The collaborative community engagement triad model involves a partnership between the university, private, and nonprofit sectors to enhance the student learning experience while creating community impacts. This talk will introduce the triad model, and describe how it was implemented at the College of Computing at the University of North Florida under the Data Science for the Social Good (DSSG) umbrella. The talk will describe the challenges faced, how they were addressed, and the solutions developed in response. The triad model and the outcomes from the model will be demonstrated with example implementations from a capstone that leads to students producing software and other artifacts incorporating data science techniques in response to important societal problems. The talk will also discuss questions of scaling such efforts, and the next steps in the journey at the University of North Florida.
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Bentley University | October 10, 2019
Collaborative Community Engagement: Bringing
Data Science to Societal Challenges
Karthikeyan Umapathy
Associate Professor, School of Computing
FIS Distinguished Professor
Co-Director of Florida Data Science for Social Good (FL-DSSG)
University of North Florida
Jacksonville, FL
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Bentley University | October 10, 2019
Collaborative
Community
Engagement
Triad
Computing
Capstone
Course
Opportunities to
Explore
Introduction Data Science
for Social Good
2
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Bentley University | October 10, 2019
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Jacksonville
SoC
Information Sciences and Technology
Pennsylvania State University
University of North Florida
Ph.D.
Jacksonville, FL
5 Colleges
16,000 students
Undergraduates and Masters
School of Computing
Computer Science, Information Science,
Information Systems, Information Technology,
Software Engineering,
Data Science
Most populous city in Florida
Fourth largest metropolitan area in Florida
Largest city by area in mainland U.S.
Banking and financial services
Transportation and Logistics
Military and defense
Hospitals and Healthcare
Information Technology
N Deliver vital community services
Address societal issues
Adult and children welfare services
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Bentley University | October 10, 2019
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Nonprofit
Organizations
Private
Organizations
Over 1.5 million U.S. Over 7 millionU.S.
Over 169,000 FL Over 500,000FL
Over 300 JAX Over 140JAX
Source:
https://fano.org/page-6-statistics-nonprofit-corporations-florida/
https://www.kff.org/other/state-indicator/number-of-firms-by-size/
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Bentley University | October 10, 2019
Systems Design and Development
Design Science
Research
Standards
Investigating
Standards
Development
Processes
Human Computer
Interaction
User Experience
and Adoption
Issues
5
Systems
Integration and
Web Services
Complex
Software
Systems
Data Science and
Data Analytics
Artifacts
Bentley University | October 10, 2019
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Bentley University | October 10, 2019
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Senior Project Data Science for Social Good
(DSSG)
Required course for B.S. in information systems
and information science degrees
Two-semester sequence course
(Fall and Spring semesters)
Software development lifecycle process
Systems analysis and design
Web application systems
(ASP.NET and PHP)
2010 - Started teaching the course
2011 - Community-based learning training
2011 - Nonprofits partnerships
2014 - Software companies partnerships
Open to any students with required skillsets
12 weeks summer internship
Data science and Kanban processes
Data analytic and design thinking
Problem solving skills
Presentation skills
2013 – University of Chicago formed the
DSSG internship program
2017 – FL-DSSG internship program
Interns receive stipends
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Bentley University | October 10, 2019
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Community
Partners
Students
Industry
Partners
University Faculty & Staff
Collaborative Community Engagement Triad
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Bentley University | October 10, 2019
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Manage
Project
Reviews
Manage
Solutions
Development
Monitor
Interactions
Manage
Risks
Manage
Project
Scope
Community
Partners Students
University Faculty & Staff
Community Engagement
Project Proposal
Problem Domain Knowledge
Solution Artifacts
Solution Domain Knowledge
Biweekly if not Monthly Project Review Meetings
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Bentley University | October 10, 2019
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Community
