Compilation of Social Marketing Evidence of Effectiveness - International Social Marketing Association (ISMA) and affiliated national and regional associations
This document provides a summary of key evidence citations for the effectiveness of social marketing. It was compiled by leading social marketing experts and includes:
1) Generic peer-reviewed papers that found social marketing can effectively promote behavior change when audience insights are used and most benchmark criteria are applied.
2) Topic-specific papers showing social marketing interventions successfully increased behaviors like physical activity, healthy eating, condom use, and HIV/STD testing.
3) Policy papers and reviews providing evidence that social marketing frameworks are effective for issues like hand hygiene, immunizations, and alcohol harm reduction.
4) Case studies demonstrating social marketing promoted conservation behaviors, reduced salt intake, and increased adoption of efficient stoves. The
An overview of 10 distinguishing ideas of social marketing for social change. These ideas are drawn from the book, "Social marketing and social change: Strategies and tools for improving health, well-being and the environment." It includes excerpts from the book as well as references for further reading. It begins with re-conceptualizing social problems from being those that require top-down prescriptions to being wicked puzzles that require searches for solutions with the people they are intended to serve. The international consensus definition of social marketing is presented, followed by 10 principles:
1. A marketing orientation
2. Theory and evidence-based
3. Segmentation
4. Research to inform program development
5. Designing products, services and behaviors that fit people's reality
6. Positioning behavior change
7. Realigning incentives and costs for products, services and behavior change
8. Creating equitable opportunities and access
9. Communicating change in linguistically, culturally relevant and ubiquitous ways
10. Program monitoring
NOTE: Downloads of this presentation include talking points for each slide.
Reviews of the book:
“This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids
“I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park
“This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Social marketing: strategies and tools to promote hiv preventionGiuseppe Fattori
The aim of the study is the application of the techniques and tools of social marketing to
improve the awareness about HIV transmission and encourage young students between the age of 18 and30 to access at HIV testing given that 85% of new diagnosis in 2016 may
be attributed to unprotected sex (Italian National Health Service ISS-2016).
The number of young people that take the test is low, making the risk of late presenters much higher; for that reason a survey was addressed to a sample of 200 Alma Mater Studiorum students.
An overview of 10 distinguishing ideas of social marketing for social change. These ideas are drawn from the book, "Social marketing and social change: Strategies and tools for improving health, well-being and the environment." It includes excerpts from the book as well as references for further reading. It begins with re-conceptualizing social problems from being those that require top-down prescriptions to being wicked puzzles that require searches for solutions with the people they are intended to serve. The international consensus definition of social marketing is presented, followed by 10 principles:
1. A marketing orientation
2. Theory and evidence-based
3. Segmentation
4. Research to inform program development
5. Designing products, services and behaviors that fit people's reality
6. Positioning behavior change
7. Realigning incentives and costs for products, services and behavior change
8. Creating equitable opportunities and access
9. Communicating change in linguistically, culturally relevant and ubiquitous ways
10. Program monitoring
NOTE: Downloads of this presentation include talking points for each slide.
Reviews of the book:
“This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids
“I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park
“This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Social marketing: strategies and tools to promote hiv preventionGiuseppe Fattori
The aim of the study is the application of the techniques and tools of social marketing to
improve the awareness about HIV transmission and encourage young students between the age of 18 and30 to access at HIV testing given that 85% of new diagnosis in 2016 may
be attributed to unprotected sex (Italian National Health Service ISS-2016).
The number of young people that take the test is low, making the risk of late presenters much higher; for that reason a survey was addressed to a sample of 200 Alma Mater Studiorum students.
Innovators appreciate the role that non-medical factors play.
Care management and business improvement programs can benefit by looking beyond claims or medical records to capture factors that influence health.
The Australian Social Marketing SituationStephen Dann
A presentation of the state of play for Australian Social Marketing featuring the new definition, the Preventative Health Task Force, and some key issues for debate in the social change social marketing sector, as part of the Social Marketing Benchmark Project
The project made possible by funding from the ANU College of Business and Economics
A social marketing consultancy on how pregnant women could give up smoking.Raymond Kusorgbor
The formative stage of Index Research Consult in 2013 has undertaken some consultancy project seminar in the health sector on ameliorating smoking in pregnant women. Some perspectives were shared on smoking facts and Statistics.
Smoking effects and implications, Mass Media Strategy- Concept & Execution. It also included the general smoking cessation methods, Smoking in pregnancy and interventions. The rest are possible Collaboration of Approaches Given the Source of Barriers to Action among others.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Social marketing of water and sanitation products A systematic re.docxjensgosney
Social marketing of water and sanitation products: A systematic review of peer-reviewed literature
· W.D. Evansa, , ,
· S.K. Pattanayakb, ,
· S. Younga, ,
· J. Buszinc, ,
· S. Raib, ,
· Jasmine Wallace Bihma,
Show more
doi:10.1016/j.socscimed.2014.03.011
Get rights and content
Highlights
•
Water and sanitation behaviors can be marketed like commercial products.
•
There has been no systematic review of theory, research, and practice in this area.
•
We identified 32 articles over a 22 year period that met search criteria.
•
Evaluations show improvements in mediators but mixed results in behavior change.
•
Social marketing can improve water and sanitation programs worldwide.
Abstract
Like commercial marketing, social marketing uses the 4 “Ps” and seeks exchange of value between the marketer and consumer. Behaviors such as handwashing, and products such as those for oral rehydration treatment (ORT), can be marketed like commercial products in developing countries. Although social marketing in these areas is growing, there has been no systematic review of the current state of practice, research and evaluation.
We searched the literature for published peer-reviewed studies available through major online publication databases. We identified manuscripts in the health, social science, and business literature on social marketing that used at least one of the 4 Ps of marketing and had a behavioral objective targeting the behaviors or products related to improving water and sanitation. We developed formalized decision rules and applied them in identifying articles for review. We initially identified 117 articles and reviewed a final set of 32 that met our criteria.
Social marketing is a widespread strategy. Marketing efforts have created high levels of awareness of health threats and solutions, including behavior change and socially marketed products. There is widespread use of the 4 Ps of marketing, with price interventions being the least common. Evaluations show consistent improvements in behavioral mediators but mixed results in behavior change.
Interventions have successfully used social marketing following widely recommended strategies. Future evaluations need to focus on mediators that explain successful behavior change in order to identify best practices and improve future programs. More rigorous evaluations including quasi-experimental designs and randomized trials are needed. More consistent reporting of evaluation results that permits meta-analysis of effects is needed.
Keywords
· Social marketing;
· Health promotion;
· Behavior change;
· Water;
· Sanitation;
· Diarrheal disease
1. Introduction
At its core, marketing is about an exchange of value between the marketer and consumer. If the marketer can promote a product or service to make the consumer perceive sufficient value, the consumer is more likely to purchase it. The marketer's objective is to create value for consumers and thereby financial benefit for the marketer or her.
Health & Wellness: Drug Stores Empower Self-careTrustRobin
Drug store industry survey: 70% of respondants indicate health education within pharmacies will help consumers make wise decisions.
Mobile commerce and app-based health education increase customer engagement.
TrustRobin....app-based health education...in your pocket
catherine.mcquaid@trustrobin.net
Mixing Alcopops and Politics: Social Marketing and Social Change in AustraliaStephen Dann
Mixing Alcopops and Politics: Social Marketing and Social Change in Australia. Presented to the ANU MMIB School Staff Seminar on October 15, 2009 as part of the Social Marketing Benchmark Project
The project made possible by funding from the ANU College of Business and Economics
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxtodd581
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and .
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxglendar3
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and .
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxjeanettehully
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and ...
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...JSI
This poster was presented by Christin D'Ovidio at the National Conference on Health Communication, Marketing & Media.
Through a contract with the NH Department of Health and Human Services, JSI conducted peer-crowd/peer-group validation and formative research to inform a public health prevention campaign targeting young adults (YA), aged 21-25, identified as most likely to engage in the misuse of alcohol.
The campaign (Binge-Free 603: What’s Your Reason?) addresses binge drinking behaviors and utilizes harm reduction messaging to create an effective marketing mix. JSI used a social norming, a social marketing approach, as the strategic planning framework for developing a campaign to decrease the prevalence of binge drinking in NH YA.
The resulting, highly-targeted campaign includes video production, illustration, social media assets (Facebook, Instagram, Youtube, Snapchat), A/B testing and geo-targeting to further hone effective messaging and reach, and a website.
Disease Awareness Program Excellence: Structure, Timing, Activities & Investm...Best Practices
Bio-pharmaceutical companies use disease state awareness campaigns to disseminate unbranded information to external stakeholders such as physicians, patients and payers.
Best Practices, LLC undertook research to deliver benchmarks around the structure, timing, investment and activities for disease awareness programs.
Download Full Report: http://bit.ly/2a7CnUS
Quantitative/Mixed-Methods
American InterContinental University
March 27, 2018
Running head: QUANTITATIVE/MIXED-METHODS
1
QUANTITATIVE/MIXED-METHODS
2
Quantitative/Mixed-Methods
Abstract
Case studies which are done in the field of medicine work towards improving the health of the population. There are some of the parts contained in case studies which are abstract, results, limitations of results, conclusions, and applications. The common statistical methods used in research are descriptive numerical and qualitative thematic analyses. The results of the studies show that equal participation of individuals in the health sector will help boost public health. Limitations of results are that although some strategies may work towards improving health sector, not all of them are effective.
