The document summarizes key digital media trends from 2009 in the United States. It found that while digital consumer activity increased, the economic recession had a negative impact on the e-commerce and advertising markets. Total e-commerce spending declined for the first time, and growth rates for retail e-commerce turned negative for most of the year. However, the holiday season returned to slight growth. In search, Google maintained its strong lead but Microsoft gained share with its new Bing search engine.
The comScore 2010 U.S. Digital Year in Review offers an overview of the prevailing trends in digital media usage during the year and considers their implications for the year ahead. This report will examine
the trends in U.S. Internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile, as we offer a prognosis for which digital strategies will be most critical for
success in 2011.
Com score 2010 us digital year in reviewIhab Hatoum
The document summarizes key trends in the US digital media landscape in 2010. It saw renewed growth in online retail spending after two years of decline, with November and December being the highest spending months. Cyber Monday had over $1 billion in online sales, surpassing $1 billion for the first time. Consumer electronics was the fastest growing retail category in 2010. The report examines trends in e-commerce, websites, social media, search, online advertising, online video and mobile media.
Com score 2010 digital year in review 2011 02nich_marketing
The document summarizes key trends in the US digital media landscape in 2010. It saw renewed growth in online retail spending after two years of decline, with November and December being the highest spending months. Cyber Monday had over $1 billion in online sales, surpassing $1 billion for the first time. Consumer electronics was the fastest growing retail category in 2010. The report examines trends in e-commerce, websites, social media, search, online advertising, online video and mobile media.
The document summarizes key trends in the US digital media landscape in 2010. It saw renewed growth in online retail spending after two years of decline, with November and December being the highest spending months. Cyber Monday had over $1 billion in online sales, surpassing $1 billion for the first time. Consumer electronics was the fastest growing retail category in 2010. The report examines trends in e-commerce, websites, social media, search, online advertising, online video and mobile media.
State of the U.S. Online Retail Economy in Q4 2011 (comScore) -Feb12Retelur Marketing
Estudio realizado por ComScore en el que se analizan el aumento de las ventas online retail durante el último trimestre del año 2011 en EE.UU. (inglés).
Keynote: Como as novas tecnologias estão aumentando as vendas nos EUA e Europ...E-Commerce Brasil
The document discusses trends in online retail sales and consumer shopping behaviors. It notes that US online retail sales reached $222 billion in 2011, with the largest retailers dominating the market. Popular product categories for online shopping include mass merchants, computers/electronics, apparel, and office supplies. The document also examines the growth of mobile commerce and social media, and how retailers can use these channels to their advantage.
The document discusses global opportunities in the digital goods market from 2011-2015. It notes that the digital market will significantly grow in areas like books/magazines, video/TV streaming, and mobile across North America, Asia-Pacific, and Europe. Specifically, the North America digital market is forecasted to reach $82.9 billion by 2015 with strong growth in devices, media, mobile, and software. The Asia-Pacific region will be the second largest market at $53.3 billion driven by growth in online gaming, mobile gaming, music and movies on mobile devices.
The photographic industry is undergoing significant changes as digital camera usage increases. In 2003, 31% of U.S. households owned digital cameras, outselling traditional cameras for the first time. Digital camera penetration is projected to exceed 42% by the end of 2004. Film roll sales and processing have declined in recent years due to rising digital camera usage. While film still plays a key role, retailers will need to adapt to digital to remain viable. The total number of photos taken and printed is expected to return to 2000 levels within a few years as more digital photos are printed.
The comScore 2010 U.S. Digital Year in Review offers an overview of the prevailing trends in digital media usage during the year and considers their implications for the year ahead. This report will examine
the trends in U.S. Internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile, as we offer a prognosis for which digital strategies will be most critical for
success in 2011.
Com score 2010 us digital year in reviewIhab Hatoum
The document summarizes key trends in the US digital media landscape in 2010. It saw renewed growth in online retail spending after two years of decline, with November and December being the highest spending months. Cyber Monday had over $1 billion in online sales, surpassing $1 billion for the first time. Consumer electronics was the fastest growing retail category in 2010. The report examines trends in e-commerce, websites, social media, search, online advertising, online video and mobile media.
Com score 2010 digital year in review 2011 02nich_marketing
The document summarizes key trends in the US digital media landscape in 2010. It saw renewed growth in online retail spending after two years of decline, with November and December being the highest spending months. Cyber Monday had over $1 billion in online sales, surpassing $1 billion for the first time. Consumer electronics was the fastest growing retail category in 2010. The report examines trends in e-commerce, websites, social media, search, online advertising, online video and mobile media.
The document summarizes key trends in the US digital media landscape in 2010. It saw renewed growth in online retail spending after two years of decline, with November and December being the highest spending months. Cyber Monday had over $1 billion in online sales, surpassing $1 billion for the first time. Consumer electronics was the fastest growing retail category in 2010. The report examines trends in e-commerce, websites, social media, search, online advertising, online video and mobile media.
State of the U.S. Online Retail Economy in Q4 2011 (comScore) -Feb12Retelur Marketing
Estudio realizado por ComScore en el que se analizan el aumento de las ventas online retail durante el último trimestre del año 2011 en EE.UU. (inglés).
Keynote: Como as novas tecnologias estão aumentando as vendas nos EUA e Europ...E-Commerce Brasil
The document discusses trends in online retail sales and consumer shopping behaviors. It notes that US online retail sales reached $222 billion in 2011, with the largest retailers dominating the market. Popular product categories for online shopping include mass merchants, computers/electronics, apparel, and office supplies. The document also examines the growth of mobile commerce and social media, and how retailers can use these channels to their advantage.
The document discusses global opportunities in the digital goods market from 2011-2015. It notes that the digital market will significantly grow in areas like books/magazines, video/TV streaming, and mobile across North America, Asia-Pacific, and Europe. Specifically, the North America digital market is forecasted to reach $82.9 billion by 2015 with strong growth in devices, media, mobile, and software. The Asia-Pacific region will be the second largest market at $53.3 billion driven by growth in online gaming, mobile gaming, music and movies on mobile devices.
The photographic industry is undergoing significant changes as digital camera usage increases. In 2003, 31% of U.S. households owned digital cameras, outselling traditional cameras for the first time. Digital camera penetration is projected to exceed 42% by the end of 2004. Film roll sales and processing have declined in recent years due to rising digital camera usage. While film still plays a key role, retailers will need to adapt to digital to remain viable. The total number of photos taken and printed is expected to return to 2000 levels within a few years as more digital photos are printed.
This document is an internet competitive analysis report created by Splinternet Marketing for Brian C. Bateman of Batcave Productions. It analyzes rankings for 100 keywords and one URL on 5 search engines. It provides statistics on the number of top rankings found and lists the specific keywords, URLs, and search engines checked along with the rankings found for each on the first three pages of results.
