The document provides a community profile of Ottawa, Canada's 4th largest city. Some key points: 1) Ottawa is the capital city of Canada, located in Ontario along the Ottawa, Rideau and Gatineau rivers. It has a young and educated population, with many knowledge-based industries and federal government jobs. 2) Ottawa has a strong economy focused on technology, life sciences research, clean energy and federal government. It is one of Canada's best places to live, ranking highly in wages, jobs and quality of life. 3) Quality of life in Ottawa is excellent, with many parks, festivals and recreational activities year-round. Healthcare is easily accessible and crime rates are low

1. COMMUNITY PROFILE
Maria Luisa Campos – C0650839
Sheri Hardy – C0668142
15/08/2016
Prepared for: Matthew Hutchinson
MKT-3213-HB1
Business Intelligence I

2. The 4th largest city in Canada2
INTRODUCTION
Flag – City of Ottawa
Queen Victoria of Britain chose
Ottawa to be the capital of Canada1
1 - City of Ottawa, The Queen Makes Her Choice,
Globally, Ottawa ranks in
the top 20 cities to live, and
the best place to live in Canada2
Seat of Canada’s
Federal Government
Coat of arms
2 - Invest Ottawa, Why Ottawa?

3. LOCATION
Located on the banks of the Ottawa,
Rideau and Gatineau rivers1
Located in Ontario at the Quebec border1
Approximately 400km east of Toronto
and 190km west of Montreal1
1 – Invest Ottawa, Why Ottawa?

4. INTERESTING POINTS ABOUT OTTAWA
In the winter, Rideau canal is the
longest skating rink in the world1
Nearly half of the population is under 35,
making it one of Canada’s youngest cities1 The name Ottawa comes from the
Algonquin word Adawe, which means to trade1
1 – Invest Ottawa, Why Ottawa?

5. POPULATION SIZE & GROWTH
Figure 1 – Ottawa population
Statistics Canada, 2011 Census of Population
Figure 2 – Ottawa population growth rate
Statistics Canada 2001, 2006 and 2011 Census of Population

6. AGE COHORTS
49,595
55,360
63,285
56,440
67,150
61,625
41,320
21,905
11,785
48,315
53,610
63,910
61,665
70,330
65,125
44,955
26,175
20,860
0 20,000 40,000 60,000 80,000
0 to 9 years
10 to 19 years
20 to 29 years
30 to 39 years
40 to 49 years
50 to 59 years
60 to 69 years
70 to 79 years
80 years and over
Female
Male
AgeGroup
Population Graphic 1 – Ottawa population: Age characteristics
Statistics Canada, 2011 Census of Population

7. LANGUAGE
As a Bilingual city,
Ottawa houses Canada’s foreign
embassies, consulates, and diplomats1
Figure 3 – Ottawa population: Knowledge of official languages
Statistics Canada, 2011 Census of Population
Knowledge of official languages
1 – Invest Ottawa, Why Ottawa?

8. EDUCATION & WORKFORCE CHARACTERISTICS
13%
23%
64%
Labour Force: Education Levels
No certificate, diploma or
degree
High school diploma or
equivalent
Postsecondary certificate,
diploma or degree
14% 11% 5%
86% 89% 95%
0%
25%
50%
75%
100%
No certificate,
diploma or
degree
High school
diploma or
equivalent
Postsecondary
certificate,
diploma or
degree
Percentageemployed/unemployed
Highest Certificate , diploma or degree
Labour Force: Employment Status
Unemployed
Employed
Graphic 2 – Labour Force: Education Level (Ottawa)
Statistics Canada, 2011 National Household Survey
Graphic 3 – Labour Force: Employment Status (Ottawa)
Statistics Canada, 2011 National Household Survey
1
1 – Invest Ottawa, Why Ottawa?