Public health is an important sector in any country for it directly affects the economy of the nation. There need to be certain ways which should be employed with the aim of supporting and improving public health. In this paper, I am going to examine 4 contemporary peer-reviewed articles which employ quantitative or mixed-methods concerning ways on how to improve the health of the public. The interest of the paper is to aid in achieving the best impact in public health sector via using programs which will improve health outcomes drastically. Enhancement of public health will in return help to improve the well-being of populations across the world. Public health awareness on how to avoid unhealthy lifestyles should be created.
In the articles, samples and populations used were appropriate for it showed the real representative of the population at hand. All the samples used in the 4-contemporary peer-reviewed articles fulfilled the rule of thumb hence making them appropriate. The samples used were suitable for they were used to estimate the population parameters for it stood for the entire inhabitants. The samples used were larger but not too large to consume more resources of money and time. The larger sample has helped to produce accurate results making the samples valid and appropriate. The appropriateness of the samples used in these articles, it has been proved via usage of target variance. In using target variance an estimate to be derived from the model eventually attained.
Each article which has been used includes having results, limitations of results, conclusions, and applications. The first contemporary peer-reviewed article is entitled, Refugee women’s involvements of maternity-care facilities in Canada: a methodical review using a description synthesis written by Gina MA Higginbottom, Myfanwy Morgan, Miranda Alexandre, Yvonne Chiu, Joan Forgeron, Deb Kocay and Rubina Barolia. The article was published 11 February 2015. The results show that there needs to have a healthier understanding of the aspects that produce discrepancies in availability, adequacy, and outcomes during parenthood care (Higginbottom, Morgan, Alexandre, Chiu, Forg ...
Foundational Learning in Social Determinants of Health for Health Professionals by Dr. Haydee Encarnacion Garcia. Presented at the Emerging Trends in Nursing Conference at Indiana Wesleyan University on June 1, 2017.
Innovators appreciate the role that non-medical factors play.
Care management and business improvement programs can benefit by looking beyond claims or medical records to capture factors that influence health.
The Australian Social Marketing SituationStephen Dann
A presentation of the state of play for Australian Social Marketing featuring the new definition, the Preventative Health Task Force, and some key issues for debate in the social change social marketing sector, as part of the Social Marketing Benchmark Project
The project made possible by funding from the ANU College of Business and Economics
A social marketing consultancy on how pregnant women could give up smoking.Raymond Kusorgbor
The formative stage of Index Research Consult in 2013 has undertaken some consultancy project seminar in the health sector on ameliorating smoking in pregnant women. Some perspectives were shared on smoking facts and Statistics.
Smoking effects and implications, Mass Media Strategy- Concept & Execution. It also included the general smoking cessation methods, Smoking in pregnancy and interventions. The rest are possible Collaboration of Approaches Given the Source of Barriers to Action among others.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Social marketing consultancy on giving up smoking in pregnant women by raymon...
Similar to Compilation of Social Marketing Evidence of Effectiveness - International Social Marketing Association (ISMA) and affiliated national and regional associations
Social marketing of water and sanitation products A systematic re.docxjensgosney
Social marketing of water and sanitation products: A systematic review of peer-reviewed literature
· W.D. Evansa, , ,
· S.K. Pattanayakb, ,
· S. Younga, ,
· J. Buszinc, ,
· S. Raib, ,
· Jasmine Wallace Bihma,
Show more
doi:10.1016/j.socscimed.2014.03.011
Get rights and content
Highlights
•
Water and sanitation behaviors can be marketed like commercial products.
•
There has been no systematic review of theory, research, and practice in this area.
•
We identified 32 articles over a 22 year period that met search criteria.
•
Evaluations show improvements in mediators but mixed results in behavior change.
•
Social marketing can improve water and sanitation programs worldwide.
Abstract
Like commercial marketing, social marketing uses the 4 “Ps” and seeks exchange of value between the marketer and consumer. Behaviors such as handwashing, and products such as those for oral rehydration treatment (ORT), can be marketed like commercial products in developing countries. Although social marketing in these areas is growing, there has been no systematic review of the current state of practice, research and evaluation.
We searched the literature for published peer-reviewed studies available through major online publication databases. We identified manuscripts in the health, social science, and business literature on social marketing that used at least one of the 4 Ps of marketing and had a behavioral objective targeting the behaviors or products related to improving water and sanitation. We developed formalized decision rules and applied them in identifying articles for review. We initially identified 117 articles and reviewed a final set of 32 that met our criteria.
Social marketing is a widespread strategy. Marketing efforts have created high levels of awareness of health threats and solutions, including behavior change and socially marketed products. There is widespread use of the 4 Ps of marketing, with price interventions being the least common. Evaluations show consistent improvements in behavioral mediators but mixed results in behavior change.
Interventions have successfully used social marketing following widely recommended strategies. Future evaluations need to focus on mediators that explain successful behavior change in order to identify best practices and improve future programs. More rigorous evaluations including quasi-experimental designs and randomized trials are needed. More consistent reporting of evaluation results that permits meta-analysis of effects is needed.
Keywords
· Social marketing;
· Health promotion;
· Behavior change;
· Water;
· Sanitation;
· Diarrheal disease
1. Introduction
At its core, marketing is about an exchange of value between the marketer and consumer. If the marketer can promote a product or service to make the consumer perceive sufficient value, the consumer is more likely to purchase it. The marketer's objective is to create value for consumers and thereby financial benefit for the marketer or her.
Health & Wellness: Drug Stores Empower Self-careTrustRobin
Drug store industry survey: 70% of respondants indicate health education within pharmacies will help consumers make wise decisions.
Mobile commerce and app-based health education increase customer engagement.
TrustRobin....app-based health education...in your pocket
catherine.mcquaid@trustrobin.net
Mixing Alcopops and Politics: Social Marketing and Social Change in AustraliaStephen Dann
Mixing Alcopops and Politics: Social Marketing and Social Change in Australia. Presented to the ANU MMIB School Staff Seminar on October 15, 2009 as part of the Social Marketing Benchmark Project
The project made possible by funding from the ANU College of Business and Economics
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxtodd581
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and .
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxglendar3
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and .
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxjeanettehully
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and ...
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...JSI
This poster was presented by Christin D'Ovidio at the National Conference on Health Communication, Marketing & Media.
Through a contract with the NH Department of Health and Human Services, JSI conducted peer-crowd/peer-group validation and formative research to inform a public health prevention campaign targeting young adults (YA), aged 21-25, identified as most likely to engage in the misuse of alcohol.
The campaign (Binge-Free 603: What’s Your Reason?) addresses binge drinking behaviors and utilizes harm reduction messaging to create an effective marketing mix. JSI used a social norming, a social marketing approach, as the strategic planning framework for developing a campaign to decrease the prevalence of binge drinking in NH YA.
The resulting, highly-targeted campaign includes video production, illustration, social media assets (Facebook, Instagram, Youtube, Snapchat), A/B testing and geo-targeting to further hone effective messaging and reach, and a website.
Disease Awareness Program Excellence: Structure, Timing, Activities & Investm...Best Practices
Bio-pharmaceutical companies use disease state awareness campaigns to disseminate unbranded information to external stakeholders such as physicians, patients and payers.
Best Practices, LLC undertook research to deliver benchmarks around the structure, timing, investment and activities for disease awareness programs.
Download Full Report: http://bit.ly/2a7CnUS
Quantitative/Mixed-Methods
American InterContinental University
March 27, 2018
Running head: QUANTITATIVE/MIXED-METHODS
1
QUANTITATIVE/MIXED-METHODS
2
Quantitative/Mixed-Methods
Abstract
Case studies which are done in the field of medicine work towards improving the health of the population. There are some of the parts contained in case studies which are abstract, results, limitations of results, conclusions, and applications. The common statistical methods used in research are descriptive numerical and qualitative thematic analyses. The results of the studies show that equal participation of individuals in the health sector will help boost public health. Limitations of results are that although some strategies may work towards improving health sector, not all of them are effective.
Public health is an important sector in any country for it directly affects the economy of the nation. There need to be certain ways which should be employed with the aim of supporting and improving public health. In this paper, I am going to examine 4 contemporary peer-reviewed articles which employ quantitative or mixed-methods concerning ways on how to improve the health of the public. The interest of the paper is to aid in achieving the best impact in public health sector via using programs which will improve health outcomes drastically. Enhancement of public health will in return help to improve the well-being of populations across the world. Public health awareness on how to avoid unhealthy lifestyles should be created.
In the articles, samples and populations used were appropriate for it showed the real representative of the population at hand. All the samples used in the 4-contemporary peer-reviewed articles fulfilled the rule of thumb hence making them appropriate. The samples used were suitable for they were used to estimate the population parameters for it stood for the entire inhabitants. The samples used were larger but not too large to consume more resources of money and time. The larger sample has helped to produce accurate results making the samples valid and appropriate. The appropriateness of the samples used in these articles, it has been proved via usage of target variance. In using target variance an estimate to be derived from the model eventually attained.