Vancouver real estate january 2012 stats package rebgvMatt Collinge
In January 2012, home sales in Greater Vancouver decreased compared to December 2011 and January 2011, while new listings increased significantly compared to the previous year. The benchmark home price for all residential properties in Greater Vancouver was $660,600, up 5.7% from January 2011 but down 0.1% from December 2011. A new MLS Home Price Index was also launched to track home price trends across major Canadian markets.
The real estate market in the Florida Keys saw a 5% increase in sales in the first half of 2012 compared to the same period in 2011. While the total number of sales rose, the average sales price fell slightly by 2% to $412,000. The total dollar volume of sales was up 2% due to the increased number of sales offsetting the lower average price. Pending sales, an indicator of future closed sales, were up 13% compared to the first half of 2011. Overall, the data indicates the Florida Keys real estate market continues to recover with increasing sales volume despite a small decline in average home prices.
The document summarizes recent real estate news and data from March 2009. It provides commentary on the new homebuyer tax credit and mortgage assistance programs from the economic stimulus package. Data shows home sales and prices fell in January while affordability and inventory increased. The unemployment rate rose to 8.1% and GDP declined 6% in Q4 2008. Recent government actions outlined include the stimulus package provisions and a new plan to help homeowners refinance or modify loans to avoid foreclosure.
Each month, This Month in Real Estate provides expert opinion and analysis on real estate trends across the nation. The aim of the consumer-oriented segments is to help agents combat the “doom and gloom” messages of the national print and television media with real information on real estate.
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is...Vivendi Content
Deck in French about Social Trends according to Havas Média France CEO . Common Sources with figures from Business Insider, Mary Meeker KPCB, Mashable, Havas Digital, Socialyze
Digital media usage in Korea is high, with 76% internet penetration and Naver being the dominant portal. Blogs and minihompys (SNS) are very popular for online marketing. An example campaign for Woongjin Cuchen rice cooker used blogger reviews and recipes to attract over 400,000 visitors. Brand minihompys on Cyworld are also effective for interacting with consumers. Overall digital marketing in Korea is focused on user-generated content and two-way communication over mass media ads.
This document summarizes several ethical theories and concepts, including deontological ethics, altruism, intrinsicism, subjectivism, collectivism, pacifism, humanism, anarchism, existentialism, eudaimonism, utilitarianism, and pragmatism. It provides brief definitions and key aspects of each view, focusing on their perspectives on moral duty, the welfare of others, intrinsic value, subjectivity, group benefit, use of force, human freedom and potential, happiness, utility, and practical consequences.
Lights, Camera, Action: Make the Most of Your Online VideosHeather
You created a video, now what? Learn from Michael Wm. Schick, a 30 year communications and public affairs veteran, how to use online videos to effectively communicate messages to the public and policy makers, as well as gain media coverage for your campaign.
The document summarizes key digital media trends from 2009 in the United States. It found that while digital consumer activity increased, the economic recession had a negative impact on the e-commerce and advertising markets. Total e-commerce spending declined for the first time, and growth rates for retail e-commerce turned negative for most of the year. However, the holiday season returned to slight growth. In search, Google maintained its strong lead but Microsoft gained share with the introduction of the new Bing search engine.
This is a presentation given at the UNIDO Conference in Manama, Bahrain on how to spur economic development in the region through the use of crowd funding.
C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10Heather
The document provides tips on creating successful online videos by discussing the four P's: preparation, production, posting, and promotion. It covers factors to consider in preparation such as storyboarding, equipment, and budget. Production tips include essential gear, shot types, lighting, and editing software. Popular sites to post videos are mentioned as well as ways to package and distribute videos. Effective promotion strategies include email marketing, search engine optimization, and social media.
The document outlines copyright and use policies for a workshop manual on effective electoral assistance. It specifies that UNDP will hold the copyright on behalf of partner organizations. It allows other partners to use content from the manual for educational and non-commercial purposes, upon request. Reproduction of the manual's content is authorized as long as the source is acknowledged.
Apple iPhones continue to dominate the Apple Sales in spite of about 2 million phones less sales as estimated by industry pundits. The company sold 35 percent more Smartphone's than it did the previous year.Here are 9 reasons, why apple fans should not worry about the drop in sales?
The document summarizes the key announcements from Apple's WWDC 2015 keynote. Some of the main points include improvements to iOS 9 like performance gains, new Siri features that integrate across devices, an updated Notes app, and an API for third party apps. Apple Pay was expanded to new markets and devices. For the iPad, multitasking and Split View were improved alongside battery life gains. Swift was opened sourced. A public beta of iOS 9 was announced for July with a full release in the fall.
Nokia is facing tough competition from rivals like Apple and is losing market share. A SWOT analysis identifies strengths like experience but also weaknesses such as a slow response to new competition. Opportunities exist in growing markets for smartphones and mobile devices, but threats include rivals taking market share with more popular products like the iPhone. Nokia hopes its new N8 phone can address weaknesses and threats by utilizing strengths and opportunities like upgraded Symbian software and growing demand for social networking.
Pebble Time Round is everything special about the Pebble experience in a sexy round design that’s subtle about the smart features within. It’s wearable tech, incognito.
Here is all you need to know about the Pebble Time Round Watch :
What all pebble has added to wearable technology is here. Since, Wearable watches are now available in new shape i.e. “ ROUND “ by pebble and with some exciting features that can make your life more easy. Here is a review on #pebble #time #round watch. #ChromeInfotech
We have created this PPT to help you explore all new features of pebble round watch.
The College of Cape Town, City Campus partnered with Innovations Organisation, RLabs to broadcat its OPENDAY on various Social Media platforms on 30 and 31 July 2010. The event was a gret success with RLabs driving hundreds of people to join the campus's Facebook Page and Twitter following. It would be interesting to see what Vocational Education would look like with the inclusion of Social Media and Internet Marketing.
Mobile application development organizations embark on cloud migrations to achieve scalability, cost-efficiency and higher application performance. But migrating apps to the cloud is a complex process that requires careful planning and deliberation. It's essential that application development company consider all possibilities -- both good and bad. Cloud migration issues, such as unexpected costs, interoperability, security gaps and unanticipated application rework, can create significant obstacles. To help smooth a frequently bumpy path, organizations need to craft a well-thought-out migration strategy.
Mobile application development companies are underpress these day to get maximum ROI from less and to overcome this hurdle, they are rapidly adopting cloud technologies, but migration is still proving to be a challenge.