9. 76%
4%
9%
9%
2%
Sources of Income
Employment income
Investment income
Retirement pensions,
superannuation and annuities
Government transfer payments
Other money income
HOUSEHOLD INCOME & SOURCE OF INCOME
10%
12%
14%
13%
12%
38%
50%
Income of Households
Under $20,000 $20,000 to $39,999
$40,000 to $59,999 $60,000 to $79,999
$80,000 to $99,999 $100,000 and over
Graphic 4 – Household income in 2010 (Ottawa)
Statistics Canada, 2011 National Household Survey
Graphic 5 – Sources of income (Ottawa)
Statistics Canada, 2011 National Household Survey

10. HOUSEHOLD STRUCTURE
Figure 4 – Household type (Ottawa)
Statistics Canada, 2011 National Household Survey

11. HOME OWNERSHIP & HOUSEHOLD SPENDING PATTERNS
Household Spending Patterns
12.6%
28.5%
7.3%
3.6%
6.1%
20.1%
3.9%
2.2%
7.0%
0.4%
2.9%
2.2%
0.3%
2.8%
0.0% 10.0% 20.0% 30.0%
Food
Shelter
Household operation
Household furnishings and…
Clothing
Transportation
Health care
Personal care
Recreation
Reading materials and other…
Education
Tobacco products and alcoholic…
Games of chance (net)
Miscellaneous expenditures
Percentage of total expenditure
Expenditurecategory
Housing tenure
Figure 5 – Housing tenure including presence
of mortgage and subsidized housing (Ottawa)
Statistics Canada, 2011 National Household Survey
Graphic 6 – Consumers Expenditures
City of Ottawa, Environics Analytics 2016

12. MOBILITY
People who moved within the same city or town
People who moved to a different city or town
People who came from another country to live in Canada
25%
11%
64%
Figure 6 – Mobility and Migration (Ottawa)
Statistics Canada, 2011 National Household Survey

13. KEY ECONOMIC SECTORS
annually for
life sciences research1
$156M
of Canada’s industrial
telecommunications R&D1
90%
Technology Companies1
+1700
Canada’s
concentration of clean
energy researchers &
companies1
largest
1 – Invest Ottawa, Why Ottawa?
Retail sector saw growth
of 3% in 2015 with an
increase in spending of
$700M1

14. KEY ECONOMIC SECTORS
Ottawa’s Agriculture accounts for
upwards of 10,000 jobs;
almost 300,000 acres being farmed by
approximately 1200 different operations2
Agriculture
2 – City of Ottawa, Agriculture Overview
Tourism and Major attractions3
Parliament Hill
Rideau Canal
ByWard Market
3 – Ottawa Tourism, Must-See Ottawa Attractions
National Cultural Attractions
Outdoor & Adventure
Festivals
high technology and the federal government1.
Main drivers of Ottawa’s economy
Two major sectors account
for 37% of total Ottawa GDP
1 – City of Ottawa, Economy and demographics
3 million tourists per year

15. INFRASTRUCTURE
Commercial Office Residential
Business District: Downtown Ottawa Key retail areas
Downtown
Sparks Street Mall
Byward Market 1
Media Availability
Home to the head office of the
Canadian Broadcasting Corporation
Daily Newspapers
Figure 7 – Land in Use in Downtown Ottawa
City of Ottawa, Downtown Moves: Transforming Ottawa Streets
1 – Invest Ottawa, Why Ottawa?

16. TRANSPORTATION
8 km
O-Train rail line3
The Confederation Line
Ottawa’s light rail train
It will begin operating in 2018 1
340 km of on-road
bicycle lanes3
Ranked #1on North
American Shared Mobility City Index2
$2.1-billion project including a
2.5-km tunnel through the downtown core 1
6000 km
of roads3
6th busiest passenger traffic airport in
Canada, serving more than 4 million travellers annually3
1 – Confederation Line, The Plan
2 – SMCI, Shared Mobility City Index 2016
3 – City of Ottawa, Transportation Master Plan

