The 2023 Florida Data Science for Social Good (FL-DSSG) Big Reveal event was held on August 23 at the WJCT Studios, Jacksonville, FL. The DSSG interns presented findings from the Cathedral Arts Project, GrowFL, and Florida Philanthropic Network projects.

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August 23, 2023
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Data Science Meets Community
Impact

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August 23, 2023
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FL-DSSG Team
Program Directors
Dr. Dan Richard
Associate Professor of Psychology,
University of North Florida (UNF)
Dr. Karthikeyan Umapathy
Associate Professor of Computing,
University of North Florida (UNF)
Advisory Board Members
Arri Landsman-Roos
Vice President of Decision Science
Jacksonville Jaguars
Matt Berseth
Co-Founder and
Chief Information Officer
NLP Logix

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August 23, 2023
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Industry Sherpas & Faculty
Leads
Katie Bakewell
Modeling and
Analytics Team Lead
NLP Logix
Victor C. Li
Quantitative Research
Manager
Jacksonville Jaguars
Rachel Lewis
Data Scientist
Medical Solutions
Chad Gardner
Data Engineer
BlocPower
Mary Sheridan
Modeling & Analytics
Team Lead
NLP Logix
Harsh Vora
Senior Data Scientist
Crowley
Jay Lewis
Director of Strategy
and Analytics
Dictionary.com
Laurel Wainwright
Environmental Services
JEA
Brian Ferdman
Strategy and
Analytics Analyst
CSX
Habeeba Siddiqui
Data Analyst at Autism
Institute
Drexel University
Ben Webster
Modeling and Analytics
Team Lead
NLP Logix
Dr. Georgette Dumont
Political Science & Public
Administration, UNF
Dr. Beyza Aslan
Mathematics & Statistics, UNF
Dr. Michelle DeDeo
Mathematics & Statistics, UNF
Dr. Haiyan Huang
Computer Information Systems
Flagler College
Dr. Charles J. Fitzsimmons
Psychology, UNF
Dr. Gordon Ratika
Anthropology, UNF
Dr. Xudong Liu
Computing, UNF
Dr. Amanda Pascale
Higher Education
Administration,
UNF
Dr. Sandeep Reddivari
Computing, UNF
Dr. Di Shang (Richard)
Business Analytics
UNF
Dr. Brian J. Fisak
Psychology, UCF

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August 23, 2023
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2023 FL-DSSG Interns
Partha Protim Datta
Data Science
Master of Science Student
UNF
Patrick Harrell
Psychology
Bachelor of Science
UNF
Vinaya Rajaram Nayak
Business Analytics and
Information Systems
Master of Science Student
USF
Aishwarya Pawar
Data Science
Bachelor of Science
UNF
Sri Ram Sripada
Business Analytics and
Information Systems
Master of Science Student
USF
Yuanyuan Yang
Social Work
Doctor of Philosophy Student
Washington University in St. Louis
Amanda Yelverton
Psychology
Bachelor of Science
UNF

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August 23, 2023
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Summer
internship
program open to
undergraduate and
graduate students
Social Sciences:
19
UNF: 34
Masters: 31
Duval: 16
Orange: 3
Nassau: 2
St. Johns: 1
Palm Beach: 1
Hillsborough: 1
51 24
2017
Florida Data
Science for Social
Good
(FL-DSSG)

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August 23, 2023
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Gaining actionable
insights from data
Helping Public Sector
and Nonprofit
Organizations make
data-driven decisions
Training data scientists
with social conscious
Florida Data Science for Social Good (FL-DSSG)
“Social Trustees of
Knowledge”

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August 23, 2023
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2023 FL-DSSG Program Sponsors
Gold Sponsors
Bronze Sponsors

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August 23, 2023
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Arri Landsman-Roos
Vice President of Decision
Science, Jacksonville Jaguars
Advisory Board Member
of FL-DSSG
Matt Berseth
Co-Founder and CIO,
NLP Logix
Advisory Board Member
of FL-DSSG
2023 FL-DSSG Program Sponsors

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August 23, 2023
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2023 FL-DSSG Projects
1. Cathedral Arts Project - A Roadmap for Arts Education: Feedback and
Community Engagement
2. GrowFL - Identifying Patterns and Trends with Florida Companies to Watch
Application Data
3. Florida Philanthropic Network – Developing a Methodology to Estimate Census
Undercounts in Florida Counties

