The document discusses blogging, its history and rise in popularity over the past decade. It notes that blogging has changed online communications by allowing people to interact on any topic. In the Philippines specifically, collaborations among bloggers established local infrastructure for blogging. Notable Filipino bloggers conceptualized the Philippine Blog Awards in 2007 to recognize quality Filipino blogs. The document also outlines benefits of blogging such as improving writing skills, connecting with others, and acting as a marketing tool. Finally, it provides examples of what can be done with blogs, like creating lessons and tutorials.