TCI 2016 Clustering Estonian Applied Research CentersTCI Network
This document discusses clustering Estonia's applied research centers to increase their impact and efficiency. It outlines the existing situation of technology and regional competence centers operating independently with weak visibility and no synergy. By clustering the centers, they could develop a common strategic plan, shared marketing and branding, joint projects, and focus on core competencies. This would help maximize their resources and better serve industry needs for applied research and knowledge services. The document proposes clustering as a solution and lists examples of existing technology centers, regional centers, and industry clusters in Estonia.
Selling without selling discusses how companies can market their products and services without overtly "selling" to customers. It suggests focusing on building relationships, providing value through helpful content, and letting customers come to you once trust and rapport have been established. Companies should shift from sales-focused messaging to more educational content that addresses customer needs and pain points without pressuring people to buy.
Operating in a transparent world, means companies can no longer just ‘say we’re great’ they have to be great, if companies slip up they will get found out and social media ensures the ‘word’ spreads. On the other hand for companies who place their customers at the centre of their universe, their customers and clients become their brand ambassadors and social media ensures – the ‘word’ spreads. Here are some inspirational slides extracted from Steven Van Bellegham’s presentation ‘Marketing 2020’ – compelling examples of the right and the wrong way to do it!
TCILatinAmerica16 Instituto de Informática Educativa UFROTCI Network
El Instituto de Informática Educativa de la Universidad de La Frontera se dedica a la investigación y desarrollo de tecnologías de la información y comunicación aplicadas a contextos educativos. El Instituto transfiere sus servicios, productos y asesorías a nivel local, nacional e internacional. El Instituto pasa por cuatro roles: rol embrionario de experimentación e investigación, rol de pilotaje, rol de operación y rol de asesoría, transfiriendo sus hallazgos a la academia y el mercado.
TCI 2014 “Rutas Competitivas” Program. The case of ColombiaTCI Network
This document discusses Colombia's "Rutas Competitivas" program, which aims to boost regional competitiveness through cluster-based initiatives. The program has worked in 18 states across 36 sectors such as agriculture, tourism, and industry. Implementation is succeeding due to trained local teams and government support through funding and policy changes. Ensuring long-term sustainability involves retaining teams, continuing responsive policies, and engaging more institutions. The program aims to drive growth, train teams, and shift mindsets across Colombia's regions.
TCI 2015 Working with Clusters for a Global Approach to Creative Entrepreneur...TCI Network
This document discusses the Creative Business Cup (CBC), a global competition and networking forum for creative entrepreneurs. Some key points:
- CBC is held annually in over 50 countries and is one of the premier events of Global Entrepreneurship Week, which includes over 35,000 total events worldwide.
- The 2014 CBC in Copenhagen included 50 startup teams, over 4,000 total attendees, and awarded $150,000 in prizes. It featured networking, workshops, investor pitches, and celebrations.
- Winners were announced in 3 categories: PocketSky from Austria, GIGI BLOKS from Latvia, and Professor Why from Poland.
- Plans for 2015 include partnering with the
TCIOceania15 WelfareTech - Towards IndustrialisationTCI Network
WelfareTech is a Danish association established in 2010 to promote collaboration between businesses, hospitals, universities, and public authorities on developing intelligent solutions for healthcare and homecare services. It has 189 member organizations, including 94 companies. WelfareTech aims to address the challenges posed by Denmark's aging population through innovation in areas like telemedicine, robotics, and ICT. Its strategy for internationalization includes mapping clusters in other countries for collaboration, participating in EU innovation projects, and coordinating members' involvement in export promotion activities and international trade fairs. The goal is to help Danish companies expand into new overseas healthcare and welfare technology markets.
TCIOceania15 Global Value Chains in an Australian Context TCI Network
This document discusses global value chains and their importance for future manufacturing. It argues that competitive advantage comes from "smart specialization", business model innovation, and non-technological innovations like design. The document also analyzes data showing gaps in Australian management practices compared to global best practices, and recommends key policy steps to support global value chain participation and innovation, including identifying competitive advantages, supporting SMEs, investing in knowledge creation, and upgrading management capabilities.