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August 23, 2023
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A Roadmap for Arts Education:
Feedback and Community Engagement

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August 23, 2023
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Unsung Heroes
“The arts have created an innovative
way to engage our students in learning
and strengthening their reading skills
through theatre … ”
- Davina Parker
Partnering with Cathedral Arts
Project and Community
Organizations
Focus on Literacy &
Arts Integration
Davina Parker
Spring Park Elementary School
Principal

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August 23, 2023
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v
v
Create Change
Collective impact through
nurturing students and
engaging the community
Inclusion
Arts education that highlights
every child's unique skills
Diversity
Encourage authentic
self expression
Empower
Advocate for
access and equity
Inspire
Every child’s
creative spirit
Cathedral Arts Project

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August 23, 2023
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Arts education
data collected from
Principals
Data-informed
benchmark analysis
recommended
emphasizing field trips Creating a system to stimulate
improvements in arts
programming through
constructive feedback
CAP & FL-DSSG’s Partnership
2017 – Present: LEAD Survey
2022: FL-DSSG Project
2023: FL-DSSG Project

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August 23, 2023
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Awareness and
impact
Educational
policies
Student
development
Inequity
Wicked Problem to Opportunity
Resource
allocation
Arts Education

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Embrace the
fundamental
goals of CAP’s
mission
Process and
make sense of
the data
Assist in providing
constructive
feedback to
Principals
Generate a
scoring system
for arts
education
Expanding the
awareness of and
accessibility to
arts education
2023 DSSG Project Pursuits
Interpret the
modified Lead Questions

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August 23, 2023
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LEAD
FDOE
Florida Department of Education
Landscape in Education in the Arts in Duval
Modified
LEAD
Data Distinguishing
the data’s
origin
Establishing
scoring
indexes
with a fresh
start
Striking a
balance
between
LEAD and
FDOE data
Challenges

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Building the scoring
mechanism
Approaches to data
Data-Driven
Methodology
01
03
05
04
02
Selecting clustering features
Managing missing data
Feature engineering
Merging data
Defining clusters

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Clustering Results
All
Schools
Elementary
Schools
Middle/High
Schools
Magnet
Schools
Group #1
Group #2
Group #3
Group #4
Group #5
A
B
A
B
C
These groups are
differentiated
based on their
range of
responses to the
LEAD survey
questions.

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06 01
02
03
04
05
Six-Dimension Evaluation Attributes
Engagement
Governance Quality
Funding
Access
Others
Access:
Availability or
opportunity for students
to participate in or
engage with the arts
Funding:
Financial resources
allocated to support the
arts programs
Quality:
Elements that determine
the excellence, value,
and impact of the arts
project
Governance:
Structure and guidelines
that direct the
implementation of the
arts program
Engagement:
Collaboration between
students, teachers,
parents, and the broader
community in the arts
program
Others:
Other attributes will be
integrated into the data

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Celebrating Arts Index
Blossoming
Achieving
Elevating
Flourishing
1st 2nd 3rd 4th
Quartile

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Access
Funding
Quality
Governance
Engagement
Others
Dimensions
Blossoming
Achieving
Elevating
Flourishing
Indexes
Astral Arts Score:

23. 2
3
Sample Elementary School
Dear Principal,
Thank you wholeheartedly for your school's participation in our recent arts education survey. I am truly inspired to see your
team's tremendous effort in elevating arts education in Duval County, especially given the resource constraints.
I'm pleased to inform you that your school has been evaluated as part of the "Achieving" group in the Access and Governance
dimensions. This remarkable achievement underscores your relentless commitment to contributing positively to the arts.
Specifically, your school has done an outstanding job in the Access dimension, with a percentage of access landing
in the "Flourishing" category. The total arts program and arts classes per student have been classified in the
"Elevating" group. These results are a testament to your dedication and ingenuity, and I extend my heartfelt
congratulations to you and your team.
While celebrating these successes, I recognize that we can strive together to achieve even more. We can reach new heights
in arts education by focusing on increasing funding and enhancing engagement through initiatives like adding field trips or
building partnerships with community organizations.
I truly appreciate your hard work and eagerly anticipate witnessing the continuous growth and improvement of your school's
arts program in the coming year.

