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1
Bentley University | October 10, 2019
Collaborative Community Engagement: Bringing
Data Science to Societal Challenges
Karthikeyan Umapathy
Associate Professor, School of Computing
FIS Distinguished Professor
Co-Director of Florida Data Science for Social Good (FL-DSSG)
University of North Florida
Jacksonville, FL
2
Bentley University | October 10, 2019
Collaborative
Community
Engagement
Triad
Computing
Capstone
Course
Opportunities to
Explore
Introduction Data Science
for Social Good
2
3
Bentley University | October 10, 2019
3
Jacksonville
SoC
Information Sciences and Technology
Pennsylvania State University
University of North Florida
Ph.D.
Jacksonville, FL
5 Colleges
16,000 students
Undergraduates and Masters
School of Computing
Computer Science, Information Science,
Information Systems, Information Technology,
Software Engineering,
Data Science
Most populous city in Florida
Fourth largest metropolitan area in Florida
Largest city by area in mainland U.S.
Banking and financial services
Transportation and Logistics
Military and defense
Hospitals and Healthcare
Information Technology
N Deliver vital community services
Address societal issues
Adult and children welfare services
4
Bentley University | October 10, 2019
4
Nonprofit
Organizations
Private
Organizations
Over 1.5 million U.S. Over 7 millionU.S.
Over 169,000 FL Over 500,000FL
Over 300 JAX Over 140JAX
Source:
https://fano.org/page-6-statistics-nonprofit-corporations-florida/
https://www.kff.org/other/state-indicator/number-of-firms-by-size/
5
Bentley University | October 10, 2019
Systems Design and Development
Design Science
Research
Standards
Investigating
Standards
Development
Processes
Human Computer
Interaction
User Experience
and Adoption
Issues
5
Systems
Integration and
Web Services
Complex
Software
Systems
Data Science and
Data Analytics
Artifacts
Bentley University | October 10, 2019
6
Bentley University | October 10, 2019
6
Senior Project Data Science for Social Good
(DSSG)
Required course for B.S. in information systems
and information science degrees
Two-semester sequence course
(Fall and Spring semesters)
Software development lifecycle process
Systems analysis and design
Web application systems
(ASP.NET and PHP)
2010 - Started teaching the course
2011 - Community-based learning training
2011 - Nonprofits partnerships
2014 - Software companies partnerships
Open to any students with required skillsets
12 weeks summer internship
Data science and Kanban processes
Data analytic and design thinking
Problem solving skills
Presentation skills
2013 – University of Chicago formed the
DSSG internship program
2017 – FL-DSSG internship program
Interns receive stipends
7
Bentley University | October 10, 2019
Community
Engagement Triad
8
Bentley University | October 10, 2019
8
Community
Partners
Students
Industry
Partners
University Faculty & Staff
Collaborative Community Engagement Triad
9
Bentley University | October 10, 2019
9
Manage
Project
Reviews
Manage
Solutions
Development
Monitor
Interactions
Manage
Risks
Manage
Project
Scope
Community
Partners Students
University Faculty & Staff
Community Engagement
Project Proposal
Problem Domain Knowledge
Solution Artifacts
Solution Domain Knowledge
Biweekly if not Monthly Project Review Meetings
10
Bentley University | October 10, 2019
10
Community
Partners Students
University Faculty & Staff
Community Engagement
Project
Solicitation
and
Selection
Manage
Engagement
Experience
Solution
Infrastructures
Project
Management
Team
Dysfunctions
Manage
Student
Learning
Experience
Identifying
and Selecting
Solution
Alternatives
11
Bentley University | October 10, 2019
11
Manage
Project
Reviews
Manage
Solutions
Development
Monitor
Interactions
Manage
Risks
Students
University Faculty & Staff
Industry Engagement
Solution Development Best practices
Project Management Best practices
Team Management Best practices
Biweekly if not Monthly Project Review Meetings
Problem Solving and Troubleshooting Best practices
Selecting
Coaches
Managing
Engagement
Experience
Leadership
Development
Industry
Partners
12
Bentley University | October 10, 2019
Senior Project
13
Bentley University | October 10, 2019
13
Senior Project
Fall 2011 –
Spring 2012
6 Projects
4 Nonprofits and 1
Small Business
25 Students
7 Projects
7 Nonprofits
28 Students
Fall 2012 –
Spring 2013
Fall 2013 –
Spring 2014
6 Projects
6 Nonprofits
25 Students
1 Recurring
14
Bentley University | October 10, 2019
14
Fall 2014 –
Spring 2015
8 Projects
7 Nonprofits
31 Students
3 Companies
1 Recurring
Fall 2015 –
Spring 2016
9 Projects
9 Nonprofits
34 Students
5 Companies
3 Recurring
3 Recurring
Fall 2016 –
Spring 2017
14 Projects
13 Nonprofits
56 Students
7 Companies
1 Recurring
4 Recurring
Fall 2017 –
Spring 2018
11 Projects
11 Nonprofits
41 Students
10 Companies
2 Recurring
5 Recurring
Fall 2018 –
Spring 2019
14 Projects
14 Nonprofits
56 Students
12 Companies
5 Recurring
7 Recurring
Fall 2019 –
Spring 2020
10 Projects
10 Nonprofits
41 Students
10 Companies
3 Recurring
10 Recurring
15
Bentley University | October 10, 2019
15
75 Projects
58 Nonprofits
18 Companies
296 Students
Fall 2011 – Spring 2019
16
Bentley University | October 10, 2019
16
June, July, August
• Solicit and identify projects
• Meet with project applicants
• Communicate with students
about course and project
expectations
• Share programming tutorial
resources
• Request students to form
teams
• Request students to submit
team and technology platform
choices
• Solicit and identify mentors
• Meet with mentor applicants
• Assign team and individual
programming activities
• Assign projects to students and
mentors
• Receive agreement on
Memorandum of
Understanding
• Organize senior project
orientation
• Hold mentor retreat meeting
September
• Create JIRA resources
• Provide Azure access
info
• Provide IDE resource
info
• Arrange industry talks
on Git and Client/Team
management
• Hold product iteration
demo
• Obtain mentor
feedbacks
November
• Arrange industry
talks on Debugging,
DevOps, and
Deployment scripting
• Hold product
iteration demo
• Obtain mentor
feedbacks
• Get poster files
printed
December
• Organize public presentation
• Hold client project review
meetings
• Hold mentor project review
meetings
• Hold product iteration demo
• Obtain mentor feedbacks
• Obtain client feedbacks
January
• Communicate spring
