This document provides tips for scientists on how to spread their discoveries to the general public through journalists and media outlets. It advises focusing on practical consequences and everyday life impacts to attract journalists' interest. It also suggests using catchy opening lines and focusing on the intended audience when reaching out to general news publications versus scientific magazines. The document emphasizes making the message social through groups like "Dibattito scienza" on Facebook and considering both the effectiveness and ethics of experiments involving animals.

1. How to spread your
discoveries to human
mankind
Rome, 21 june 2013

2. journalists are hungry for
stories
but they’re not scientists
Guardian science blog

3. it’s simpler if you have an
involving one
Angelina Jolie OpEd on New York Times

4. First and foremost:
practical consequences
on everyday life
and for this reason
matter of debate
Labelling Gmo elements in food. Source: New York Times

5. It’s all about the very first line, if
it’s catchy journalists will bother
you
Source: Nanotechnology now
Remember: you’re not on peer review

6. Allow me to suggest you
an easy way to spread the
mesage: be social
An italian relevant group
on Facebook is
“Dibattito scienza”

7. Focus on your audience.
Are you talking to a
general newspaper or a
science mag?
Story: Naked rats don’t get cancer
Nature Vs National Geographic

8. To be synthetic is not a
crime. Not even to use
wide known examples.
A serious man by Cohen brothers

9. An exercise on a
contentious issue:
should we experiment
treatments on animals?
Two questions:
1) does it work?
2) it’s ethical?

10. Thank you!
Antonio Vanuzzo
Linkiesta
antonio.vanuzzo@linkiesta.it