The document provides an overview of color theory, discussing primary colors of red, yellow and blue in the RYB color model and secondary colors of orange and green. It describes common meanings and cultural associations of different colors. The document also outlines the RGB and CMYK color formats used in digital and print media and defines basic color terms like hue and tint.

1. COLOR THEORY
An Overview
IZAZ ANSARI, MACJ, 18, UoM

2.  “Color in design is very subjective. What
evokes one reaction in one person may
evoke a very different reaction in
someone else.” – Cameron Chapman.
IZAZ ANSARI, MACJ, 18, UoM

3. COLOR WAGON WHEEL
IZAZ ANSARI, MACJ, 18, UoM

4. PRIMARY COLOR - RYB
 Red: Passion, Love, Anger
◦ China - prosperity and happiness.
◦ Eastern cultures - brides on wedding days.
 Yellow: Happiness, Hope, Deceit.
IZAZ ANSARI, MACJ, 18, UoM

5. SECONDARY COLOR - OGV
 Orange: Energy, Happiness, Vitality.
 Green: New
Beginnings, Abundance, Nature.
IZAZ ANSARI, MACJ, 18, UoM

6. COLOR FORMATS
 RGB
◦ Web color.
◦ Computer monitor reproduced.
 CMYK
◦ Print color.
◦ computer monitor along with
office inkjet and laser printers.
IZAZ ANSARI, MACJ, 18, UoM

7. PHOTOSHOP TERMS
 Hue.
◦ Color in its purest form.
 Tint.
◦ Mixture of a color with white, which
increases lightness.
IZAZ ANSARI, MACJ, 18, UoM

8. THANK YOU