goals with project
clients
• Hold mentor retreat
meeting
• Hold product
iteration demo
• Obtain mentor
feedbacks
February
• Arrange industry
talks on security,
Web API, ReactJS,
and Ethics
• Hold product
iteration demo
• Obtain mentor
feedbacks
March
• Hold client project
review meetings
• Hold mentor project
review meetings
• Hold product
iteration demo
• Obtain mentor
feedbacks
April, May
• Organize public presentation
• Get poster files printed
• Hold product iteration demo
• Obtain mentor feedbacks
• Obtain client feedbacks
• Conduct project signoff
• Remain in touch with client to
answer any questions they
may have
• Arrange industry talks
on Azure, Project
Management, Full
stack development,
and User Experience
• Hold client project
review meetings
• Hold product iteration
demo
• Obtain mentor
feedbacks
October
Instructor Tasks
17
Bentley University | October 10, 2019
17
June, July, August
• Form team
• Practice programming
tutorials
• Team programming
assignment
• Individual programming
assignment
• Provide ranked project
selections
• Provide ranked mentor
selections
September
• User stories
• Project vision
• Software
development plan
• Sprint backlog
• Product iteration
demo
November
• Class diagram
• Activity diagram
• Sequence diagram
• ER diagram
• Sprint backlog
• Product iteration
demo
December
• Viable product
• Public presentation
• Sprint backlog
• Product iteration
demo
January
• Data flow diagram
• Package diagram
• Architecture
discussions
• Class diagram
• Component diagram
• Deployment diagram
• Sprint backlog
• Product iteration
demo
February
• Delivery plan
• Hardware & software
specifications
• Sprint backlog
• Product iteration
demo
March
• Test case reports
• Client product
testing report
• Sprint backlog
• Product iteration
demo
April
• Deliver the product
• Train client users
• Public presentation
• Sprint backlog
• Product iteration
demo
May, June, July
• Remain in touch with
client to answer any
questions they may
have
• Use cases
• UI mockups
• Sprint backlog
• Product iteration
demo
October
Student Project Deliverables
18
Bentley University | October 10, 2019
18
| October 10, 2019
Community Partner Responsibilities
• Agree to Memorandum of Understanding
• Participate in the student and community partner orientation
• Meet with students on monthly basis, and review student
work and provide feedback
• Participate in telephone meeting with instructor once in two
months
• Participate with students for poster presentation in Fall and
Spring semesters symposium
• Report any student performance or project related issues
• Encourage and support student learning experience
• Assign a point of contact person
• Agree outcome of student work is prototypical product
• Identify infrastructure to host the product
• Maintain regular communication
• Ensure safety of students visiting their site
Interactions with instructor
Interactions with students
Key to Successful Community Partner
Engagement
Creating project scope that
fits community partner
needs, student skills, and
course objectives
19
Bentley University | October 10, 2019
19
| October 10, 2019
Industry Partner Responsibilities
• Provide feedback on student interactions and project
progress
• Attend mentor retreats hosted during the start of fall and
spring semesters
• Attend fall and spring computing symposium events where
students present their project work
• Participate in industry talk series
• Give a talk on a selected course topics
• Utilize resources and personnel capacity in your organization
to solve problems faced by the student team
• Meet at minimum once a month
• Monitor project tasks and progress.
• Reinforce software engineering and SDLC concepts taught in
the class
• Reinforce best practices for developing a quality product,
working in teams, and interacting with clients
• Reinforce the qualities of being a professional and a good
citizen
Interactions with instructor
Interactions with students
Key to Successful Industry Partner
Engagement
Obtain organization wide
commitment
Create leadership
development opportunities
20
Bentley University | October 10, 2019
01
Clients
Partner with
Identifying
Nonprofits
United Way
Nonprofit Center
for Northeast
Florida
02
Scoping
Selecting
Projects
5 or 6 major
functional feature
sets
03
Documentation
Balancing
Documentation
and
Development
Needs
Hybrid Rational
Unified Process
and Scrum
04
Knowledge
Sharing
Sharing
Problems
Faced and
Solutions
Adopted
Blogging
Assignment
Slack
Discord
05
Technology
Balancing
Latest
Technology
with Nonprofit
Needs
Educate Nonprofits
of Cloud
Environments
Use Development and
Communication
Tooling used in
Industry
Clear Deliverable
Instructions where
Individual and
Team
Contributions are
Stated
06
Slackers
Individual vs.
Team
Contribution
s
20
| October 10, 2019
Problems and Solutions
21
Bentley University | October 10, 2019
No one holds outright rights. All
parties have equal rights.
Intellectual
Property
21
Bentley University | October 10, 2019
Students retain rights to
contributions made by
them, but should provide
access to the product with
free rights to use.
22
Bentley University | October 10, 2019
22
| October 10, 2019
THE PROBLEM:
The magnitude of information the veterans center
needs makes the current system of spreadsheets
cumbersome to use and maintain.
THE PROBLEM:
Therapy sessions data are collected on notecards at
the beginning and end of each of their yoga classes.
Employees then enter this data into Microsoft Excel
spreadsheets, so that it can later be used to track
students’ wellbeing and any trends in the data.
23
Bentley University | October 10, 2019
FL-DSSG
24
Bentley University | October 10, 2019
24
Data Science for Social Good (DSSG)
Data Science for
Social Good (DSSG)
Impactful Problems
with Nonprofits
Summer
Internship
Training Data
Scientist Interns
DSSG concept formed and started at the University of Chicago in 2013.
25
Bentley University | October 10, 2019
25
Identify a Nonprofit or
Public sector
organization with a
”Wicked Problem”
Gather Data
and
Formulate a
Plan
Analyze the
Data
Improve Decision
Making Process for
the Client
DSSG Process
26
Bentley University | October 10, 2019
Started in 2017 12 weeks summer internship
UNF faculty provide subject-
matter expertise
Local data scientists coach
interns on best practices
University of North Florida (UNF), Jacksonville, FL.
