Comparing Political Ads
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A presentation created for Political communication, Spring 2009. This compares the major themes found in the ads from Presidential Campaigns1984-2008
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All competency criteria must be met to earn a B grade and pass this Course Outcome.
A predefined number of mastery criteria must be met to earn an A grade, indicating mastery of the Course Outcome. See the CLA and Grade Criteria Chart below.
MET
NOT YET MET
Candidate Analysis: The Individual
Competency
Explains how the candidate’s moral and professional capacity make this individual capable of serving “we the people.”
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Mastery
Includes an analysis of the candidate’s ethics.
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Candidate Analysis: The Party
Competency
Explains how the candidate aligns with the chosen political party.
X
Candidate Analysis: Public Policy
Competency
Explains how two specific examples of public policy the candidate advocates showcase the candidate's political, social, or economic views.
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Mastery
Includes an analysis from at least two public policy fields: economics, education, environment, foreign policy, health care, and/or welfare policy.
X
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Explains who endorsed the candidate: individuals, interest groups, news media, and/or others.
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Total Competency Criteria:
Total Mastery Criteria:
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CLA Score
Grade
Points
Meets all competency criteria and 2 of mastery criteria
5
A
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Meets all competency criteria and 0–1 of mastery criteria
4
B
850
Meets 3 of competency criteria
3
Not Yet Competent*
0
Meets 2 of competency criteria
2
Not Yet Competent*
0
Meets 1 of competency criteria
1
Not Yet Competent*
0
Meets 0 competency criteria
0
Not Yet Competent*
0
No submission
NA
Not Yet Competent*
0
*Not Yet Competent grades convert to an F at term end.
*If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned for revision without being scored. If the work submitted does not meet the minimum submission requirements by the end of the term, you will receive a failing score.Minimum Submission Requirements
Minimum Submission Requirements
MET
NOT YET MET
· 1 page (not including the title page or reference page)
X
· APA formatting (including in-text citations and a separate reference page following the text)
X
· Three sources (including the class text and two additional outside sources)
X
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Similar to Comparing Political Ads
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3) The 1976 debate between Gerald Ford and Jimmy Carter featured Ford's gaffe where he claimed that "there is no Soviet domination of Eastern Europe," which is seen as contributing to Carter's victory in that
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Competency Assessment RubricAll competency criteria must be met to
Competency Assessment Rubric
All competency criteria must be met to earn a B grade and pass this Course Outcome.
A predefined number of mastery criteria must be met to earn an A grade, indicating mastery of the Course Outcome. See the CLA and Grade Criteria Chart below.
MET
NOT YET MET
Candidate Analysis: The Individual
Competency
Explains how the candidate’s moral and professional capacity make this individual capable of serving “we the people.”
X
Mastery
Includes an analysis of the candidate’s ethics.
X
Candidate Analysis: The Party
Competency
Explains how the candidate aligns with the chosen political party.
X
Candidate Analysis: Public Policy
Competency
Explains how two specific examples of public policy the candidate advocates showcase the candidate's political, social, or economic views.
X
Mastery
Includes an analysis from at least two public policy fields: economics, education, environment, foreign policy, health care, and/or welfare policy.
X
Candidate Analysis: Endorsements
Competency
Explains who endorsed the candidate: individuals, interest groups, news media, and/or others.
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CLA Score
Grade
Points
Meets all competency criteria and 2 of mastery criteria
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4
B
850
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Not Yet Competent*
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Not Yet Competent*
0
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0
Not Yet Competent*
0
No submission
NA
Not Yet Competent*
0
*Not Yet Competent grades convert to an F at term end.
*If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned for revision without being scored. If the work submitted does not meet the minimum submission requirements by the end of the term, you will receive a failing score.Minimum Submission Requirements
Minimum Submission Requirements
MET
NOT YET MET
· 1 page (not including the title page or reference page)
X
· APA formatting (including in-text citations and a separate reference page following the text)
X
· Three sources (including the class text and two additional outside sources)
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What is the basis for Huawei’s success in the global market for telecommunications equipment?
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Do you think Prime Minister Justin Trudeau was correct in opening the Canadian market to Huawei?
