The document outlines the requirements for creating a strategic plan for Walt Disney World, focusing on a three-year growth strategy. It emphasizes the integration of prior research, SWOT analysis, market assessment, financial analysis, and organizational recommendations into a comprehensive plan. The final submission must adhere to APA formatting and include specific elements such as an introduction, conclusion, and scholarly resources.

1. Company: Walt Disney World
Prior to completing this assignment, review your prior research
and course submissions related to the company you selected for
research in Week 2’s Environmental Scanning interactive
assignment. Ensure that you have incorporated the feedback you
received from your previous submissions. In your Final Project
this week, you will pull the various elements you’ve created
together to aid your creation of a Strategic Plan. From the
perspective of an executive with the firm, your supervisor has
tasked you with creating a strategic plan to grow the business
over the next three years using this
Strategic Plan Template
and here is an
Example Strategic Plan
using the template. Continue to access the Mergent Ashford
University Library online database which offers company
financials, descriptions, history, property, subsidiaries, officers,
and directors and the Business Insights database. (View the
Getting Started With Mergent
and
Business Insights: Global
documents for suggested methods of searching Ashford
University Library databases generally as well as specific
advice for searching these two databases).
Your strategic plan must be future-oriented and must
Describe the company, the company’s history and its 4Ps
(Product, Price, Place, and Promotion).
Examine the company’s mission statement and assess its impact
on the organization’s activities.

2. Explain the current situation of the organization in the market
(industry, market, and general environment analysis).
Add your SWOT analysis (strengths, weaknesses, opportunities,
and threats) of your chosen company here. Evaluate areas that
offer opportunities for
Choose three or four areas from your SWOT analysis and assess
why the areas you have chosen are essential to your strategic
plan
Summarize the results of your Environmental Scan and Porter’s
5 Forces.
Evaluate the degree to which they aid in conceptualizing the
company’s competitive position in its marketplace.
Assess the company’s international performance in light of
Cultural Barriers, Monetary Exchange Rates, and Political
Instability.
Assess the financial performance and condition of the
Operational budget: Research and assess the company’s
operational budget.
Assess the performance in terms of key performance indicators.
In your analysis, be sure to include profitability ratios relevant
to your analysis.

3. Debt to Equity ratio
Debt to Assets ratio
Based on the data, evaluate the overall current financial
condition of the company.
Support your analysis by referring to the company data
Create a three year end trend analysis
Assess how your Operational Budget analysis affects your
three-year strategic plan.
Recommend an organizational structure in terms of the
organizational design as defined in Abraham (2012) section 2.6.
Assess the impact of the strategic plan on the organizational
culture.
Strategic Goals: Create measurable core strategic goals for each
of the three to four areas addressed from the SWOT analysis,
addressing any contingencies associated with the strategies you
are recommending and prioritizing them according to ease of
achievement and time to completion.
Recommend marketing positions and opportunities for growth in
your strategic plan

4. Add specific language to the strategic plan that addresses the
company’s Corporate Social Responsibility
Explain your plan to measure the success of your strategic plan
Submit the Strategic Plan to the instructor.
The Final Paper
Must be 10 to 12 double-spaced pages in length (excluding title
and reference pages), and formatted according to APA style as
outlined in the Ashford Writing Center’s
APA Style (Links to an external site.)
resource.
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must include an introduction and conclusion paragraph. Your
introduction paragraph needs to end with a clear thesis
statement that indicates the purpose of your paper.

5. For assistance on writing
Introductions & Conclusions (Links to an external site.)
as well as
Writing a Thesis Statement (Links to an external site.)
, refer to the Ashford Writing Center resources.
Must use at least five scholarly and/or credible resources
(including a minimum of three from the Ashford University
Library) other than the textbook.
The
Scholarly, Peer-Reviewed, and Other Credible Sources (Links to
an external site.)
table offers additional guidance on appropriate source types. If
you have questions about whether a specific source is
appropriate for this assignment, please contact your instructor.
Your instructor has the final say about the appropriateness of a
specific source for a particular assignment.
Must document any information used from sources in APA style
as outlined in the Ashford Writing Center’s
Citing Within Your Paper (Links to an external site.)
guide.
(Links to an external site.)
Must include a separate references page that is formatted
according to APA style as outlined in the Ashford Writing
Center. See the
Formatting Your References List (Links to an external site.)
resource in the Ashford Writing Center for specifications.