These are some of the questions this PPT will answer for you:
1. Who are the best service providers ?
2. What type of applications can be migrated ?
3. How should applications get refactored to be cloud friendly? #ChromeInfotech
Internet of Things (IoT) devices are everywhere, and they're not going away any time soon.Here are some Security Challenges of IoT. #ChromeInfotech
1. How does IoT works?
2. What are the top security challenges that a mobile application developers face?
3. What are the challenges that IoT brings to mobile developers?
We love all the Android devices out there, every year Google build Nexus devices to show off the latest and greatest, directly from the people who built Android. Google has introduced the latest Nexus treats, both running Marshmallow, sweetened by amazing apps and sandwiched by some cutting-edge hardware. Google unveils two Nexus phones, a Pixel tablet, and new Chromecast 2.0, on September 29 Event. Here we have summaries it.
In the world of Android application development it’s going to set the revolution for all SmartPhones. Here are some keynotes on Google September Event 2015.
This document is an internet competitive analysis report created by Splinternet Marketing for Brian C. Bateman of Batcave Productions. It analyzes rankings for 100 keywords and one URL on 5 search engines. It provides statistics on the number of top rankings found and lists the specific keywords, URLs, and search engines checked along with the rankings found for each on the first three pages of results.
Vancouver real estate january 2012 stats package rebgvMatt Collinge
In January 2012, home sales in Greater Vancouver decreased compared to December 2011 and January 2011, while new listings increased significantly compared to the previous year. The benchmark home price for all residential properties in Greater Vancouver was $660,600, up 5.7% from January 2011 but down 0.1% from December 2011. A new MLS Home Price Index was also launched to track home price trends across major Canadian markets.
The real estate market in the Florida Keys saw a 5% increase in sales in the first half of 2012 compared to the same period in 2011. While the total number of sales rose, the average sales price fell slightly by 2% to $412,000. The total dollar volume of sales was up 2% due to the increased number of sales offsetting the lower average price. Pending sales, an indicator of future closed sales, were up 13% compared to the first half of 2011. Overall, the data indicates the Florida Keys real estate market continues to recover with increasing sales volume despite a small decline in average home prices.
The document summarizes recent real estate news and data from March 2009. It provides commentary on the new homebuyer tax credit and mortgage assistance programs from the economic stimulus package. Data shows home sales and prices fell in January while affordability and inventory increased. The unemployment rate rose to 8.1% and GDP declined 6% in Q4 2008. Recent government actions outlined include the stimulus package provisions and a new plan to help homeowners refinance or modify loans to avoid foreclosure.
Each month, This Month in Real Estate provides expert opinion and analysis on real estate trends across the nation. The aim of the consumer-oriented segments is to help agents combat the “doom and gloom” messages of the national print and television media with real information on real estate.
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is...Vivendi Content
Deck in French about Social Trends according to Havas Média France CEO . Common Sources with figures from Business Insider, Mary Meeker KPCB, Mashable, Havas Digital, Socialyze
Digital media usage in Korea is high, with 76% internet penetration and Naver being the dominant portal. Blogs and minihompys (SNS) are very popular for online marketing. An example campaign for Woongjin Cuchen rice cooker used blogger reviews and recipes to attract over 400,000 visitors. Brand minihompys on Cyworld are also effective for interacting with consumers. Overall digital marketing in Korea is focused on user-generated content and two-way communication over mass media ads.
This document summarizes several ethical theories and concepts, including deontological ethics, altruism, intrinsicism, subjectivism, collectivism, pacifism, humanism, anarchism, existentialism, eudaimonism, utilitarianism, and pragmatism. It provides brief definitions and key aspects of each view, focusing on their perspectives on moral duty, the welfare of others, intrinsic value, subjectivity, group benefit, use of force, human freedom and potential, happiness, utility, and practical consequences.
Lights, Camera, Action: Make the Most of Your Online VideosHeather
You created a video, now what? Learn from Michael Wm. Schick, a 30 year communications and public affairs veteran, how to use online videos to effectively communicate messages to the public and policy makers, as well as gain media coverage for your campaign.
The document summarizes key digital media trends from 2009 in the United States. It found that while digital consumer activity increased, the economic recession had a negative impact on the e-commerce and advertising markets. Total e-commerce spending declined for the first time, and growth rates for retail e-commerce turned negative for most of the year. However, the holiday season returned to slight growth. In search, Google maintained its strong lead but Microsoft gained share with the introduction of the new Bing search engine.
This is a presentation given at the UNIDO Conference in Manama, Bahrain on how to spur economic development in the region through the use of crowd funding.
C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10Heather
The document provides tips on creating successful online videos by discussing the four P's: preparation, production, posting, and promotion. It covers factors to consider in preparation such as storyboarding, equipment, and budget. Production tips include essential gear, shot types, lighting, and editing software. Popular sites to post videos are mentioned as well as ways to package and distribute videos. Effective promotion strategies include email marketing, search engine optimization, and social media.
The document outlines copyright and use policies for a workshop manual on effective electoral assistance. It specifies that UNDP will hold the copyright on behalf of partner organizations. It allows other partners to use content from the manual for educational and non-commercial purposes, upon request. Reproduction of the manual's content is authorized as long as the source is acknowledged.
Apple iPhones continue to dominate the Apple Sales in spite of about 2 million phones less sales as estimated by industry pundits. The company sold 35 percent more Smartphone's than it did the previous year.Here are 9 reasons, why apple fans should not worry about the drop in sales?
The document summarizes the key announcements from Apple's WWDC 2015 keynote. Some of the main points include improvements to iOS 9 like performance gains, new Siri features that integrate across devices, an updated Notes app, and an API for third party apps. Apple Pay was expanded to new markets and devices. For the iPad, multitasking and Split View were improved alongside battery life gains. Swift was opened sourced. A public beta of iOS 9 was announced for July with a full release in the fall.
Nokia is facing tough competition from rivals like Apple and is losing market share. A SWOT analysis identifies strengths like experience but also weaknesses such as a slow response to new competition. Opportunities exist in growing markets for smartphones and mobile devices, but threats include rivals taking market share with more popular products like the iPhone. Nokia hopes its new N8 phone can address weaknesses and threats by utilizing strengths and opportunities like upgraded Symbian software and growing demand for social networking.
Pebble Time Round is everything special about the Pebble experience in a sexy round design that’s subtle about the smart features within. It’s wearable tech, incognito.
Here is all you need to know about the Pebble Time Round Watch :
What all pebble has added to wearable technology is here. Since, Wearable watches are now available in new shape i.e. “ ROUND “ by pebble and with some exciting features that can make your life more easy. Here is a review on #pebble #time #round watch. #ChromeInfotech
We have created this PPT to help you explore all new features of pebble round watch.
The College of Cape Town, City Campus partnered with Innovations Organisation, RLabs to broadcat its OPENDAY on various Social Media platforms on 30 and 31 July 2010. The event was a gret success with RLabs driving hundreds of people to join the campus's Facebook Page and Twitter following. It would be interesting to see what Vocational Education would look like with the inclusion of Social Media and Internet Marketing.