Each article which has been used includes having results, limitations of results, conclusions, and applications. The first contemporary peer-reviewed article is entitled, Refugee women’s involvements of maternity-care facilities in Canada: a methodical review using a description synthesis written by Gina MA Higginbottom, Myfanwy Morgan, Miranda Alexandre, Yvonne Chiu, Joan Forgeron, Deb Kocay and Rubina Barolia. The article was published 11 February 2015. The results show that there needs to have a healthier understanding of the aspects that produce discrepancies in availability, adequacy, and outcomes during parenthood care (Higginbottom, Morgan, Alexandre, Chiu, Forg ...
Foundational Learning in Social Determinants of Health for Health Professionals by Dr. Haydee Encarnacion Garcia. Presented at the Emerging Trends in Nursing Conference at Indiana Wesleyan University on June 1, 2017.
Article 5 A STUDY ON MARKETING OF ORGANIC PRODUCTS THROUGH SOCIAL MEDIA PLATF...Dr UMA K
Dr. UMA K
Assistant Professor in Commerce
Reference: 5. UMA. K (2018) “A STUDY ON MARKETING OF ORGANIC PRODUCTS THROUGH SOCIAL MEDIA PLATFORM”, Journal of Emerging Technologies and Innovative Research (JETIR), JETIRO006001, www.jetir.org (ISSN-2349-5162), Volume 5, Issue 12, Page No 1- 13.
Assignment DescriptionA reputable hospital has high quality .docxluearsome
Assignment Description
A reputable hospital has high quality ratings from patient satisfaction surveys but is still losing market share. For many years, health care organizations, as well as traditional businesses, have been frustrated that high customer satisfaction scores do not necessarily lead to higher levels of profitability or sales.
Prepare a report examining this phenomenon that address the following elements:
Evaluate and explain inconsistency between customer satisfaction scores and profitability and why it tends to exist in health care organizations.
Apply the statistical procedures discussed in class to support (or refute) the inconsistency.
Assess price vs. quality of services as well as the impact of insurance or managed care contracts on a hospital's market share, regardless of patient satisfaction levels.
Explain how you could use high patient satisfaction results to your advantage when negotiating a new managed care contract for the hospital. Discuss ethical issues involved when presenting results.
Discuss how qualitative and quantitative data can be used to help this hospital improve market share.
The body of the resultant report should be 5–7 pages and include at least 5 relevant peer-reviewed academic or professional references published within the past 5 years.
Library Resources:
Statistical Analysis 1 Below is a list of articles and summary descriptions on effective communication in health care. Click here to use the online library to search for the complete articles. Article 1 The increased use of meta-analysis in systematic reviews of health care interventions has highlighted several types of bias that can arise during the completion of a randomized controlled trial. Study publication bias and outcome reporting bias have been recognized as potential threats to the validity of meta-analysis and can make the readily available evidence unreliable for decision making. This update reviews and summarizes the evidence from cohort studies that have assessed study publication bias or outcome reporting bias in randomized controlled trials. Twenty studies were eligible, of which four were newly identified in this update. Only two followed the cohort all the way through from protocol approval to information regarding the publication of outcomes. Fifteen of the studies investigated study publication bias and five investigated outcome reporting bias. Three studies have found that statistically significant outcomes had higher odds of being fully reported as compared to nonsignificant outcomes (range of odds ratios: 2.2–4.7). In comparing trial publications to protocols, it was found that 40–62% of studies had at least one primary outcome that was changed, introduced, or omitted. It was decided not to undertake meta-analysis because of the differences between studies. This update does not change the conclusions of the review in which 16 studies were included. Direct empirical evidence for the existence of study publica ...
Similar to Compilation of Social Marketing Evidence of Effectiveness - International Social Marketing Association (ISMA) and affiliated national and regional associations (20)
Il Marketing Sociale e l’Interazione Uomo/Ambiente - G.Fattori - ISS/ESMAGiuseppe Fattori
Il
presente convegno ha lo scopo di diffondere una corretta conoscenza del marketing sociale in ambito nazionale, e di proporne l’utilizzo per la prevenzione delle problematiche relative all’interazione uomo/ambiente Tale interazione ha
da sempre comportato conseguenze che si ripercuotono negativamente sia sull’integrità degli ecosistemi che sulla salute e sulla qualità della vita delle persone L’Agenda 2030 delle Nazioni Unite, con i suoi 17 Obiettivi di Sviluppo Sostenibile, ha pertanto evidenziato la necessità di adottare nuovi modelli di sviluppo intersettoriali che integrino aspetti ambientali, economici, sanitari e sociali Inoltre, è necessario un approccio al cambiamento comportamentale, che indirizzi le persone ad adottare azioni responsabili, sostenibili e sicure Ed infatti il marketing sociale si configura come uno degli strumenti
più efficaci a favorire la scelta libera e consapevole di comportamenti salutari Esso ha come scopo quello di
creare un ambiente favorevole al cambiamento e si avvale di strumenti valutativi, al fine di eliminare quelle barriere di tipo cognitivo, culturale, ambientale e socio economico
che impediscono l’assunzione dei comportamenti proposti.
Il convegno è organizzato, per la prima volta in Italia, in collaborazione con ESMA European Social Marketing Association
Il Marketing Sociale nella promozione della salute - Giuseppe FattoriGiuseppe Fattori
Nel momento in cui si stanno avviando il PNRR (Piano Nazionale di Ripresa e Resilienza) e il PNP (Piano Nazionale di Prevenzione) basati in gran parte sui principi di OneHealth abbiamo bisogno di nuovi strumenti per affrontare le sfide che ci aspettano in anni particolarmente complessi.
Il Marketing sociale, con solide basi “evidence”, è uno di questi ed è centrale per gestire il cambiamento che vogliamo realizzare.
Perché la politica sociale ha bisogno del Marketing Sociale. G.Fattori, J.FrenchGiuseppe Fattori
Nel momento in cui si stanno avviando il PNRR (Piano Nazionale di Ripresa e Resilienza) e il PNP (Piano Nazionale di Prevenzione) basati in gran parte sui principi di OneHealth abbiamo bisogno di nuovi strumenti per affrontare le sfide che ci aspettano in anni particolarmente complessi.
Il Marketing sociale, con solide basi “evidence”, può essere uno di questi per gestire il cambiamento che vogliamo realizzare
Marketing Social Good. Citizen Centric Social Policy DesignGiuseppe Fattori
This paper sets out are some of the key insights and principles about why effective social behavioural design needs to incorporate marketing principles. The paper explores how social marketers, politicians and other stakeholders can build strategies that are enhanced by marketing principles and methodology into all social policy.
The key thesis of the paper is that social marketing can help inform social policy strategy, selection and implementation through a process of citizen centric policy development and delivery.
Without this understanding social interventions risk continued sub optimal delivery and a growing tendency of total rejection by citizens.
Objectives: reflecting upon which incentives social marketing and health education are based on, and their differences
and interconnections becomes essential to promote healthy lifestyles and ensure a free and sustainable future.
Methods: in order to promote health, it is necessary to use all the incentives that contribute to achieving this end.
Health education, social marketing and laws (expression of the policy) are to be considered the functional medium
of health promotion to be used generally or individually, according to the targets/contexts.
Results: the methods used to promote health are work in progress, the Community Based Prevention Marketing is
such an expression.
Conclusions: considering health as a resource for everyday life means externalizing it from what is seen as the sole
responsibility of the health system. Health should become the purpose of actions which, through cross-sector
synergies, concern the different components of civil society, particularly political agendas
TikTok e la salute pubblica: una proposta di ricercaGiuseppe Fattori
TikTok is a short video sharing social media
platform that has grown rapidly since its
launch, amassing over 1 billion monthly
global users as of September 2021.1 Users on
TikTok create and engage with algorithm-suggested
content related to their interests on
a variety of subjects, including health-related
or implicated topics. The global growth of
TikTok, while offering an engaging experience
for users and approach to connecting to
diverse people, is accompanied by concerns,
such as the quality of health advice offered in
videos and sensitive content. In this commentary,
we argue that public health is served
by paying urgent attention to the potential
health-related
implications and opportunities
of TikTok and suggest a research agenda
to inform decision-makers,
health providers,
researchers and the public.
Salute per tutti: miti, speranze e certezze della Primary Health Care. A cura...Giuseppe Fattori
L’idea di scrivere un libro a più mani nasce sostanzialmente da
due considerazioni che sono l’esito dell’effetto congiunto della
pandemia da Covid-19 e della, forse ancor più grave, crisi climatica:
due fenomeni complessi, apparentemente disgiunti, che stanno
condizionando pesantemente le nostre vite e che sono destinati a far
sentire a lungo i loro effetti sul piano biologico, sociale, economico
ed ecologico.
Dunque, la prima considerazione discende dalla consapevolezza che
uomo, natura e società sono un tutt’uno e che la concezione classica
(meccanicistica) della scienza basata sullo studio analitico delle
parti, per quanto importante e tuttora valida, non è in grado, da
sola, di capire e di gestire i problemi complessi, di natura sistemica,
che affliggono la nostra società. Un problema non da poco perché il
cambiamento del modello di interpretazione della realtà implica una
revisione profonda del nostro modo abituale di osservare il mondo
e di prendere le decisioni.