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J.R MYERS 1
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This document provides an overview of political socialization and public opinion polling. It defines key concepts in political socialization like the agents that socialize individuals such as family, education, peer groups, religion, media and generational events. It also outlines factors like demographics that shape political views. The document then explains key aspects of public opinion polling like sampling, question wording biases, and types of polls including national polls, campaign polls, exit polls and pseudo-polls.
Pol 140 public_opinion Full 140 SP15
This document discusses political socialization, which is the process by which people develop their political beliefs and attitudes. It notes several key agents of political socialization, including family, education, peer groups, religious institutions, political leaders/parties, and the media. It also discusses how political socialization can be affected by generational differences and national events. The document provides examples of different types of political polls and some potential sources of bias in survey questions.
Leadership and Political Compromise
This document provides background information on the leadership styles and political environments of President Ronald Reagan and Speaker of the House Tip O'Neill in the 1980s, as well as President Barack Obama and Speaker John Boehner currently. It discusses the differing leadership traits and approaches of Reagan/O'Neill and Obama/Boehner, and how they employed vision, compromise and bipartisanship to address challenges like economic crises and wars. The document also provides biographical details on Reagan and O'Neill to contextualize their leadership philosophies and policy goals.
Presidential campaign advertisements and their implications for change in pre...
This document summarizes a high school student's research project analyzing presidential campaign advertisements from 1952 to 2016. The student grouped elections into categories based on similarities in ad themes and content. The groups were: the Post-War Elections (1952-1956), the Change Elections (1960-1968), the Character Elections (1972-1984), the Negative Elections (1988-2000), and the Modern Elections (2004-2012). Each era reflected the key issues and values of that time period. The student concluded that campaign ads provide insight into a generation's political hopes and fears.
Political Advertising
The document discusses several controversial political advertisements from 1964, 1988, and 2008. It analyzes the "Daisy Girl" ad from 1964, which aired once but was replayed extensively in the news and saw by over 40 million people, making it highly effective. It also examines the 1988 "Revolving Door" ad about Willie Horton and the 2008 "3am" ad featuring Hillary Clinton, both of which used emotional imagery and messages to portray the candidates. The document considers how these ads used television effectively yet controversially to influence viewers' perceptions and judgments through implicit biases.
Lesson 2, Part 2 Campaigns and ElectionsDuring his 1956 presi.docx
Lesson 2, Part 2: Campaigns and Elections
During his 1956 presidential campaign, a woman called out to Adlai E. Stevenson: “Senator, you have the vote of every thinking person!” Stevenson replied: “That's not enough, madam, we need a majority!”
Expected Outcomes
To understand how political candidates conduct campaigns; to comprehend how the American electoral system works and how the electoral map reveals political turning points; and to analyze the style and substance of leading candidates in the 2008 election.
Overview
Today, American politics has come a long way since the days of whistle-stop tours and street pamphlets, which, before the age of television, encapsulated political messages.
Some Presidential Campaign Slogans from the Past
1860 Abraham Lincoln "Vote Yourself a Farm"
1864 Abraham Lincoln "Don't Swap Horses in the Middle of the Stream"
1888 Benjamin Harrison "Rejuvenated Republicanism"
1896 William McKinley "Patriotism, Protection, and Prosperity"
1900 William McKinley "A Full Dinner Bucket"
More sophistication has now entered the process of campaign and elections. Politicians hone their messages with “focus groups” and, often, modify their positions based on opinion polls.
As this Lesson travels across time, it reveals that the technology and sophistication of campaigns has changed dramatically. That being said, it is not possible to say that campaigns are more substantive today than in previous decades or centuries.
In the age of the whistle-stop tour, not many Americans were exposed to political messages – but those who were often got an earful. Consider, for example, the famous Lincoln-Douglas debates of 1858 (held for a US Senate seat from Illinois), were complex, nuanced, and substantive. Today, television enables candidates to reach out to tens of millions of people, but they often do so with a simplistic mix of soundbites, catchphrases and bumper-sticker slogans.
Elections for Congress are held at the state level, and rules vary from state to state. This unit is primarily concerned with campaigns and elections for national office – for the Presidency.