Mobile application development organizations embark on cloud migrations to achieve scalability, cost-efficiency and higher application performance. But migrating apps to the cloud is a complex process that requires careful planning and deliberation. It's essential that application development company consider all possibilities -- both good and bad. Cloud migration issues, such as unexpected costs, interoperability, security gaps and unanticipated application rework, can create significant obstacles. To help smooth a frequently bumpy path, organizations need to craft a well-thought-out migration strategy.
Mobile application development companies are underpress these day to get maximum ROI from less and to overcome this hurdle, they are rapidly adopting cloud technologies, but migration is still proving to be a challenge.
These are some of the questions this PPT will answer for you:
1. Who are the best service providers ?
2. What type of applications can be migrated ?
3. How should applications get refactored to be cloud friendly? #ChromeInfotech
Internet of Things (IoT) devices are everywhere, and they're not going away any time soon.Here are some Security Challenges of IoT. #ChromeInfotech
1. How does IoT works?
2. What are the top security challenges that a mobile application developers face?
3. What are the challenges that IoT brings to mobile developers?
We love all the Android devices out there, every year Google build Nexus devices to show off the latest and greatest, directly from the people who built Android. Google has introduced the latest Nexus treats, both running Marshmallow, sweetened by amazing apps and sandwiched by some cutting-edge hardware. Google unveils two Nexus phones, a Pixel tablet, and new Chromecast 2.0, on September 29 Event. Here we have summaries it.
In the world of Android application development it’s going to set the revolution for all SmartPhones. Here are some keynotes on Google September Event 2015.
It's always a tough decision to choose a Mobile App Development Company !!
While looking for a mobile app development company, a client need to go through various parameters. However, before jumping to conclusion one must go through research and analytic.To simplify it, we have come up with few parameters to look for, while selecting an Mobile App Development Company.
Mobile Application Development has become an essential part of business and entrepreneurs and business leaders recognizes it to an important part to build audience for ensuring their business benefits,
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
Whitepaper - An Introductory Guide to Maximizing Channel Automation by Cnet ...Olivier Krieger
All organizations that maintain a partner community know that there is a significant
amount of time and resources spent on keeping these relationships active, up-to-date
and profitable. As of April 14, 2010 a Forrester report called Trends in Cross-Channel
Campaign Management stated, “the top challenges in campaign management are
coordinating communications across channels (49%), personalizing messages based
on consumer behavior across channels (48%) and measuring results (43%).” Sample
was based on the response of 167 marketers.
ComScore 2010 US Digital Year in ReviewSteven Duque
ComScore presents the 2010 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year.
* How did the rebounding economy influence retail e-commerce, what group-buying and flash sales sites found success in 2010?
* Which social networks witnessed the largest gains, what new social media players came onto the scene in 2010?
* What were the key trends in the search market, which search engines saw the largest gains throughout the year?
* Who were the top players in display advertising in 2010, what are the key trends in measuring the effectiveness of digital advertising campaigns?
* How did online video viewers’ behaviors shift throughout the year, how are video ads influencing the industry landscape?
* How has smartphone adoption influenced the mobile landscape, which players accounted for the largest share of the mobile market across operating systems, device manufacturers and network operators in 2010?
Comscore 2010 us digital year in reviewPablo Morales
This document provides a summary of key digital media trends in the United States in 2010. It finds that e-commerce spending rebounded with 9% growth, led by strong growth in consumer electronics and computer hardware categories. Cyber Monday broke $1 billion in online sales for the first time. Facebook surpassed other major properties to capture the largest share of time spent online at 12.3%. Social networking also grew to account for 14.4% of total time spent online. Webmail usage declined most sharply among younger users who are shifting to mobile and social media.
Com score 2010 us digital year in reviewlxm19871231
The document summarizes key trends in the US digital media landscape in 2010. It saw renewed growth in online retail spending after two years of decline, with November and December being the highest spending months. Cyber Monday had over $1 billion in online sales, surpassing $1 billion for the first time. Consumer electronics was the fastest growing retail category in 2010. The report examines trends in e-commerce, websites, social media, search, online advertising, online video and mobile media.
This document provides a summary of key digital media trends in the United States in 2010. It finds that e-commerce spending rebounded with 9% growth, led by strong growth in consumer electronics and computer hardware categories. Social networking continued to grow substantially, now accounting for over 12% of online time. Facebook surpassed other major properties to capture the largest share of time spent online at over 12%. Meanwhile, web-based email usage declined across most age groups as communication shifted to social media and mobile platforms.
This document provides a summary of key digital media trends in the United States in 2010. It finds that
online retail spending grew 9% overall as consumer confidence improved. Cyber Monday saw over $1
billion in online sales for the first time. Social networking continued to grow substantially, now
accounting for over 12% of online time. Facebook surpassed other major sites in time spent and had over
180 million monthly U.S. visitors. Meanwhile, usage of traditional web-based email declined, especially
among younger users who are shifting to mobile and social media.
The document summarizes key trends in the US digital media landscape in 2010. It saw renewed growth in online retail spending after two years of decline, with November and December being the highest spending months. Cyber Monday had over $1 billion in online sales, surpassing $1 billion for the first time. Consumer electronics was the fastest growing retail category in 2010. The report examines trends in e-commerce, websites, social media, search, online advertising, online video and mobile media.
Comscore: The 2010 U.S. Digital Year in ReviewVũ Văn Hiển
2010 represented yet another exciting year in the evolution of the U.S. digital media industry. It was a year that saw renewed optimism, continued innovation, and the increasing fragmentation of the media landscape.
As digital marketers strategize for success in the year ahead, we must begin by reflecting on the events of the past year if we are to make sense of the future.
The many questions that will be addressed in this report include:
- Which consumer trends dominated the digital media landscape in 2010?
- How are people spending their digital media consumption time?
- Which new and emerging technologies and services are capturing the attention of the
marketplace?
- What is the state of the digital advertising market?
- How is the rapid increase in mobile media usage changing consumer behavior?
This document provides a summary of key digital marketing trends in 2008. It found that while internet usage grew, the economic slowdown caused declines in some areas like retail e-commerce and display advertising. Search and video continued to grow substantially. Top trends included a focus on jobs, coupons and politics websites due to the economy, as well as growth of social media and video sites like YouTube and Hulu. Google became the top overall website.
State of the Canadian Retail Consumer Presented by comScoreDemac Media
This document summarizes a presentation given by Darrick Li of comScore about online retail trends in Canada. Some key points:
1) E-commerce spending and transactions in Canada increased 10% and 17% respectively from 2011 to 2012.
2) While e-commerce dollars are growing at 10% in Canada, the growth is 16% in the US, possibly because small Canadian businesses lack the infrastructure of larger retailers.
3) Visits to retail websites in Canada have plateaued in recent years, with some categories like movies growing and others like books declining.
