities,
WP6
basic
communication
will
be
performed
by
electronic
mail,
regular
phone
calls,
file
transfer
and
conference
calls.
• Teleconferences
pertaining
to
dissemination
activities
will
be
held
regularly,
as
part
of
the
weekly
conference
calls
where
all
partners
participate.
• Face-­‐to-­‐face
meetings
and
WP6
meetings
will
be
organized
whenever
it
is
necessary.
• During
the
General
Assemblies,
WP6
will
ask
for
a
session
dedicated
to
WP6
discussions
on
tasks
and
progress
reporting
if
it
is
not
foreseen
in
the
agenda.
• A
list
of
press
focal
points
of
all
partners
has
been
created
with
Gov2u’s
initiative.
So
the
press
focal
points
translate
the
press
releases
and
distribute
them
in
their
national
media,
while
they
are
also
responsible
for
the
media
coverage
monitoring.
• Specific
roles
and
responsibilities
have
been
defined
(see
section
below).
• A
reporting
procedure
has
been
defined:
WP6
partners
are
responsible
for
reporting
on
what
they
have
done
after
they
are
finished
to
the
WP6
leader.
The
reporting
should
be
regular
so
that
the
dissemination
and
communication
team
can
bring
visibility
to
the
partners’
activities,
announcing
them
on
the
website
(such
as
participation
in
events,
speeches,
published
articles
and
interviews,
etc.).
A
template
has
been
created
by
Gov2u
and
distributed
to
the
partners
in
order
to
facilitate
the
recording
of
their
activities.
• A
number
of
guidelines
were
provided
to
all
WP6
partners
regarding
the
performance
of
various
activities
related
to
the
WP
(media,
how
to
write
a
press
release,
etc).
Several
guidelines
were
provided
to
partners
for
the
better
and
effective
collaboration
and
successful
implementation
of
dissemination
activities.

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Uzdavinyter>,
<Pantelis
Kanellopoulos>
4 Conclusion
The
dissemination
and
communication
strategy
that
is
described
in
the
current
document
was
developed
with
the
purpose
of:
• raising
awareness
about
COMRADES
project,
• fostering
a
clear
understanding
of
WP6
dissemination
and
communications
objectives
and
how
they
will
be
implemented
in
the
context
of
the
project’s
objectives,
• outlining
how
COMRADES
partners
will
be
involved
in
WP6,
their
roles
and
responsibilities.
The
strategy
presents
in
a
clear
way
the
project’s
stakeholders
and
how
it
will
offer
the
various
identified
target
groups
incentive
to
take
action,
get
involved,
and
promote
the
project.
In
addition,
it
is
clear
that
each
partner
needs
to
market
the
project,
and
for
this
reason
all
COMRADES
partners
should
promote
the
project’s
objectives,
developments
and
results
throughout
the
project’s
lifetime
and
beyond.
The
current
document
provides
• a
clear
definition
of
the
goals
to
be
reached
• a
detailed
description
of
the
project’s
target
groups
and
tailored
actions
Concluding,
this
document
will
optimize
the
reach
out
of
the
project
and
it
will
build
a
reputation
that
is
consistent
with
COMPRADES
project’s
identity.