Partners Students
University Faculty & Staff
Community Engagement
Project
Solicitation
and
Selection
Manage
Engagement
Experience
Solution
Infrastructures
Project
Management
Team
Dysfunctions
Manage
Student
Learning
Experience
Identifying
and Selecting
Solution
Alternatives
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Bentley University | October 10, 2019
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Manage
Project
Reviews
Manage
Solutions
Development
Monitor
Interactions
Manage
Risks
Students
University Faculty & Staff
Industry Engagement
Solution Development Best practices
Project Management Best practices
Team Management Best practices
Biweekly if not Monthly Project Review Meetings
Problem Solving and Troubleshooting Best practices
Selecting
Coaches
Managing
Engagement
Experience
Leadership
Development
Industry
Partners
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Bentley University | October 10, 2019
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Senior Project
Fall 2011 –
Spring 2012
6 Projects
4 Nonprofits and 1
Small Business
25 Students
7 Projects
7 Nonprofits
28 Students
Fall 2012 –
Spring 2013
Fall 2013 –
Spring 2014
6 Projects
6 Nonprofits
25 Students
1 Recurring
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Bentley University | October 10, 2019
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Fall 2014 –
Spring 2015
8 Projects
7 Nonprofits
31 Students
3 Companies
1 Recurring
Fall 2015 –
Spring 2016
9 Projects
9 Nonprofits
34 Students
5 Companies
3 Recurring
3 Recurring
Fall 2016 –
Spring 2017
14 Projects
13 Nonprofits
56 Students
7 Companies
1 Recurring
4 Recurring
Fall 2017 –
Spring 2018
11 Projects
11 Nonprofits
41 Students
10 Companies
2 Recurring
5 Recurring
Fall 2018 –
Spring 2019
14 Projects
14 Nonprofits
56 Students
12 Companies
5 Recurring
7 Recurring
Fall 2019 –
Spring 2020
10 Projects
10 Nonprofits
41 Students
10 Companies
3 Recurring
10 Recurring
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75 Projects
58 Nonprofits
18 Companies
296 Students
Fall 2011 – Spring 2019
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June, July, August
• Solicit and identify projects
• Meet with project applicants
• Communicate with students
about course and project
expectations
• Share programming tutorial
resources
• Request students to form
teams
• Request students to submit
team and technology platform
choices
• Solicit and identify mentors
• Meet with mentor applicants
• Assign team and individual
programming activities
• Assign projects to students and
mentors
• Receive agreement on
Memorandum of
Understanding
• Organize senior project
orientation
• Hold mentor retreat meeting
September
• Create JIRA resources
• Provide Azure access
info
• Provide IDE resource
info
• Arrange industry talks
on Git and Client/Team
management
• Hold product iteration
demo
• Obtain mentor
feedbacks
November
• Arrange industry
talks on Debugging,
DevOps, and
Deployment scripting
• Hold product
iteration demo
• Obtain mentor
feedbacks
• Get poster files
printed
December
• Organize public presentation
• Hold client project review
meetings
• Hold mentor project review
meetings
• Hold product iteration demo
• Obtain mentor feedbacks
• Obtain client feedbacks
January
• Communicate spring
goals with project
clients
• Hold mentor retreat
meeting
• Hold product
iteration demo
• Obtain mentor
feedbacks
February
• Arrange industry
talks on security,
Web API, ReactJS,
and Ethics
• Hold product
iteration demo
• Obtain mentor
feedbacks
March
• Hold client project
review meetings
• Hold mentor project
review meetings
• Hold product
iteration demo
• Obtain mentor
feedbacks
April, May
• Organize public presentation
• Get poster files printed
• Hold product iteration demo
• Obtain mentor feedbacks
• Obtain client feedbacks
• Conduct project signoff
• Remain in touch with client to
answer any questions they
may have
• Arrange industry talks
on Azure, Project
Management, Full
stack development,
and User Experience
• Hold client project
review meetings
• Hold product iteration
demo
• Obtain mentor
feedbacks
October
Instructor Tasks
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June, July, August
• Form team
• Practice programming
tutorials
• Team programming
assignment
• Individual programming
assignment
• Provide ranked project
selections
• Provide ranked mentor
selections
September
• User stories
• Project vision
• Software
development plan
• Sprint backlog
• Product iteration
demo
November
• Class diagram
• Activity diagram
• Sequence diagram
• ER diagram
• Sprint backlog
• Product iteration
demo
December
• Viable product
• Public presentation
• Sprint backlog
• Product iteration
demo
January
• Data flow diagram
• Package diagram
• Architecture
discussions
• Class diagram
• Component diagram
• Deployment diagram
• Sprint backlog
• Product iteration