Coady Diemar Partners provides M&A, strategic and financial advisory services and private capital market advisory services to clients. We are a valued partner to management teams, boards of directors and investor groups who seek high-quality, objective M&A and financial advice and institutional capital raising expertise in support of building successful enterprises.
Technology continues to advance and embed itself into every aspect of our lives, we need to better understand when, how and why consumer use this tech.
Digital Marketing Now: 7 Strategies for Surviving the DownturnAustin AMA
David Lankelevich of E Marketer presented Seven Strategies for Surviving the Downturn at the Austin American Marketing Association (AMA) monthly Power Lunch Series on January 15, 2009.
Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.
The document discusses strategies for smartphone manufacturers to create hits in the competitive US smartphone market. It finds that to compete with Apple's success with the iPhone, manufacturers need to focus on three key aspects: collaboration with developer communities to bring innovations, building strong distribution infrastructure like iTunes, and providing an innovative app development platform. Creating hits requires launching large volumes and maintaining sales momentum over the first few weeks to maximize the "head area" and gain free advertising from media attention.
Automated language translation … a solution to public sector communication re...Language Weaver, Inc.
This document provides a summary of the September 2009 issue of Summit magazine, which focuses on information technology topics relevant to the public sector. The issue includes articles on automated language translation software, procuring open source software, how IT investments support efficiency and services in Halton Region, and lessons from Ontario's eHealth procurement processes. It also announces upcoming workshops and surveys readers on e-waste disposal practices. Steve Bauld is introduced as the new publisher of Summit magazine.
Internet advertising revenues in the United States totaled $22.7 billion for the full year of 2009, with Q3 2009 accounting for approximately $5.5 billion and Q4 2009 totaling approximately $6.3 billion. Internet advertising revenues for the full year of 2009 decreased 3.4 percent over 2008.
The document summarizes an industry report on internet advertising revenue from 2009. It finds that total internet advertising revenue in 2009 was $22.7 billion, a 3.4% decrease from 2008. Search advertising accounted for 47% of revenue and display advertising such as banners and video grew to 35% of revenue. The fourth quarter of 2009 set a new record with $6.3 billion in revenue, a 2.6% increase from the same period in 2008. The top 10 internet advertising companies continued to account for the majority (71%) of total revenue.
Internet and-ecommerce-sep2018-a08312018Johnny Tacke
The document discusses trends driving growth in internet and e-commerce, including:
- Digital advertising is surpassing television advertising, with global internet giants like Google, Facebook, and Baidu capturing the majority share of digital ad revenue.
- E-commerce continues to grow significantly as a percentage of total retail sales in both the US and China. Cloud computing services for businesses is also a growing market dominated by Amazon, Microsoft, and other internet companies.
- International internet giants like Tencent, Alibaba, and Baidu have businesses comparable to US companies like Facebook, Amazon, and Google that dominate their domestic markets and are growing revenue faster than their US counterparts on average.
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2. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
The 2009 U.S. Digital Year in Review
2009 represented a critical year in the relatively brief history of digital media; a year that was marred by the overhang
of a global economic recession that had a particularly negative impact on the U.S. advertising and e-commerce
markets. But it was also a year in which digital consumer activity soared, new innovations grabbed hold in the
marketplace and businesses got more serious about navigating the digital landscape.
In order for digital marketers to position themselves for success in the year ahead, one must begin by reflecting on
what has happened in the past year and how the prevailing trends set the stage for 2010. Among the many questions
that will be addressed in this report include:
• Which consumer trends dominated the digital media landscape in 2009?
• How are people spending their digital media consumption time?
• Which new and emerging technologies and services are capturing the attention of the marketplace?
• What is the state of the digital advertising market?
• How are trends in the mobile market changing the digital media landscape?
The comScore 2009 U.S. Digital Year in Review offers an overview of the prevailing trends in digital media usage
during the year and considers their implications for the year ahead. This report will examine the trends in U.S.
Internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile, and what
digital strategies will be most important for success in 2010.
PAGE 2
3. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
U.S. E-Commerce 2009
2009 Marks First Year on Record of Declining Growth Rates for U.S. E-Commerce
The U.S. e-commerce market in 2009 exhibited substantial softness in the face of the global economic recession,
which exerted downward pressure on consumer discretionary spending reflected in the e-commerce market. Total
U.S. e-commerce spending reached $209.6 billion in 2009, down 2 percent versus the previous year and the first
year on record with negative growth rates. Travel e-commerce spending dropped 5 percent to $79.8 billion, while
retail (non-travel) e-commerce spending remained virtually flat at $129.8 billion.
Throughout most of the decade, retail e-commerce spending saw growth rates in excess of 20 percent annually, but
2008 showed signs of softness as the economy first began to weaken. While that year still saw retail e-commerce
grow at a rate of 6 percent, it was the first time on record of single-digit growth rates. However, 2009 on the whole
fared significantly worse than the previous year with year-over-year growth rates remaining negative throughout most
of the year. The 2009 holiday season represented a bright spot in this predominantly negative year for e-commerce
as it marked a return to positive growth rates with both November and December showing gains of a few percentage
points. While some of this growth is attributable to more favorable year-over-year comparisons versus the disastrous
2008 holiday season, it does suggest that the tides of consumer sentiment are beginning to turn and that 2010 may
be a healthier year for retail e-commerce.
2009 U.S. E-Commerce Spending by Month
$18,000,000,000 6%
$16,000,000,000
4%
$14,000,000,000
2%
$12,000,000,000
$10,000,000,000 0%
$8,000,000,000 -2% Spending
$6,000,000,000 Y/Y Growth
-4%
$4,000,000,000
-6%
$2,000,000,000
$0 -8%
*November and December growth rates based on corresponding shopping days relative to Thanksgiving, not calendar days
Source: comScore, Inc. (U.S.)
PAGE 3
4. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
The heaviest individual spending day of the year was Tuesday, December 15 with $913 million in spending, the first
day on record to eclipse the $900 million spending threshold. Cyber Monday (Nov. 30, 2009) was the second
heaviest spending day with $887 million, followed by December 1 with $886 million and December 16 with $874
million.
Top 10 U.S. Online Retail Spending Days in 2009 (Spending in Millions)
Tuesday, Dec. 15 $913
Monday, Nov. 30 $887
Tuesday, Dec. 1 $886
Wednesday, Dec. 16 $874
Monday, Dec. 14 $854
Thursday, Dec. 10 $852
Tuesday, Dec. 8 $828
Thursday, Dec. 17 $809
Thursday, Dec. 3 $809
Wednesday, Dec. 2 $798
Source: comScore, Inc. (U.S.)