La seconda considerazione riguarda la constatazione dell’incapacità
degli attuali servizi territoriali di far fronte ai nuovi bisogni di
prevenzione e di cura e la conseguente necessità di avviare con
urgenza un radicale cambiamento nel modo di intendere e di
promuovere la salute e di garantire cure efficaci per tutti.
Sulla base di questi presupposti, abbiamo cercato quindi di
spiegare in poche parole e con qualche semplice esempio in che
cosa consiste la visione sistemica e come essa richieda un diverso
metodo di approccio ai problemi che caratterizzano il nostro tempo,
in particolare per quanto riguarda i temi relativi alla salute, alla
prevenzione e alla Primary Health Care.
La rivoluzione digitale porta con sé novità
e trasformazioni che stanno cambiando
anche la “galassia salute”. Le
nuove piattaforme trasformano il modo
in cui i cittadini e gli operatori sanitari
interagiscono quotidianamente; usate
in modo corretto rappresentano una
nuova opportunità per costruire comunità
sostenibili e riorientare i comportamenti.
Il BPA è considerato un interferente endocrino, vale a dire una sostanza in grado di danneggiare la salute alterando l'equilibrio endocrino, soprattutto nella fase dello sviluppo all’interno dell’utero e nella prima infanzia.
Gli studi sperimentali, ed anche un numero crescente di studi epidemiologici (vale a dire sull’incidenza di determinate malattie nella popolazione umana), indicano che il BPA ha effetti estrogenici, quindi in grado di “mimare” l’azione degli estrogeni (ormoni “femminili”) che hanno una vasta influenza sulla funzione riproduttiva, ma anche su altre funzioni dell’organismo.
Il BPA, pertanto, può alterare lo sviluppo dei sistemi riproduttivo, nervoso ed immunitario.
Nell'adulto la tossicità del BPA sembra modesta tuttavia, il feto e il neonato, a causa delle loro ridotte dimensioni e minori capacità di metabolizzare, potrebbero risultare molto più vulnerabili.
L’aumento del rischio di obesità e di tumore mammario sono effetti particolarmente preoccupanti identificati recentemente dalla ricerca sperimentale.
I risultati degli studi sul BPA sono talora contraddittori: tuttavia, l’agenzia europea per le sostanze chimiche (European Chemicals Agency, ECHA) ha considerato che le evidenze sono complessivamente sufficienti per considerare il BPA in grado di danneggiare la funzione riproduttiva (2014) e agire come un interferente endocrino (2017).
A causa dei numerosi usi della sostanza, in campo alimentare e non, la popolazione è esposta al Bisfenolo A. In particolare il BPA può passare in piccole quantità dai recipienti che lo contengono ai cibi e alle bevande, soprattutto se i materiali non sono perfettamente integri e sono utilizzati ad alte temperature.
In Italia il progetto PREVIENI sul biomonitoraggio degli interferenti endocrini, coordinato dall'Istituto Superiore di Sanità (ISS), ha dimostrato l'esposizione diffusa nella popolazione.
Gli effetti sulla salute dell'inquinamento atmosferico rimangono una preoccupazione per la salute pubblica in tutto il mondo. L'esposizione all'inquinamento atmosferico ha molti effetti negativi sostanziali sulla salute umana. A livello globale, sette milioni di morti erano attribuibili agli effetti congiunti dell'inquinamento dell'aria domestica e ambientale. I soggetti con malattie respiratorie croniche come la broncopneumopatia cronica ostruttiva (BPCO) e l'asma sono particolarmente vulnerabili agli effetti dannosi degli inquinanti atmosferici. L'inquinamento atmosferico può indurre l'esacerbazione acuta della BPCO e l'insorgenza dell'asma, aumentare la morbilità respiratoria e la mortalità. Gli effetti sulla salute dell'inquinamento atmosferico dipendono dai componenti e dalle fonti degli inquinanti, che variavano a seconda del paese, delle stagioni e dei tempi.
Marketing e comunicazione sociale per la promozione della salute - Istituto S...Giuseppe Fattori
Il workshop intende promuovere l’approccio del marketing e della comunicazione sociale, per aumentare l’efficacia delle iniziative volte a tutelare la salute dei cittadini. Tale iniziativa intende sottolineare la centralità della comunicazione efficace nella promozione della salute e nella ricerca scientifica, in quanto la diffusione di informazioni utili sulla salute - attraverso i mezzi di comunicazione multimediali e di massa - aumenta la consapevolezza su specifici aspetti della salute individuale e collettiva e sull’importanza della salute per lo sviluppo.
Marketing e comunicazione sociale per la promozione della salute - ISSGiuseppe Fattori
Il workshop intende promuovere l’approccio del marketing e della comunicazione sociale, per aumentare l’efficacia delle iniziative volte a tutelare la salute dei cittadini. Tale iniziativa intende sottolineare la centralità della comunicazione efficace nella promozione della salute e nella ricerca scientifica, in quanto la diffusione di informazioni utili sulla salute - attraverso i mezzi di comunicazione multimediali e di massa - aumenta la consapevolezza su specifici aspetti della salute individuale e collettiva e sull’importanza della salute per lo sviluppo.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Compilation of Social Marketing Evidence of Effectiveness - International Social Marketing Association (ISMA) and affiliated national and regional associations
1. Draft November 2018
1
Compilation of
Social Marketing
Evidence of Effectiveness
Key references 2018
International Social Marketing Association (ISMA)
and affiliated national and regional associations
2. Draft November 2018
2
Introduction
The following list of key evidence citations for Social Marketing was compiled with
the Support of the International Social Marketing Association (ISMA) and all its
affiliated national and regional associations around the world. This list was compiled
by asking leading Social Marketing experts from the fields of academia, policy and
practice to recommend evidence citations that they have found most persuasive and
helpful. Descriptive and qualitative studies of social marketing practice have not
been included, but some of the review do comment on the utility of applying social
marketing principles and concepts. To keep the review manageable, reviews and
meta reviews of individual intervention elements of social marketing, such as
communication campaigns, have not been included. A full list of those who
contributed to this paper can be found in appendix one.
This document does not represent a systematic review or a narrative synthesis of all
available relevant citation, rather it is intended to act as a starting point for such
reviews. The paper is intended to also act as a quick reference guide for those
interested in further investigating the state of the evidence base of Social Marketing.
It is hoped that this compilation of key reference material will be updated on a regular
basis by the ISMA and its affiliated associations.
The citations given in the compilation are organised under the following categories:
1. Generic published peer reviewed papers
2. Topic / issue / intervention type specific published peer reviewed papers
3. Generic policy papers and good practice reviews / guidance documents
4. Books, book chapters and websites that include examples of effective and
efficient case studies
All comments and suggestions regarding this paper should be sent to:
Jeff French (Jeff.French@strategic-social-marketing.org) and
Doug Evans (wdevans@email.gwu.edu)
3. Draft November 2018
3
1. Generic published peer reviewed papers
The effectiveness of social marketing in global health: a systematic review. Rebecca
Firestone, Cassandra J Rowe, Shilpa N Modi, Dana Sievers. Published In: Health Policy
and Planning. Vol 32 Issue 1 Feb 2017. Key findings / conclusions: 97 studies reported on
changes in behaviour. Programmes with positive, statistically significant findings were more
likely to apply: audience insights and cost-benefit analyses to motivate behaviour change.
https://academic.oup.com/heapol/article/32/1/110/2555385
A Systematic Review of Social Marketing Effectiveness. Martine Stead, Ross, Gordon,
R., Kathryn Angus, & Laura McDermott. Published in: Health Education, Vol. 107
Issue2,2007, pp. 126 - 191.Key findings / conclusions: (p. 126) “The paper shows that
social marketing can form an effective framework for behaviour change interventions and
can provide a useful “toolkit” for organisations that are trying to change health behaviours”.
https://www.emeraldinsight.com/doi/full/10.1108/09654280710731548
Evidence review: social marketing for the prevention and control of communicable
disease. Insights into health communication. MacDonald, Laura., Cairns, Georgina.,
Angus, Kathryn., Stead, Martine. Published in: European Centre for Disease Control;
Stockholm: 2012. Key findings / conclusions: “The international evidence base indicates
that social marketing can be an effective approach to behaviour change for the prevention
and control of communicable disease. The European evidence is limited, but promising, with
social marketing principles having been successfully applied in hand hygiene and sexual
health interventions.” (p.1
https://ecdc.europa.eu/sites/portal/files/media/en/publications/Publications/Social-
marketing-prevention-control-of-communicable-disease.pdf
A systematic review assessing the extent of social marketing principle use in
interventions targeting children (2000-2014). Kubacki K, Rundle-Thiele S,
Lahtinen V, and Parkinson J. Published in: Young Consumers, 16 (2), 2015,
pp.141-158. Key findings / conclusions: 23 social marketing interventions targeting
children under the age of 12 years as their main audience were identified; “Sixteen of
the studies reported positive behavioural outcomes… social marketing is emerging
as an effective approach to increase physical activity and healthy eating, which in
turn may assist to lower obesity.”
https://www.emeraldinsight.com/doi/abs/10.1108/YC-08-2014-00466
A systematic review of sports sponsorship for public health and social marketing.
