- This document discusses a proposed platform that allows people to easily donate small amounts to charitable causes when making debit or credit card transactions. - It notes that with over 41 crore credit and debit card transactions per year in India, even donations of Rs. 10 per transaction could collectively raise over Rs. 414 crore for nonprofit organizations. - The proposed platform would partner with major nonprofits, allow donors to select causes they want to support, and make the donation process simple through online, in-store, and e-commerce options.

1. Let the Fruits of your
Compassion change the world

2. Everyone wants to give back…
Giving is a whole lot easier when you don’t have
to think about it

5. • No. of Credit & Debit Card transactions =
41.48 cr
• Average amount = Rs 2,276 and Rs 1,673
• Even if we give only Rs 10 as charity =
Rs 414.8 cr

7. • Single branded entity
• Opportunity to connect with the best known
NGOs at once
• Branding opportunity
• Brand specific causes
• Operational ease

12. Partnerships &Web presence
E- Commerce
In-store
Consolidation

14. • Investment to cover:
– Website design
– Social Media and Community building
– Sales and Partnerships
• Value : Rs 1 Lakh
• Equity : upto 9%

16. “ ri”I love how my 2 cents
can go a long way.
Vyom Charaya
Analyst, KPMG

17. “ ri”Santosh Desai
MD & CEO, Futurebrands
Great Idea.
When do you guys go live?

18. Nikhil Rungta
Country Head-Mktg, Google
“ ri”I like the flexibility and
ease of the idea

19. “ ri”Sanjiv Pandey
Marketing Head, Subway
A noble cause.
Hope to see more of you

21. Ritwik Manan
ritwik.manan@gmail.com
@manan_ritwik