from cumbria grid for learning

1. Colours in logos

2. P U R P L E
• colour of leadership
• over 12,000 shellfish to extract two
grams of the pure dye
• government departments and
agencies
• Yahoo! and NTL pair it with yellow
and green for a rather retro 1970s
look
• Cadbury
• Queen Victoria’s favourite colour

3. BLUE
• the world’s favourite colour
• coolness, calmness and
authority

4. RED
• power and sex
• good luck in the Far
East
• Coca-cola company
– Christmas advertising in
the early 1930s St
Nicholas once and for
all as a jolly fat old man
clad from head to foot in
Coke red.

5. PINK
• innocence, femininity,
fragility
• a certain shade of salmon
now means “business”
• The Financial Times was
first printed on pink paper
in 1893
– pink paper was the cheapest.

6. YELLOW
• young, fun colour
• warning signs, cowardice
– construction industry and business
– telephone directories in 1883, when a printer ran
out of white paper
• Kodak started using its unique yellow in 1906
– In the 1980s 80 to 90 per cent of people
recognised the yellow boxes as ‘Kodak’

7. BROWN
• solidity, neutrality and
straightforwardness
• UPS started using “Pullman brown”
– didn’t show the dirt on dusty roads
• In the US, people associate the colour
with memories of parcel deliveries at
Christmas when they were kids

8. GREEN
• money, nature, jealousy and luck
• very political
• environmental stance
– greener sources of energy
• BP
– vibrant sunburst of green, white and
yellow
– feng shui expert

9. ORANGE
• Youth, dynamism and NOW
• The new colour
• Was associated with cut price
• British School of Motoring just changed to
it
• British Gas changed to it to communicate
energy
• Mobile Phones
• Easy Jet
• Sainsbury’s