3. Purpose of the Project
Discover and communicate the meaning and
history of various company logos.
Determine how these logos may be
connected to the company itself
Present your results in either an artistic,
literary (written), or PowerPoint format.
4. Visual Presentation
If you choose to do the visual presentation, you must sketch
and color each logo by hand. Steps will be taken to verify
the accuracy of this step.
The color, shape, texture, visual characteristics and scale
(size proportions) must be as close to the original logo as
possible.
The artwork must be done on white poster board.
No exceptions.
During your presentation of your work to the class, you must
explain the history of the following:
– The company
– The logo
– How the logo may (or may not) be connected to the company and
their slogan
5.
6. Literary Presentation
If you choose to do the literary presentation, you must write
an essay consisting of one-page (three paragraphs) per
logo, where each of the paragraphs describes the following:
– The company
– The logo
– How the logo may be connected to the company and their
advertising slogan
One paragraph consists of at least three (3) reasonably
detailed sentences.
The essay must be typed in Courier New 12, double-spaced,
and typed in essay format.
You must present your work to the class, based on your own
summary of each paragraph.
7. Literary Presentation (cont.)
ANY FORM OF PLAGERISM WILL RESULT
IN A PROJECT GRADE OF “ZERO.”
You’re written work must be based on
accurate, referenced data and must be
written in your own words.
8. PowerPoint
You must have between 3-5 slides per
logo in your presentation (your judgment)
Your grading will be based on the
following elements:
– Design
– Color
– Movement (animation, animated gif, etc.)
– Content
– Evidence of your research
9. Grading
Grading will be based on the following criteria:
Visual:
– Difficulty of logo detail
– How similar the artwork resembles the original logo
– The larger the size of the logo, the better the grade (up to a point).
– Design/Color: 50%
– Content/Research/Evidence: 50%
Literary:
– Whether or not the paper met all of the length and detail requirements
– How relevant the description of the history is to the logo itself and to the
presentation
– The accuracy of the work
PowerPoint:
– Design/Color/Movement: 25%
– Content/Research/Evidence: 75%
How you design your slides is completely up to you.
The key with your grade will be: did you do your research.
The slides must demonstrate that you have fully researched the company and logo
10. Grading (cont.)
Grading rubric will be used for this project.
This project will be graded as 40% of the
marking period (equivalent of four test grades).
If you are working in a team, each team
member will receive the AVERAGE of the two
grades.
So if “Johnny” received a 90% for his part and
“Stacey” received an 80% for her part, each
student will earn a grade of 85%.
11. Quantity of Work
10 logos per student or team
Choices:
– Work by yourself
– Work with one peer (2 people total)
Both team members must present an equal
amount of information to the class, regardless of
what type of work they did
10% bonus for working by yourself
12. Due Date/Misc.
The project due date is Monday, Dec. 14
Teams or individuals will be selected randomly each
day to present the work. If you are not prepared to
present your work on the day you were selected, you
(and your team member, if team-based) will received a
“zero” as the project grade.
If you OR your team member is absent on the day you
were scheduled to present, the person absent will
present on the next scheduled school day and the
person present will present that day.