TCI 2016 Clustering Estonian Applied Research CentersTCI Network
This document discusses clustering Estonia's applied research centers to increase their impact and efficiency. It outlines the existing situation of technology and regional competence centers operating independently with weak visibility and no synergy. By clustering the centers, they could develop a common strategic plan, shared marketing and branding, joint projects, and focus on core competencies. This would help maximize their resources and better serve industry needs for applied research and knowledge services. The document proposes clustering as a solution and lists examples of existing technology centers, regional centers, and industry clusters in Estonia.
Selling without selling discusses how companies can market their products and services without overtly "selling" to customers. It suggests focusing on building relationships, providing value through helpful content, and letting customers come to you once trust and rapport have been established. Companies should shift from sales-focused messaging to more educational content that addresses customer needs and pain points without pressuring people to buy.
Operating in a transparent world, means companies can no longer just ‘say we’re great’ they have to be great, if companies slip up they will get found out and social media ensures the ‘word’ spreads. On the other hand for companies who place their customers at the centre of their universe, their customers and clients become their brand ambassadors and social media ensures – the ‘word’ spreads. Here are some inspirational slides extracted from Steven Van Bellegham’s presentation ‘Marketing 2020’ – compelling examples of the right and the wrong way to do it!
TCILatinAmerica16 Instituto de Informática Educativa UFROTCI Network
El Instituto de Informática Educativa de la Universidad de La Frontera se dedica a la investigación y desarrollo de tecnologías de la información y comunicación aplicadas a contextos educativos. El Instituto transfiere sus servicios, productos y asesorías a nivel local, nacional e internacional. El Instituto pasa por cuatro roles: rol embrionario de experimentación e investigación, rol de pilotaje, rol de operación y rol de asesoría, transfiriendo sus hallazgos a la academia y el mercado.
TCI 2014 “Rutas Competitivas” Program. The case of ColombiaTCI Network
This document discusses Colombia's "Rutas Competitivas" program, which aims to boost regional competitiveness through cluster-based initiatives. The program has worked in 18 states across 36 sectors such as agriculture, tourism, and industry. Implementation is succeeding due to trained local teams and government support through funding and policy changes. Ensuring long-term sustainability involves retaining teams, continuing responsive policies, and engaging more institutions. The program aims to drive growth, train teams, and shift mindsets across Colombia's regions.
TCI 2015 Working with Clusters for a Global Approach to Creative Entrepreneur...TCI Network
This document discusses the Creative Business Cup (CBC), a global competition and networking forum for creative entrepreneurs. Some key points:
- CBC is held annually in over 50 countries and is one of the premier events of Global Entrepreneurship Week, which includes over 35,000 total events worldwide.
- The 2014 CBC in Copenhagen included 50 startup teams, over 4,000 total attendees, and awarded $150,000 in prizes. It featured networking, workshops, investor pitches, and celebrations.
- Winners were announced in 3 categories: PocketSky from Austria, GIGI BLOKS from Latvia, and Professor Why from Poland.
- Plans for 2015 include partnering with the
TCIOceania15 WelfareTech - Towards IndustrialisationTCI Network
WelfareTech is a Danish association established in 2010 to promote collaboration between businesses, hospitals, universities, and public authorities on developing intelligent solutions for healthcare and homecare services. It has 189 member organizations, including 94 companies. WelfareTech aims to address the challenges posed by Denmark's aging population through innovation in areas like telemedicine, robotics, and ICT. Its strategy for internationalization includes mapping clusters in other countries for collaboration, participating in EU innovation projects, and coordinating members' involvement in export promotion activities and international trade fairs. The goal is to help Danish companies expand into new overseas healthcare and welfare technology markets.
TCIOceania15 Global Value Chains in an Australian Context TCI Network
This document discusses global value chains and their importance for future manufacturing. It argues that competitive advantage comes from "smart specialization", business model innovation, and non-technological innovations like design. The document also analyzes data showing gaps in Australian management practices compared to global best practices, and recommends key policy steps to support global value chain participation and innovation, including identifying competitive advantages, supporting SMEs, investing in knowledge creation, and upgrading management capabilities.
