Colors have different meanings in different countries. And marketing and branding are global these days because of the internet. So take a trip around the world and see the different meanings of colors.
Color is the visual perceptual property corresponding in humans to the categories called red, green, blue, and others.
Psychology is the science of the mind. The human mind is the most complex machine on earth. It is the source of all thought and behavior.
Color psychology is the study of the effect that colors have on human behavior particularly the natural instinctive feelings that each color evokes.
colors can have both positive and negative effects on our moods and feelings..
Islamic viewpoint about Valentine day is explained in the light of Quran and Sunnah. It is explained why Muslims must refrain from celebrating this pagan day and follow the Sunnah of our beloved Prophet Mohammad (SAW).
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Colors Around the World - the Ultimative Marketing Guide
1.
2.
3. China
• the color of good luck and
celebration
• vitality, happiness, long life
• used as a wedding color
• used in many ceremonies
from funerals to weddings
• used for festive occasions
• traditionally worn on
Chinese New Year to bring luck
and prosperity
India
• color of purity, fertility, love,
beauty
• wealth, opulence and power
• used in wedding ceremonies
• a sign of a married woman
• also color of fear and fire
Thailand
color for Sunday
4. Japan
• life
• anger and danger
Cherokees
• success, triumph
South Africa
• color of mourning
Nigeria
• usually reserved for ceremonies
• worn by chiefs
5. Russia
• associated with the
Bolsheviks and Communism,
• means beautiful in Russian
language
• often used in marriage
ceremonies
Australian Aborigines:
• represents the land and
earth
• ceremonial color
Hebrew
• sacrifice, sin
Christian
• sacrifice, passion, love
6. Western
• energy, excitement, action
• danger
• love, passion
• a warning to stop
• anger
• Christmas combined with
green
• Valentine's Day
Eastern
• prosperity
• good fortune
• worn by brides
• symbol of joy when
combined with white
7.
8. India
sacred and auspicious
the Symbol of a Merchant
Thailand
considered auspicious as the
bright yellow flower "cassia
fistula" is a national symbol.
represents Buddhism.
yellow is considered the royal
color, the color of Monday
which is the King's birthday
Egypt
color of mourning
Burma
color of mourning
9. Israel
• used to label Jews in the
Middle Ages
Middle East
• happiness
• prosperity
Japan
• courage
• beauty and refinement
• aristocracy
• cheerfulness
Europe
• happiness, joy
• cowardice, weakness
• hazard warning
10. Western
• happiness, joy
• hope
• cowardice
• caution, warning of hazards
and • hazardous substances
Eastern
• sacred
• imperial
China
• sacred
• imperial, royalty
• honor
• masculine color
13. Belgium
pink is used for baby boys
Japan
well-liked by both males and
females
Thailand
color for Tuesday
Korea
trust
14.
15. Western
• trust and authority
• conservative,
• corporate
• peace and calm
• depression,
• sadness
• "something blue" bridal
• tradition
• masculine color
• baby boys
Eastern
• immortality
China
• immortality
• associated with pornography
and 'blue films'
• feminine color
India
• Lord Krishna
• national sports color
16. Japan
• everyday life
Korea
• color of mourning
Thailand
• color for Friday
Belgium
• color for baby girls
Cherokees
• defeat, trouble
Mexico
• mourning
• trust
• serenity
17. Iran
• color of mourning
• heaven and spirituality
• immortality
Israel
• Coat of Arms
Egypt
• virtue
• protection - to ward off evil
Middle East
• protection
18. Colombia
associated with soap
US Politics
liberalism
UK & European Politics
conservatism
Religious Beliefs in Many
Cultures
Christianity: Christ's color
Judaism: holiness
Hinduism: the color of Krishna
Catholicism: color of Mary‘s
robe
19.
20. Western
• brides and weddings
• angels
• hospitals, doctors
• peace - the white dove
• purity and cleanliness
Eastern
• death, mourning and
funerals
•sadness
China
• death and mourning
• virginity and purity
• humility
• age
• misfortune
21. India
• unhappiness
• symbol of sorrow in death of
family member
• traditionally the only color a
widow • is allowed to wear
• funerals
• peace and purity
Japan
• White carnation symbolizes
death
Thailand
• white elephants are
considered auspicious,
• white symbolizes purity in
Buddhism
24. Western
• affordable or inexpensive
items
• Halloween, combined
with black
Eastern
• happiness
• spirituality
Thailand
• color for Thursday
Western
• affordable or inexpensive
items
• Halloween, combined
with black
Eastern
• happiness
• spirituality
Thailand
• color for Thursday
25. Ireland
• religious color for
Protestants
• appears on the Irish flag
along with white for peace and
green for Catholics
Netherlands
• color of the Dutch Royal
Family
Hinduism
• Saffron, a soft orange color,
is considered an auspicious
and sacred color
26.
27. Western
• lucky color in most western
cultures
• spring, new birth,
regeneration
• nature and environmental
• awareness
• color for 'go' at traffic lights
• Saint Patrick's Day
• Christmas combined with
red
• jealousy, greed
Eastern
• new life, regeneration and
hope
• fertility
28. China
• new life, regeneration and
hope
• fertility
• disgrace - giving a Chinese •
man a green hat indicates his •
wife is cheating on him
• exorcism
• studies show it is generally
not good for packaging
India
• the color of Islam,
• hope,
• new beginnings
• harvest
• virtue
Thailand
• color for Wednesday
29. Japan
• eternal life
• youthfulness
• freshness
Indonesia
• a forbidden color
Ireland
• religious color for Irish
Catholics
• color symbol of Ireland - the
Emerald Isle
France
• not good for packaging
North Africa:
• corruption and the drug
culture
30. Egypt:
• hope
• spring
Middle East:
• color of Islam
• strength
• fertility
• luck
Saudi Arabia:
• wealth and prestige
South America:
• death
USA:
• money
• jealousy