demo
February
• Delivery plan
• Hardware & software
specifications
• Sprint backlog
• Product iteration
demo
March
• Test case reports
• Client product
testing report
• Sprint backlog
• Product iteration
demo
April
• Deliver the product
• Train client users
• Public presentation
• Sprint backlog
• Product iteration
demo
May, June, July
• Remain in touch with
client to answer any
questions they may
have
• Use cases
• UI mockups
• Sprint backlog
• Product iteration
demo
October
Student Project Deliverables
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Bentley University | October 10, 2019
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| October 10, 2019
Community Partner Responsibilities
• Agree to Memorandum of Understanding
• Participate in the student and community partner orientation
• Meet with students on monthly basis, and review student
work and provide feedback
• Participate in telephone meeting with instructor once in two
months
• Participate with students for poster presentation in Fall and
Spring semesters symposium
• Report any student performance or project related issues
• Encourage and support student learning experience
• Assign a point of contact person
• Agree outcome of student work is prototypical product
• Identify infrastructure to host the product
• Maintain regular communication
• Ensure safety of students visiting their site
Interactions with instructor
Interactions with students
Key to Successful Community Partner
Engagement
Creating project scope that
fits community partner
needs, student skills, and
course objectives
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Bentley University | October 10, 2019
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| October 10, 2019
Industry Partner Responsibilities
• Provide feedback on student interactions and project
progress
• Attend mentor retreats hosted during the start of fall and
spring semesters
• Attend fall and spring computing symposium events where
students present their project work
• Participate in industry talk series
• Give a talk on a selected course topics
• Utilize resources and personnel capacity in your organization
to solve problems faced by the student team
• Meet at minimum once a month
• Monitor project tasks and progress.
• Reinforce software engineering and SDLC concepts taught in
the class
• Reinforce best practices for developing a quality product,
working in teams, and interacting with clients
• Reinforce the qualities of being a professional and a good
citizen
Interactions with instructor
Interactions with students
Key to Successful Industry Partner
Engagement
Obtain organization wide
commitment
Create leadership
development opportunities
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Bentley University | October 10, 2019
01
Clients
Partner with
Identifying
Nonprofits
United Way
Nonprofit Center
for Northeast
Florida
02
Scoping
Selecting
Projects
5 or 6 major
functional feature
sets
03
Documentation
Balancing
Documentation
and
Development
Needs
Hybrid Rational
Unified Process
and Scrum
04
Knowledge
Sharing
Sharing
Problems
Faced and
Solutions
Adopted
Blogging
Assignment
Slack
Discord
05
Technology
Balancing
Latest
Technology
with Nonprofit
Needs
Educate Nonprofits
of Cloud
Environments
Use Development and
Communication
Tooling used in
Industry
Clear Deliverable
Instructions where
Individual and
Team
Contributions are
Stated
06
Slackers
Individual vs.
Team
Contribution
s
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| October 10, 2019
Problems and Solutions
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Bentley University | October 10, 2019
No one holds outright rights. All
parties have equal rights.
Intellectual
Property
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Bentley University | October 10, 2019
Students retain rights to
contributions made by
them, but should provide
access to the product with
free rights to use.
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Bentley University | October 10, 2019
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| October 10, 2019
THE PROBLEM:
The magnitude of information the veterans center
needs makes the current system of spreadsheets
cumbersome to use and maintain.
THE PROBLEM:
Therapy sessions data are collected on notecards at
the beginning and end of each of their yoga classes.
Employees then enter this data into Microsoft Excel
spreadsheets, so that it can later be used to track
students’ wellbeing and any trends in the data.
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Bentley University | October 10, 2019
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Data Science for Social Good (DSSG)
Data Science for
Social Good (DSSG)
Impactful Problems
with Nonprofits
Summer
Internship
Training Data
Scientist Interns
DSSG concept formed and started at the University of Chicago in 2013.
