SlideShare a Scribd company logo
Bringing your dreams to market
Michael Zummo
D’mok Revival Series
Author
Brittany Brauer
Principal of
B.Brauer Author
Services
 Explain the path of self-publishing
 Talk about what to do
 Talk about what to watch out for
 Where to put your money
 D’mok Revival: Awakening as case study
 There once were great titans of publishing…
 Then came the Internet
 Then came eReaders
 Then came the mobile device revolution
 Then Amazon thought it was a good idea…
 Writing your manuscript
 Finding an editor
 Determining your distribution format
 Creating your final product
 Distribution and marketing
 Connection with your fans
<repeat>
 Traditional route
 Publishers
 Literary Agencies
 Self-publishing
 It’s all about the right words (editing)
 Everyone judges a book by it’s cover (it’s how
our brain works)
 Production quality
 What do they do
 Different types of editors?!
 How to find a good one
 How do they charge?
 What can you expect when working with one
 Early content review and formatting of original
manuscript in 2005
 Detailed story editing of book one in 2012
 Technical editing before publishing in 2013
 Branding
 Interior
 Exterior
 Marketing materials
 How to find and evaluate one
 What you should have in the end
 Physical formats
 Dimensions and details
 Selecting a printer
 Digital vs offset printing
 Proofs
 Turn around time
 When there’s problems…
 Soft cover, perfect binding
 7 x 4.2 x 1.1 inches
 507 pages
 Mira Publishing
 Offset printing
 60# text paper
 <?> cover stock
 Selecting your device
 Identifying appropriate format (epub, mobi)
 Get the right program
 Create your files
 Amazon (KDP)
 Converted from MS Word document
 HelpNDoc Professional Edition
 Mobi format
 Amazon KDP
 ISBNs, UPCs, and EANS (oh my)
 eBook vs physical book
 Continuum of work vs profit
 Royalties and distribution costs
 Shipping and handling
 Engaging traditional brick and mortars
 Myidentifiers.com 10 pack
 Physical books and ebooks
 Amazon for both formats
 Doing the fulfillment
 100% royalties secured minus costs
 Physical distribution via local book stores
 Know your market
 Messages that matter
 LAUNCH PARTY!
 Professional reviews (ARC copies)
 Contemporary Internet marketing
 Signings and tours
 Advertising
 I’m a hard core geek (gamer and role player)
 Series web site with blog, forums
 Facebook, Google+, Twitter
 Ads in magazines, reviews
 Conventions
 Launch party
Presentation special
$7.00
(plus tax)
 Cover design
 Title page
 Copyright
 Table of Contents
 Chapter headings
 Inner chapter breaks
 Font selection
 Margin specifications
 Author’s note
 Prolog
 Epilog
 Author Bio
 Back cover
 Spine design
 Cover stock decision
 Paper stock decision (60# text)
 Identify device(s) it will be read on
 Appropriate file format for the identified
device(s) (epub, mobi)

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Comic Con Chicago 2013 Self-publishing

  • 2. Michael Zummo D’mok Revival Series Author Brittany Brauer Principal of B.Brauer Author Services
  • 3.  Explain the path of self-publishing  Talk about what to do  Talk about what to watch out for  Where to put your money  D’mok Revival: Awakening as case study
  • 4.  There once were great titans of publishing…  Then came the Internet  Then came eReaders  Then came the mobile device revolution  Then Amazon thought it was a good idea…
  • 5.  Writing your manuscript  Finding an editor  Determining your distribution format  Creating your final product  Distribution and marketing  Connection with your fans <repeat>
  • 6.  Traditional route  Publishers  Literary Agencies  Self-publishing
  • 7.  It’s all about the right words (editing)  Everyone judges a book by it’s cover (it’s how our brain works)  Production quality
  • 8.  What do they do  Different types of editors?!  How to find a good one  How do they charge?  What can you expect when working with one
  • 9.  Early content review and formatting of original manuscript in 2005  Detailed story editing of book one in 2012  Technical editing before publishing in 2013
  • 10.  Branding  Interior  Exterior  Marketing materials  How to find and evaluate one  What you should have in the end
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  • 17.  Physical formats  Dimensions and details  Selecting a printer  Digital vs offset printing  Proofs  Turn around time  When there’s problems…
  • 18.  Soft cover, perfect binding  7 x 4.2 x 1.1 inches  507 pages  Mira Publishing  Offset printing  60# text paper  <?> cover stock
  • 19.  Selecting your device  Identifying appropriate format (epub, mobi)  Get the right program  Create your files  Amazon (KDP)
  • 20.  Converted from MS Word document  HelpNDoc Professional Edition  Mobi format  Amazon KDP
  • 21.  ISBNs, UPCs, and EANS (oh my)  eBook vs physical book  Continuum of work vs profit  Royalties and distribution costs  Shipping and handling  Engaging traditional brick and mortars
  • 22.  Myidentifiers.com 10 pack  Physical books and ebooks  Amazon for both formats  Doing the fulfillment  100% royalties secured minus costs  Physical distribution via local book stores
  • 23.  Know your market  Messages that matter  LAUNCH PARTY!  Professional reviews (ARC copies)  Contemporary Internet marketing  Signings and tours  Advertising
  • 24.  I’m a hard core geek (gamer and role player)  Series web site with blog, forums  Facebook, Google+, Twitter  Ads in magazines, reviews  Conventions  Launch party
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  • 27.  Cover design  Title page  Copyright  Table of Contents  Chapter headings  Inner chapter breaks  Font selection  Margin specifications
  • 28.  Author’s note  Prolog  Epilog  Author Bio
  • 29.  Back cover  Spine design  Cover stock decision  Paper stock decision (60# text)
  • 30.  Identify device(s) it will be read on  Appropriate file format for the identified device(s) (epub, mobi)