"Come vedere la TV senza accenderla" - Intervento per l'Osservatorio tutti i media in occasione dell'evento "TV oltre la TV" - 24 maggio 2016. Publitalia80, Osservatorio Tutti i media. Utilizzando i dati e le visualizzazioni di socialOmeters é stato possibile capire esattamente cosa é successo durante la trasmissione di un programma televisivo (Masterchef IT). Lesson learned e sviluppi futuri

1. CASE HISTORY: MASTERCHEF
Come Vedere la TV senza Guardarla
Andrea Vaccarella – 24/05/2016

2. Fluxedo
 Fluxedo Srl (2014)
 App of the Week
 WebSummit (2014)
 Fuorisalone (2015)
 socialOmeters (2015)
 Como24/7 (2015-2016)
 Fuorisalone 2016
andrea.vaccarella.it
andrea.vaccarella@fluxedo.com
@andre0341
Fluxedo

3. Fluxedo > socialOmeters
The Problem/Opportunity
 Acquire real-time data
 Make sense to the (big) data acquired
 Make informed decisions & monitor progress
 Real-time, heterogeneous data monitor
 Semantic layers, sentiment analysis
 Automated reports, simple visualizations
 KPI monitoring & progress forecasting
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

4. brand met ers
event met ers
This vertical is specialized to visually analyse in real-time and post-hoc when, how,
where and who discuss a brand on Twitter, Instagram and Facebook
This vertical is specialized to analyse in real-time and post-hoc the speakers, the
sessions and the locations of an event
• Published on video wall in real-time and as infographic after the event
• Able to integrate the event App and IoT to measure presences and flows
This vertical is specialized to analyse in real-time and post-hoc when, who, how many
and why people come in, stay in and leave a city using IoT, privacy preserving
aggregates from mobile phone, WiFi logs and social media
Fluxedo > socialOmeters
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

5. Fluxedo > socialOmeters > Masterchef

6. Fluxedo > socialOmeters > Masterchef

7. Fluxedo > socialOmeters > Masterchef
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

8. Fluxedo > socialOmeters > Masterchef
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

9. Fluxedo > socialOmeters > Masterchef
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

10. Fluxedo > socialOmeters > Masterchef
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

11. Fluxedo > socialOmeters > Masterchef
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

12. Fluxedo > socialOmeters > Masterchef
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

13. Fluxedo > socialOmeters > Masterchef
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

14. Fluxedo > socialOmeters > Masterchef
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

15. … il gusto del live sui
social e che ha visto
anche l'hashtag
ufficiale di Leggo -
#leggotv - volare nella
top15 tra gli hashtag
più usati già dai primi
minuti (dati
SocialOmeters) e
nelle tendenze in Italia
(dati Trendsmap
Italia).

16. Lesson Learned
 DEVICES PROLIFERATE BUT TV STILL DOMINATES
 INTERACTION MUST BE REAL OR (CLOSE) REAL-TIME
 THE SECOND, THIRDAND SOMETIMES FOURTH SCREEN IS
BECOMING A FUNDAMENTAL EXTENSION OF THE VIEWING
EXPERIENCE
 2nd SCREENS CAN BOTH PROVIDE AND GAIN INFORMATION
 MAXIMISE THE TIME USER SPEND INTERACTING WITH THE
BRANDS
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

17. Lesson Learned
 PEAKS AND LOWS
 CHANGES OF TRENDS (Tendencies)
Forecasting
Understanding the Amplitude
 LIMITS & THRESHOLD
 UNDERSTANDING REAL-TIME CHANGING DATA
Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

18. Domande?
 slideshare.net/andre0341/
THANKS. andrea.vaccarella.it
andrea.vaccarella@fluxedo.com
@andre0341