17. OTTAWA POLITICAL LANDSCAPE
Federal MPs1 Provincial MPPs2
Hon Marie-France
Lalonde
Hon Bob
Chiarelli
Hon Yasir
Naqvi
John Fraser
Hon. Catherine
McKennaAnita
Vandenbeld
David J.
McGuinty
Hon. Mauril
Bélanger
Canada’s minister
of the environment
1 – Parliament of Canada, Members of Parliament
2 – Legislative Assembly of Ontario, Current MPPs

18. OTTAWA POLITICAL LANDSCAPE
Local reps and their progressiveness
Mayor
Jim Watson
Re-elected mayor
27 October 20141
City Council
Composed of
23 city councilors
and the mayor1
Environmental
Programs
Ottawa Cycling Plan
Ottawa Pedestrian Plan
Green Fleet Plan
Ottawa River Action Plan2
1 – City of Ottawa, City Council
2 – City of Ottawa, Planning and Development

19. QUALITY OF LIFE
Health care
4,622 4,591 4,024 3,692 3,617
0
2,000
4,000
6,000
2011 2012 2013 2014 2015
Rateper100,000
population
Year
Crime Rate
The lowest violent
Crime rate in Canada1
4 major hospitals1
2.64 doctors for every 1,000 people1
Cost of housing
Figure 8 – Average Housing Cost Ottawa
Ottawa Real Estate Board, News and Information
1 – City of Ottawa, Immigration Ottawa
Graphic 7 – Crime Rate Ottawa
Statistics Canada, Cansim Table

20. QUALITY OF LIFE
-20
-15
-10
-5
0
5
10
15
20
25
30
Temperature(°C)
Month
Daily Average (°C) Daily Maximum (°C) Daily Minimum (°C)
Temperature
1000+ parks
70+ golf courses
Entertainment & leisure activities1
Culture and diversity1
800 km of bike paths
180 annual festivals and multicultural events,
cosmopolitan city
430 km of cross country trails
247 community skating rinks
1 in 4 residents have immigrated from other countries
1 – City of Ottawa, Immigration Ottawa
Graphic 8 – Average Temperatures (Ottawa)
Climatemps.com
Annual average snowfall of 235 cm1

21. CONCLUSION
3 – Mercer, Western European Cities Top Quality of Living Ranking
2 – MoneySense, Canada's Best Places To Live
Figure 9 – Evaluation of the community
3
1
1
2
1 – Invest Ottawa, Why Ottawa?
Economic outlook
GDP growth forecasted at 2.1% in 2017 and Economic
tourism boost from Canada’s 150th birthday in 20171
Ottawa is a forward thinking, educated, progressive city with its key economic sectors
expecting substantial future growth
With its high ranking in wages, jobs, and standard of living, Ottawa has deservedly obtained the
#1 spot of best Canadian city in which to live

22. REFERENCES
City of Ottawa. (2013, March 27). Downtown Moves: Trasnforming Ottawa's Streets. Retrieved August 10, 2016, from
http://documents.ottawa.ca/sites/documents.ottawa.ca/files/documents/dm_draft_report_en_0.pdf
City of Ottawa. (2013). Transportation Master Plan. Retrieved August 10, 2016, from http://documents.ottawa.ca/en/node/5836
City of Ottawa. (2015). Agriculture Overview. Retrieved August 10, 2016, from http://ottawa.ca/en/agriculture
City of Ottawa. (2015). Economy and demographics. Retrieved August 12, 2016, from http://ottawa.ca/en/long-range-financial-
plans/long-range-financial-plan-iii-part-1-and-part-2/economy-and-demographics
City of Ottawa. (2015). The Queen Makes Her Choice. Retrieved August 10, 2016, from http://ottawa.ca/en/residents/arts-culture-
and-community/museums-and-heritage/virtual-exhibit-ottawa-becomes-capital-0-0
City of Ottawa. (2016). City Council. Retrieved August 12, 2016, from http://ottawa.ca/en/city-council/mayor-jim-watson
City of Ottawa. (2016). Locate Ottawa: Consumer Expenditures 2015. Retrieved August 10, 2016, from
http://www.locateottawa.ca/ed.asp?cmd=demognei2&selcounty=9999999Ottawa&report=Consumer_Expenditures&Submit
=Show+Ottawa+Profile
City of Ottawa. (2016). Planning and Development. Retrieved August 10, 2016, from http://ottawa.ca/en/city-hall/planning-and-
development
Climatemps. (2015). Average Temperatures in Ottawa, Ontario, Canada. Retrieved August 12, 2016, from
http://www.ottawa.climatemps.com/temperatures.php

