9. “The whole is other than
the sum of the parts”
Kurt Koffka
10.
11. Composition
Learning Objectives
1. Identify five gestalt principles of perception.
2. Display an understanding of contrast and
the role it plays in composition.
3. Apply these principles to create information
hierarchy in a composition.
20. Composition > Gestalt
Further Exploration
Good Continuation, Common Fate,
Parallelism, Focal Points, Past
Experiences, Law of Prägnanz, Good
Figure, Macro-Space, Law of Simplicity,
Closure, Order, Uniform Connectedness,
Common Regions
36. Composition > Case Study
Past Experience
ProximityColor / Shape Contrast
Figure/Ground
Proximity
Symmetry
37. Composition
Homework
1. Rank your top three job stories
2. Create a hand-drawn mobile sketch that accounts for all three,
prioritizing the first 1
3. Match it with (or create) what you feel is the most promising tableau 2
4. Compose these elements into a mobile composition in Sketch, making
initial font, color and photo/illustration decisions. What principles from
today’s class are present and why?
1
Make sure page items are appropriately sized. Account for the page’s entire vertical length.
2
This tableau should consist of only three parts: type, color palette, and photo/illustration style.