Thanks to DSSG at Chicago for sharing internship material resources and
inspiring others.
Karthikeyan Umapathy, FIS Distinguished Professor, School of Computing
Dan Richard, Department of Psychology
` Every year different funders
Bi-weekly meetings with
clients and mentors
Jaguar stadium and data
center tours
Open to the public presentation attended by community and industry
partners as well as university administrators
UNF ads in Jacksonville city
billboards
Projects from nonprofits and
government agencies
Majority of recruited students
are from UNF
27
Bentley University | October 10, 2019
27
| October 10, 2019
FL-DSSG Team
Program Directors
Dr. Dan Richard
Associate Professor of Psychology,
Director of the Center for Community-Based Learning,
University of North Florida (UNF)
Dr. Karthikeyan Umapathy
Associate Professor of Computing,
Distinguished FIS Professor,
University of North Florida (UNF)
• Working with nonprofits and
government agencies for several
years.
• Community organizations lack
necessary skills and resources.
• We need to build data ecosystem;
without which we cannot solve our
community issues.
• Harder to do more with less when
decisions made are not data-driven.
Why we do what we do?
28
Bentley University | October 10, 2019
28
Goals of the FL-DSSG Program
• Train data scientists who care about and understand how to solve social
problems
• Expose and train governments & non profits to use data to make better
decisions
• Seed a community of people and organizations working together to
make social impact
• Create low cost data science tools that are targeted at the needs of high
impact social problems
29
Bentley University | October 10, 2019
29
| October 10, 2019
Advisory Board Members
Arri Landsman-Roos
Director of Analytics
Jacksonville Jaguars
Robert Marsh
Chief Technology Officer
NLP Logix
Candace Dorn
Business Strategy and Process Improvement
JEA
Advisory Board Duties
• Advise program directors on project
selection and recruitment of mentors
• Assist with identifying resources for the FL-
DSSG program
• Advocate for the success of the FL-DSSG
program
• Attend board meetings - 4 in a given year
• Attend summer internship program
orientation
• Attend final project presentations at the
Big Reveal Event
• Attend social outings for interns (If time
permits)
30
Bentley University | October 10, 2019
30
Naveen Agarwal
Principal and Founder,
Creative Analytics Solutions
Pavi Gupta
Senior Director, Global Strategic Insights,
Johnson & Johnson Vision
Jay Lewis
Digital Insights & Analytics Manager,
TIAA Bank
Victor C. Li
Advanced Analytics Developer,
Jacksonville Jaguars
James Healy
Actuarial Analyst / Data Analyst,
JEA
Industry Sherpas
Dr. Robert Morris
Chief Scientific Officer,
BlueChip Financial
James Parks
Data Scientist,
AgileThought
Laurel Wainwright
Environmental Services,
JEA
31
Bentley University | October 10, 2019
31
Dr. Jody Nicholson-Bell
Psychology, UNF
Dr. Lakshmi Goel
Management, UNF
Dr. Haiyan Huang
Management Information Systems
Flagler College
Dr. Beyza Aslan
Mathematics & Statistics, UNF
Dr. Julie Merten
Public Health, UNF
Dr. Georgette Dumont
Political Science & Public Administration,
UNF
Dr. Gordon Ratika
Anthropology, UNF
Dr. Lauri Wright
Nutrition & Dietetics, UNF
Faculty Leads
Dr. Xudong Liu
Computing, UNF
Dr. Amanda Pascale
Higher Education Administration,
UNF
Dr. Sandeep Reddivari
Computing, UNF
32
Bentley University | October 10, 2019
32
Industry Sherpa and Faculty Lead Duties
• Advise student interns on data science process and activities
• Assist with identifying resources that interns need to solve issues faced
by them
• Ensure success of the project, and clients receives quality product
• Attend weekly meetings with interns during summer program
• Attend summer internship program orientation
• Attend final project presentations at the Big Reveal Event
• Attend social outings for interns (If time permits)
33
Bentley University | October 10, 2019
33
Joseph Allen
Computer Science,
Master of Science Student,
UNF
Amitabh Bhattacharya
Computer Science,
Master of Science Student,
UNF
Nicholas Cole
Public Administration
Master of Public Administration Student
UNF
Abigail Conwell
Anthropology,
Bachelor of Arts Student
UNF
Breana Bryant
Psychology,
Bachelor of Science Student
UNF
Ashlee Larramore
Anthropology & Psychology,
Bachelor of Arts Student,
UNF
Kevin Mea
Actuarial Science,
Bachelor of Science Student
UNF
Avinash Namilla
Information Systems,
Master of Science, 2018
UNF
Joseph Free
Statistics,
Master of Science Student
UNF
Abhishek Singh
Applied Data Science,
Master of Science Student,
Syracuse University, NY
Bridget Stanton
Clinical Mental Health Counseling,
Master of Science Student
UNF
2019 FL-DSSG Interns
34
Bentley University | October 10, 2019
34
| October 10, 2019
DSSG Intern
Responsibilities
FL-DSSG interns are expected to
provide a wide variety of data
science services, including data
mining, data analysis, data
visualization, and assisting in
data-driven decision-making.
The work of the FL-DSSG interns includes the
following:
• Work towards understanding Community Partner
needs
• Develop a data science product or report that
addresses the identified problem
• Help Community Partner understand the data-
driven decision-making process
• Document data specifications, analysis
approaches, and findings
• Maintain regular communication with all
stakeholders
• Collaborate with team members
• Maintain confidentiality of data and other
resources shared
• Maintain professional and ethical conduct with all
parties involved
• Regularly attend all client and mentor meetings;
and present your work to get feedback
35
Bentley University | October 10, 2019
35
Making an
Impact with
Data
Computer
Science &
Programming
Statistics &
Machine
Learning
Econometrics &
Social Science
Methods
Databases
Experimental
Design
Communication
Problem
Formulation
Ideal DSSG Interns
36
Bentley University | October 10, 2019
36
Skills We Seek in an Intern
1.Science: determining what questions can be answered with data and
what are the best datasets for answering them
2.Computer programming: using computers to analyze data
3.Data wrangling: transforming data into analyzable form
4.Statistics: separating signal from noise
5.Machine learning: making predictions from data
6.Communication: sharing findings through visualization, stories and
interpretable summaries
We seek interns with two or more skills of 1 to 5.
