DMX MUSIC PRODUCTS & SERVICES PRESENTATION
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DMX Music is a global company that provides music, messaging, and video services to over 100 countries and 200,000 businesses. It designs custom music playlists, messages, and videos to create desired atmospheres and brand identities for customers. DMX Music also installs and services sound systems and communication products to maximize the impact of music in both commercial and residential spaces.
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DMX MUSIC PRODUCTS & SERVICES PRESENTATION
- 2. What Does DMX MUSIC do? • Interior or Industrial Designers focus: – Color, Fabric, Texture, Lighting • DMX MUSIC designs what your customer hears: – Music – Music Videos – Commercial Messages – Brand ID’s .DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business
- 3. DMX MUSIC Listeners • The world leader in integrating music, imaging and messaging entertainment strategies to over: – 100 countries – 200,000 businesses – 10 million homes – 30 airlines – 100 million daily listening audience
- 4. DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business DMX MUSIC >> Working with the World’s Most Recognizable Brands
- 5. DMX MUSIC - Global Presence SEATTLE CALGARY LOS ANGELES SANTIAGO LATIN AMERICA JOHANNESBURG BARCELONA PARIS LONDON AMSTERDAM HAMBURG PRAGUE WARSAW BUDAPEST TOKYO SYDNEY AUCKLAND BRAZIL
- 6. Music In Business For Marketing and Management • Customers – Helps Create clients’ image/ambience – Supports themes or promotions – Masks noise or silence – Accelerates time while waiting • Employees – Motivates – Improves concentration – Increases performance on the job DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business
- 7. DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com © 2003 DMX MUSIC, Inc. SEATTLELOS ANGELES ORANGE LONDON AMSTERDAM HAMBURG SYDNEYMIAMI DENVER FutureLink: A World Truly Connected! DMX MUSIC >> Global Music Resources
- 8. DMX MUSIC - INNOVATION DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business
- 9. Platforms for Different Needs DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business
- 10. DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business Comprehensive Approach to Combining Music With Business • Control • Consistency • Cost effective • Save time and energy ENCORE
- 12. What is “OnAir” Messaging? A Combination of: • Professionally Programmed Music • Messages and Branded ID Tags that: – Inform – Educate – Entertain DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business
- 13. What does “OnAir” Messaging do? • Reinforces your brand • Adds to the shopping experience • Differentiates you from your competitors • Utilize unused real estate to target your customers – everyone hears it • Drives impulse purchases DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business
- 14. Messaging OnHold • Every business has to put people on hold… • Not everyone likes to go to Voicemail, and would prefer to hold • Everybody calls at once!! • Easier to put a customer on hold and help a customer in store first dmxmusic.com/business DMX MUSIC >> WHAT YOU WANT TO HEAR
- 15. Video Imaging by
- 16. DMX MUSIC Video Imaging • Clients include: Nordstrom; Macy’s; Tommy Hilfiger; American Eagle Outfitters; Victoria’s Secret • Aimed at Generation X & Y • Portrays “Hip” Image • Keeps Passive Shopper Occupied .DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business
- 17. Music Videos In Business • Target – Demographic with DINK (double income no kids) by gender – By specific age group & residential radius • Statistics – U.S. Teenagers 30.9 million now – 35 million by 2010 – growth market DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business
- 18. Sound Systems by
- 19. Maximize Your Music’s Impact • The chain is only as strong as the weakest link – a well designed sound system is the final link in this chain • Great designs for all budgets • National roll out and install capabilities • Work with our Operations group to get the best sound quality DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business
- 21. Communication Products • Products – all major manufacturers • Timers • Digital Video monitoring • Service and Installation available DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business
- 22. Customer Care by
- 23. .DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business National Certified Installation Network • One point of contact to ensure smooth roll-outs and operational issues • Facilitate and manage all sound system installations • Extensive training and hands-on management • Complete the job right the first time – on budget • Over 24,000 installations annually INSTALLATION
- 25. DMX MUSIC >> WHAT YOU WANT TO HEAR dmxmusic.com/business Summary – Utilize the Sense of Hearing • Music and Video services • Message Marketing • Sound & Communication Systems • Customer care Let DMX MUSIC Unleash the Power!! ENCORE
Editor's Notes
- DMX likes to think of themselves as similar to an Interior or Industrial Designer – their job is to make sure the look and feel of the store works. DMX does the same thing – just focusing on the sense of hearing
- “DMX MUSIC delivers music everywhere. Businesses, homes, airlines – you name it – they are there! It is estimated that 100 million people hear DMX Music every day”
- DMX MUSIC services for commercial businesses
- Here are some of their international offices and Affiliates.
- “Music is very powerful” Music should match brand It can also reinforce promotions (use appropriate example – Mariachi music in a restaurant serving Mexican specials or Love Songs for a Valentines Day promotion). It can hide the noise of children in a restaurant, create privacy in a bank, and make waiting in line more pleasant. For employees, it reinforces the company brand, and helps to create a motivational environment. Also managed music helps concentration, particularly when compared to radio, with its contests and DJ’s and consumer CD’s, which offer no consistency.
- DMX MUSIC gets their music form all over the world. No other music company has programmers all over the world who are able to find music locally and have it directly linked to our central Denver library.
- A T1 connection around the world allows DMX MUSIC to have breaking hits available immediately.
- DMX MUSIC has the greatest variety of delivery methods for you to enjoy our music. Music can be updated via the internet, satellite or CD ROM, whichever meets our needs.
- So to summarize – DMX MUSIC offers you a way to use music – easily and with purpose.
- DMX has a product called “On Air” – they combine Professionally Programmed music with highly creative messages and branded id tags that inform, educate and entertain our customers and employees. Messages are placed between songs, not over them, creating a completely different feel from traditional messaging. Some ideas for use: We can inform customers about specials and let employees know critical issues after hours. We can educate our customers on the programs we have, like store credit cards or frequent shopper programs, which in turn will educate your employees on these issues. We can make messages entertaining and possibly use humor or a character to create the personality of our business
- “On Air” is great because it uses space that we have not utilized before. “On Air” can and should be used to do more than just sell products. That is only one dimension. Letting the customer know our company values, history or just plain appreciation of their visit can be powerful.
- We also do messaging-On-Hold, which can be critical if you get a rush. A professional message on the telephone can act as an extra salesperson when your staff is under pressure.
- Video Imaging is used by such retailers as Nordstrom, Macy’s, Polo Jean and Tommy Hilfiger. It is now available for the smaller retailer. It is aimed at young people, a generation that has grown up on music videos. They get their fashion tips and are entertained at the same time.
- DMX MUSIC combines music videos with highly targeted cameos designed to appeal to a particular target group.
- It is no good having great music and messaging if it does not sound good to your customers. DMX MUSIC can design a sound system that fits your needs and budget and make sure it gets installed in time for your opening!
- DMX MUSIC offers a full range of communications products including Drive Thru intercoms, headsets, timers and Digital video surveillance.
- For installation rollouts, you are assigned a Project Manager, who will work directly with your company to ensure consistent adherence to schedules, contractual agreements and quality standards.
- Here you can see our US offices, plus our Affiliated installation team.