In this recessionary year, only a handful of retail e-commerce categories experienced growth. Books & Magazines
topped the list of gaining categories with 12 percent growth, bolstered by category-wide price-cutting and the release
of numerous high-profile best-sellers. Computer software (up 7 percent) ranked second, followed by Sport & Fitness
(up 6 percent) and Jewelry & Watches (up 4 percent), which rebounded from an especially weak 2008. Other positive
growth categories included Video Games, Consoles & Accessories (up 3 percent), Consumer Electronics (up 3
percent) and Computers, Peripherals & PDAs (up 1 percent).
Positive Growth U.S. Retail E-Commerce Categories in
2009
Books & Magazines 12%
Computer Software (excl. PC Games) 7%
Sport & Fitness 6%
Jewelry & Watches 4%
Video Games, Consoles & Accessories 3%
Consumer Electronics 3%
Computers, Peripherals, & PDAs 1%
Source: comScore, Inc. (U.S.)
PAGE 4
5. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
U.S. Core Search Market 2009
Google and Bing Gain Share
The search market in 2009 saw a bit of a shake-up with the June introduction of Bing, Microsoft’s new search engine,
which has allowed Microsoft to gain renewed traction in the search marketplace. During the course of the year,
Microsoft Sites grew from 8.3 percent to 10.7 percent share of all search queries with nearly all of that growth coming
in the second half of 2009 subsequent to Bing’s introduction. Despite the new engine’s initial gains, Google Sites
continued to hold a strong lead in the U.S. search market with 65.7 percent of all searches in December, up 2.2
percentage points versus year ago.
2009 U.S. Core Search Trend
70%
60%
% Share of Searches
50% Google Sites
Yahoo! Sites
40%
Microsoft Sites
30% Ask Network
20% AOL LLC
10%
0%
Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
Source: comScore qSearch (U.S.)
The U.S. core search market grew 16 percent overall in 2009, driven by a 6-percent gain in unique searchers and a
10-percent gain in searchers per searcher. Google Sites’ search query volume grew 21 percent, driven both by gains
in searches per searcher (up 10 percent) and unique searchers (9 percent). Microsoft Sites had the largest growth in
search volume at 49 percent, propelled by sizeable gains in both unique searchers (15 percent) and searches per
searcher (30 percent). Ask Network increased its search query volume by 12 percent, driven mainly by attracting
more searchers (up 19 percent).
PAGE 5
6. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
Unique Searches per
% Change Searches
Searchers Searcher
Total U.S. Internet 6% 10% 16%
Google Sites 9% 10% 21%
Yahoo! Sites -5% 3% -2%
Microsoft Sites 15% 30% 49%
Ask Network 19% -6% 12%
AOL LLC -17% -4% -20%
Source: comScore qSearch (U.S.)
Social Networking Trends 2009
Social Networking Remains One of the Web’s Top Activities in 2009
Social networking continued to gain momentum in 2009 with nearly 4 out of 5 Internet users visiting a social
networking site in December 2009. The activity now accounts for 11 percent of all time spent online in the U.S.,
making it one of the most engaging activities across the Web.
Facebook and Twitter Surge, MySpace Refocuses on Entertainment
2009 proved to be a landmark year in the U.S. social networking market, as category leader Facebook and upstart
network Twitter both posted triple-digit growth. Facebook surged to the #1 position among social networks for the first
time in May and continued its strong growth trajectory throughout the year, finishing with 112 million visitors in
December 2009, up 105 percent during the year. Twitter finished the year with nearly 20 million visitors to its website,
up from just 2 million visitors from the previous year. Much of Twitter’s extraordinary audience growth occurred during
the first few months of 2009, at one point jumping from 4 million visitors to 17 million visitors between February and
April. Meanwhile, 2008 category leader MySpace has experienced some softening in its audience; however, a new
strategic focus on entertainment content is exhibiting signs of success with MySpace Music having grown 92 percent
in the past year.
PAGE 6
7. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
2009 Visitor Trend to Facebook.com, MySpace Sites,
120,000 Twitter.com
100,000
Total Unique Visitors (000)
80,000 Facebook.com
60,000 MySpace Sites
Twitter.com
40,000
20,000
0
Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
Source: comScore Media Metrix (U.S.)
Facebook Shows Across-the-Board Usage Gains
In addition to its surging population of users, Facebook grew substantially across nearly every performance metric in
2009. Unique visitors, page views, and total time spent all increased by a factor of two or more. Frequency metrics
such as average minutes per usage day (up 6 percent) and average usage days per visitors (up 37 percent) also saw
gains. As more people use Facebook more frequently, the site has grown to account for three times as much total
time spent online as it did last year. The only metric by which Facebook decreased was the average minutes per visit
(down 11 percent), which can likely be attributed to the increasing frequency with which people are visiting the site.
Facebook.com Dec-2008 Dec-2009 % Change
Total Unique Visitors (000) 54,552 111,888 105%
Average Daily Visitors (000) 13,396 37,679 181%
Total Minutes (MM) 9,265 27,624 198%
Average Minutes per Usage Day 22.3 23.7 6%
Total Pages Viewed (MM) 17,868 44,891 151%
Average Usage Days per Visitor 7.6 10.4 37%
Average Minutes per Visitor 169.8 246.9 45%
Total Visits (000) 913,814 3,071,137 236%
Average Minutes per Visit 10.1 9.0 -11%
Average Visits per Visitor 16.8 27.4 64%
Source: comScore Media Metrix (U.S.)
PAGE 7
8. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
2009 Social Networking Demographic Trends
An analysis of demographic composition of Facebook, MySpace and Twitter users revealed important differences
that reflect their appeal to various audiences. MySpace saw its user composition shift toward younger audience
segments in 2009, with people age 24 and younger now comprising 44.4 percent of the site’s audience, up more than
7 percentage points from the previous year. Facebook’s audience, by contrast, was evenly split between those
younger and older than 35 years of age. The most noticeable demographic shift on Facebook during the year
occurred with 25-34 year olds, who now account for 23 percent of the audience, up from 18.8 percent last year.
Percent Composition of Percent Composition of
Visitors to Facebook.com by Visitors to MySpace.com by
Demographic Segment Demographic Segment
18.8% 18.7% 16.2% 9.4%
Persons: 50+
Persons: 35-49
23.5%
30.2% 31.6% 27.8%
Persons: 25-34
Persons: 24 & under 22.7%
18.8% 18.9%
23.0%
37.0% 44.4%
32.3% 26.8%
Dec-08 Dec-09 Dec-08 Dec-09
Source: comScore Media Metrix (U.S.)
As Twitter’s audience grew in 2009, the site experienced interesting shifts in its demographic composition. All
demographic segments achieved substantial gains in visitors, but certain segments grew more rapidly than others to
gain in terms of their share of audience. The initial success of Twitter was largely driven by users in the 25-54 year
old age segment, which made up 65 percent of all visitors to the site in December 2008, with 18-24 year olds
accounting for just 9 percent of visitors. This older age skew varied dramatically from the traditional social media early
adopter model, in which younger users tend to drive the lion’s share of usage. Despite Twitter’s initially older skew, as
it gained widespread popularity with the help of celebrity Tweeters and mainstream media coverage, younger users
flooded to the site in large numbers, with those under age 18 (up 6.2 percentage points) and 18-24 year olds (up 7.9
percentage points) representing the fastest growing demographic segments.
