The document discusses how wine producers and marketers can leverage mobile technologies and social media to promote their brands and products. It outlines strategies for developing mobile apps that are delightful, innovative, well-designed, integrated, optimized, connected, localized, and highlight great user experiences. The document also emphasizes engaging customers through social media platforms by listening to conversations and integrating across different networks.
Building strong brands has always been a major task in the creation of lasting company value. However, this has become a difficult task that is often driven by the consumer more than by the company itself. The proliferation of social media tools, the mobile web and the growing information power of target customers pose many new challenges. Dr. Markus Pfeiffer will present four fundamental strategies to help your brand grow in a digital-only environment.
Building strong brands has always been a major task in the creation of lasting company value. However, this has become a difficult task that is often driven by the consumer more than by the company itself. The proliferation of social media tools, the mobile web and the growing information power of target customers pose many new challenges. Dr. Markus Pfeiffer will present four fundamental strategies to help your brand grow in a digital-only environment.
Monster Government Solutions Recruiting NextGen Infographic_ @MonsterJohn Bersentes
With 75M baby boomers marching towards retirement employers will need more than one workforce plan for replacing exiting talent. HT @Monster @MonsterGov
Grappling the "Zhou Dynasty" in Emerging MarketsKushtrim Xhakli
Story on how an entrepreneurship can break the paradigm model of education and business and bring reforms by tackling large-scale institutions established to run monopolies and collusive profits.
The web you were used to is gone. Architecture and strategy for your content.Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
75 Tutorial presented at UX Scotland 2014
State of Love & Trust? - The formative years of Digital Interactive Design (2...Anne Marleen
This lecture 'State of Love & Trust? - The formative years of Digital Interactive Design (2001 - 2018)' by Anne Marleen Olthof captures the formative years of digital interactive design, reflects on its impact in society and offers insight in internet technology in general. It takes a step towards the future by explaining the most important emergent technologies for consumer products.
duration: 100 minutes
date: 11-12-2018
location: Wibauthuis, Hogeschool van Amsterdam
This lecture is part of the undergraduate course 'Design History' at Communication and Multimedia Design Amsterdam. This course offers a historical perspective on the development of digital interactive design, art and product design, from the end of the 19th century up till the beginning of the 21st century. We explain both digital and non-digital products and explain art movements throughout the 20th century. A visit to the Stedelijk Museum Amsterdam is included in this course.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
As developers, we always have to battle people and media overselling what we do. Just because we use things other people don't understand doesn't mean we use magic. Yet if you look at any "near future" video of cool technology everything is incredibly smooth. We, on the other hand, seem to be far too excited about things breaking and trying to find solutions for any problem - no matter how unlikely it is to happen. In this keynote Chris Heilmann wants to remind us about what we have, what we can do and just how amazing our work really is. And what we can do to keep it like that.
Mobile UX 101 - current trends, behaviours, design considerations, common mistakes, platform choices and general advice for anyone entering the mobile design and development industry
Monster Government Solutions Recruiting NextGen Infographic_ @MonsterJohn Bersentes
With 75M baby boomers marching towards retirement employers will need more than one workforce plan for replacing exiting talent. HT @Monster @MonsterGov
Grappling the "Zhou Dynasty" in Emerging MarketsKushtrim Xhakli
Story on how an entrepreneurship can break the paradigm model of education and business and bring reforms by tackling large-scale institutions established to run monopolies and collusive profits.
The web you were used to is gone. Architecture and strategy for your content.Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
75 Tutorial presented at UX Scotland 2014
State of Love & Trust? - The formative years of Digital Interactive Design (2...Anne Marleen
This lecture 'State of Love & Trust? - The formative years of Digital Interactive Design (2001 - 2018)' by Anne Marleen Olthof captures the formative years of digital interactive design, reflects on its impact in society and offers insight in internet technology in general. It takes a step towards the future by explaining the most important emergent technologies for consumer products.
