Communicating to
Influence
Delivered by Noam Kostucki
Influence, Persuade,
Manipulate
The Great Onion Theory
Values
Attitudes & Beliefs
Feelings
Behaviours
Most likely babysitter?
• Actively rebellious
• Showed disregard for law and
authority
• Described as a promoter of
violence and symbol of
resistance
• Imprisoned, accused of terrorist
type activity
• Married 3 times
• Consistently absent as a father
and husband
• Brought up with a religious
education
• Interested in the arts
• Described by many as studious
and ambitious
• A willing volunteer and
missionary
• Loyal serviceman
• Awarded for bravery
• Respected as an authority in his
field
• Actively rebellious
• Showed disregard for law and
authority
• Described as a promoter of
violence and symbol of
resistance
• Imprisoned, accused of terrorist
type activity
• Married 3 times
• Consistently absent as a father
and husband
• Brought up with a religious
education
• Interested in the arts
• Described by many as studious
and ambitious
• A willing volunteer and
missionary
• Loyal serviceman
• Awarded for bravery
• Respected as an authority in his
field
Indirect
People oriented
Feeling
Direct
Task oriented
Thinking
Optmistic
Extraverted
Pessimistic
Introverted
Fun
Enthusiastic
Optimistic
Unstructured
Can be mischievous
Forms opinions from
feelings
People-oriented
Nice
Can be slow to
change
Avoids confrontation
and conflict
Wants harmony
Likes to know
motivations
Intuitive
Direct
Results-oriented
Loves change and
challenge
Decides quickly
Risk taker
Seeks solutions
Can be hasty
Wants appreciation for job done
– but does not want to be
condescended to
Decides after evaluation
May be self-critical
Concerned with ideas and
principles
Logical
How good are you at
listening?
How do they feel?
How do they feel?
“Mitigated Speech”
• Command: “Turn thirty degrees right”
• Crew Obligation Statement: “I think we need to
deviate right about now”
• Crew Suggestion: “Let’s go around the weather”
• Query: “Which direction would you like to deviate?”
• Preference: “I think it would be wise to turn left or
right”
• Hint: “That return at twenty-five miles looks mean”
All I ever needed to know, I
learned in kindergarten
Most of what I really need to know about how to live, and
what to do, and how to be, I learned in kindergarten.
Wisdom was not at the top of the graduate school mountain,
but there in the sand box at nursery school.
These are the things I learned …
Share everything. Play fair. Don't hit people. Put things back
where you found them. Clean up your own mess. Don't
take things that aren't yours. Say you are sorry when you
hurt somebody. Wash your hands before you eat. Flush.
Warm cookies and cold milk are good for you. Live a
balanced life. Learn some and think some and draw
some and paint and sing and dance and play and work
everyday.
Take a nap every afternoon. When you go out in the world,
watch for traffic, hold hands, and stick together. Be aware of
wonder. Remember the little seed in the plastic cup? The
roots go down and the plant goes up and nobody really knows
how or why. We are like that.
And then remember that book about Dick and Jane and the first
word you learned, the biggest word of all: LOOK! Everything
you need to know is there somewhere. The Golden Rule and
love and basic sanitation, ecology, and politics and the sane
living.
Think of what a better world it would be if we all, the whole world,
had cookies and milk about 3 o'clock every afternoon and
then lay down with our blankets for a nap. Or we had a basic
policy in our nation and other nations to always put things
back where we found them and clean up our own messes.
And it is still true; no matter how old you are, when you go out
in the world, it is best to hold hands and stick together.
Robert Fulghum
communicatingtoinfluence-12783519266286-phpapp02.ppt

communicatingtoinfluence-12783519266286-phpapp02.ppt

  • 1.
  • 2.
  • 3.
    The Great OnionTheory Values Attitudes & Beliefs Feelings Behaviours
  • 4.
    Most likely babysitter? •Actively rebellious • Showed disregard for law and authority • Described as a promoter of violence and symbol of resistance • Imprisoned, accused of terrorist type activity • Married 3 times • Consistently absent as a father and husband • Brought up with a religious education • Interested in the arts • Described by many as studious and ambitious • A willing volunteer and missionary • Loyal serviceman • Awarded for bravery • Respected as an authority in his field
  • 5.
    • Actively rebellious •Showed disregard for law and authority • Described as a promoter of violence and symbol of resistance • Imprisoned, accused of terrorist type activity • Married 3 times • Consistently absent as a father and husband • Brought up with a religious education • Interested in the arts • Described by many as studious and ambitious • A willing volunteer and missionary • Loyal serviceman • Awarded for bravery • Respected as an authority in his field
  • 6.
    Indirect People oriented Feeling Direct Task oriented Thinking Optmistic Extraverted Pessimistic Introverted Fun Enthusiastic Optimistic Unstructured Canbe mischievous Forms opinions from feelings People-oriented Nice Can be slow to change Avoids confrontation and conflict Wants harmony Likes to know motivations Intuitive Direct Results-oriented Loves change and challenge Decides quickly Risk taker Seeks solutions Can be hasty Wants appreciation for job done – but does not want to be condescended to Decides after evaluation May be self-critical Concerned with ideas and principles Logical
  • 7.
    How good areyou at listening?
  • 8.
  • 9.
  • 10.
    “Mitigated Speech” • Command:“Turn thirty degrees right” • Crew Obligation Statement: “I think we need to deviate right about now” • Crew Suggestion: “Let’s go around the weather” • Query: “Which direction would you like to deviate?” • Preference: “I think it would be wise to turn left or right” • Hint: “That return at twenty-five miles looks mean”
  • 11.
    All I everneeded to know, I learned in kindergarten Most of what I really need to know about how to live, and what to do, and how to be, I learned in kindergarten. Wisdom was not at the top of the graduate school mountain, but there in the sand box at nursery school. These are the things I learned … Share everything. Play fair. Don't hit people. Put things back where you found them. Clean up your own mess. Don't take things that aren't yours. Say you are sorry when you hurt somebody. Wash your hands before you eat. Flush. Warm cookies and cold milk are good for you. Live a balanced life. Learn some and think some and draw some and paint and sing and dance and play and work everyday.
  • 12.
    Take a napevery afternoon. When you go out in the world, watch for traffic, hold hands, and stick together. Be aware of wonder. Remember the little seed in the plastic cup? The roots go down and the plant goes up and nobody really knows how or why. We are like that. And then remember that book about Dick and Jane and the first word you learned, the biggest word of all: LOOK! Everything you need to know is there somewhere. The Golden Rule and love and basic sanitation, ecology, and politics and the sane living. Think of what a better world it would be if we all, the whole world, had cookies and milk about 3 o'clock every afternoon and then lay down with our blankets for a nap. Or we had a basic policy in our nation and other nations to always put things back where we found them and clean up our own messes. And it is still true; no matter how old you are, when you go out in the world, it is best to hold hands and stick together. Robert Fulghum