PAGE 8
9. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
Twitter Demographic Segment Trend
100%
Persons: 65+
90%
% Composition Unique Visitors
80% - 6.0 % pts Persons: 55-64
70%
Persons: 45-54
60% - 3.0 % pts
50% Persons: 35-44
40% - 1.3 % pts
Persons: 25-34
30%
20% + 7.9 % pts Persons: 18-24
10% Persons: 17 &
+ 6.2 % pts
0% under
Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
Source: comScore Media Metrix (U.S.)
U.S. Online Display Advertising 2009
Display Advertising Posts Gradual Gains Throughout the Year
U.S. Internet users viewed a total of 4.3 trillion display ads (standard and non-standard IAB ads, includes both static
and rich media, but not video) during the past twelve months, representing a growth rate of 21 percent versus year
ago. These gains were driven by an 8-percent increase in the number of people exposed to display ads online and a
12-percent increase in average frequency.
2009 U.S. Display Ad Impression Trend
400,000
Total Display Ad Impressions (MM)
350,000
300,000
250,000 + 21%
200,000
150,000
100,000
50,000
0
Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09
Source: comScore Ad Metrix (U.S.)
comScore Ad Metrix measures online display advertisements, including static and rich media ads, viewed by U.S. consumers. The estimates reflect
both IAB and non-IAB display ad sizes, but do not include text and video ads.
PAGE 9
10. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
Mobile phone network providers AT&T Inc. (84.3 billion ad impressions) and Verizon (56.8 billion impressions) ranked
as the top U.S. online display advertisers over the last 12 months, while Sprint also ranked in the top ten with 26.2
billion impressions. Experian Interactive, which includes ClassesUSA.com, LowerMyBills.com and
FreeCreditReport.com, ranked as the #3 advertiser with 54.1 billion views, followed by Scottrade (41.1 billion) and
eBay (32.3 billion). On the publisher side, Yahoo! Sites served the most display ads in the past 12 months at 521.2
billion, followed by Fox Interactive Media (which includes MySpace.com) with 367.6 billion and Facebook.com with
329.6 billion.
Top Ten U.S. Online Display Advertisers by Top Ten U.S. Online Display Publishers by
Number of Impressions in Millions Number of Impressions in Millions
(Dec-08 to Nov-09) (Dec-08 to Nov-09)
AT&T, Inc. 84,336 Yahoo! Sites 521,245
Verizon Communications Corp. 56,818 Fox Int. Media 367,551
Experian Interactive 54,106 Facebook.com 329,629
Scottrade 41,071 Microsoft Sites 218,114
eBay 32,339 AOL LLC 192,192
Ask Network 31,920 Google Sites 69,856
Microsoft 30,936 eBay 36,360
Netflix 27,997 Glam Media 24,793
Vertrue 27,555 Amazon Sites 21,710
Sprint Nextel Corp. 26,224 United Online, Inc 19,484
Source: comScore Ad Metrix (U.S.)
comScore Ad Metrix measures online display advertisements, including static and rich media ads, viewed by U.S.
consumers. The estimates reflect both IAB and non-IAB display ad sizes, but do not include text and video ads.
U.S. Online Video Market 2009
Online Video Soars to New Heights
Online video viewing accelerated in 2009, with 19 percent more people in the U.S. viewing more videos for longer
periods of time, according to comScore Video Metrix. In December 2009, 86 percent of the total U.S. online
population viewed video content. Americans also viewed a significantly higher number of videos in 2009 versus the
prior year, due to both increased content consumption and a growing number of video ads being delivered. The
average online viewer consumed 187 videos in December 2009 (up 95 percent vs. year ago), while the duration of
the average video viewed grew from 3.2 to 4.1 minutes.
PAGE 10
11. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
Total U.S. Online Video Market
Unique Viewers Videos per Viewer Minutes per Video
Videos Viewed 5
(Millions) (Billions) 4.1
200 186.9
200 178 4
40 3.2
33.2
150 160
160 3
30
120 120 95.7
20 14.3 2
80 80
10 40 1
40
0 0 0 0
Dec-08 Dec-09 Dec-08 Dec-09 Dec-08 Dec-09 Dec-08 Dec-09
Source: comScore Video Metrix (U.S.)
Hulu Viewership Jumps in 2009
The past year saw Hulu continue its rapid ascent as one of the top video content providers, reflecting a broader shift
towards consumption of more long-form, premium video content online and the increasing fragmentation of traditional
TV viewing. In December 2009, Hulu viewers watched more than 1 billion streams for a combined 5.8 billion minutes
(97 million hours), up 140 percent versus year ago. The average Hulu viewer watched more than 2 hours of online
video during the month.
2009 Hulu U.S. Total Minutes Trend
7,000
6,000
5,000
Total Minutes (MM)
4,000
+ 140%
3,000
2,000
1,000
0
Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
Source: comScore Video Metrix (U.S.)
PAGE 11
12. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
More Than Half of Time Spent Viewing Video Occurs on “Long Tail” Video Sites
An analysis of where Americans spend their time viewing online video content revealed that top-ranked video site
ranked
YouTube accounted for more than a quarter (26 percent) of total time spent viewing video, more than the combined
time spent of video content sites ranked between #2 and #25 (22 percent). Meanwhile, the majority of online video
#2
viewing (52 percent) occurred at video sites ranked outside of the top 25, suggesting the increased fragmentation of
online video and the emergence of sites in the “long tail
tail.”
2009 U.S. Video Viewing Trend by Total Duration
160,000
120,000
Total Minutes (MM)
52% share
80,000
40,000 22% share
26% share
0
Dec-08 Feb
Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
Dec
YouTube.com Video Sites #2-25 Video Sites #26+ (long tail)
Source: comScore Video Metrix (U.S.)
U.S. Mobile Market 2009
Market Enablers Fuel Mobile Media Usage
The growth in mobile media usage is largely attributable to the growth in smartphone and 3G device ownership and
the increasing ubiquity of unlimited data plans all of which facilitate the mobile Web experience. From December
plans, .
2008 to December 2009, the percentage of mobile phone subscribers with unlimited data plans increased from 16
age
percent to 21 percent, with several phones now requiring an unlimited data plan subscription at the time of purchase.
During the same period, smartphone ownership increased from 11 percent to 17 percent, while 3G phone ownership
increased from 32 percent to 43 percent.