All interns must have communication skills (6).
37
Bentley University | October 10, 2019
37
Intern Selection Timeline
First week of
Feb
Call for intern
application
submissions.
Selected in-class
announcements
about internship.
Third week of
Feb
Last week of March
Intern applications
submissions due date.
Intern shortlisting
and interviews.
April
Last Week of
April
Intern selections
announced.
DSSG Interns started
working.
First week of
June
38
Bentley University | October 10, 2019
38
Identified a Wicked Problem
and its Social Goodness
Organization-wide
Commitment
Identified Data Sources and
associated variables
Assigned a staff member as
Project Liaison and scheduled
to meet DSSG team on
regular basis in summer.
04
03
02
01
Project Selection Criteria
39
Bentley University | October 10, 2019
Wicked problem is a vexing, persistent social or cultural issue
and requires many people working together to affect change.
that is complex in nature, interconnected with other problems,
40
Bentley University | October 10, 2019
40
Project Selection Timeline
Last week of
Jan
Call for project
proposal
submissions.
Information Webinar
on DSSG Project
selection.
Second week of
Feb
Last week of Feb
Project proposal
submissions due date.
Client interviews
and proposal
evaluations.
March and April
Last Week of
April
Project selections
announced.
Client provides data
to DSSG.
Third week of
May
41
Bentley University | October 10, 2019
41
DSSG
is
Fun
DSSG
is
Fun
42
Bentley University | October 10, 2019
42
Nonprofit Center for
Northeast Florida
10 weeks
2017
5 interns
3 Projects
2 Industry Sherpas
3 Faculty Leads
12 weeks
2018
8 interns
4 Projects
5 Industry Sherpas
10 Faculty Leads
12 weeks
2019
11 interns
5 Projects
8 Industry Sherpas
11 Faculty Leads
University of North
Florida
University of North
Florida Foundation
43
Bentley University | October 10, 2019
43
June
• DSSG orientation
• Trello, OSF, Slack demos
• Data science overview
• Team building activities
• Design Thinking workshop
• Data cleaning workshop
• Working with GIS data workshop
• Client and project management
tips
• Bi-weekly client meetings
• Bi-weekly mentor project review
meetings
• Data pre-processing report
August
• Data science artifact design
and development tips
• UI mockups reviews
• Big Reveal presentation
practice
• Project findings feedback
from client
• Dashboard deliveries
• Big Reveal presentations
• Final project reports
• Data mining workshop
• Choosing right statistical analysis
workshop
• Data visualization workshop
• Public speaking workshop
• Jaguar stadium tour
• Data center tour
• Bi-weekly client meetings
• Bi-weekly mentor project review
meetings
• Data analysis reports
July
DSSG Internship Activities
44
Bentley University | October 10, 2019
44
1. GTM Research Reserve - Assessing the Precision and Accuracy of Data Collected by
Students
2. Starting Point Behavioral Healthcare - Understanding the Patterns of Recidivism in
Mental Health
3. Children's Services Council of Palm Beach County – Determining Services that
Contribute to Healthy Child Outcomes
4. Feeding Northeast Florida - Finding Data-Driven Insights in the Fight Against Hunger
5. Cathedral Arts Project - Analyzing Impacts of the Arts Education
2019 FL-DSSG Projects
45
Bentley University | October 10, 2019
45
Finding Data-Driven Insights in the
Fight Against Hunger
46
Bentley University | October 10, 2019
46
Hunger in America
Source: https://map.feedingamerica.org/
47
Bentley University | October 10, 2019
47
| October 10, 2019
$1.54B
Annual food budget shortage
$3.22
Average meal cost
Florida: Map the Meal Gap
Below SNAP
Above SNAP
Food Insecurity
Rate
13.4%
28%
72%
2.8 M
Food Insecure people
Food Insecurity
48
Bentley University | October 10, 2019
48
14.1M
meals
200+
food
banks
150+
partners
8
counties
Where:
Focuses on 8 counties: Baker, Bradford, Clay,
Duval, Flagler, Nassau, Putnam, St Johns
How:
Partners with 150+ grocery stores,
retailers, manufacturers, and farms
Who:
A part of Feeding America, a network of
200+ food banks
What:
Provided more than 14.1M meals in 2018
Who Are Feeding Northeast Florida?
49
Bentley University | October 10, 2019
49
Visualize the Data
Understand food
deserts
Where is the greatest
need?
Understand the community
as a whole
Questions for FL-DSSG
01 Visualize
02 Support Research
03 Create Strategy
04 Strengthen Overview
50
Bentley University | October 10, 2019
50
Visualize
Build an interactive
visualization tool
Analyze
Identify key variables
Influencing hunger
Transform
Data sources into a uniform and
analytical format
Consolidate
Data sources for FNEFL to
extract relevant information
Our Plan of Action
51
Bentley University | October 10, 2019
51
Let’s talk Data!
Data
Region
Partners
Distribution
Research
Census: Factfinder, QuickFacts, Community Survey
ALICE Report ~ United Way of Florida
Active Agency information
Retail Donors information
Distribution by area
Yearly Crystal Reports for distribution (4 years)
Map the Meal Gap ~ Feeding America
Food Access Research Atlas ~ USDA
1
2
3
4
5
6
7
8
52
Bentley University | October 10, 2019
52
Major Data Challenges
Different sources, Lack of
an ID system, Missing
details
Numerous factors
influencing demand
SAP Crystal Reports
difficult to analyze
Census Tract and Zip Code
Indexing
Quantifying Need
Data Format
Aggregation level
53
Bentley University | October 10, 2019
53
Our Approach
01 02 03 04
Demographics Need Operations Ranking
Understand the
population
Quantify need in
regions
Look at FNEFL partners
and distribution
Rank region based on
criticality
54
Bentley University | October 10, 2019
54
Demand
From research and
reports on Need
Supply
FNEFL’s local
distribution
Rank
Areas based on difference
Difference
Scale: Number of
meals
55
Bentley University | October 10, 2019
55
Grants Support
Enrich grants with visualizations
and insights backed by data
Interactive
User-friendly and customized
Sustainable
Add data for relevance and
future use
Drill down
Get details at granular level
Putting it all together: FNEFL Dashboard
56
Bentley University | October 10, 2019
56
Data
Better collection and
maintenance
Data-driven
Grants and operation
Hunger
Network
UNF partnership with
FNEFL
Future Outlook…
57
Bentley University | October 10, 2019
57
Certificate vs.