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Identify a Nonprofit or
Public sector
organization with a
”Wicked Problem”
Gather Data
and
Formulate a
Plan
Analyze the
Data
Improve Decision
Making Process for
the Client
DSSG Process
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Bentley University | October 10, 2019
Started in 2017 12 weeks summer internship
UNF faculty provide subject-
matter expertise
Local data scientists coach
interns on best practices
University of North Florida (UNF), Jacksonville, FL.
Thanks to DSSG at Chicago for sharing internship material resources and
inspiring others.
Karthikeyan Umapathy, FIS Distinguished Professor, School of Computing
Dan Richard, Department of Psychology
` Every year different funders
Bi-weekly meetings with
clients and mentors
Jaguar stadium and data
center tours
Open to the public presentation attended by community and industry
partners as well as university administrators
UNF ads in Jacksonville city
billboards
Projects from nonprofits and
government agencies
Majority of recruited students
are from UNF
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Bentley University | October 10, 2019
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| October 10, 2019
FL-DSSG Team
Program Directors
Dr. Dan Richard
Associate Professor of Psychology,
Director of the Center for Community-Based Learning,
University of North Florida (UNF)
Dr. Karthikeyan Umapathy
Associate Professor of Computing,
Distinguished FIS Professor,
University of North Florida (UNF)
• Working with nonprofits and
government agencies for several
years.
• Community organizations lack
necessary skills and resources.
• We need to build data ecosystem;
without which we cannot solve our
community issues.
• Harder to do more with less when
decisions made are not data-driven.
Why we do what we do?
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Bentley University | October 10, 2019
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Goals of the FL-DSSG Program
• Train data scientists who care about and understand how to solve social
problems
• Expose and train governments & non profits to use data to make better
decisions
• Seed a community of people and organizations working together to
make social impact
• Create low cost data science tools that are targeted at the needs of high
impact social problems
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Bentley University | October 10, 2019
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| October 10, 2019
Advisory Board Members
Arri Landsman-Roos
Director of Analytics
Jacksonville Jaguars
Robert Marsh
Chief Technology Officer
NLP Logix
Candace Dorn
Business Strategy and Process Improvement
JEA
Advisory Board Duties
• Advise program directors on project
selection and recruitment of mentors
• Assist with identifying resources for the FL-
DSSG program
• Advocate for the success of the FL-DSSG
program
• Attend board meetings - 4 in a given year
• Attend summer internship program
orientation
• Attend final project presentations at the
Big Reveal Event
• Attend social outings for interns (If time
permits)
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Bentley University | October 10, 2019
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Naveen Agarwal
Principal and Founder,
Creative Analytics Solutions
Pavi Gupta
Senior Director, Global Strategic Insights,
Johnson & Johnson Vision
Jay Lewis
Digital Insights & Analytics Manager,
TIAA Bank
Victor C. Li
Advanced Analytics Developer,
Jacksonville Jaguars
James Healy
Actuarial Analyst / Data Analyst,
JEA
Industry Sherpas
Dr. Robert Morris
Chief Scientific Officer,
BlueChip Financial
James Parks
Data Scientist,
AgileThought
Laurel Wainwright
Environmental Services,
JEA
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Dr. Jody Nicholson-Bell
Psychology, UNF
Dr. Lakshmi Goel
Management, UNF
Dr. Haiyan Huang
Management Information Systems
Flagler College
Dr. Beyza Aslan
Mathematics & Statistics, UNF
Dr. Julie Merten
Public Health, UNF
Dr. Georgette Dumont
Political Science & Public Administration,
UNF
Dr. Gordon Ratika
Anthropology, UNF
Dr. Lauri Wright
Nutrition & Dietetics, UNF
Faculty Leads
Dr. Xudong Liu
Computing, UNF
Dr. Amanda Pascale
Higher Education Administration,
UNF
Dr. Sandeep Reddivari
Computing, UNF
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Bentley University | October 10, 2019
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Industry Sherpa and Faculty Lead Duties
• Advise student interns on data science process and activities
• Assist with identifying resources that interns need to solve issues faced
by them
• Ensure success of the project, and clients receives quality product
