COMPETITIVE ANALYSIS & MANAGEMENT COMMITMENT TO QUALITY

1. COMPETITIVE ANALYSIS
&
MANAGEMENT COMMITMENT TO
QUALITY
NAME: ANANT NAG
ID: MPH/10016/21
JOURNAL CLUB + SEMINAR / ASSIGNMENT

2. CONTENT
● INTRODUCTION TO COMPETITIVE ANALYSIS
● STEPS INVOLVED IN COMPETITIVE ANALYSIS
● INTRODUCTION TO MANAGEMENT COMMITMENT TO QUALITY
● PHARMACEUTICAL ASPECTS OF QUALITY MANAGEMENT

3. INTRODUCTION TO COMPETITIVE ANALYSIS
Competitive analysis may be defined as “Identifying your competitors , their
strategies to determine their strengths and weakness relative to those of yours
own products or services. A competitive analysis is a critical part of your
company market plan and strategy.
NOW In this Process two, departments of the organisation play a very
important role namely
● Marketing
● Business analysis wing

4. STEPS INVOLVED IN COMPETITIVE ANALYSIS
1. Identifying Current and potential competitor
● Industry-based analysis
A. Monopoly industry
B. Oligopoly industry
C. Differentiated Oligopoly
● Monopolistic competitor
● Pure competitor

5. STEPS INVOLVED IN COMPETITIVE ANALYSIS
2. Competitor profiling
3.Assessing market attractiveness
4.Designing competitor strategies
● Market leader
● Market Challenger
● Market follower
● Market nicher

6. INTRODUCTION TO MANAGEMENT COMMITMENT TO
QUALITY
The management commitment to quality is a common business
concept used in any industry.
1. With reference to pharmaceutical industry i.e view of F.D.A
2. With reference to ISO-9001

7. Above two points in briefly
A. Pharmaceutical aspects of quality management
1. Background about management control
2. Purpose of management control
3. Quality system regulations requirements for management control
● Management responsibilities
● Quality audits
● personnel
B. Quality responsibilities of management with references to ISO-9001