Degree
Institute vs.
Center
FL-DSSG
Paid vs.
Free
Service
Stipend
vs. Course
Fees
58
Bentley University | October 10, 2019
58
| October 10, 2019
Thank You!
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Bringing Data Science to Societal Challenges

  • 1. 1 Bentley University | October 10, 2019 Collaborative Community Engagement: Bringing Data Science to Societal Challenges Karthikeyan Umapathy Associate Professor, School of Computing FIS Distinguished Professor Co-Director of Florida Data Science for Social Good (FL-DSSG) University of North Florida Jacksonville, FL
  • 2. 2 Bentley University | October 10, 2019 Collaborative Community Engagement Triad Computing Capstone Course Opportunities to Explore Introduction Data Science for Social Good 2
  • 3. 3 Bentley University | October 10, 2019 3 Jacksonville SoC Information Sciences and Technology Pennsylvania State University University of North Florida Ph.D. Jacksonville, FL 5 Colleges 16,000 students Undergraduates and Masters School of Computing Computer Science, Information Science, Information Systems, Information Technology, Software Engineering, Data Science Most populous city in Florida Fourth largest metropolitan area in Florida Largest city by area in mainland U.S. Banking and financial services Transportation and Logistics Military and defense Hospitals and Healthcare Information Technology N Deliver vital community services Address societal issues Adult and children welfare services
  • 4. 4 Bentley University | October 10, 2019 4 Nonprofit Organizations Private Organizations Over 1.5 million U.S. Over 7 millionU.S. Over 169,000 FL Over 500,000FL Over 300 JAX Over 140JAX Source: https://fano.org/page-6-statistics-nonprofit-corporations-florida/ https://www.kff.org/other/state-indicator/number-of-firms-by-size/
  • 5. 5 Bentley University | October 10, 2019 Systems Design and Development Design Science Research Standards Investigating Standards Development Processes Human Computer Interaction User Experience and Adoption Issues 5 Systems Integration and Web Services Complex Software Systems Data Science and Data Analytics Artifacts Bentley University | October 10, 2019
  • 6. 6 Bentley University | October 10, 2019 6 Senior Project Data Science for Social Good (DSSG) Required course for B.S. in information systems and information science degrees Two-semester sequence course (Fall and Spring semesters) Software development lifecycle process Systems analysis and design Web application systems (ASP.NET and PHP) 2010 - Started teaching the course 2011 - Community-based learning training 2011 - Nonprofits partnerships 2014 - Software companies partnerships Open to any students with required skillsets 12 weeks summer internship Data science and Kanban processes Data analytic and design thinking Problem solving skills Presentation skills 2013 – University of Chicago formed the DSSG internship program 2017 – FL-DSSG internship program Interns receive stipends
  • 7. 7 Bentley University | October 10, 2019 Community Engagement Triad
  • 8. 8 Bentley University | October 10, 2019 8 Community Partners Students Industry Partners University Faculty & Staff Collaborative Community Engagement Triad
  • 9. 9 Bentley University | October 10, 2019 9 Manage Project Reviews Manage Solutions Development Monitor Interactions Manage Risks Manage Project Scope Community Partners Students University Faculty & Staff Community Engagement Project Proposal Problem Domain Knowledge Solution Artifacts Solution Domain Knowledge Biweekly if not Monthly Project Review Meetings
  • 10. 10 Bentley University | October 10, 2019 10 Community Partners Students University Faculty & Staff Community Engagement Project Solicitation and Selection Manage Engagement Experience Solution Infrastructures Project Management Team Dysfunctions Manage Student Learning Experience Identifying and Selecting Solution Alternatives
  • 11. 11 Bentley University | October 10, 2019 11 Manage Project Reviews Manage Solutions Development Monitor Interactions Manage Risks Students University Faculty & Staff Industry Engagement Solution Development Best practices Project Management Best practices Team Management Best practices Biweekly if not Monthly Project Review Meetings Problem Solving and Troubleshooting Best practices Selecting Coaches Managing Engagement Experience Leadership Development Industry Partners
  • 12. 12 Bentley University | October 10, 2019 Senior Project
  • 13. 13 Bentley University | October 10, 2019 13 Senior Project Fall 2011 – Spring 2012 6 Projects 4 Nonprofits and 1 Small Business 25 Students 7 Projects 7 Nonprofits 28 Students Fall 2012 – Spring 2013 Fall 2013 – Spring 2014 6 Projects 6 Nonprofits 25 Students 1 Recurring
  • 14. 14 Bentley University | October 10, 2019 14 Fall 2014 – Spring 2015 8 Projects 7 Nonprofits 31 Students 3 Companies 1 Recurring Fall 2015 – Spring 2016 9 Projects 9 Nonprofits 34 Students 5 Companies 3 Recurring 3 Recurring Fall 2016 – Spring 2017 14 Projects 13 Nonprofits 56 Students 7 Companies 1 Recurring 4 Recurring Fall 2017 – Spring 2018 11 Projects 11 Nonprofits 41 Students 10 Companies 2 Recurring 5 Recurring Fall 2018 – Spring 2019 14 Projects 14 Nonprofits 56 Students 12 Companies 5 Recurring 7 Recurring Fall 2019 – Spring 2020 10 Projects 10 Nonprofits 41 Students 10 Companies 3 Recurring 10 Recurring
  • 15. 15 Bentley University | October 10, 2019 15 75 Projects 58 Nonprofits 18 Companies 296 Students Fall 2011 – Spring 2019
