This document discusses the evolution of Roland's online user community from 2004-2008. It notes that Roland started a Yahoo group called Forum Artigiano Tecnologico in 2004 that grew to over 1600 users and 22,000 messages by 2007. This showed that training experiences remained with customers and increased their confidence and trust in the Roland brand. Roland then created a new online forum with four main sections to further foster sharing of knowledge and building relationships between users. The community emphasized staying connected through sharing stories with passion to provide support and encourage the exchange of ideas.

1. Giovanni Re - Roland DG Mid Europe S.R.L.
Roland
COMMUNITY
Giovanni Re
Roland DG Mid Europe

2. Giovanni Re - Roland DG Mid Europe S.R.L.
Evolution

3. Giovanni Re - Roland DG Mid Europe S.R.L.
Community
• Open
Eerybody
Affinity
• Share
Knowledge
Resource
• Grow
Individual
Group

4. Giovanni Re - Roland DG Mid Europe S.R.L.
Involution (individualism)

5. Giovanni Re - Roland DG Mid Europe S.R.L.
Identity

6. Giovanni Re - Roland DG Mid Europe S.R.L.
New tribe

7. Giovanni Re - Roland DG Mid Europe S.R.L.
Training
2006
500 users in 2004

8. Giovanni Re - Roland DG Mid Europe S.R.L.
Training
2006
600 users in 2005

9. Giovanni Re - Roland DG Mid Europe S.R.L.
Training
2006
960 users in 2006

10. Giovanni Re - Roland DG Mid Europe S.R.L.
1100 users in 2007

11. Giovanni Re - Roland DG Mid Europe S.R.L.
980 users in 2008

12. Giovanni Re - Roland DG Mid Europe S.R.L.
What we discovered
• Training experience remains into the
customers
• People get more confident among
them
• Users discover other possibilities than
fight for the price
• Users increase trust in Roland Brand

13. Giovanni Re - Roland DG Mid Europe S.R.L.
After Academy
Web2.0

14. Giovanni Re - Roland DG Mid Europe S.R.L.
New
Contact
point

15. Giovanni Re - Roland DG Mid Europe S.R.L.
Forum Artigiano Tecnologico
• Started in June 2004 on Yahoo

16. Giovanni Re - Roland DG Mid Europe S.R.L.
Why Yahoo groups?
• Open
• Free
• Not brand based
• Mailing list (email based)
• Easy for dummy

17. Giovanni Re - Roland DG Mid Europe S.R.L.
Community cicle

18. Giovanni Re - Roland DG Mid Europe S.R.L.
Found

19. Giovanni Re - Roland DG Mid Europe S.R.L.
Affinity

20. Giovanni Re - Roland DG Mid Europe S.R.L.
Tools

21. Giovanni Re - Roland DG Mid Europe S.R.L.
Relationship

22. Giovanni Re - Roland DG Mid Europe S.R.L.
Grow

23. Giovanni Re - Roland DG Mid Europe S.R.L.
Forum Artigiano Tecnologico
• 22736 message
• 1649 users
Messaggi mese forum Artigiano Tecnologico
0
200
400
600
800
1000
1200
1400
1600
1800
giugno-04
luglio-04
agosto-04
settembre-04
ottobre-04
novembre-04
dicembre-04
gennaio-05
febbraio-05
marzo-05
aprile-05
maggio-05
giugno-05
luglio-05
agosto-05
settembre-05
ottobre-05
novembre-05
dicembre-05
gennaio-06
febbraio-06
marzo-06
aprile-06
maggio-06
giugno-06
luglio-06
agosto-06
settembre-06
ottobre-06
novembre-06
dicembre-06
gennaio-07
febbraio-07
marzo-07
aprile-07
maggio-07
giugno-07
luglio-07
agosto-07

24. Giovanni Re - Roland DG Mid Europe S.R.L.
Who

25. Giovanni Re - Roland DG Mid Europe S.R.L.
Bulding new forum
Togheter

26. Giovanni Re - Roland DG Mid Europe S.R.L.
New Forum

27. Giovanni Re - Roland DG Mid Europe S.R.L.
Four Area

28. Giovanni Re - Roland DG Mid Europe S.R.L.
RolAND YOU

29. Giovanni Re - Roland DG Mid Europe S.R.L.
I need

30. Giovanni Re - Roland DG Mid Europe S.R.L.
Talk and Knowledge

31. Giovanni Re - Roland DG Mid Europe S.R.L.

32. Giovanni Re - Roland DG Mid Europe S.R.L.
Forum Coltivation

33. Giovanni Re - Roland DG Mid Europe S.R.L.
Listen

34. Giovanni Re - Roland DG Mid Europe S.R.L.
Focus on Trust, confidence.
Support , problem-solve and interact
with people sharing the same job.

35. Giovanni Re - Roland DG Mid Europe S.R.L.
Knowledge

36. Giovanni Re - Roland DG Mid Europe S.R.L.
Encourage exchange of ideas,
helps and advice.

37. Giovanni Re - Roland DG Mid Europe S.R.L.
Meeting

38. Giovanni Re - Roland DG Mid Europe S.R.L.
Stay in touch and tell real
story with love and passion

39. Giovanni Re - Roland DG Mid Europe S.R.L.
Roland COMMUNITY
People passion is stronger than technology!