Kubacki K, Hurley E and Rundle-Thiele S. Published in; Journal of Social Marketing, 8 (1),
2018, pp.24-39. Key findings / conclusions; This paper provides a systematic review of
the use of sports sponsorship in public health and social marketing indicating that the sport
sponsorship can be very effective in influencing policy and raising awareness.
https://www.emeraldinsight.com/doi/abs/10.1108/JSOCM-01-2017-0001
4. Draft November 2018
4
Social marketing targeting indigenous peoples: a systematic review. Kubacki K and
Szablewska N. Published in; Health Promotion International, 7 September 2017. Key
findings ‘conclusions; 20 articles covering 13 social marketing interventions targeting
Indigenous peoples were identified; “they appear to have been effective in challenging some
of the issues faced by Indigenous peoples”.
https://doi.org/10.1093/heapro/dax060
Mass media health communication campaigns combined with health-related product
distribution: a community guide systematic review. Robinson, M. Tansil K, Elder, R.
Soler R. Labre P. Mercer S. Eroglu D. Baur C. Lyon-Daniel K., Fridinger F. Sokler L. Green
L. Miller T. Dearing J. Evans W. Snyder L. Kasisomayajula K. Viswanath D. Beistle D.
Chervin D. Bernhardt J. Rimer B. Published in; American journal of preventive medicine
47(3): 360-371. 2014. Key conclusions / findings; Of the eight self-identified studies as,
social marketing interventions seven had 9.6% (IQI=4.3, 15.0) median percentage point
change in desired health behavior.
https://www.sciencedirect.com/science/article/pii/S0749379714002542?via%3Dihub
2. Topic / issue / intervention type specific published
peer reviewed papers
Social marketing interventions aiming to increase physical activity among adults: a
systematic review. Kubacki K, Ronto R, Lahtinen V, Pang B and Rundle-Thiele S.
Published in; Health Education, 117(1), 2017, pp.69-89. Key findings / conclusions; 94
articles covering 26 social marketing interventions aiming to increase physical activity among
adults were identified; “The results of the current study indicate that increasing the number of
benchmark criteria used in an intervention to at least four increases the chances of achieving
positive behavioural outcomes”.
https://www.emeraldinsight.com/doi/abs/10.1108/HE-02-2016-0008
Effectiveness of Social Marketing Interventions to Promote Physical Activity Among
Adults: A Systematic Review. Xia Y. Deshpande S, Bonates T. Published in; Journal of
Physical Activity & Health, Volume: 13 Issue: 11 Pages: 1263-1274. Key findings /
conclusions; Findings revealed that the presence of more social marketing benchmarks in
interventions increased the likelihood of success in promoting physical activity. The
presence of more than 3 benchmarks improved the success of the interventions; specifically,
all interventions were successful when more than 7.5 benchmarks were present. Further,
primary formative research, core product, actual product, augmented product, promotion,
and behavioural competition all had a significant influence on the effectiveness of
interventions.
https://doi.org/10.1123/jpah.2015-0189
5. Draft November 2018
5
Eating for the better: a social marketing review (2000–2012). Carins, Julia, E. and
Rundle-Thiele, Sharyn, R. Published in: Public Health Nutrition, 17 (7), 1628-1639, 2014.
Key findings / conclusions: “Social marketing is an involved process and it is important
that studies identifying as social marketing adopt social marketing benchmark criteria. Social
marketing when employed to its full extent offers the potential to change healthy eating.”
(p.1628)
https://www.ncbi.nlm.nih.gov/pubmed/23711161
Sowing the Seeds of Sustainability: Kenya & Mexico: a series of “Farming for
Biodiversity” workshops around the world. Review: Dulce Espelosin. Published in; A
Medium Corporation US & Rare Stories Page, October 9th
, 2018. Key conclusions /
findings; At C4C trainings, participants were taught on how they could adapt their use of
Social Marketing and Behavior Change techniques to effectively promote agroecological
practices that improve land conditions. Doing so can reduce farming production costs, boost
food diversity, and allow for seed conservation in at least 500 people from the treated
populations.
https://medium.com/in-rare-form/sowing-the-seeds-for-sustainability-c4c-in-kenya-
mexico-7e8bb121e66c
Health communication and social marketing campaigns for sexually transmitted
disease prevention and control: What is the evidence of their effectiveness? Allison
Friedman, Rachel Kachur, Seth Noar & Mary McFarlane.Published in: Sexually Transmitted
Diseases, Vol 43, Supplement 1, February 2016, pp. S83 – S101. Key findings/
conclusions: (from p. S83) “The review yielded 26 articles representing 16 unique STD
testing and/or prevention campaigns. Nearly all campaigns found differences between
exposed and unexposed individuals on one or more key behavioural outcomes”.
https://journals.lww.com/stdjournal/Fulltext/2016/02001/Health_Communication_and_
Social_Marketing.11.aspx
Addressing vaccine hesitancy: The potential value of commercial and social
marketing principles and practices. Glen Nowak, Bruce Gellin, Noni MacDonald & Rob
Butler. Published in: Vaccine, Vol 33, Issue 34, 2015, pp. 4204-4211.Key findings /
conclusions. (p. 4206) “Social marketing not only helps immunization programs identify and
understand the physical, social, and economic environmental factors that play a major role in
determining vaccine acceptance; it also calls attention to the need to examine immunization
convenience”.
https://www.sciencedirect.com/science/article/pii/S0264410X15005034
Examining Protective Effects of Brand Equity in the keepin' it REAL Substance Use
Prevention Curriculum. Lee, J. K., & Hecht, M. L. Published in: Health Communication, V.
26, Issue 7, Oct 2011. Key findings / conclusions; Brand equity mediates effects of the
keepin’ it REAL curriculum on substance use.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3173514/
Systematic Review of Physical Activity Interventions. Xia Y, Deshpande S, & Bonates T.
Published in: J Phys Act Health. 2016 Nov;13(11):1263-1274. doi: 10.1123/jpah.2015-
0189. Epub 2016 Aug 24. Key findings / conclusions: Social marketing is an effective
approach in promoting physical activity among adults when a substantial number of
6. Draft November 2018
6
benchmarks are used and when managers understand the audience, make the desired
behaviour tangible, and promote the desired behaviour persuasively
https://www.ncbi.nlm.nih.gov/pubmed/27633626
Effectiveness of social marketing strategies to reduce youth obesity in European
school-based interventions: A systematic review and meta-analysis
Aceves-Martins et al. Published in; Nutrition Reviews (2016). Vol 74 Issue 5 pp. 337-351.
Key conclusions / findings; Evidence indicates that the inclusion of at least 5 Social
Marketing Benchmark Criteria domains in school-based interventions could benefit efforts to
prevent obesity in young people.
https://academic.oup.com/nutritionreviews/article/74/5/337/1752275
Impact of the California Project LEAN School Board Member social marketing
campaign. McDermott, R.J. et al. (2005). Published in; Social Marketing Quarterly, 11(2),
18-40. Key conclusions / findings; As part of the California Project LEAN (Leaders
Encouraging Activity and Nutrition), a social marketing campaign was directed at California
school board members to motivate them to advance nutrition-related policy issues at school
board meetings, and to enact and enforce school policies that support healthy eating. In less
than two years after implementing the campaign, a significant increase in nutrition-related
issues on school board meeting agendas occurred, more favourable nutrition-related policies
became enacted, and school board members reported greater readiness to support school
nutrition-related issues.
http://journals.sagepub.com/action/doSearch?AllField=lean&SeriesKey=smqa
Minimising alcohol harm: a systematic social marketing review (2000-2014). Kubacki K,
Rundle-Thiele S, Pang B and Buyucek N. Published in: Journal of Business Research, 68
(10), 2015, pp.2214-2222. Key findings / conclusions: 23 social marketing interventions
aiming to minimise harm from alcohol consumption were identified; “Social marketing
interventions were found to be largely effective in creating positive effects through changing
behaviours and policies to affect short term or immediate changes, and also attaining longer
term change via attitude, behavioural intention, and/or raising awareness”.
https://www.sciencedirect.com/science/article/abs/pii/S014829631500137X
Effectiveness of a Communication for Behavioural Impact (COMBI) intervention to
reduce salt intake in a Vietnamese Province based on estimations from spot urine
samples. Do, H.T.P., Santos, J.A., Trieu, K., Petersen, K., Le, M.B., Lai, D.T., Bauman, A.
and Webster, J., 2016. Published in: The Journal of Clinical Hypertension, 18(11), pp.1135-
1142. Key findings / conclusions: Participants showed improved knowledge and
behaviours following the intervention. The COMBI intervention was effective in lowering
average population salt intake and improving knowledge and behaviours.
https://onlinelibrary.wiley.com/toc/17517176/18/11
Using social marketing tools to increase fuel-efficient stove adoption for conservation
of the golden snub-nosed monkey, Gansu Province, China. DeWan A, Green K, Li X,
and Hayden D. Published in; Conservation Evidence. Volume 10, p. 32-36, 2013. Key
findings / conclusions; This study reports on the effectiveness of a social marketing
campaign in aimed at augmenting the usage of energy efficient stoves. The project’s impact
7. Draft November 2018
7
evaluation revealed a 28% increase in stove usage after year 1 and a 43.1% increase in
stove usage after year 2. This transition in stove design decreased rates of felling and forest
destruction significantly.
https://www.rare.org/sites/default/files/DeWan%20et%20al,%202013%20-
%20Using%20social%20marketing%20tools%20to%20increase%20fuelefficient%20sto
ve%20adoption%20for%20conservation.pdf
Social marketing of water and sanitation products: a systematic review of peer-
reviewed literature. “Evans W, Pattanayak S, Young S, Buszin J, Rai S, and Bihm J.