• Attend weekly meetings with interns during summer program
• Attend summer internship program orientation
• Attend final project presentations at the Big Reveal Event
• Attend social outings for interns (If time permits)
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Bentley University | October 10, 2019
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Joseph Allen
Computer Science,
Master of Science Student,
UNF
Amitabh Bhattacharya
Computer Science,
Master of Science Student,
UNF
Nicholas Cole
Public Administration
Master of Public Administration Student
UNF
Abigail Conwell
Anthropology,
Bachelor of Arts Student
UNF
Breana Bryant
Psychology,
Bachelor of Science Student
UNF
Ashlee Larramore
Anthropology & Psychology,
Bachelor of Arts Student,
UNF
Kevin Mea
Actuarial Science,
Bachelor of Science Student
UNF
Avinash Namilla
Information Systems,
Master of Science, 2018
UNF
Joseph Free
Statistics,
Master of Science Student
UNF
Abhishek Singh
Applied Data Science,
Master of Science Student,
Syracuse University, NY
Bridget Stanton
Clinical Mental Health Counseling,
Master of Science Student
UNF
2019 FL-DSSG Interns
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Bentley University | October 10, 2019
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| October 10, 2019
DSSG Intern
Responsibilities
FL-DSSG interns are expected to
provide a wide variety of data
science services, including data
mining, data analysis, data
visualization, and assisting in
data-driven decision-making.
The work of the FL-DSSG interns includes the
following:
• Work towards understanding Community Partner
needs
• Develop a data science product or report that
addresses the identified problem
• Help Community Partner understand the data-
driven decision-making process
• Document data specifications, analysis
approaches, and findings
• Maintain regular communication with all
stakeholders
• Collaborate with team members
• Maintain confidentiality of data and other
resources shared
• Maintain professional and ethical conduct with all
parties involved
• Regularly attend all client and mentor meetings;
and present your work to get feedback
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Bentley University | October 10, 2019
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Making an
Impact with
Data
Computer
Science &
Programming
Statistics &
Machine
Learning
Econometrics &
Social Science
Methods
Databases
Experimental
Design
Communication
Problem
Formulation
Ideal DSSG Interns
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Bentley University | October 10, 2019
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Skills We Seek in an Intern
1.Science: determining what questions can be answered with data and
what are the best datasets for answering them
2.Computer programming: using computers to analyze data
3.Data wrangling: transforming data into analyzable form
4.Statistics: separating signal from noise
5.Machine learning: making predictions from data
6.Communication: sharing findings through visualization, stories and
interpretable summaries
We seek interns with two or more skills of 1 to 5.
All interns must have communication skills (6).
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Intern Selection Timeline
First week of
Feb
Call for intern
application
submissions.
Selected in-class
announcements
about internship.
Third week of
Feb
Last week of March
Intern applications
submissions due date.
Intern shortlisting
and interviews.
April
Last Week of
April
Intern selections
announced.
DSSG Interns started
working.
First week of
June
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Identified a Wicked Problem
and its Social Goodness
Organization-wide
Commitment
Identified Data Sources and
associated variables
Assigned a staff member as
Project Liaison and scheduled
to meet DSSG team on
regular basis in summer.
04
03
02
01
Project Selection Criteria
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Bentley University | October 10, 2019
Wicked problem is a vexing, persistent social or cultural issue
and requires many people working together to affect change.
that is complex in nature, interconnected with other problems,
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Bentley University | October 10, 2019
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Project Selection Timeline
Last week of
Jan
Call for project
proposal
submissions.
Information Webinar
on DSSG Project
selection.
Second week of
Feb
Last week of Feb
Project proposal
submissions due date.
Client interviews
and proposal
evaluations.
March and April
Last Week of
April
Project selections
announced.
Client provides data
to DSSG.