6. Carefully review the
Grading Rubric (Links to an external site.)
for the criteria that will be used to evaluate your assignment.
Prior to completing this assignment, review your prior research
and course submissions related to the company you selected for
research in Week 2’s Environmental Scanning interactive
assignment. Ensure that you have incorporated the feedback you
received from your previous submissions. In your Final Project
this week, you will pull the various elements you’ve created
together to aid your creation of a Strategic Plan. From the
perspective of an executive with the firm, your supervisor has
tasked you with creating a strategic plan to grow the business
over the next three years using this
Strategic Plan Template
and here is an
Example Strategic Plan
using the template. Continue to access the Mergent Ashford
University Library online database which offers company
financials, descriptions, history, property, subsidiaries, officers,
and directors and the Business Insights database. (View the
Getting Started With Mergent
and
Business Insights: Global
documents for suggested methods of searching Ashford
University Library databases generally as well as specific
advice for searching these two databases).
Your strategic plan must be future-oriented and must
Describe the company, the company’s history and its 4Ps
(Product, Price, Place, and Promotion).

7. Examine the company’s mission statement and assess its impact
on the organization’s activities.
Explain the current situation of the organization in the market
(industry, market, and general environment analysis).
Add your SWOT analysis (strengths, weaknesses, opportunities,
and threats) of your chosen company here. Evaluate areas that
offer opportunities for
Choose three or four areas from your SWOT analysis and assess
why the areas you have chosen are essential to your strategic
plan
Summarize the results of your Environmental Scan and Porter’s
5 Forces.
Evaluate the degree to which they aid in conceptualizing the
company’s competitive position in its marketplace.
Assess the company’s international performance in light of
Cultural Barriers, Monetary Exchange Rates, and Political
Instability.
Assess the financial performance and condition of the
Operational budget: Research and assess the company’s
operational budget.
Assess the performance in terms of key performance indicators.

8. In your analysis, be sure to include profitability ratios relevant
to your analysis.
Debt to Equity ratio
Debt to Assets ratio
Based on the data, evaluate the overall current financial
condition of the company.
Support your analysis by referring to the company data
Create a three year end trend analysis
Assess how your Operational Budget analysis affects your
three-year strategic plan.
Recommend an organizational structure in terms of the
organizational design as defined in Abraham (2012) section 2.6.
Assess the impact of the strategic plan on the organizational
culture.
Strategic Goals: Create measurable core strategic goals for each
of the three to four areas addressed from the SWOT analysis,
addressing any contingencies associated with the strategies you
are recommending and prioritizing them according to ease of
achievement and time to completion.

9. Recommend marketing positions and opportunities for growth in
your strategic plan
Add specific language to the strategic plan that addresses the
company’s Corporate Social Responsibility
Explain your plan to measure the success of your strategic plan
Submit the Strategic Plan to the instructor.
The Final Paper
Must be 10 to 12 double-spaced pages in length (excluding title
and reference pages), and formatted according to APA style as
outlined in the Ashford Writing Center’s
APA Style (Links to an external site.)
resource.
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must include an introduction and conclusion paragraph. Your

10. introduction paragraph needs to end with a clear thesis
statement that indicates the purpose of your paper.
For assistance on writing
Introductions & Conclusions (Links to an external site.)
as well as
Writing a Thesis Statement (Links to an external site.)
, refer to the Ashford Writing Center resources.
Must use at least five scholarly and/or credible resources
(including a minimum of three from the Ashford University
Library) other than the textbook.
The
Scholarly, Peer-Reviewed, and Other Credible Sources (Links to
an external site.)
table offers additional guidance on appropriate source types. If
you have questions about whether a specific source is
appropriate for this assignment, please contact your instructor.
Your instructor has the final say about the appropriateness of a
specific source for a particular assignment.
Must document any information used from sources in APA style
as outlined in the Ashford Writing Center’s
Citing Within Your Paper (Links to an external site.)
guide.
(Links to an external site.)
Must include a separate references page that is formatted
according to APA style as outlined in the Ashford Writing

11. Center. See the
Formatting Your References List (Links to an external site.)
resource in the Ashford Writing Center for specifications.
Carefully review the
Grading Rubric (Links to an external site.)
for the criteria that will be used to evaluate your assignment.