This document discusses trends in technology and media consumption, including the shift to mobile devices and online education. It notes that most mobile searches occur at home or work, and that many employees pay their own costs for mobile devices and data plans. The document advocates considering how disruption, consumer behavior, and trust will impact businesses going forward.

1. So much more than
hashtags and Facebook
Comms by the coast
Ross Breadmore
July 2013
@rossbreadmore
brilliantnoise.com

2. Hello

3. bit.ly/ross_cbc

4. Facebook isn’t exciting

5. Facebook isn’t exciting
Brands using Facebook isn’t exciting

6. Facebook isn’t exciting
THIS is exciting
image (cc) via Reddit

7. And this...

8. image (cc) Lorem Ipsum
DISRUPTION
image (cc) via Reddit

9. image (cc) Lorem Ipsum

11. “The goal is to
become HBO
faster than HBO
can become us"
Netflix CEO, Feb 2013

12. image (cc) Lorem Ipsumimage (cc) via Reddit

13. “The possibility massive
open online classes hold
out isn’t replacement.
They can expand the
audience for education to
people ill-served or
completely shut out from
the current system”
Clay Shirky, 2012

14. What are you
being
complacent
about?

15. BEHAVIOUR
image (cc) via Reddit

16. Page 29 | POWERFUL slides | March 2013

17. “77% of searches
from mobile
devices take place
at home or work”
Google, Mar 2013
77 percent of searches from mobile devices take place at home or

18. image (cc) via spin.com

19. image (cc) Google

21. image (cc) Dave Blazek

22. “On average, workers
said they would spend
$965 out of pocket for
their own devices and
another $734 annually
for the data plans to go
with them”
2013 Cisco survey of 2,415 employees in six
countries

23. Do you behave
like your
audience?

24. TRUST
image (cc) pixelthing

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27. image (cc) Lorem Ipsum image (cc) BT

28. image (cc) Lorem Ipsum image (cc) BT

29. image (cc) Lorem Ipsum image (cc) BT

30. What people
and data do you
have that will
build trust?

31. DISRUPTION
BEHAVIOUR
TRUST
How will these impact you?

32. Finally...

33. image (cc) cdmetroblogger

34. Thank you
@rossbreadmore
brilliantnoise.com