Published in; Social Science and Medicine. Volume 110, p. 18-25, 2014. Key findings /
conclusions; This study reviewed 117 articles focused on commercially-motivated social
marketing in developing countries, determining that companies leverage marketing to spur
“consistent improvements in behavioural mediators. The report concludes that “interventions
have successfully used social marketing following widely recommended strategies”
https://www.ncbi.nlm.nih.gov/pubmed/24704890
Effects of condom social marketing on condom use in developing countries: a
systematic review and meta-analysis, 1990-2010. Sweat, M. Denison J. Kennedy C.
Tedrow V. and O'Reilly K. Published in; Bulletin of the World Health Organization, Vol 90,
Issue 8, pages: 613-622A, 2012. Key conclusions / findings; “Six studies with a combined
sample size of 23,048 met the inclusion criteria. Whilst the evidence base for the effect of
social marketing on condom use is small because few rigorous studies have been conducted
this meta-analyses showed a positive and statistically significant effect on increasing
condom use, and all individual studies showed positive trends.
http://www.who.int/bulletin/volumes/90/8/11-094268/en/
A review of current practices to increase Chlamydia screening in the community--a
consumer-centered social marketing perspective. Phillipson, L. Gordon R. Telenta J
Magee C and Janssen M. Published in: Health expectations: an international journal of
public participation in health care and health policy 19(1): 5-25. 2016.
Key conclusions / findings; 18 interventions were identified, Assessment against social
marketing benchmark criteria found that interventions incorporating social marketing
principles were more likely to achieve positive results. Whilst the quality of evidence remains
low this review suggests the potential utility of strategic community-based social marketing
interventions across a range of settings to promote screening at higher rates than currently
exist in this target group.
https://onlinelibrary.wiley.com/doi/abs/10.1111/hex.12337
A meta-analysis of the evaluations of social marketing interventions addressing
smoking, alcohol drinking, physical activity, and eating. Hung C. Published in; Ph.D.
Dissertation, Indiana University, 2017. Key conclusions / findings; “Results: Interventions
using social marketing principles were effective at bringing about statistically significant
behavior changes. Interventions designed to effectively change eating, physical activity, and
smoking behaviors were effective; those addressing drinking alcohol were not. Interventions
that tackled multiple behavior objectives usually failed to succeed. This review showed that
8. Draft November 2018
8
marketing mix, exchange strategies, and use of theory were significant factors of program
effectiveness.
https://search.proquest.com/docview/1898804086?pq-origsite=gscholar#
Changing Wild Meat Consumption: An Experiment in the Central Amazon, Brazil.
Chaves A, Valle D, Monroe M, Wilkie D,. Sieving K, & Sadowsky B. Published in;
Conservation Letters, 11(2), e12391. Key conclusions / findings; Coupons increased
chicken consumption, as expected, but did not reduce wild meat consumption. In contrast,
social marketing without the price incentive reduced wild meat consumption by 62%. This
study demonstrates how social marketing and price incentives may be effective at reducing
demand for meat and other wildlife products.
https://onlinelibrary.wiley.com/doi/full/10.1111/conl.12391
Online interventions for social marketing health behavior change campaigns: a meta-
analysis of psychological architectures and adherence factors. Cugelman B. Thelwall
M. Dawes P. Published in; Journal of medical Internet research 13, no. 1 (2011). Key
conclusions / findings; 30 interventions were reviewed in this meta-analysis which focuses
on the effectiveness of online health related interventions. It found a small but significant
difference in effectiveness of online interventions compared with offline interventions. With
shorter online interventions having higher impact than longer.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3221338/
Effect of large-scale social marketing of insecticide-treated nets on child survival in
rural Tanzania. Armstrong Schellenberg J, Salim Abdulla, Nathan R, Mukasa O, Marchant
T, Kikumbih N, Mushi A, Mponda H, Minja H, Mshinda H, Tanner M, Lengeler C. Published
in; The Lancet, Vol. 357, April 2001. Key conclusions / findings; A large-scale social
marketing intervention led to strong results in terms of preventing children from being
infected by malaria in Africa. The increase in the use of insecticide-treated nets led to 27%
reduction in the risk of post-neonatal child death.
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.605.3946&rep=rep1&type=p
df
Healthy Heroes, Magic Meals, and a Visiting Alien: Community-Led Assets-Based
Social Marketing.Stead M, Arnott L, Dempsey E. Published in; Social Marketing
Quarterly, Vol 19 Issue 1, p. 26-39. Key conclusions / findings; By using a community
approach and social marketing and having a low budget, within an 18 months period 2
community-led projects were successfully established engaging the community in co-
creating materials for tackling effectively obesity problems among children and families.
http://journals.sagepub.com/doi/abs/10.1177/1524500412472493
Reducing alcohol-impaired driving crashes through the use of social marketing.
Rothschild M, Mastin B, Miller T. Published in; Accident analysis and prevention Vol 38,
issue 6 Nov 2006. 1218 -1230. Key conclusions / findings; Results showed a significant
shift in riding/driving behaviour, especially among 21–34-year olds, a projected 17% decline
in alcohol-related crashes in the first year, no increase in drinking behaviour, and large
savings between the reactive cost of cleaning up after a crash and the proactive cost of
avoiding a crash. Programs have become self-sustaining based on fares and tavern
contributions, and have become part of the life style in the treatment communities.
https://www.sciencedirect.com/science/article/abs/pii/S0001457506000881
9. Draft November 2018
9
The Florida “truth” anti-tobacco media evaluation: design, first year results, and
implications for planning future state media evaluations. David F Sly, Gary R
Heald, Sarah Ray. Published in: BMJ Website. Key findings / conclusions:
Evaluation of this insight-driven approach to reducing tobacco consumption amongst
young people resulted in high rates of recall, significant changes in attitudes/beliefs,
and reduced rates of smoking behaviour among the youth targeted.
https://tobaccocontrol.bmj.com/content/10/1/9
Getting to the Truth: Evaluating National Tobacco Counter Marketing Campaigns.
Farrelly M, Healton C, Davis K, Messeri P, Hersey J, Haviland M. Published in; American
Journal of Public Health Vol 92 Issue 6 June 2002. Key conclusions / findings; The
research compares two anti-smoking campaigns for young people, one from the field of
social marketing called the Truth Campaign and the other one from Philip Morris. The
research shows how the Truth campaign had significant impact whist the PM campaign did
not.
https://ajph.aphapublications.org/doi/pdf/10.2105/AJPH.92.6.901
Targeting male perpetrators of intimate partner violence: Western Australia’s
‘Freedom from Fear’ campaign. Donovan R, Paterson D, and Francas M. Published in;
Social Marketing Quarterly, 5(3), 127-143, 1999. Key conclusions / findings; The Western
Australian “Freedom from Fear” campaign was an innovative social marketing initiative that
reduce the fears of women (and children) by motivating perpetrators and potential
perpetrators to voluntarily attend counselling programs. The programme delivered
statistically significant results.
http://journals.sagepub.com/doi/abs/10.1080/15245004.1999.9961076
Social marketing as a childhood obesity prevention strategy. Evans D, Christoffel K,
Necheles J, Becker a. Published in; (2010).. Obesity, 18(S1), S23-S26. Key conclusions /
findings, This is a narrative review of existing social marketing based interventions that
concludes “At the community level, social marketing shows evidence of effectiveness in
promoting nutrition and physical activity among parents and children”(p.S25)
https://onlinelibrary.wiley.com/doi/abs/10.1038/oby.2009.428
A social marketing analysis of 20 years of hand hygiene promotion. Mah, M., Tam,
Y.C., & Deshpande, S. Published in ; Infection Control and Hospital Epidemiology, 29(3),
262-270. 2008. Key conclusions / findings; A systematic analysis included articles that
describe multifaceted interventions and evaluated them with predefined social marketing
benchmark criteria. Of 53 interventions analysed in this review, 16 (30.2%) employed
primary formative audience research, 5 (9.4%) incorporated social or behavioural theories,
27 (50.9%) employed segmentation and targeting of the audience, 44 (83.0%) used
components of the “marketing mix,” 3 (5.7%) considered the influence of competing
behaviours, 7 (13.2%) cultivated relationships with the target audience, and 15 (28.3%)
provided simple behavioural messages. Thirty-five (66.0%) of the interventions
10. Draft November 2018
10
demonstrated a significant improvement in performance, but only 21 (39.6%) were
considered to have a strong evaluative design
https://www.cambridge.org/core/journals/infection-control-and-hospital-
epidemiology/listing?q=Deshpande&_csrf=GXZlX1h6-
JmBN8qKRP6Jr3Gqz9K8iSrZRe2I&searchWithinIds=95EF576C9780A64242FCC544A0
2D3A60
Evaluation of a National Physical Activity Intervention for Children VERB™ Campaign,
2002–2004. Huhman M, Potter L, Duke J, Judkins D, Heitzler C, Wong F. Published in;
American Journal of Preventive Medicine 38 - 43.2007 (32)1. Key conclusions / findings,
directed to all U.S. children aged 9 to 13 years. After 2 years, a dose–response effect was
detected in the study population. Children aware of VERB reported engaging in significantly
more physical activity than children unaware of VERB. These results were considerably
stronger than the effects after Year 1, which were only for physical activity among
subpopulations. The VERB campaign continued to positively influence children’s attitudes
about physical activity and their physical activity behaviours and expanded the effects to
more children. With adequate and sustained investment, health marketing shows promise to
affect the attitudes and behaviour of children’s
http://samplebox.westat.com/cdc_gyn_media_rftop/media/VERB/Year_2_VERB_Evalu
ation_Paper.pdf
3. Generic policy papers and good practice reviews /
guidance
What Works in Social Marketing to Young People? Thornley L and Marsh A. Published
in; Wellington, Ministry of Youth Development, July 2010. Key conclusions / findings; A
systematic review of social marketing campaigns to youth in the US, Australia and New
Zealand. Gives examples of positive behaviour change for tobacco and marijuana use as
well as sexual and physical health. Success factors include target market research, effective
use of commercial marketing techniques including branding, multiple channels and inclusion
of public policy and sustained funding.