TCI 2013 Designing a smart specialization strategy in the Region of Southern ...TCI Network
Dorthe Kusk presented on designing a smart specialization strategy for the Region of Southern Denmark. The region identified three priority areas: sustainable energy, health and welfare technologies, and experience economy. To create a focused strategy, the region faced global and regional challenges, identified business strengths and limitations, and made priorities. The strategy aims to increase productivity 10% and be in the top 5 of the OECD. The regional growth model involves cluster infrastructure, discovering cluster ecosystems, and public-private partnerships, with a case study on health and welfare technologies.
The document discusses new approaches to cluster management, including adding uncertainty to strategy and planning, adding coaching approaches, and adding startup concepts to innovate clusters. It promotes becoming a creative networker under uncertainty by increasing collaboration, leveraging surprise, embracing diversity, failing early, and sharing what is learned. The presentation encourages applying effectuation principles and design thinking to cluster management.
TCIOceania16 The Defence Teaming Centre’s role in South AustraliaTCI Network
The Defence Teaming Centre (DTC) is South Australia's defence industry association, formed in 1996 to represent over 200 member companies employing 17,000 people. The DTC's core strategies are to support member services through industry collaboration, marketing, political engagement, and capability development initiatives like clustering, skills development, and workforce planning. The DTC aims to increase innovation, connectivity, and defence capability in South Australia by helping member companies diversify while maintaining defence work, and positioning the state to benefit from major future shipbuilding and defence technology projects.
TCI 2016 Implementation of Bogota-Region’s RIS3 and Clusters’ Agendas TCI Network
Bogota-Region has been working on two productive development agendas: implementing Colombia's Smart Specialization Strategy (RIS3) and developing clusters. Bogota has the most ambitious cluster development agenda in Colombia. The Regional Competitiveness Commission of Bogota-Region has made RIS3 and cluster initiatives its central focus to increase productivity. Remaining challenges include determining the role of clusters in RIS3 implementation, prioritizing RIS3 projects, addressing sectors without clusters, and aligning agendas and resources across levels of government.
Distributed cities aim to support growth outside of major urban areas through clusters. A workshop discussed techniques like management and manufacturing skills as well as ways of thinking, being, seeing, and doing. Participants felt empowered with new information and skills, and that the program created something durable by giving them direction to become self-sufficient.
1) The document discusses why cluster development is important for improving an economy's competitiveness and productivity, and why New Zealand is underperforming in this area.
2) New Zealand aims to improve productivity by 2% annually and rise in global competitiveness rankings, but currently ranks 73rd in cluster development and has a "productivity paradox" as policies don't match economic performance.
3) Developing clusters through funding and teaching is recommended to solve low productivity and help New Zealand reach its economic potential given its strengths in other policy areas.
Daechang Solution Co., Ltd participated in a cluster project from 2012 to 2014 with the goal of developing the domestic production of drilling equipment and materials in Korea. The project involved 39 companies and was led by DSME with sub-leaders from DSME, NK, Daechang Solution, and KOMERI. Key milestones included cluster meetings, technology workshops, seminars, and overseas benchmarking. Outcomes included generating revenue from applying technologies developed in the project to actual ships, building a track record supplying a major vendor, and laying the foundation for future localization of drilling systems in Korea.
TCI 2015 Incentives and Support Policies for the Video Game Industry and Clus...TCI Network
This document discusses incentives and support policies for developing successful video game industry clusters in selected countries. It provides an overview of the global games industry and trends. Examples are given of successful clusters in Canada-Quebec and Spain-Catalonia that benefited from tax credits, grants, incubators, training programs and collaboration between industry and universities. Recommended instruments for developing clusters include tax credits, financial support, education programs, co-working spaces, and improving market access and data.
The document discusses podcasting and provides advice for businesses considering creating podcasts. It defines a podcast as an audio file, like an MP3, that can be listened to on devices like MP3 players, smartphones, tablets, and computers. It notes that the process of creating a podcast will depend on the technology and distribution method used. The document recommends that businesses focus on creating targeted, meaningful content between 20-60 minutes long and use podcasts to drive inquiries, increase email lists, complement blogging strategy, and educate audiences. It concludes by introducing the agency that created the resource and how to contact them.
