ApacheCon 2014 - @mrhinkle
Mark Hinkle
Senior Director
Open Source Solutions
Citrix
http://open.citrix.com
@mrhinkle
ApacheCon 2014 - @mrhinkle
ApacheCon 2014 - @mrhinkle
ApacheCon 2014 - @mrhinkle
• Open Source Education
• Developer Relations
• Awareness Building
• Recruit Users
• Facilitate Participation
• Give Away T-shirts
ApacheCon 2014 - @mrhinkle
ApacheCon 2014 - @mrhinkle
• I personally believe deeply in Open Source as the right way to
develop non-differentiated software
• If the Apache Software Foundation is successful it validates me
• I want to be part of something cool - I get to be part of a
organization that touches the lives of billions of people
• If Apache projects we use are successful it makes it easier for my
company to be successful
• I like you guys and gals. You’re my peeps.
ApacheCon 2014 - @mrhinkle
LevelofParticipation
AWARENESS > ENGAGEMENT > ADOPTION > EXTENSION > CONSUMPTION
Awareness
Discuss
Download
Use
Feedback
Document
Evangelize
Core DevelopmentDistribute
C
o
l
l
e
c
t
i
v
e
I
n
t Level of Effort
C
o
l
l
a
b
o
r
a
t
i
v
e
Repurpose
Extend
Refactor
ApacheCon 2014 - @mrhinkle
ApacheCon 2014 - @mrhinkle
ApacheCon 2014 - @mrhinkle
• Apathy sucks! If you write the code for the public good, make sure
the public knows about it!
• Is there or should there be a blueprint for Apache projects to
promote their project just like development?
• Crappy proprietary projects get used when no one knows about the
cooler, faster, better Apache projects.
• Am I off base? Should I just >/dev/null ?
ApacheCon 2014 - @mrhinkle
The Good
• Consensus Driven
• Excellent Development
Process
• Excellent Webserver
• Passionate vocal developers
• Great developer resources
The Bad
• Consensus Driven
• Lousy promotion process
• Lousy Website
• Anonymous users
• Poor user success
infrastructure
ApacheCon 2014 - @mrhinkle
• Given $50,000 from war department and
$20,000 from Smithsonian for a “special
project”
• Seat at Harvard
• Head of the Smithsonian
• Professor at the U.S. Naval Academy
• NY Times covered his exploits
• He wanted to be rich and famous
• He had every advantage….
ApacheCon 2014 - @mrhinkle
• No high school diplomas
• They were bicycle repairmen, not
engineers
• Self-funded their airplane development
• No engine maker in the world could
meet their needs so they invented one
• First manned airplane flight 1903
• When Samuel Pierpont Langley found
out he quit
ApacheCon 2014 - @mrhinkle
What if the Wright
Brothers had the same
backing of Samuel
Pierpont Langley?
ApacheCon 2014 - @mrhinkle
`
Apache Software
Foundation
Provide Software
For the Public Good
Companies
Provide
Value for
Stockholders/
Stakeholders
ApacheCon 2014 - @mrhinkle
• Help host events
• Help create promotional giveaways (free t-shirts)
• Help with social media and PR
• Provide travel scholarships for developers
• Hire Interns
• Create goodwill
• Sponsor the ASF and ASF events
ApacheCon 2014 - @mrhinkle
• Influence development process
• Manage the project
• Buy influence
• Prevent anyone from participating
See Apache Software
Foundation Fail
ApacheCon 2014 - @mrhinkle
• Training on the Apache Way
• Better mechanisms for promotion of projects
• Improved infrastructure
• Way to direct funds to support what’s important to me
• Make it easier for me to demonstrate value to my company
• Invest in the success of new projects
• Don’t over extend precious resources
ApacheCon 2014 - @mrhinkle
You have an opportunity to
do awesome things and
change the world.
Don’t take it for granted.