http://www.thehub.superu.govt.nz/assets/documents/42884_social-marketing-syst-
rev-final_0.pdf
It’s Our Health a strategy for social marketing. French J. Mayo E. Published in;
National Consumer Council, for Department of Health England. 2006.Key conclusions /
11. Draft November 2018
11
findings; International review of social marketing evidence, and policy implementation.
Concludes that social marketing principles should be used across government to improve
efficiency, effectiveness and engagement in social policy delivery. Make 38
recommendations about imbedding and applying social marketing principles across
government. Report and all recommendations accepted by UK government leading to the
development of subsequent government social marketing strategy which is ongoing.
http://www.thensmc.com/resource/its-our-health
Marketing Review Final Report. Stead M. McDermott L. Angus K, Hastings G. Published
in; NICE National Institute for Clinical Evidence. nice.org.uk. Key conclusions / findings;
The report demonstrates how commercial marketing and social marketing can help build
effective interventions to influence health behaviour. This meta review is based on three
existing reviews (Stead et al 2006, Gordon et al 2006, McDermott et al 2006), see;
McDermott, L. M., M. Stead, G. B. Hastings, R. Kent and S. Banerjee (2005). "Social
marketing interventions for changing nutrition behavior: a systematic review." Prevent Med.
Gordon, R., L. McDermott, M. Stead and K. Angus (2006). "The effectiveness of social
marketing interventions for health improvement: what's the evidence?" Public health
120(12): 1133-1139. + Stead, M., R. Gordon, K. Angus and L. McDermott (2007). "A
systematic review of social marketing effectiveness." Health Education 107(2): 126-191. +
Evans, W. D., J. Blitstein, J. C. Hersey, J. Renaud and A. L. Yaroch (2008). "Systematic
review of public health branding." Journal of health communication 13(8): 721-741.
https://www.nice.org.uk/guidance/ph6/evidence/behaviour-change-review-6-social-
marketing-pdf-369664530
Developing world-class social marketing standards: a step in the right direction for a
more socially responsible marketing profession. Fourali C. Published in; Social
Marketing Quarterly, 15(2), 14–24. (2009). Key conclusions / findings; This review sets
out the conclusions and process of the development of the first world-class social marketing
competence and best practice occupational standards for the UK National Occupational
Standards system. http://journals.sagepub.com/doi/pdf/10.1080/15245000902957334
Effects of Communitywide Education on Cardiovascular Disease Risk Factors: The
Stanford Five-City Project. Farquhar J, Fortmann S, Flora J; et al . Published in; JAMA.
1990;264(3):359-365. 1990. Key conclusions / findings; One of the first major,
comprehensive, and rigorously evaluated public health/(social marketing) interventions in
two treatment cities (N = 122 800) and two control cities (N = 197 500) Treatment cities
received a 5-year, low-cost, comprehensive program using social learning theory, a
communication—behaviour change model, community organization principles, and social
marketing methods. After 30 to 64 months significant net reductions in community averages
favouring treatment occurred in plasma cholesterol level (2%), blood pressure (4%), resting
pulse rate (3%), and smoking rate (13%) of the cohort sample. These risk factor changes
resulted in important decreases in composite total mortality risk scores (15%) and coronary
heart disease risk scores (16%). Thus, such low-cost programs can have an impact on risk
factors in broad population groups.
https://jamanetwork.com/journals/jama/article-abstract/382599
12. Draft November 2018
12
Health 2020: the European policy for health and well-being. WHO. Published in WHO
Europe. Key conclusions / findings; “Drawing on knowledge from the social, behavioural
and policy sciences is proving increasingly important, including social
marketing, behavioural economics and neuroscience. old-style
message communication approaches, focused on crafting information and
sending messages, are rarely enough on their own to positively affect people’s
health behaviour and choices. Instead, integrated learning from across the
wider social behavioural sciences, including strategic social marketing, social
psychology, behavioural economics and neuroscience, are increasingly
providing practical and often cost-effective solutions to addressing the
diversity of behavioural challenges in various populations. Moving beyond
communication to a stronger behavioural focus and understanding in health
and related programmes offers growing potential to achieve measurable and
sustained effects in people’s lives,
http://www.euro.who.int/__data/assets/pdf_file/0011/199532/Health2020-Long.pdf
Public Health England Social Marketing strategy 2017- 2020. Public Health England
Published in, UK government website. Key conclusion / findings; The Public Health
England (PHE) marketing strategy describes how PHE will use marketing to support the
objectives of its business plan and England’s public health system. Social marketing is
positioned as a key integral element of all programmes aimed as assisting citizens to lead a
healthy life. Social marketing principles and planning rigor is applied to all PHE programmes
aimed at influencing and supporting positive health behaviour.
https://www.gov.uk/government/publications/public-health-england-marketing-
strategy-2017-to-2020
Social marketing. A Systematic Review of Research 1998–2012.Truong, V.D. Published
in; Social Marketing Quarterly, 20(1), 15-34. 2014. Key conclusions /findings; Drawing
upon journal and database searches, 867 articles were analysed in the light of the content
analysis method. The article indicates that social marketing has captured increasing
research attention. Public health has predominantly been the research topic and hence more
articles have been published in health-related journals than in marketing-related journals.
Substantial research has focused on downstream social marketing, while the upstream and
critical dimension has been given limited attention. Social marketing research has been
dominated by qualitative methods, although both quantitative and mixed methods are
gaining prominence.
http://journals.sagepub.com/doi/abs/10.1177/1524500413517666?journalCode=smqa
The Principles of Pride. Butler P, Green K and Galvin D. Published in; Rare.org. Key
findings / conclusions; A synthesis of 25 years of experience and research in the realms of
conservation and environmental science. The report details Rare’s findings, introducing 12
principles that are fundamental to successful behaviour change. Rare derives its conclusions
from an extensive array of case studies, experiments, and testimonies that establish the
pillars’ veracity. This paper harbours incontrovertible evidence of social marketing’s
effectiveness.
https://www.rare.org/sites/default/files/Principles%2520of%2520Pride%25202013%252
0lo%2520res.pdf
Health Weighty Weight, Healthy Lives: Consumer Insight Study
HM Government Published in: Department of Health England Website. Kef findings /
conclusions: Understanding these clusters of citizens, their motivations and the
13. Draft November 2018
13
opportunities and challenges they face is an essential step towards developing interventions
that accurately target the needs of different audience groups.
http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAn
dGuidance/DH_090118
Behavior change strategies and health: the role of health systems. World Health
Organization- Regional Office for Europe. Published in; Regional Committee for Europe
Fifty-eighth session; Tbilisi, Georgia, 15–18 September 2008. Key conclusions / findings;
Social marketing is one of the “building blocks” needed to plan and deliver a comprehensive
health behaviour change interventions. Social marketing can be used as a tool to educate
and empower individuals (i.e. increase knowledge, skills and capacity; influence attitudes
and levels of confidence; change and sustain change).
http://www.euro.who.int/__data/assets/pdf_file/0003/70185/RC58_edoc10.pdf
Systematic review of health branding: growth of a promising practice. Evans W,
Blitstein J, Vallone D, Post S, Nielsen W. Published in; Translational Behavioural Medicine,
Vol 5 Issue 1. P. 24-36. Key conclusions / findings; This systematic review shows
evidence about how health brands can have more impact by using evaluation, application of
theory and description of campaign strategies. A total of 311 articles (130 full reviewed) were
examined.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4332908/pdf/13142_2014_Article_272.p
df
Social marketing guide for public health managers and practitioners. French J .Apfel F.