  • 16. 16 Bentley University | October 10, 2019 16 June, July, August • Solicit and identify projects • Meet with project applicants • Communicate with students about course and project expectations • Share programming tutorial resources • Request students to form teams • Request students to submit team and technology platform choices • Solicit and identify mentors • Meet with mentor applicants • Assign team and individual programming activities • Assign projects to students and mentors • Receive agreement on Memorandum of Understanding • Organize senior project orientation • Hold mentor retreat meeting September • Create JIRA resources • Provide Azure access info • Provide IDE resource info • Arrange industry talks on Git and Client/Team management • Hold product iteration demo • Obtain mentor feedbacks November • Arrange industry talks on Debugging, DevOps, and Deployment scripting • Hold product iteration demo • Obtain mentor feedbacks • Get poster files printed December • Organize public presentation • Hold client project review meetings • Hold mentor project review meetings • Hold product iteration demo • Obtain mentor feedbacks • Obtain client feedbacks January • Communicate spring goals with project clients • Hold mentor retreat meeting • Hold product iteration demo • Obtain mentor feedbacks February • Arrange industry talks on security, Web API, ReactJS, and Ethics • Hold product iteration demo • Obtain mentor feedbacks March • Hold client project review meetings • Hold mentor project review meetings • Hold product iteration demo • Obtain mentor feedbacks April, May • Organize public presentation • Get poster files printed • Hold product iteration demo • Obtain mentor feedbacks • Obtain client feedbacks • Conduct project signoff • Remain in touch with client to answer any questions they may have • Arrange industry talks on Azure, Project Management, Full stack development, and User Experience • Hold client project review meetings • Hold product iteration demo • Obtain mentor feedbacks October Instructor Tasks
  • 17. 17 Bentley University | October 10, 2019 17 June, July, August • Form team • Practice programming tutorials • Team programming assignment • Individual programming assignment • Provide ranked project selections • Provide ranked mentor selections September • User stories • Project vision • Software development plan • Sprint backlog • Product iteration demo November • Class diagram • Activity diagram • Sequence diagram • ER diagram • Sprint backlog • Product iteration demo December • Viable product • Public presentation • Sprint backlog • Product iteration demo January • Data flow diagram • Package diagram • Architecture discussions • Class diagram • Component diagram • Deployment diagram • Sprint backlog • Product iteration demo February • Delivery plan • Hardware & software specifications • Sprint backlog • Product iteration demo March • Test case reports • Client product testing report • Sprint backlog • Product iteration demo April • Deliver the product • Train client users • Public presentation • Sprint backlog • Product iteration demo May, June, July • Remain in touch with client to answer any questions they may have • Use cases • UI mockups • Sprint backlog • Product iteration demo October Student Project Deliverables
  • 18. 18 Bentley University | October 10, 2019 18 | October 10, 2019 Community Partner Responsibilities • Agree to Memorandum of Understanding • Participate in the student and community partner orientation • Meet with students on monthly basis, and review student work and provide feedback • Participate in telephone meeting with instructor once in two months • Participate with students for poster presentation in Fall and Spring semesters symposium • Report any student performance or project related issues • Encourage and support student learning experience • Assign a point of contact person • Agree outcome of student work is prototypical product • Identify infrastructure to host the product • Maintain regular communication • Ensure safety of students visiting their site Interactions with instructor Interactions with students Key to Successful Community Partner Engagement Creating project scope that fits community partner needs, student skills, and course objectives
  • 19. 19 Bentley University | October 10, 2019 19 | October 10, 2019 Industry Partner Responsibilities • Provide feedback on student interactions and project progress • Attend mentor retreats hosted during the start of fall and spring semesters • Attend fall and spring computing symposium events where students present their project work • Participate in industry talk series • Give a talk on a selected course topics • Utilize resources and personnel capacity in your organization to solve problems faced by the student team • Meet at minimum once a month • Monitor project tasks and progress. • Reinforce software engineering and SDLC concepts taught in the class • Reinforce best practices for developing a quality product, working in teams, and interacting with clients • Reinforce the qualities of being a professional and a good citizen Interactions with instructor Interactions with students Key to Successful Industry Partner Engagement Obtain organization wide commitment Create leadership development opportunities
  • 20. 20 Bentley University | October 10, 2019 01 Clients Partner with Identifying Nonprofits United Way Nonprofit Center for Northeast Florida 02 Scoping Selecting Projects 5 or 6 major functional feature sets 03 Documentation Balancing Documentation and Development Needs Hybrid Rational Unified Process and Scrum 04 Knowledge Sharing Sharing Problems Faced and Solutions Adopted Blogging Assignment Slack Discord 05 Technology Balancing Latest Technology with Nonprofit Needs Educate Nonprofits of Cloud Environments Use Development and Communication Tooling used in Industry Clear Deliverable Instructions where Individual and Team Contributions are Stated 06 Slackers Individual vs. Team Contribution s 20 | October 10, 2019 Problems and Solutions
  • 21. 21 Bentley University | October 10, 2019 No one holds outright rights. All parties have equal rights. Intellectual Property 21 Bentley University | October 10, 2019 Students retain rights to contributions made by them, but should provide access to the product with free rights to use.
  • 22. 22 Bentley University | October 10, 2019 22 | October 10, 2019 THE PROBLEM: The magnitude of information the veterans center needs makes the current system of spreadsheets cumbersome to use and maintain. THE PROBLEM: Therapy sessions data are collected on notecards at the beginning and end of each of their yoga classes. Employees then enter this data into Microsoft Excel spreadsheets, so that it can later be used to track students’ wellbeing and any trends in the data.
  • 23. 23 Bentley University | October 10, 2019 FL-DSSG
  • 24. 24 Bentley University | October 10, 2019 24 Data Science for Social Good (DSSG) Data Science for Social Good (DSSG) Impactful Problems with Nonprofits Summer Internship Training Data Scientist Interns DSSG concept formed and started at the University of Chicago in 2013.