The document discusses how businesses need to adapt to changing customer expectations in the 21st century. Customers now communicate and engage with brands primarily through social media, so businesses must have a strong online presence and social media strategy. The document provides tips on leveraging documentaries and shows related to your business, keeping social media content consistent and meaningful, having a responsive website, and focusing messaging on personalization, choice, and transparency to appeal to younger customers. It promotes the services of Social Intelligence Limited, a social media agency that provides training, consulting, and support to help businesses succeed online.
The document provides 5 tips for working with a team on social media: 1) Ensure everyone is enrolled and engaged, 2) Recognize there are different roles in social media work, 3) The social media manager needs constant support, 4) Include social media in staff meetings, and 5) Integrate social media into existing communication systems to encourage usage. It also suggests organizing an annual big event to demonstrate how exciting social media can be to get more help from staff.
The document discusses how to market content on social media as if it were a product. It recommends tailoring introductions to specific target audiences by identifying their demographics, interests, and professions. Writers should address their audience directly using an adult-to-adult tone and angle content so others would understand its purpose. When closing a post, an invitation should be extended for people in similar situations to contact the writer. The full blog post provides more guidance on these tips.
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists Social Intelligence
The document discusses how visual content such as images, infographics, and videos are becoming increasingly important for marketers. It provides tips for using visuals effectively in social media, including planning content, using mind maps to communicate ideas, mixing up where content is shared, using high resolution images, and embedding testimonials or highlighting key points in images. The document also introduces Social Intelligence as a social media agency that provides education, training, consultancy, and administrative support services.
Short social video sharing platforms like Vine and Instagram allow users to easily capture and share short video clips taken on mobile devices. These platforms emphasize brevity, with videos limited to just a few seconds. This format provides advantages for businesses wanting to quickly share timely video snippets without extensive filming or editing. User generated content on these platforms can seem more spontaneous and authentic compared to professionally produced videos.
The document compares Instagram and Vine as micro-video platforms for businesses. It notes that video is a growing medium that can boost searchability. While Instagram allows longer videos with filters and sharing options, Vine enables saving and reorganizing clips. The document concludes that using these platforms effectively depends more on a business's creative skills and regular posting than on the tools themselves.
Function, tool and facilitator – the dichotomy of social mediaSocial Intelligence
The document discusses the changing landscape of social media over the past 10 years and the dichotomy it presents. To measure success on social media, businesses must review their content and audience engagement. Aspects to consider for social media include customer relationships, marketing, employee engagement, brand awareness, and searchability. While social media can increase sales, its true power means businesses will flourish if using it correctly.
Social Media Education, Training & Support discusses predictions for social media in 2014 and beyond. It notes that budgets will define audience reach, as with traditional media. To reach more people, companies will need to listen to customers and boost visibility through paid promotion. Maintaining attention on websites from social media remains a key strategy. The document is from a social media agency that provides education, consulting, and administrative support services.
TCI 2013 Designing a smart specialization strategy in the Region of Southern ...TCI Network
Dorthe Kusk presented on designing a smart specialization strategy for the Region of Southern Denmark. The region identified three priority areas: sustainable energy, health and welfare technologies, and experience economy. To create a focused strategy, the region faced global and regional challenges, identified business strengths and limitations, and made priorities. The strategy aims to increase productivity 10% and be in the top 5 of the OECD. The regional growth model involves cluster infrastructure, discovering cluster ecosystems, and public-private partnerships, with a case study on health and welfare technologies.
The document discusses new approaches to cluster management, including adding uncertainty to strategy and planning, adding coaching approaches, and adding startup concepts to innovate clusters. It promotes becoming a creative networker under uncertainty by increasing collaboration, leveraging surprise, embracing diversity, failing early, and sharing what is learned. The presentation encourages applying effectuation principles and design thinking to cluster management.
TCIOceania16 The Defence Teaming Centre’s role in South AustraliaTCI Network
The Defence Teaming Centre (DTC) is South Australia's defence industry association, formed in 1996 to represent over 200 member companies employing 17,000 people. The DTC's core strategies are to support member services through industry collaboration, marketing, political engagement, and capability development initiatives like clustering, skills development, and workforce planning. The DTC aims to increase innovation, connectivity, and defence capability in South Australia by helping member companies diversify while maintaining defence work, and positioning the state to benefit from major future shipbuilding and defence technology projects.
