The document outlines the key phases and elements of an effective communication plan for organizational change: 1) The four phases of a communication plan include pre-change approval, creating need for change, midstream change communication, and confirming/celebrating change success. 2) Technology like text, social media, email can be used to communicate the plan. Feedback should include both metrics and qualitative comments. 3) Managing negativity involves recognizing contributions, opportunities, clear expectations, and fair treatment. Evaluating impact examines the success of the final phase of confirming and celebrating change.