PAGE 12
13. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
Growth of Mobile Market Enablers
50%
+11 % pts
40%
% of Market
30%
+5 % pts
20% +6 % pts
10%
0%
Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
Smartphone Owners Unlimited Data Plan Subscribers 3G Device Owners
comScore MobiLens
Three month average December 2008 – December 2009 U.S.
Smartphone Penetration Rises in 2009
Smartphone penetration continued to climb in 2009 as consumers were presented with a growing number of
smartphone handset options. Among the high-profile smartphone introductions in 2009 were the Palm Pre, Motorola
Droid, Motorola Cliq and others. In December 2009, smartphones were owned by 17 percent of the mobile phone
subscribers, up nearly 6 percentage points versus year ago. Among smartphone operating system (OS) platforms,
RIM retained its lead with 41.6 percent market share, followed by Apple at 25.3 percent (up 8.5 percentage points
from the previous year) and Microsoft at 17.9 percent. Google’s OS share (5.2 percent) gained considerably in the
final months of 2009 and is poised for continued growth in 2010 with the introduction of new devices featuring the
Android platform.
Smartphone OS Marketshare
5.2%
Smartphone Penetration Microsoft
17.9% RIM
25.3% Symbian
17% Smartphone Palm
41.6% Apple
83% Non-
6.1% Google
Smartphone
3.8%
comScore MobiLens
Three month average ending December 2009, U.S.
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14. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
Verizon Tops Among U.S. Mobile Network Providers
The largest four mobile network providers, Verizon, AT&T, Sprint and T-Mobile, combined to account for 80 percent
of the entire U.S. mobile subscriber market in December 2009. Verizon led as the largest service provider in the U.S.
with a market share of 31.2 percent in December, followed by AT&T with 25.0 percent share. Sprint and T-Mobile
each captured 12.1 percent of the market
U.S. Network Operators
2.2% 5.0%
1.7%
AT&T (Cingular)
2.3% 4.8% Sprint
1.7% T-Mobile
2.1% 25.0% Verizon
Boost Mobile
Cricket
12.1% MetroPCS
31.2% Tracfone
12.1% US Cellular
Virgin Mobile
Other
comScore MobiLens, Three month average ending December 2009, U.S.
Motorola Continues to Lead OEM Market in 2009
Motorola led the OEM (original equipment manufacturer) market in December 2009 with 23.5 percent of devices
owned by mobile subscribers. While many of these handsets are legacy devices, Motorola has also made a more
recent splash in the market with the introduction of the Droid and the Cliq. LG captured the second largest share of
the handset market with 21.9 percent (up 2.0 percentage points versus the previous year), followed closely by
Samsung with 21.2 percent (up 2.7 percentage points). Apple captured 4.3 percent of the OEM market, up from just
1.9 percent share in December 2008, as the iPhone continued to gain traction.
OEM Installed Base Share
1.8% 1.3%
5.0% Motorola
7.0% Nokia
2.1%
Samsung
0.7% 23.5% Sony
4.3% LG
Apple
9.1% UTStarcom
21.9% Kyocera
Sanyo
21.2%
RIM
Palm
2.2%
Other
comScore MobiLens, Three month average ending December 2009, U.S.
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15. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
Looking Ahead to 2010
Emerging from Recession Offers New Opportunities for Digital Marketers
As we begin to emerge from the recession, 2010 is a year that the digital media industry should be greeting with
tempered optimism. 2009 compelled many businesses to streamline operations, focus on their core businesses and
seek opportunities in new markets, all of which can be very effective drivers of a company’s long term growth. The
critical question is whether or not the economy will see sustained increases in consumer demand, which is necessary
to drive continued growth in the digital advertising sector. Companies that are most efficient in scaling up their
operations and in developing new and innovative approaches to complex business issues are the ones who will
capture the largest share of the pie as the economy rebounds.
With that in mind, the following are some of the key digital media trends that businesses should consider as part of
their broader strategies if they want to position themselves for success in this arena in 2010:
• Despite a significant drop-off in growth rates, e-commerce remains a relative bright spot for retailers. New
buyers continue to enter the channel, and as average spending per buyer rebounds off its 2009 lows the e-
commerce channel should return to healthy growth rates. The online media channel also continues to be an
important driver of offline purchase behavior, so marketers in all industries need to retain a clear focus on
having an online presence, where their consumers frequently begin the purchase process.
• Social networking and social media continue to drive much of the innovation occurring around the Internet
today. A critical challenge remains the ability to effectively harness the marketing intelligence inherent in the
way people communicate and interact with one another through the digital medium and make it actionable.
Even as new capabilities emerge that leverage the “social” value of the medium, it is worth remembering
that this channel can already deliver substantial reach for ad campaigns and despite low click-through rates
there is measurable view-through value from these ads.
• The U.S. search market saw significant innovation from the core engines in 2009, with Bing’s growth
promising to make the market more competitive. The trends to watch in 2010 include increased integration
of real-time (i.e. Twitter) and vertical-specific search results as the engines seek to both improve the user
experience and move the consumer more efficiently down the decision funnel.
• Online video continues to capitalize on the continued increase in media fragmentation, consumer generated
content, and a rising generation of consumers very comfortable using their computers as primary or
secondary entertainment devices. As this market has emerged, higher quality video and more seamless
integration of video ads are emerging and adding value to the digital advertising market -- to the benefit of
both advertisers and publishers.
• The digital display advertising market is innovating on several fronts right now, including the emergence of
new ad units that promote higher engagement, cutting edge ad targeting techniques, the development of
niche audience ad networks, and the increasing popularity of online ad exchanges to buy and sell inventory.
Each of these developments is contributing to the improved allocation and effectiveness of digital ad
campaigns. Marketers must maintain a critical eye on the performance of their campaigns, in relation to how
both digital media and traditional media components are performing.
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16. The comScore 2009 U.S. Digital Year in Review FEBRUARY 2010
• With so many new smartphone models reaching the market in 2009, the next year promises a rapid increase
in market penetration of these devices, which likely means a corresponding uptick in mobile web usage. As
more consumers turn to their mobile devices for consuming content and managing their digital lives, there is
significant opportunity for innovators to deliver new value to consumers in how they use these devices. The
development of mobile applications across new platforms also presents new business opportunity and
monetization potential for publishers and developers alike.
About comScore, Inc.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital
marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and
advertisers conducted by William Blair & Company in January 2009, comScore was rated the ' most preferred online
audience measurement service' by 50% of respondents, a full 25 points ahead of its nearest competitor. comScore's
capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given
comScore permission to confidentially capture their browsing and transaction behavior, including online and offline
purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and
intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital
behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI. With its
recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are
used by more than 1,200 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld,
Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox
Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon
Services Group and ViaMichelin.
FOR MORE INFORMATION, PLEASE CONTACT:
Sarah Radwanick
comScore, Inc.
312-775-6538
press@comscore.com
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