TCI 2016 Implementation of Bogota-Region’s RIS3 and Clusters’ Agendas TCI Network
Bogota-Region has been working on two productive development agendas: implementing Colombia's Smart Specialization Strategy (RIS3) and developing clusters. Bogota has the most ambitious cluster development agenda in Colombia. The Regional Competitiveness Commission of Bogota-Region has made RIS3 and cluster initiatives its central focus to increase productivity. Remaining challenges include determining the role of clusters in RIS3 implementation, prioritizing RIS3 projects, addressing sectors without clusters, and aligning agendas and resources across levels of government.
Distributed cities aim to support growth outside of major urban areas through clusters. A workshop discussed techniques like management and manufacturing skills as well as ways of thinking, being, seeing, and doing. Participants felt empowered with new information and skills, and that the program created something durable by giving them direction to become self-sufficient.
1) The document discusses why cluster development is important for improving an economy's competitiveness and productivity, and why New Zealand is underperforming in this area.
2) New Zealand aims to improve productivity by 2% annually and rise in global competitiveness rankings, but currently ranks 73rd in cluster development and has a "productivity paradox" as policies don't match economic performance.
3) Developing clusters through funding and teaching is recommended to solve low productivity and help New Zealand reach its economic potential given its strengths in other policy areas.
Daechang Solution Co., Ltd participated in a cluster project from 2012 to 2014 with the goal of developing the domestic production of drilling equipment and materials in Korea. The project involved 39 companies and was led by DSME with sub-leaders from DSME, NK, Daechang Solution, and KOMERI. Key milestones included cluster meetings, technology workshops, seminars, and overseas benchmarking. Outcomes included generating revenue from applying technologies developed in the project to actual ships, building a track record supplying a major vendor, and laying the foundation for future localization of drilling systems in Korea.
TCI 2015 Incentives and Support Policies for the Video Game Industry and Clus...TCI Network
This document discusses incentives and support policies for developing successful video game industry clusters in selected countries. It provides an overview of the global games industry and trends. Examples are given of successful clusters in Canada-Quebec and Spain-Catalonia that benefited from tax credits, grants, incubators, training programs and collaboration between industry and universities. Recommended instruments for developing clusters include tax credits, financial support, education programs, co-working spaces, and improving market access and data.
The document discusses podcasting and provides advice for businesses considering creating podcasts. It defines a podcast as an audio file, like an MP3, that can be listened to on devices like MP3 players, smartphones, tablets, and computers. It notes that the process of creating a podcast will depend on the technology and distribution method used. The document recommends that businesses focus on creating targeted, meaningful content between 20-60 minutes long and use podcasts to drive inquiries, increase email lists, complement blogging strategy, and educate audiences. It concludes by introducing the agency that created the resource and how to contact them.
The document discusses how businesses need to adapt to changing customer expectations in the 21st century. Customers now communicate and engage with brands primarily through social media, so businesses must have a strong online presence and social media strategy. The document provides tips on leveraging documentaries and shows related to your business, keeping social media content consistent and meaningful, having a responsive website, and focusing messaging on personalization, choice, and transparency to appeal to younger customers. It promotes the services of Social Intelligence Limited, a social media agency that provides training, consulting, and support to help businesses succeed online.
The document provides 5 tips for working with a team on social media: 1) Ensure everyone is enrolled and engaged, 2) Recognize there are different roles in social media work, 3) The social media manager needs constant support, 4) Include social media in staff meetings, and 5) Integrate social media into existing communication systems to encourage usage. It also suggests organizing an annual big event to demonstrate how exciting social media can be to get more help from staff.
The document discusses how to market content on social media as if it were a product. It recommends tailoring introductions to specific target audiences by identifying their demographics, interests, and professions. Writers should address their audience directly using an adult-to-adult tone and angle content so others would understand its purpose. When closing a post, an invitation should be extended for people in similar situations to contact the writer. The full blog post provides more guidance on these tips.