duration: 100 minutes
date: 11-12-2018
location: Wibauthuis, Hogeschool van Amsterdam
This lecture is part of the undergraduate course 'Design History' at Communication and Multimedia Design Amsterdam. This course offers a historical perspective on the development of digital interactive design, art and product design, from the end of the 19th century up till the beginning of the 21st century. We explain both digital and non-digital products and explain art movements throughout the 20th century. A visit to the Stedelijk Museum Amsterdam is included in this course.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
As developers, we always have to battle people and media overselling what we do. Just because we use things other people don't understand doesn't mean we use magic. Yet if you look at any "near future" video of cool technology everything is incredibly smooth. We, on the other hand, seem to be far too excited about things breaking and trying to find solutions for any problem - no matter how unlikely it is to happen. In this keynote Chris Heilmann wants to remind us about what we have, what we can do and just how amazing our work really is. And what we can do to keep it like that.
Mobile UX 101 - current trends, behaviours, design considerations, common mistakes, platform choices and general advice for anyone entering the mobile design and development industry
What will education and teaching look like in the future. Emerging technologies, changing pedagogies, new literacies and digital learners. This presentation is produced for teachers and trainers.
Texas Association of State Systems for Computing and Communications, The Future is Here: IT Prime Time, Jim Brazell, Venture Ramp, Inc.August 3-5, Houston, Westin Galleria, Final Speech
SHADOW SELVES: LIVING WITH (OR WITHOUT) OUR BIG DATA DOUBLESChangeist
Presented at Emerce eDay 2014 in Amsterdam.
"The embrace of Big Data is generating massive pools of information about consumers in an attempt to create profiles that can be understood, sold to, advertised to, and increasingly treated like the real "us". But as we cast more data shadows, these digital portraits of us take on a life of their own, for better or for worse. Scott will examine what's happening as we go from personalization to digital duplicates to world where our data selves—shadow selves—may become more important and influential than our real personas."
7. SO DRINK UP
GET PAST THE STIGMA
PEOPLE CONSUME...
QUICKLY
BEWARE BEING A
BORDEAUX
EVERYTHING IN
MODERATION,
INCLUDING
MODERATION
SOURCE: HTTP://WWW.JERMANN.IT/IMAGES/GRANDI/STELVIN.JPG
15. GREAT APPS ARE: DELIGHTFUL
HIGH ATTENTION TO DETAIL
ACCELEROMETER
INTEGRATION
VERY DETAILED, E.G.
LIGHTER SOUNDS
16. GREAT APPS ARE: INNOVATIVE
IMMERSIVE 3D MAP
RICH USER-INTERACTION PARADIGM
“3D PRESENTATION IS FANTASTICALLY COOL” -
GIZMODO.COM
17. GREAT APPS ARE: DESIGNED
EXEMPLARY LOOK & FEEL
TAKES ADVANTAGE OF
IPHONE’S MULTI-MEDIA
CAPABILITIES
FEATURED IN APPLE’S ADS
& DEVICES IN RETAIL
LOCATIONS
18. GREAT APPS ARE: INTEGRATED
FANDANGO INTEGRATION
FOR ONLINE TICKETING
ITUNES INTEGRATION FOR
MEDIA
FACEBOOK AND TWITTER
INTEGRATION FOR CHAT
FUNCTIONALITY
19. GREAT APPS ARE: OPTIMIZED
NATIVE AUDIO & VIDEO
MINIMIZES DEPENDENCY
ON NETWORK
REACHABILITY
WORKS ON IPOD TOUCH
20. GREAT APPS ARE: CONNECTED
SHARE PHOTOS VIA
FACEBOOK, TWITTER, &
THEBESTCAMERA.COM
DEVELOPED BOTH IPHONE
APP AND SUPPORTING
BACKEND
21. GREAT APPS ARE: LOCALIZED
LOCALIZED FOR
AUSTRALIA, GERMANY,
FRANCE, & UK
2.5 MILLION DOWNLOADS
PROMINENTLY FEATURED
IN APPLE’S IPHONE
MARKETING MATERIALS
23. Description Nearby
This landmark is a wonderful example of blah.
If you like it, you should really check out This
other landmark.
There can be bullet pointed facts or whatever
in this section. Underlined links will jump to a
different card.
Go to map doesn't show a google map, but
rather a customized Rick Steves map with
clickable regions indicating various cards
Go to Map
Go to next card
STEP 1