So much more than
hashtags and Facebook
Comms by the coast
Ross Breadmore
July 2013
@rossbreadmore
brilliantnoise.com
Hello
bit.ly/ross_cbc
Facebook isn’t exciting
Facebook isn’t exciting
Brands using Facebook isn’t exciting
Facebook isn’t exciting
THIS is exciting
image (cc) via Reddit
And this...
image (cc) Lorem Ipsum
DISRUPTION
image (cc) via Reddit
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“The goal is to
become HBO
faster than HBO
can become us"
Netflix CEO, Feb 2013
image (cc) Lorem Ipsumimage (cc) via Reddit
“The possibility massive
open online classes hold
out isn’t replacement.
They can expand the
audience for education to
people ill-served or
completely shut out from
the current system”
Clay Shirky, 2012
What are you
being
complacent
about?
BEHAVIOUR
image (cc) via Reddit
Page 29 | POWERFUL slides | March 2013
“77% of searches
from mobile
devices take place
at home or work”
Google, Mar 2013
77 percent of searches from mobile devices take place at home or
image (cc) via spin.com
image (cc) Google
image (cc) Dave Blazek
“On average, workers
said they would spend
$965 out of pocket for
their own devices and
another $734 annually
for the data plans to go
with them”
2013 Cisco survey of 2,415 employees in six
countries
Do you behave
like your
audience?
TRUST
image (cc) pixelthing
image (cc) Lorem Ipsum
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image (cc) Lorem Ipsum image (cc) BT
image (cc) Lorem Ipsum image (cc) BT
image (cc) Lorem Ipsum image (cc) BT
What people
and data do you
have that will
build trust?
DISRUPTION
BEHAVIOUR
TRUST
How will these impact you?
Finally...
image (cc) cdmetroblogger
Thank you
@rossbreadmore
brilliantnoise.com

Social media is so much more than Facebook