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists Social Intelligence
The document discusses how visual content such as images, infographics, and videos are becoming increasingly important for marketers. It provides tips for using visuals effectively in social media, including planning content, using mind maps to communicate ideas, mixing up where content is shared, using high resolution images, and embedding testimonials or highlighting key points in images. The document also introduces Social Intelligence as a social media agency that provides education, training, consultancy, and administrative support services.
Short social video sharing platforms like Vine and Instagram allow users to easily capture and share short video clips taken on mobile devices. These platforms emphasize brevity, with videos limited to just a few seconds. This format provides advantages for businesses wanting to quickly share timely video snippets without extensive filming or editing. User generated content on these platforms can seem more spontaneous and authentic compared to professionally produced videos.
The document compares Instagram and Vine as micro-video platforms for businesses. It notes that video is a growing medium that can boost searchability. While Instagram allows longer videos with filters and sharing options, Vine enables saving and reorganizing clips. The document concludes that using these platforms effectively depends more on a business's creative skills and regular posting than on the tools themselves.
Function, tool and facilitator – the dichotomy of social mediaSocial Intelligence
The document discusses the changing landscape of social media over the past 10 years and the dichotomy it presents. To measure success on social media, businesses must review their content and audience engagement. Aspects to consider for social media include customer relationships, marketing, employee engagement, brand awareness, and searchability. While social media can increase sales, its true power means businesses will flourish if using it correctly.
Social Media Education, Training & Support discusses predictions for social media in 2014 and beyond. It notes that budgets will define audience reach, as with traditional media. To reach more people, companies will need to listen to customers and boost visibility through paid promotion. Maintaining attention on websites from social media remains a key strategy. The document is from a social media agency that provides education, consulting, and administrative support services.
The document discusses five essentials for successful social media activity for businesses: translating offline experiences online in an engaging way; stimulating employees to share customer experiences and listening to ideas for content; looking for patterns in content to structure future posts; doing a "spring clean" of social media contacts and generating new ones; and monitoring results and decluttering social media profiles. The full blog post provides more guidance and is written by Shelley Röstlund. Social Intelligence Limited is an end-to-end social media agency that provides education, training, consultancy and administrative support services to help clients manage their social media presence.
The document discusses social media etiquette and strategies for businesses. It advises communicating professionally and avoiding spamming followers to maintain reputation. Additionally, it emphasizes knowing one's social graph to craft a successful social media strategy. The company provides social media education, training, consultancy and administrative support services to help clients integrate social media into their existing marketing.
The Ease of Auto-posting vs Devaluing Your Content: The Efficiency Myth Social Intelligence
The document discusses the disadvantages of solely relying on auto-posting for social media content. It notes that auto-posting can lead audiences to get bored and move on since the content is not stimulating or valuable. Instead, the document advocates for a collaborative social media approach where staff are empowered to engage audiences and showcase their expertise in order to reach social media success. Businesses should value audiences' time by providing helpful, insightful content through social media rather than just auto-posted messages.
The document discusses the importance of actively seeking and responding to feedback from customers. It notes that responding quickly and satisfactorily to complaints means that 56-96% of unhappy customers will do business with the company again or refer others. Several quotes emphasize using feedback to improve business and take it to the next level. The document is from a social media agency that provides education, training, consultancy and support services to help companies effectively manage social media.
The document provides 7 tips for using Pinterest to promote a brand: 1) create a profile of target clients, 2) build loyal communities, 3) show work culture, 4) create "how to" pins, 5) advertise events, 6) hype new products, and 7) engage with real world news topics. It advises teasing and building anticipation for new products before launch. Implementing these Pinterest pointers can help grow an online presence naturally.
The document warns that pursuing social media with the sole goal of quick financial returns will lead to disappointment, as social media is not a quick fix for revenue generation. Instead, social media should be tied to marketing, communications, and online strategies through long-term commitment and integration into a company's communication channels to see untold rewards in customer feedback, loyalty, and brand enhancement over time. The full blog post provides guidance on properly relating social media to business goals and bolstering the bottom line through social media.