Third week of
May
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Bentley University | October 10, 2019
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Nonprofit Center for
Northeast Florida
10 weeks
2017
5 interns
3 Projects
2 Industry Sherpas
3 Faculty Leads
12 weeks
2018
8 interns
4 Projects
5 Industry Sherpas
10 Faculty Leads
12 weeks
2019
11 interns
5 Projects
8 Industry Sherpas
11 Faculty Leads
University of North
Florida
University of North
Florida Foundation
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June
• DSSG orientation
• Trello, OSF, Slack demos
• Data science overview
• Team building activities
• Design Thinking workshop
• Data cleaning workshop
• Working with GIS data workshop
• Client and project management
tips
• Bi-weekly client meetings
• Bi-weekly mentor project review
meetings
• Data pre-processing report
August
• Data science artifact design
and development tips
• UI mockups reviews
• Big Reveal presentation
practice
• Project findings feedback
from client
• Dashboard deliveries
• Big Reveal presentations
• Final project reports
• Data mining workshop
• Choosing right statistical analysis
workshop
• Data visualization workshop
• Public speaking workshop
• Jaguar stadium tour
• Data center tour
• Bi-weekly client meetings
• Bi-weekly mentor project review
meetings
• Data analysis reports
July
DSSG Internship Activities
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1. GTM Research Reserve - Assessing the Precision and Accuracy of Data Collected by
Students
2. Starting Point Behavioral Healthcare - Understanding the Patterns of Recidivism in
Mental Health
3. Children's Services Council of Palm Beach County – Determining Services that
Contribute to Healthy Child Outcomes
4. Feeding Northeast Florida - Finding Data-Driven Insights in the Fight Against Hunger
5. Cathedral Arts Project - Analyzing Impacts of the Arts Education
2019 FL-DSSG Projects
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Finding Data-Driven Insights in the
Fight Against Hunger
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Hunger in America
Source: https://map.feedingamerica.org/
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| October 10, 2019
$1.54B
Annual food budget shortage
$3.22
Average meal cost
Florida: Map the Meal Gap
Below SNAP
Above SNAP
Food Insecurity
Rate
13.4%
28%
72%
2.8 M
Food Insecure people
Food Insecurity
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14.1M
meals
200+
food
banks
150+
partners
8
counties
Where:
Focuses on 8 counties: Baker, Bradford, Clay,
Duval, Flagler, Nassau, Putnam, St Johns
How:
Partners with 150+ grocery stores,
retailers, manufacturers, and farms
Who:
A part of Feeding America, a network of
200+ food banks
What:
Provided more than 14.1M meals in 2018
Who Are Feeding Northeast Florida?
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Visualize the Data
Understand food
deserts
Where is the greatest
need?
Understand the community
as a whole
Questions for FL-DSSG
01 Visualize
02 Support Research
03 Create Strategy
04 Strengthen Overview
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Visualize
Build an interactive
visualization tool
Analyze
Identify key variables
Influencing hunger
Transform
Data sources into a uniform and
analytical format
Consolidate
Data sources for FNEFL to
extract relevant information
Our Plan of Action
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Let’s talk Data!
Data
Region
Partners
Distribution
Research
Census: Factfinder, QuickFacts, Community Survey
ALICE Report ~ United Way of Florida
Active Agency information
Retail Donors information
Distribution by area
Yearly Crystal Reports for distribution (4 years)
Map the Meal Gap ~ Feeding America
Food Access Research Atlas ~ USDA
1
2
3
4
5
6
7
8
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Major Data Challenges
Different sources, Lack of
an ID system, Missing
details
Numerous factors
influencing demand
SAP Crystal Reports
difficult to analyze
Census Tract and Zip Code
Indexing
Quantifying Need
Data Format
Aggregation level
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Our Approach
01 02 03 04
Demographics Need Operations Ranking
Understand the
population
Quantify need in
regions
Look at FNEFL partners
and distribution
Rank region based on
criticality
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Demand
From research and
reports on Need
Supply
FNEFL’s local
distribution
Rank
Areas based on difference
Difference
Scale: Number of
meals
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Grants Support
Enrich grants with visualizations
and insights backed by data
Interactive
User-friendly and customized
Sustainable
Add data for relevance and
future use
Drill down
Get details at granular level
Putting it all together: FNEFL Dashboard
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Data
Better collection and
maintenance
Data-driven
Grants and operation
Hunger
Network
UNF partnership with
FNEFL
Future Outlook…
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Certificate vs.
Degree
Institute vs.
Center
FL-DSSG
Paid vs.
Free
Service
Stipend
vs. Course
Fees
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| October 10, 2019
Thank You!
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