Mark Hinkle, Senior Director at Citrix, emphasizes the importance of open source software and community engagement in his speech at ApacheCon 2014. He discusses the need for better project promotion and user engagement within the Apache Software Foundation, as well as the value of collaboration in driving open source initiatives. The presentation highlights the challenges faced and the potential impact of robust support and resources for Apache projects.

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Mark Hinkle
Senior Director
Open Source Solutions
Citrix
http://open.citrix.com
@mrhinkle

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• Open Source Education
• Developer Relations
• Awareness Building
• Recruit Users
• Facilitate Participation
• Give Away T-shirts

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• I personally believe deeply in Open Source as the right way to
develop non-differentiated software
• If the Apache Software Foundation is successful it validates me
• I want to be part of something cool - I get to be part of a
organization that touches the lives of billions of people
• If Apache projects we use are successful it makes it easier for my
company to be successful
• I like you guys and gals. You’re my peeps.

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LevelofParticipation
AWARENESS > ENGAGEMENT > ADOPTION > EXTENSION > CONSUMPTION
Awareness
Discuss
Download
Use
Feedback
Document
Evangelize
Core DevelopmentDistribute
C
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l
e
c
t
i
v
e
I
n
t Level of Effort
C
o
l
l
a
b
o
r
a
t
i
v
e
Repurpose
Extend
Refactor

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• Apathy sucks! If you write the code for the public good, make sure
the public knows about it!
• Is there or should there be a blueprint for Apache projects to
promote their project just like development?
• Crappy proprietary projects get used when no one knows about the
cooler, faster, better Apache projects.
• Am I off base? Should I just >/dev/null ?

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The Good
• Consensus Driven
• Excellent Development
Process
• Excellent Webserver
• Passionate vocal developers
• Great developer resources
The Bad
• Consensus Driven
• Lousy promotion process
• Lousy Website
• Anonymous users
• Poor user success
infrastructure

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• Given $50,000 from war department and
$20,000 from Smithsonian for a “special
project”
• Seat at Harvard
• Head of the Smithsonian
• Professor at the U.S. Naval Academy
• NY Times covered his exploits
• He wanted to be rich and famous
• He had every advantage….

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• No high school diplomas
• They were bicycle repairmen, not
engineers
• Self-funded their airplane development
• No engine maker in the world could
meet their needs so they invented one
• First manned airplane flight 1903
• When Samuel Pierpont Langley found
out he quit

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What if the Wright
Brothers had the same
backing of Samuel
Pierpont Langley?

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`
Apache Software
Foundation
Provide Software
For the Public Good
Companies
Provide
Value for
Stockholders/
Stakeholders

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• Help host events
• Help create promotional giveaways (free t-shirts)
• Help with social media and PR
• Provide travel scholarships for developers
• Hire Interns
• Create goodwill
• Sponsor the ASF and ASF events

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• Influence development process
• Manage the project
• Buy influence
• Prevent anyone from participating
See Apache Software
Foundation Fail

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• Training on the Apache Way
• Better mechanisms for promotion of projects
• Improved infrastructure
• Way to direct funds to support what’s important to me
• Make it easier for me to demonstrate value to my company
• Invest in the success of new projects
• Don’t over extend precious resources

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You have an opportunity to
do awesome things and
change the world.
Don’t take it for granted.

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And I work on open source at Citrix.
http://open.citrix.com
Thank You