The United States Electoral College is the official name of the group of Presidential Electors who are chosen every four years to cast the electoral vote and thereby elect the president and vice president of the United States. It was established by Article Two, Section One of the United States Constitution, which provides for a quadrennial election of Presidential Electors in each state.
In each election, there are 538 possible electoral votes to be won (270 are needed to win), with large states such as California worth more than small states such as Rhode Island. There is a rough but not exact correlation between population size and electoral votes.
The Electoral College dilutes the votes of population centers that might have different concerns from the rest of the country. The system is supposed to require presidential candidates to appeal to many different ty ...
Pol 140 public_opinion
This document discusses the concepts of political socialization and public opinion polling. It addresses the various socializing agents that influence people's political beliefs such as family, education, peers, religious institutions, political leaders, and the media. National events can also impact political socialization. Younger generations may be socialized differently than older ones based on defining historical events. Public opinion polls measure concepts like political attitudes, salience, stability, direction, and intensity. They can be influenced by factors like economic self-interest, ideology, education, age, gender, race, religion, and geographic region. Different types of polls include national polls, campaign polls, exit polls, and pseudo-polls.
Bob Dole Ppt
Bob Dole ran for the Republican nomination for President in 1996. He used a strategy of campaigning in all states rather than conceding any as unwinnable. In early primaries and caucuses, Pat Buchanan and Steve Forbes won some contests, putting Dole's front-runner status in doubt. However, Dole went on to win every contest starting with North and South Dakota, securing the nomination. At the Republican National Convention, Dole was formally nominated for President with Jack Kemp as his running mate. In the general election, Dole debated President Bill Clinton but ultimately lost the close national popular vote while winning some competitive states.
The New Nation Joel Rainer Kevin
The document summarizes the platforms and recent histories of four major American political parties: Democrats, Republicans, Libertarians, and Greens. Democrats regained control of Congress and the presidency in recent elections. Republicans lost the presidency in 2008 and control of Congress in 2006/2008. Libertarians seek maximum individual freedom and peaceful cooperation. Greens work for an America with decisions made by people, not corporations, and environmental sustainability.
GLE2003G Rudy Giuliani Leadership Presentation
Rudy Giuliani served as mayor of New York City during the 9/11 terrorist attacks, where he provided strong leadership during the crisis response and recovery efforts. However, his reputation and leadership abilities have been called into question in recent years due to his involvement in various legal controversies and his role advising former President Trump. While Giuliani was widely praised for his leadership on 9/11, some argue that his more recent actions have irreparably damaged his legacy, though others believe his contributions during the attacks still outweigh his current controversies. There is debate around how history will remember Giuliani and whether his leadership strengths were situationally dependent or a reflection of inherent personal abilities.
Elections and Campaigns
The document discusses American elections and campaigns. It examines how elections determine who governs, what matters most in deciding presidential and congressional elections, and whether elections make a real difference in laws passed. It also covers how campaigns have changed over time with new technology and firms performing campaign tasks. Campaign financing is discussed, including money sources and rules. Factors that can decide elections like party affiliation, issues like the economy, and finding a winning voter coalition are analyzed.
3 Key Marketing Strategies from Biden-Harris 2020 - @idiaogala
The Biden-Harris 2020 campaign utilized three key marketing strategies:
1) They engaged younger and Black American audiences through non-traditional platforms like The Breakfast Club and The Shade Room, as well as traditional methods like phone calls and mailers.
2) Biden focused his messaging on Trump's poor handling of COVID-19 to illustrate how he would better rise to the challenge as president.
3) Biden appointed diverse campaign staffers, chose Kamala Harris as his running mate, and created an initiative focused on Black communities to reward loyalty from this important voting block.
Political Science 1 - Introduction To Political Science - Power Point #12
Political Science 1 - Introduction To Political Science - Spring 2013 - Power Point Presentation #12 - © 2013 Tabakian, Inc.
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Presidential campaign advertisements and their implications for change in pre...
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Lesson 2, Part 2 Campaigns and ElectionsDuring his 1956 presi.docx
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3 Key Marketing Strategies from Biden-Harris 2020 - @idiaogala
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Political Science 1 - Introduction To Political Science - Power Point #12
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Comparing Political Ads
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