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Importance of Feedback for School Principals
Aligning arts
education with
broader
community goals
Ensuring equal
access to arts
education
Providing a
cohesive and
unified approach to
assessment
Aiding in data-
informed
decision-making
and policy
formulation
Collective
impacts for
schools
CAP mission
achievement
LEAD data
utilization
Arts advocacy
in Northeast FL

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Solutions and Recommendations
Collaboration Equity
DSSG Product Awareness
Community
Participation

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August 23, 2023
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Identifying Patterns and Trends with
Florida Companies to Watch Application
Data

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6-150
Employees
Second
Stage
Companies
225,000
Net Change in
Jobs 2022 [2]
400k +
Expanding
Businesses
(2022) [2]
Sources:
[1] FL Tax Watch - https://shorturl.at/nqrLZ
[2] BLS - https://www.bls.gov/bdm/sizeclassqanda.htm#q29
[3] GrowFL - https://growfl.com/
31.7% of jobs
in Florida [1]
15.5% of
companies in
Florida [2]
Annual
Revenue of
$750K-
$50M [3]

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August 23, 2023
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GrowFL
Transformation of Second Stage
Company into Third Stage Company
Cultivating Growth of
Second Stage
Companies
Strategies &
Resources
Economic Growth & Prosperity
Helps CEOs and Founders overcome unique challenges
faced by second-stage companies as they grow.
Source: [1] GrowFL - https://shorturl.at/oyJ79
$942million
Total Impact on Regional GDP [1]

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Florida Companies To Watch
Honorees
Finalists
Applicants
Round 1 Top 50 Companies
Each Year
Round 2

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August 23, 2023
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DSSG Project Goals
Patterns
across
industries &
regions
Identify trends
Opportunities
for expansion

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Story
Telling
Data
Visualization
Methodology
Cleaning Data
Merging Data
Feature Engineering
Tableau
Text Pre-processing
Topic Modeling
Dashboard
Text
Analysis
Data
Preparation

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August 23, 2023
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Companies To Watch Application Data
Data
Text
Financial
Demographic
Industry Types
Unique Strengths & Company Descriptions
Company Culture & Philanthropic Activities
Revenue Growth & FTE Growth
Gross Revenue & Full time equivalent across years
County & Region
Race & Gender of Company Ownership
30 Primary Business
NAICS Codes
(North American Industry Classification System)
A
B
A
B
A
B
A
B

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Challenges Faced
Miss Matched Regions
and Counties
Topic Modeling,
Word Mapping
Missing Data,
Data Merging
Tableau
Dashboarding

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Tableau
Dashboard Demo

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Text Mining & Topic Modeling
Merging Text
Data 01
02 04
03 05
Visualize Words
using Word Cloud
Topic modeling:
Latent Dirichlet
allocation (LDA)
Text
Preprocessing
Tokens from
preprocessed text and
adding them to
dictionary
w

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Honoree Topics
Local
Support
Environment
Events Values
Management
Vision
Leading
People
Culture
Solar
Innovative
Design
Medical Healthcare
Drug
Potential Growing
Commercial
Customer
Community
Engagement
and
Sustainability
Strategic
Leadership
Innovative
Workforce
Evidence
Based Design
Scaling
Customer
Base

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Tableau
Dashboard Demo

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Traveling and
reaching out to
counties
Diversify their outreach
to other industries
Develop Community
Engagement Programs
Using Identified Topics
Applicant to Honoree
Process
Recommendations and Next Steps for GrowFL
Revenue growth stability
Programs specific to Industry
and Region
Low Applications County
Target Industries
according To regions

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Developing a Methodology to Estimate Census
Undercounts in Florida Counties

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Modern-Day U.S. Census
For 2020
Internet Self
Response
Data Collection
Decennial
Census
Post
Enumeration
Survey
American
Community
Survey (ACS)

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August 23, 2023
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Undercounting
What is Undercount ?
When people are missed in
census data collection
How it happens?
Measured by Non-response
Florida Undercounts
2020 census had 3.48%
undercount in Florida
Impacts
Between $11 billion and
$21 billion funding loss
expected over the decade
Source : Florida Tax Watch - https://floridataxwatch.org/Research/2020-census