Published in; European Centre for Disease Prevention and Control (2014) Stockholm:
ECDC. Key conclusions / findings; This guide and toolkit was developed with public health
practitioners across Europe. Social Marketing is an effective and efficient set of organizing
principles. The application of social marketing principles adds value and rigor to the
development, implementation and evaluation of communicable disease prevention and
public health strategies.
http://ecdc.europa.eu/en/publications/Publications/social-marketing-guide-public-
health.pdf
Channing transport behaviour, a social marketing planning guide. Kassirer J. Lagarde
F. Published by; Cullbridge Marketing and Communications, 2010. Key conclusions/
findings; Community Based Social marketing "tools have been identified as particularly
effective in bringing about change. While each of these tools can promote healthy and/or
sustainable behaviour on its own under the right conditions, the tools are most effective
when used together. These tools include, for example, norm appeals, obtaining a
commitment, prompts, and feedback and recognition. The five critical elements of CBSM
are: Selecting the travel options and behaviours on which will focus Identifying the related
barriers and benefits. Developing and piloting a program to overcome these barriers and to
promote these benefits. Implementing the program across a community Monitoring,
evaluating and improving the effectiveness of the program on an ongoing
basis.https://www.researchgate.net/publication/312188618_Changing_Transportation_
Behaviours_A_Social_Marketing_Planning_Guide
14. Draft November 2018
14
4. Books, book chapters and websites that include
examples of effective and efficient case studies
Social marketing and social change: Strategies and tools for improving health, well-
being, and the environment. Lefebvre C. (2013). Wiley publishing.
https://www.wiley.com/enus/Social+Marketing+and+Social+Change%3A+Strategies+and+T
ools+For+Improving+Health%2C+Well+Being%2C+and+the+Environment-p-
9780470936849
Principles and Practice of Social Marketing: An International Perspective. Donovan, R,
Henley N. 2010. Cambridge Uni Press. https://www.cambridge.org/core/books/principles-
and-practice-of-social-marketing/DAB769AB72511223259722AEF48803A5
Innovations in Social Marketing and Public Health Communication: Improving the
Quality of Life for Individuals and Communities. Wymer, W, (Ed),
Springer. 2015. https://www.springer.com/us/book/9783319198682
Social Marketing: From Tunes to Symphonies. Hastings, G., & Domegan, C. Abingdon:
Routledge. 2014.
https://books.google.co.uk/books?id=BWhHAQAAQBAJ&printsec=frontcover&dq=christine+
domegan&hl=en&sa=X&ved=0ahUKEwj15_rI_uLcAhVsD8AKHaq7DRAQ6AEIMjAB#v=onep
age&q=christine%20domegan&f=false
Social Marketing and Public Health (2nd
edintion). French J. Ed. Oxford University Press
(2017) https://global.oup.com/academic/product/social-marketing-and-public-health-
9780198717690?q=social%20marketing&lang=en&cc=gb
Strategic Social Marketing. Jeff French & Ross Gordon. Sage (2015)publishing.
https://www.amazon.co.uk/d/Books/Strategic-Social-Marketing-Jeff-
French/1446248615/ref=sr_1_1?ie=UTF8&qid=1495701248&sr=8-
1&keywords=strategic+social+marketing
Social Marketing. Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., Tapp, A. Pearson
(2013) http://catalogue.pearsoned.co.uk/educator/product/Social-
Marketing/9780273727224.page
Sociall marketing case-book. French, J., Merritt, R. & Reynolds, L. Sage (2011).
http://sk.sagepub.com/books/social-marketing-casebook
Public Health Branding: Applying marketing for social change
Evans D. Hastings G.
OxfordScolorship.http://www.oxfordscholarship.com/view/10.1093/acprof:oso/978019923713
5.001.0001/acprof-9780199237135.
Social marketing for public health: Global trends and success stories. Cheng, H.,
Kotler, P. & Lee, N. (2011). Jones and Bartlett Publishers.
http://www.jblearning.com/catalog/9780763757977/
Handbook of Persuasion and Social Marketing (Ed) Stewart D. Sage. (2015). https://abc-
clio.com/ABC-CLIOCorporate/product.aspx?pc=A3924C
Social marketing – Changing behaviors for good (6th
edition) Lee N Kotler p. Thousand
Oaks, CA: Sage Publications.
https://us.sagepub.com/en-us/nam/social-marketing/book241168
15. Draft November 2018
15
Policy making for citizen behavior change, a social marketing approach. Lee N.
https://www.routledge.com/Policymaking-for-Citizen-Behavior-Change-A-Social-Marketing-
Approach/Lee/p/book/9781138696006
Social Marketing and Behaviour Change: Models, Theory and Applications. Brennan L,
Binney W, Parker L, Aleti T, and Nguyen D.
https://www.e-elgar.com/shop/eep/preview/book/isbn/9781782548157/
Sage Handbook of social marketing. Edited by Hastings G
https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-social-marketing/book234153
Social Marketing in a Country: The British Experience. Santos C Published in
CreateSpace, Charleston, SC.2016.
http://www.marketingsocialportugal.net/documentos/SocialMarketinginaCountry-selected.pdf
The Promise of Social Marketing: A Powerful Tool for Changing the World for Good.
Fourali C. London: Routledge. (2016)
https://www.routledge.com/products/isbn/9781472416858
Fostering sustainable behaviour (Third edition): An introduction to community-based
social marketing. McKenzie-Mohr D. New Society, 2011.
http://www.cbsm.com/pages/guide/preface/
Social marketing to protect the environment: What works. McKenzie-Mohr D; Lee N;
Shultz W; Kotler P. Sage, 2011.
https://www.amazon.com/Social-Marketing-Protect-Environment-
Works/dp/1412991293/ref=sr_1_1?ie=UTF8&qid=1534087126&sr=8-
1&keywords=social+marketing+to+protect+the+environment
Social Marketing in India. Deshpande S. Lee N. Sage (2013)
https://www.amazon.com/Social-Marketing-India-Sameer-Deshpande/dp/8132113578
Health Behavior and Health Education – Theory, Research, and Practice. 4th edition.
Editors: Glanz K, Rimer B, Viswanath K. San Francisco. Social Marketing chapter 19.
Storey J, Saffitz G, Rimón J. Jossey-Bass 2008. https://www.amazon.co.uk/Health-Behavior-
Education-Research-Practice/dp/0787996149
Public health communication: Evidence for behaviour change. Hornik, R (Ed.) (2002).
Hillsdale, NJ: Lawrence Earlbaum Associates. https://www.routledge.com/Public-Health-
Communication-Evidence-for-Behavior-Change/Hornik/p/book/9780805831771
Digital innovation in social marketing: a systematic literature review of interventions
using digital channels for engagement .Kubacki, K, Rundle-Thiele, S, Schuster, L,
Wessels, C and Gruneklee, N (2015) in: Wymer, W (Ed) Innovations in social marketing and
public health communication: improving the quality of life for individuals and communities,
Springer. https://link.springer.com/book/10.1007%2F978-3-319-19869-9
Segmentation in social marketing . Dietrich, T, Rundle-Thiele and Kubacki, K (Eds),
Springer. https://link.springer.com/book/10.1007%2F978-981-10-1835-0
Innovations in social marketing and public health communication: improving the
quality of life for individuals and communities . Wymer, W (Ed), Springer
https://link.springer.com/book/10.1007%2F978-3-319-19869-9
16. Draft November 2018
16
Web sites:
International Social Marketing Association: https://www.i-socialmarketing.org/
European Social Marketing Association: http://www.europeansocialmarketing.org/
Social Marketing Association of North America; https://smana.org/
The Australian Association of Social Marketing: http://www.aasm.org.au/
Africa Social Marketing Association (Being established) see: https://www.i-
socialmarketing.org/
Association Latinoamericana de Mercadeo Social. / Asociacao Latinoamerican
demarketing Social; http://wwwmercadeosocial.org.
Tools of change website: http://www.toolsofchange.com/en/home/
World Social Marketing Conference website http://wsmconference.com/edinburgh-
2019/
National Social Marketing Centre website; http://www.thensmc.com/
Centres for Disease Control and Prevention. CDC. The Community Guide. Community
Preventive Services Task Force Findings website;
https://www.thecommunityguide.org/task-force-findings
Appendix 1
Jeff French (Co-coordinator)
Doug Evans (Co-coordinator)
Krzysztof Kubacki
Rob Donovan
Jim Mintz
Jay Kassirer
Eagle, Lynne
Ross Gordon
Sally Dibb
Chahid Fourali
Hamilton Carvalho
Brian Biroscak
Chris Palmedo
Rebekah Russell-Bennett
Suzanne Suggs
Nancy Lee
Sharyn Rundle-Thiele
Matthew Wood
Domegan, Christine
Ann-Marie Kennedy
17. Draft November 2018
17
Gerard Hastings
Alan Tapp
Carlos Oliveira Santos
Francois Lagarde
Kevin Green
Marco Bardus
Diogo Veríssimo
Nadina Luca
Doug McKenzie-Mohr
Danae Manika
Michael Basil
Debra Basil
Sameer Deshpande
Robert Hornik
Leslie Snyder
Michael Hecht
Diana Gregory-Smith
Victoria Wells
Juan Miguel Rey Pino
Dulce Espelosin
International Social Marketing Association (ISMA)
and affiliated national and regional associations
All comments and suggestions regarding this paper should be sent to:
Jeff French (Jeff.French@strategic-social-marketing.org) and
Doug Evans (wdevans@email.gwu.edu)