The document discusses the importance of building a community of customers to create and maintain a brand in a cost-effective way, rather than waiting for a community to form organically. It also mentions social media amplifying word of mouth, and describes a creative community and marketplace and social ticketing platform that acts as a marketplace reconnecting producers and consumers. Revenue streams are also briefly referenced.

2. “Per dollar, building a
community of customers…is
the cheapest method for
creating and maintaining a
brand, so don’t screw up
by waiting for a community
to form on its own.”
-Guy Kawasaki

3. social media is a word
of mouth AMPLIFIER

4. “creative community and marketplace”
“social ticketing platform”
“a marketplace that reconnects producers and consumers”

5. Revenue Streams