SlideShare a Scribd company logo
communication strategy
Kacper Szczepanowski
Eurobest YC Planners 2015 distinction
zapełnienie 12 pustych domów dziećmi pod opieką silnych
i dojrzałych Cioć SOS zrekrutowanych w 2016
cel objective
fill 12 empty houses with children taken care of
by strong and mature SOS Aunties recruited in 2016
wdzięczność, przywiązanie, dom, brak szans na własne, wysokie
oczekiwania, zachowanie rodzeństw, finanse, autonomia
no-go
gratitude, attachment, house, no chance for own, high expectations,
preserving siblings, finance, autonomy
Dziś przyszłe Ciocie pracują. Nie jest to może praca idealna,
ale nikt przecież nie płaci ludziom za przyjemności.
wyzwanie challenge
Future aunties already have a job. It may not be the perfect gig,
but it pays the bills.
mam do zaoferowania więcej
niż mogę dać tu gdzie jestem
obserwacja insight
I have much more to offer than what I can give
here, where I am now
zainspirować kobiety do pełniejszego wykorzystania
swojego potencjału w roli Cioci SOS
rozwiązanie solution
inspire women to fulfill their potential to the fullest
by becoming an SOS Auntie
każdego dnia oglądaj
owoce swojej pracy
ZOSTAŃ CIOCIĄ W
ZAPROŚ DZIECI DO SWOJEGO ŻYCIA
creative starter
każdego dnia oglądaj
owoce swojej pracy
ZOSTAŃ CIOCIĄ W
ZAPROŚ DZIECI DO SWOJEGO ŻYCIA
creative starter
watch the fruits
of your work
every day
BECOME AN AUNTIE IN
INVITE CHILDREN INTO YOUR LIFE
creative starter
zaproś dzieci do swojego życia
platforma komunikacyjna
OPIEKUNOWIE ASYSTENCI WOLONTARIUSZE
PRZEKAŻ 1% DONACJE KLUB PATRONAT
invite children into your life
communication platform
GUARDIANS ASSISTANTS VOLUNTEERS
GIVE 1% DONATIONS CLUB PATRONAGE
CEL Zapełnienie 12 pustych domów dziećmi pod opieką silnych
i dojrzałych Cioć SOS zrekrutowanych w 2016.
WYZWANIE Dziś przyszłe Ciocie pracują. Nie jest to może praca
idealna, ale nikt nie płaci przecież ludziom za przyjemności.
OBSERWACJA Mam do zaoferowania więcej niż mogę dać tu
gdzie jestem.
ROZWIĄZANIE Zainspirować kobiety do pełniejszego
wykorzystania swojego potencjału w roli Cioci SOS.
ZAPROŚ DZIECI DO SWOJEGO ŻYCIA
każdego dnia oglądaj owoce swojej pracy
#17
OBJECTIVE Fill 12 empty houses with children taken care of
by strong and mature SOS Aunties recruited in 2016
CHALLENGE Future aunties already have a job. It may not be the
perfect gig, but it pays the bills.
INSIGHT I have much more to offer than what I can give here,
where I am now
SOLUTION inspire women to fulfill their potential to the fullest
by becoming an SOS Auntie
INVITE CHILDREN INTO YOUR LIFE
watch the fruits of your work every day
#17

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Communication strategy for SOS Children's Villages

  • 2. zapełnienie 12 pustych domów dziećmi pod opieką silnych i dojrzałych Cioć SOS zrekrutowanych w 2016 cel objective fill 12 empty houses with children taken care of by strong and mature SOS Aunties recruited in 2016
  • 3. wdzięczność, przywiązanie, dom, brak szans na własne, wysokie oczekiwania, zachowanie rodzeństw, finanse, autonomia no-go gratitude, attachment, house, no chance for own, high expectations, preserving siblings, finance, autonomy
  • 4. Dziś przyszłe Ciocie pracują. Nie jest to może praca idealna, ale nikt przecież nie płaci ludziom za przyjemności. wyzwanie challenge Future aunties already have a job. It may not be the perfect gig, but it pays the bills.
  • 5. mam do zaoferowania więcej niż mogę dać tu gdzie jestem obserwacja insight I have much more to offer than what I can give here, where I am now
  • 6. zainspirować kobiety do pełniejszego wykorzystania swojego potencjału w roli Cioci SOS rozwiązanie solution inspire women to fulfill their potential to the fullest by becoming an SOS Auntie
  • 7. każdego dnia oglądaj owoce swojej pracy ZOSTAŃ CIOCIĄ W ZAPROŚ DZIECI DO SWOJEGO ŻYCIA creative starter
  • 8. każdego dnia oglądaj owoce swojej pracy ZOSTAŃ CIOCIĄ W ZAPROŚ DZIECI DO SWOJEGO ŻYCIA creative starter
  • 9. watch the fruits of your work every day BECOME AN AUNTIE IN INVITE CHILDREN INTO YOUR LIFE creative starter
  • 10. zaproś dzieci do swojego życia platforma komunikacyjna OPIEKUNOWIE ASYSTENCI WOLONTARIUSZE PRZEKAŻ 1% DONACJE KLUB PATRONAT
  • 11. invite children into your life communication platform GUARDIANS ASSISTANTS VOLUNTEERS GIVE 1% DONATIONS CLUB PATRONAGE
  • 12. CEL Zapełnienie 12 pustych domów dziećmi pod opieką silnych i dojrzałych Cioć SOS zrekrutowanych w 2016. WYZWANIE Dziś przyszłe Ciocie pracują. Nie jest to może praca idealna, ale nikt nie płaci przecież ludziom za przyjemności. OBSERWACJA Mam do zaoferowania więcej niż mogę dać tu gdzie jestem. ROZWIĄZANIE Zainspirować kobiety do pełniejszego wykorzystania swojego potencjału w roli Cioci SOS. ZAPROŚ DZIECI DO SWOJEGO ŻYCIA każdego dnia oglądaj owoce swojej pracy #17
  • 13. OBJECTIVE Fill 12 empty houses with children taken care of by strong and mature SOS Aunties recruited in 2016 CHALLENGE Future aunties already have a job. It may not be the perfect gig, but it pays the bills. INSIGHT I have much more to offer than what I can give here, where I am now SOLUTION inspire women to fulfill their potential to the fullest by becoming an SOS Auntie INVITE CHILDREN INTO YOUR LIFE watch the fruits of your work every day #17