The document discusses Facebook as a social media platform that is both mature yet constantly changing. It notes that personal and business accounts can be used together on Facebook and that privacy settings allow limiting what friends see. The document recommends having a plan for engaging audiences and calls to action when using Facebook for business. It also stresses managing boundaries and behavior on the platform.
This document provides tips for using Pinterest effectively as a business and individual. It recommends displaying your products and company culture charmingly, curating your personal brand around topics you're passionate about, and connecting your Pinterest account to other social media profiles. The full blog post contains more guidance and can be found on the Social Intelligence website.
Enthusiasm – the heartbeat to social media implementationSocial Intelligence
This document outlines key drivers for successful social media implementation. It recommends understanding different social media platforms and having a clear strategy. It also stresses the importance of committing to the social media plan, training staff, embracing social media openly, cultivating enthusiasm across the organization, and sticking to the path. The full blog post provides more guidance on these topics.
This document summarizes several popular photo sharing apps and platforms - Flickr, Instagram, and Pinterest. Flickr allows users to access photos from any device and is widely used by bloggers to host images on their blogs. Instagram is a smartphone app that allows users to apply vintage filters to photos and share them on social networks. Pinterest is an image-based social media site where users create collections of "pinned" images linked back to their original sources. The document encourages businesses to leverage these platforms to drive traffic back to their websites.
The document provides 5 steps for writing effective blog posts: 1) Know your target audience, 2) Use a "Five Point Star" structure, 3) Include visual elements like images, 4) Keep posts between 300-500 words, and 5) Properly tag and categorize the post. It encourages readers to follow these steps to create perfect blog posts and links to the full blog post for more guidance. The company provides social media education, training, and support services.
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Common mistake in social media sell before you listen
1. Common Mistake in Social Media:
Sell Before You Listen
Social Media Education, Training & Support
www.mysocialintelligence.com
2. The best quality of a great communicator
(and actually a salesperson)
is one that LISTENS – before anything else
Listen before you sell …
@ 2013 Social Intelligence Limited
3. Its annoying and counter-productive when…
@ 2013 Social Intelligence Limited
4. Behave online as you would offline
@ 2013 Social Intelligence Limited
Now…if you are quite a ballsy aggressive
salesperson by nature in real life,
then you will have a wake-up call when it comes
to social media.
5. Subtlety – is the keyword
@ 2013 Social Intelligence Limited
Subtlety is the order of the day on the social
platforms – building trust and impressing your
audience with valuable content should be high
on your to-do list..and “Selling” quite low down
6. What other people “think” of you
@ 2013 Social Intelligence Limited
On social media – your value is truly measured
by what their opinion is of you; how they
relate that to their circles of influence; and in
how they relate to you through their
engagement/interaction with your content.
7. Channel Social Media Your Way…..
@ 2013 Social Intelligence Limited
Use the social media channels as a way to
really get to the heart of why your
customers/clients choose you, so you can find
out what you should be offering instead of
offering what will never sell.
8. Thanks for watching the quick share of this post...
@ 2013 Social Intelligence Limited
Want to read the full blog post with all our guidance?
You can read it here:
The Social Intelligence Blog
Meet the author:
Shelley Röstlund
9. Who Are We? Connect with us
@ 2013 Social Intelligence Limited
We are an end-to-end social media agency. We support our clients through practical
business education and training; as well as provide specialist one-to-one consultancy to
craft social media strategies that integrate into existing marketing, communication and
online strategies.
We also efficiently support our clients in a very practical basis in their day-to-day
management of their social media through our array of social media administrative
support services - if you think we can assist you, connect with us!
social.intelligence
mysocial_intel
social-intelligence-limited
socialintel
www.mysocialintelligence.com
10. Who Are We? Connect with us
@ 2013 Social Intelligence Limited
We are an end-to-end social media agency. We support our clients through practical
business education and training; as well as provide specialist one-to-one consultancy to
craft social media strategies that integrate into existing marketing, communication and
online strategies.
We also efficiently support our clients in a very practical basis in their day-to-day
management of their social media through our array of social media administrative
support services - if you think we can assist you, connect with us!
social.intelligence
mysocial_intel
social-intelligence-limited
socialintel
www.mysocialintelligence.com