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August 23, 2023
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What Next ?
What ?
Where ?
Who ?
Wicked Problem
People who were
missed in county level
Response method
Demographics
Socioeconomic impact

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Expanding
Philanthropy
Approach to
census issue
Reached to
Texas Research
Institute

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August 23, 2023
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DSSG Project Goals
Data Collection
and
Selection Creating the
Methodology to
Measure County-level
Undercount
Dashboarding
and
storytelling

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Opportunity
Atlas
Florida
Non-
Profit
Alliance
ALICE
Data Sources
Florida
Supervisor
of Elections
US Census
Bureau

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Data
Merging
Data
Cleaning
Measures
Selection
Data
Collection
Challenges of Working with Data
2020 census
data
Standardization,
bounding and
rescaling
Finding out the
best fit measure
based on the
Correlation
Masterfile containing
data needed for
undercount calculations
and visuals

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August 23, 2023
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Undercount Methodology
Personal
Geographic
Census
Campaign
Civic Engagement
• Voters Turnout %
• Total Non-Profit rate (p1000)
Social Capital
• Economic Connectedness %
• Percent ALICE %
• Racial Integration rate
Difficult to Register
• Address Unable to geocode rate
Difficult to Reach
• Population Share %
• Renters %
Non-Response Rate
• Refusal rate %
• No-one home %
• Maximum attempts reached
Digital Divide
• Internet access %
𝑈𝑛𝑑𝑒𝑟𝑐𝑜𝑢𝑛𝑡𝑖𝑛𝑑𝑒𝑥 =
𝑈𝑛𝑑𝑒𝑟𝑐𝑜𝑢𝑛𝑡𝑃𝑒𝑟𝑠𝑜𝑛𝑎𝑙 + 𝑈𝑛𝑑𝑒𝑟𝑐𝑜𝑢𝑛𝑡𝐺𝑒𝑜𝑔𝑟𝑎𝑝ℎ𝑖𝑐 + 𝑈𝑛𝑑𝑒𝑟𝑐𝑜𝑢𝑛𝑡𝐶𝑎𝑚𝑝𝑎𝑖𝑔𝑛𝑖𝑛𝑔
3
𝐶𝐿𝐼 = 0.0348 ∗ 𝑈𝑛𝑑𝑒𝑟𝑐𝑜𝑢𝑛𝑡𝑖𝑛𝑑𝑒𝑥
𝑈𝑛𝑑𝑒𝑟𝑐𝑜𝑢𝑛𝑡𝑃𝑜𝑝𝑢𝑙𝑎𝑡𝑖𝑜𝑛_𝑐𝑜𝑢𝑛𝑡𝑦 = 0.0348 + 𝐶𝐿𝐼

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August 23, 2023
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Tableau
Dashboard Demo

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Undercount

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Recommendations & Implications
Census Campaign
Geographic
Personal
Highest index: Urban Counties
Recommendation: Improve
geocode mapping to keep up
new housing developments
Highest index: North (East,
Central, and West) Regions
Recommendation: Connect with
nonprofits in these regions to
increase engagement
Highest index: Rural counties
Recommendation: Improve
internet access to address digital
divide issue

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What is the project’s big reveal from your perspective?
What will be the impact of the project for your organization?
What are the next steps for your organization?
1
2
3

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Cathedral Arts Project GrowFL
Dr. Lucy Chen Ruth Buchanan
Vice President of Advocacy &
Community Engagement Vice President of
Business Development
Florida Philanthropic Network
Ashley Heath Dietz
President and CEO

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Please note only in-person attendees can ask questions.
If you have a question, please keep your hand up, one of us will get to
you with a mic.

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FL-DSSG
is seeking
sponsorships

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AI for Good Hackathon
September 22 to 24, 2023
48
UNF students collaborate and
innovate for social good
Hours Hackathon
Empowering youth development and
character building through game of golf

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Getting Ready for FL-DSSG 2024
Submit Proposal
Application in
January 2024
Identify Data
Sources and
associated
variables
Get Commitment
from everyone
involved
Identify a Wicked
Problem and its
Social Goodness

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