ApacheCon 2014 - @mrhinkle
And I work on open source at Citrix.
http://open.citrix.com
Thank You

ApacheCon 2014; Let Me Help You. Don’t Fear the Man with the Free T-Shirts

  • 1.
    ApacheCon 2014 -@mrhinkle Mark Hinkle Senior Director Open Source Solutions Citrix http://open.citrix.com @mrhinkle
  • 2.
  • 3.
  • 4.
    ApacheCon 2014 -@mrhinkle • Open Source Education • Developer Relations • Awareness Building • Recruit Users • Facilitate Participation • Give Away T-shirts
  • 5.
  • 6.
    ApacheCon 2014 -@mrhinkle • I personally believe deeply in Open Source as the right way to develop non-differentiated software • If the Apache Software Foundation is successful it validates me • I want to be part of something cool - I get to be part of a organization that touches the lives of billions of people • If Apache projects we use are successful it makes it easier for my company to be successful • I like you guys and gals. You’re my peeps.
  • 7.
    ApacheCon 2014 -@mrhinkle LevelofParticipation AWARENESS > ENGAGEMENT > ADOPTION > EXTENSION > CONSUMPTION Awareness Discuss Download Use Feedback Document Evangelize Core DevelopmentDistribute C o l l e c t i v e I n t Level of Effort C o l l a b o r a t i v e Repurpose Extend Refactor
  • 8.
  • 9.
  • 10.
    ApacheCon 2014 -@mrhinkle • Apathy sucks! If you write the code for the public good, make sure the public knows about it! • Is there or should there be a blueprint for Apache projects to promote their project just like development? • Crappy proprietary projects get used when no one knows about the cooler, faster, better Apache projects. • Am I off base? Should I just >/dev/null ?
  • 11.
    ApacheCon 2014 -@mrhinkle The Good • Consensus Driven • Excellent Development Process • Excellent Webserver • Passionate vocal developers • Great developer resources The Bad • Consensus Driven • Lousy promotion process • Lousy Website • Anonymous users • Poor user success infrastructure
  • 12.
    ApacheCon 2014 -@mrhinkle • Given $50,000 from war department and $20,000 from Smithsonian for a “special project” • Seat at Harvard • Head of the Smithsonian • Professor at the U.S. Naval Academy • NY Times covered his exploits • He wanted to be rich and famous • He had every advantage….
  • 13.
    ApacheCon 2014 -@mrhinkle • No high school diplomas • They were bicycle repairmen, not engineers • Self-funded their airplane development • No engine maker in the world could meet their needs so they invented one • First manned airplane flight 1903 • When Samuel Pierpont Langley found out he quit
  • 14.
    ApacheCon 2014 -@mrhinkle What if the Wright Brothers had the same backing of Samuel Pierpont Langley?
  • 15.
    ApacheCon 2014 -@mrhinkle ` Apache Software Foundation Provide Software For the Public Good Companies Provide Value for Stockholders/ Stakeholders
  • 16.
    ApacheCon 2014 -@mrhinkle • Help host events • Help create promotional giveaways (free t-shirts) • Help with social media and PR • Provide travel scholarships for developers • Hire Interns • Create goodwill • Sponsor the ASF and ASF events
  • 17.
    ApacheCon 2014 -@mrhinkle • Influence development process • Manage the project • Buy influence • Prevent anyone from participating See Apache Software Foundation Fail
  • 18.
    ApacheCon 2014 -@mrhinkle • Training on the Apache Way • Better mechanisms for promotion of projects • Improved infrastructure • Way to direct funds to support what’s important to me • Make it easier for me to demonstrate value to my company • Invest in the success of new projects • Don’t over extend precious resources
  • 19.
    ApacheCon 2014 -@mrhinkle You have an opportunity to do awesome things and change the world. Don’t take it for granted.
  • 20.
    ApacheCon 2014 -@mrhinkle And I work on open source at Citrix. http://open.citrix.com Thank You