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COMMUNICATING
A
NEGATIVE NEWS
A negative news
is self-explanatory term.
It is a kind of news which people avoid
hearing, reading or receiving.
In professional workplace negative
news can be of many kinds like layoffs,
termination, suspension or rejection
etc.
HOW DO YOU COMMUNICATE
NEGATIVE NEWS ?
Be Genuine. When the time comes to
deliver the message, try to be authentic and
compassionate, and treat the other person
with respect and dignity.
Don't try to "sugarcoat" the truth; it's best
to be forthright and honest about what's
happened, and about what you're going to
do to make it right.
 Be clear and concise in order not to
require additional clarification.
 Help the receiver understand and accept
the news.
 Maintain trust and respect for the
business or organization and for the
receiver.
 Avoid legal liability or erroneous
admission of guilt or culpability.
 Maintain the relationship, even if a formal association is
being terminated.
 Reduce the anxiety associated with the negative news to
increase comprehension.
 Achieve the designated business outcome.
PRIMARY AND SECONDARY GOALS IN COMMUNICATING BAD NEWS
 PRIMARY GOAL:
 Make the receiver understand the bad
news
 Help the receiver accept the bad news
 Maintain a positive image of you and your
organization
c
PRIMARY AND SECONDARY GOALS IN COMMUNICATING BAD NEWS
SECONDARY GOALS:
 Reduce bad feelings
 Convey fairness
 Avoid creating legal liability
What to do when breaking bad news to a customer:
•Do give your customers a warning.
•Do give customers a compliment sandwich.
•Do bring customers solutions, not excuses
What you don’t do when breaking bad news to customers:
•Don’t use the word “I”.
•Don’t say: “I know how you feel!”
•Don’t make the customer feel like a fool (even if they’re at fault)
The indirect pattern of communicating negative / bad news:
BUFFER: A neutral/ positive opening that does not reveal the bad news
REASONS: An explanation of the causes for the bad news.
BAD NEWS: A clear but understated announcement of the bad news
that may include an alternative or compromise.
CLOSE: A personalizing , forward-looking, pleasant statement
THANK YOU

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Communicating a Negative news SNSW (2).pptx

  • 2. A negative news is self-explanatory term. It is a kind of news which people avoid hearing, reading or receiving. In professional workplace negative news can be of many kinds like layoffs, termination, suspension or rejection etc.
  • 3. HOW DO YOU COMMUNICATE NEGATIVE NEWS ? Be Genuine. When the time comes to deliver the message, try to be authentic and compassionate, and treat the other person with respect and dignity. Don't try to "sugarcoat" the truth; it's best to be forthright and honest about what's happened, and about what you're going to do to make it right.
  • 4.  Be clear and concise in order not to require additional clarification.  Help the receiver understand and accept the news.  Maintain trust and respect for the business or organization and for the receiver.  Avoid legal liability or erroneous admission of guilt or culpability.
  • 5.  Maintain the relationship, even if a formal association is being terminated.  Reduce the anxiety associated with the negative news to increase comprehension.  Achieve the designated business outcome.
  • 6. PRIMARY AND SECONDARY GOALS IN COMMUNICATING BAD NEWS  PRIMARY GOAL:  Make the receiver understand the bad news  Help the receiver accept the bad news  Maintain a positive image of you and your organization
  • 7. c PRIMARY AND SECONDARY GOALS IN COMMUNICATING BAD NEWS SECONDARY GOALS:  Reduce bad feelings  Convey fairness  Avoid creating legal liability
  • 8. What to do when breaking bad news to a customer: •Do give your customers a warning. •Do give customers a compliment sandwich. •Do bring customers solutions, not excuses What you don’t do when breaking bad news to customers: •Don’t use the word “I”. •Don’t say: “I know how you feel!” •Don’t make the customer feel like a fool (even if they’re at fault)
  • 9. The indirect pattern of communicating negative / bad news: BUFFER: A neutral/ positive opening that does not reveal the bad news REASONS: An explanation of the causes for the bad news. BAD NEWS: A clear but understated announcement of the bad news that may include an alternative or compromise. CLOSE: A personalizing , forward-looking, pleasant statement