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The document discusses how to build conversational bots using Microsoft Azure and cognitive services. It outlines the steps to plan a bot's design, build it using SDKs and services like LUIS and QnA Maker, test the bot, publish it, connect it to channels, and evaluate its performance with analytics to improve it over iterations. Key technologies mentioned include the Bot Framework SDK, Azure Bot Service, and Cognitive Services like Vision, Speech, Language and Knowledge.

