23. REFERENCES
Invest Ottawa. (2016). Why Ottawa. Retrieved August 10, 2016, from http://investottawa.ca/why-ottawa/
Legislative Assembly of Ontario. (2016). Current MPPs. Retrieved August 10, 2016, from
http://www.ontla.on.ca/web/members/members_current.do?locale=en
Mercer. (2016). Western European Cities Top Quality of Living Ranking. Retrieved August 12, 2016, from
http://www.mercer.com/newsroom/western-european-cities-top-quality-of-living-ranking-mercer.html
movmi. (2016). SMCI Shared Mobility City Index 2016. Retrieved August 10, 2016, from http://sharedmobilityindex.com/
Ottawa Real Estate Board. (2016). News & Information. Retrieved August 10, 2016, from
http://www1.ottawarealestate.org/home/NewsInformation/LatestNewsRelease.aspx
Ottawa Tourism. (2016). Must-See Ottawa Attractions. Retrieved August 10, 2016, from
https://www.ottawatourism.ca/discover/must-see-ottawa-attractions/
Parliament of Canada. (2016). Members of Parliament. Retrieved August 12, 2016, from
http://www.parl.gc.ca/Parliamentarians/en/Constituencies/FindMP?textCriteria=ottawa
Statistics Canada. (2002). 2001 Census of Population. Retrieved August 10, 2016, from
https://www12.statcan.gc.ca/english/profil01/CP01/Details/Page.cfm?Lang=E&Geo1=CSD&Code1=3506008&Geo2=PR&Cod
e2=35&Data=Count&SearchText=ottawa&SearchType=Begins&SearchPR=01&B1=All&Custom=

24. REFERENCES
Statistics Canada. (2007). 2006 Census of Population. Retrieved August 10, 2016, from http://www12.statcan.ca/census-
recensement/2006/dp-pd/prof/92-
591/details/page.cfm?Lang=E&Geo1=CSD&Code1=3506008&Geo2=PR&Code2=35&Data=Count&SearchText=ottawa&Searc
hType=Begins&SearchPR=01&B1=All&Custom=
Statistics Canada. (2012). 2011 Census of Population. Retrieved August 10, 2016, from https://www12.statcan.gc.ca/census-
recensement/2011/dp-
pd/prof/details/page.cfm?Lang=E&Geo1=CSD&Code1=3506008&Geo2=PR&Code2=01&Data=Count&SearchText=ottawa&Se
archType=Begins&SearchPR=01&B1=All&Custom=&TABID=1
Statistics Canada. (2012). 2011 National Household Survey. Retrieved August 10, 2016, from http://www12.statcan.gc.ca/nhs-
enm/2011/dp-pd/dt-td/Rp-
eng.cfm?LANG=E&APATH=5&DETAIL=0&DIM=0&FL=A&FREE=0&GC=3506&GID=0&GK=2&GRP=0&PID=105929&PRID=0&PTY
PE=105277&S=0&SHOWALL=0&SUB=0&Temporal=2013&THEME=96&VID=0&VNAMEE=&VNAMEF=
Statistics Canada. (2016). CANSIM database: Incident-based crime statistics, by detailed violations. Retrieved August 10, 2016, from
http://www5.statcan.gc.ca/cansim/a26
Statistics Canada. (2016). CANSIM database: Table 252-0051 - Incident-based crime statistics, by detailed violations, annual.
Retrieved August 10, 2016, from http://www5.statcan.gc.ca/cansim/a26