  • 25. 25 Bentley University | October 10, 2019 25 Identify a Nonprofit or Public sector organization with a ”Wicked Problem” Gather Data and Formulate a Plan Analyze the Data Improve Decision Making Process for the Client DSSG Process
  • 26. 26 Bentley University | October 10, 2019 Started in 2017 12 weeks summer internship UNF faculty provide subject- matter expertise Local data scientists coach interns on best practices University of North Florida (UNF), Jacksonville, FL. Thanks to DSSG at Chicago for sharing internship material resources and inspiring others. Karthikeyan Umapathy, FIS Distinguished Professor, School of Computing Dan Richard, Department of Psychology ` Every year different funders Bi-weekly meetings with clients and mentors Jaguar stadium and data center tours Open to the public presentation attended by community and industry partners as well as university administrators UNF ads in Jacksonville city billboards Projects from nonprofits and government agencies Majority of recruited students are from UNF
  • 27. 27 Bentley University | October 10, 2019 27 | October 10, 2019 FL-DSSG Team Program Directors Dr. Dan Richard Associate Professor of Psychology, Director of the Center for Community-Based Learning, University of North Florida (UNF) Dr. Karthikeyan Umapathy Associate Professor of Computing, Distinguished FIS Professor, University of North Florida (UNF) • Working with nonprofits and government agencies for several years. • Community organizations lack necessary skills and resources. • We need to build data ecosystem; without which we cannot solve our community issues. • Harder to do more with less when decisions made are not data-driven. Why we do what we do?
  • 28. 28 Bentley University | October 10, 2019 28 Goals of the FL-DSSG Program • Train data scientists who care about and understand how to solve social problems • Expose and train governments & non profits to use data to make better decisions • Seed a community of people and organizations working together to make social impact • Create low cost data science tools that are targeted at the needs of high impact social problems
  • 29. 29 Bentley University | October 10, 2019 29 | October 10, 2019 Advisory Board Members Arri Landsman-Roos Director of Analytics Jacksonville Jaguars Robert Marsh Chief Technology Officer NLP Logix Candace Dorn Business Strategy and Process Improvement JEA Advisory Board Duties • Advise program directors on project selection and recruitment of mentors • Assist with identifying resources for the FL- DSSG program • Advocate for the success of the FL-DSSG program • Attend board meetings - 4 in a given year • Attend summer internship program orientation • Attend final project presentations at the Big Reveal Event • Attend social outings for interns (If time permits)
  • 30. 30 Bentley University | October 10, 2019 30 Naveen Agarwal Principal and Founder, Creative Analytics Solutions Pavi Gupta Senior Director, Global Strategic Insights, Johnson & Johnson Vision Jay Lewis Digital Insights & Analytics Manager, TIAA Bank Victor C. Li Advanced Analytics Developer, Jacksonville Jaguars James Healy Actuarial Analyst / Data Analyst, JEA Industry Sherpas Dr. Robert Morris Chief Scientific Officer, BlueChip Financial James Parks Data Scientist, AgileThought Laurel Wainwright Environmental Services, JEA
  • 31. 31 Bentley University | October 10, 2019 31 Dr. Jody Nicholson-Bell Psychology, UNF Dr. Lakshmi Goel Management, UNF Dr. Haiyan Huang Management Information Systems Flagler College Dr. Beyza Aslan Mathematics & Statistics, UNF Dr. Julie Merten Public Health, UNF Dr. Georgette Dumont Political Science & Public Administration, UNF Dr. Gordon Ratika Anthropology, UNF Dr. Lauri Wright Nutrition & Dietetics, UNF Faculty Leads Dr. Xudong Liu Computing, UNF Dr. Amanda Pascale Higher Education Administration, UNF Dr. Sandeep Reddivari Computing, UNF
  • 32. 32 Bentley University | October 10, 2019 32 Industry Sherpa and Faculty Lead Duties • Advise student interns on data science process and activities • Assist with identifying resources that interns need to solve issues faced by them • Ensure success of the project, and clients receives quality product • Attend weekly meetings with interns during summer program • Attend summer internship program orientation • Attend final project presentations at the Big Reveal Event • Attend social outings for interns (If time permits)
  • 33. 33 Bentley University | October 10, 2019 33 Joseph Allen Computer Science, Master of Science Student, UNF Amitabh Bhattacharya Computer Science, Master of Science Student, UNF Nicholas Cole Public Administration Master of Public Administration Student UNF Abigail Conwell Anthropology, Bachelor of Arts Student UNF Breana Bryant Psychology, Bachelor of Science Student UNF Ashlee Larramore Anthropology & Psychology, Bachelor of Arts Student, UNF Kevin Mea Actuarial Science, Bachelor of Science Student UNF Avinash Namilla Information Systems, Master of Science, 2018 UNF Joseph Free Statistics, Master of Science Student UNF Abhishek Singh Applied Data Science, Master of Science Student, Syracuse University, NY Bridget Stanton Clinical Mental Health Counseling, Master of Science Student UNF 2019 FL-DSSG Interns
  • 34. 34 Bentley University | October 10, 2019 34 | October 10, 2019 DSSG Intern Responsibilities FL-DSSG interns are expected to provide a wide variety of data science services, including data mining, data analysis, data visualization, and assisting in data-driven decision-making. The work of the FL-DSSG interns includes the following: • Work towards understanding Community Partner needs • Develop a data science product or report that addresses the identified problem • Help Community Partner understand the data- driven decision-making process • Document data specifications, analysis approaches, and findings • Maintain regular communication with all stakeholders • Collaborate with team members • Maintain confidentiality of data and other resources shared • Maintain professional and ethical conduct with all parties involved • Regularly attend all client and mentor meetings; and present your work to get feedback
  • 35. 35 Bentley University | October 10, 2019 35 Making an Impact with Data Computer Science & Programming Statistics & Machine Learning Econometrics & Social Science Methods Databases Experimental Design Communication Problem Formulation Ideal DSSG Interns
  • 36. 36 Bentley University | October 10, 2019 36 Skills We Seek in an Intern 1.Science: determining what questions can be answered with data and what are the best datasets for answering them 2.Computer programming: using computers to analyze data 3.Data wrangling: transforming data into analyzable form 4.Statistics: separating signal from noise 5.Machine learning: making predictions from data 6.Communication: sharing findings through visualization, stories and interpretable summaries We seek interns with two or more skills of 1 to 5. All interns must have communication skills (6).
