This document discusses the rise of mobile travel and how consumer behavior has shifted to using mobile devices for travel planning and booking. It notes that over half of travelers now use mobile devices for travel research and information before trips and over 80% use them during trips. The travel industry needs to adapt to this new mobile-driven landscape by developing strategies and mobile applications to meet travelers' increasing demands for mobile services throughout the trip planning, booking and travel experience. The document advocates that companies rethink their approach to be consumer-driven and mobile-focused in order to stay relevant in this new environment.

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It is not too late to be early
Online Travel goes Mobile
Bart Bellers
Director Business Development
Brugge, 23 November 2011

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Bill Gates: “We think it will reshape the
way consumers plan and purchase their travel."

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1996

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Something, somewhere went terribly wrong.

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/ˈtræv.əl/
Travel is the movement of people or objects
(such as airplanes, boats, trains and other conveyances)
between relatively distant geographical locations.
The term also covers all the activities performed
during a travel (movement).
Travel = Mobile by definition

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Once upon a time…
a Travel Agent was the only way to book
your dream vacation.

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Mainframe
1 Million units in the first 10 years
Back to the 60’s

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Back to the 70’s
Mini Computer
10 Million units in the first 10 years

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Back to the 80’s
Personal Computer
100 Million units in the first 10 years

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Back to the 90’s
Desktop Internet
1 Billion + users in the first 10 years

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58.6% used their mobile device for travel
information before leaving home
that's 77 % of the world population
Last year reports expected 5 billion
mobile users by 2014…
… by the end of 2011
5.3 billion mobile users will be active
1/3 of Google mobile searches in
France are travel-related
85.3% used it for travel during a trip
Travellers are ready for mobile
–
Are You?

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Problem Solved !

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Brand Driven

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The rules of the
game are about to
change.

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Consumer Driven

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Rules are dictated by the end consumer
Top Desired Services
Leisure Traveler Business Traveler
Flight alert status and Notification
Willing to Pay for Services
Leisure Traveler Business Traveler
Flight alert status and notifications
Mobile Check-in
Travel Itinerary
Re-Booking
Travel Itinerary
Check-in
Re-booking
Flight Schedules
Calendar Integration
Maps and Navigation
Traffic Reports/Crisis Management
Purchase Travel / Book (Car/Hotel)
Expense Management
Electronic Document Storage
Discounts/Coupons at destination
Electronic Document Storage
Source: consolidation of Gartner, PcW, reports and survey info

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What is your Strategy?

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Pre Trip
Amadeus
m-Power

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In Trip
Amadeus
m-Power

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Post Trip
Amadeus
m-Power

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Something, somewhere went
terribly wrong.
We are born to move around.

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Brighter, Bolder, Better
©2011AmadeusBeneluxN.V.