  • 37. 37 Bentley University | October 10, 2019 37 Intern Selection Timeline First week of Feb Call for intern application submissions. Selected in-class announcements about internship. Third week of Feb Last week of March Intern applications submissions due date. Intern shortlisting and interviews. April Last Week of April Intern selections announced. DSSG Interns started working. First week of June
  • 38. 38 Bentley University | October 10, 2019 38 Identified a Wicked Problem and its Social Goodness Organization-wide Commitment Identified Data Sources and associated variables Assigned a staff member as Project Liaison and scheduled to meet DSSG team on regular basis in summer. 04 03 02 01 Project Selection Criteria
  • 39. 39 Bentley University | October 10, 2019 Wicked problem is a vexing, persistent social or cultural issue and requires many people working together to affect change. that is complex in nature, interconnected with other problems,
  • 40. 40 Bentley University | October 10, 2019 40 Project Selection Timeline Last week of Jan Call for project proposal submissions. Information Webinar on DSSG Project selection. Second week of Feb Last week of Feb Project proposal submissions due date. Client interviews and proposal evaluations. March and April Last Week of April Project selections announced. Client provides data to DSSG. Third week of May
  • 41. 41 Bentley University | October 10, 2019 41 DSSG is Fun DSSG is Fun
  • 42. 42 Bentley University | October 10, 2019 42 Nonprofit Center for Northeast Florida 10 weeks 2017 5 interns 3 Projects 2 Industry Sherpas 3 Faculty Leads 12 weeks 2018 8 interns 4 Projects 5 Industry Sherpas 10 Faculty Leads 12 weeks 2019 11 interns 5 Projects 8 Industry Sherpas 11 Faculty Leads University of North Florida University of North Florida Foundation
  • 43. 43 Bentley University | October 10, 2019 43 June • DSSG orientation • Trello, OSF, Slack demos • Data science overview • Team building activities • Design Thinking workshop • Data cleaning workshop • Working with GIS data workshop • Client and project management tips • Bi-weekly client meetings • Bi-weekly mentor project review meetings • Data pre-processing report August • Data science artifact design and development tips • UI mockups reviews • Big Reveal presentation practice • Project findings feedback from client • Dashboard deliveries • Big Reveal presentations • Final project reports • Data mining workshop • Choosing right statistical analysis workshop • Data visualization workshop • Public speaking workshop • Jaguar stadium tour • Data center tour • Bi-weekly client meetings • Bi-weekly mentor project review meetings • Data analysis reports July DSSG Internship Activities
  • 44. 44 Bentley University | October 10, 2019 44 1. GTM Research Reserve - Assessing the Precision and Accuracy of Data Collected by Students 2. Starting Point Behavioral Healthcare - Understanding the Patterns of Recidivism in Mental Health 3. Children's Services Council of Palm Beach County – Determining Services that Contribute to Healthy Child Outcomes 4. Feeding Northeast Florida - Finding Data-Driven Insights in the Fight Against Hunger 5. Cathedral Arts Project - Analyzing Impacts of the Arts Education 2019 FL-DSSG Projects
  • 45. 45 Bentley University | October 10, 2019 45 Finding Data-Driven Insights in the Fight Against Hunger
  • 46. 46 Bentley University | October 10, 2019 46 Hunger in America Source: https://map.feedingamerica.org/
  • 47. 47 Bentley University | October 10, 2019 47 | October 10, 2019 $1.54B Annual food budget shortage $3.22 Average meal cost Florida: Map the Meal Gap Below SNAP Above SNAP Food Insecurity Rate 13.4% 28% 72% 2.8 M Food Insecure people Food Insecurity
  • 48. 48 Bentley University | October 10, 2019 48 14.1M meals 200+ food banks 150+ partners 8 counties Where: Focuses on 8 counties: Baker, Bradford, Clay, Duval, Flagler, Nassau, Putnam, St Johns How: Partners with 150+ grocery stores, retailers, manufacturers, and farms Who: A part of Feeding America, a network of 200+ food banks What: Provided more than 14.1M meals in 2018 Who Are Feeding Northeast Florida?
  • 49. 49 Bentley University | October 10, 2019 49 Visualize the Data Understand food deserts Where is the greatest need? Understand the community as a whole Questions for FL-DSSG 01 Visualize 02 Support Research 03 Create Strategy 04 Strengthen Overview
  • 50. 50 Bentley University | October 10, 2019 50 Visualize Build an interactive visualization tool Analyze Identify key variables Influencing hunger Transform Data sources into a uniform and analytical format Consolidate Data sources for FNEFL to extract relevant information Our Plan of Action
  • 51. 51 Bentley University | October 10, 2019 51 Let’s talk Data! Data Region Partners Distribution Research Census: Factfinder, QuickFacts, Community Survey ALICE Report ~ United Way of Florida Active Agency information Retail Donors information Distribution by area Yearly Crystal Reports for distribution (4 years) Map the Meal Gap ~ Feeding America Food Access Research Atlas ~ USDA 1 2 3 4 5 6 7 8
  • 52. 52 Bentley University | October 10, 2019 52 Major Data Challenges Different sources, Lack of an ID system, Missing details Numerous factors influencing demand SAP Crystal Reports difficult to analyze Census Tract and Zip Code Indexing Quantifying Need Data Format Aggregation level
  • 53. 53 Bentley University | October 10, 2019 53 Our Approach 01 02 03 04 Demographics Need Operations Ranking Understand the population Quantify need in regions Look at FNEFL partners and distribution Rank region based on criticality
  • 54. 54 Bentley University | October 10, 2019 54 Demand From research and reports on Need Supply FNEFL’s local distribution Rank Areas based on difference Difference Scale: Number of meals
  • 55. 55 Bentley University | October 10, 2019 55 Grants Support Enrich grants with visualizations and insights backed by data Interactive User-friendly and customized Sustainable Add data for relevance and future use Drill down Get details at granular level Putting it all together: FNEFL Dashboard
  • 56. 56 Bentley University | October 10, 2019 56 Data Better collection and maintenance Data-driven Grants and operation Hunger Network UNF partnership with FNEFL Future Outlook…
  • 57. 57 Bentley University | October 10, 2019 57 Certificate vs. Degree Institute vs. Center FL-DSSG Paid vs. Free Service Stipend vs. Course Fees
  • 58. 58 Bentley University | October 10, 2019 58 | October 10, 2019 Thank You! This file was prepared using PowerPoint template from https://graphicriver.net/item/be-powerpoint/16616009.