The document discusses the importance of relationships and networks in business. It explains that firms operate within complex networks of interactions and relationships rather than as isolated entities. The document also explores why business relationships and networks exist, including for specialization and outsourcing as well as value creation and innovation. Additionally, it discusses strategies for decision makers to manage relationships and networks, including political embeddedness and trade policy considerations.

1. COLLABORATIVE
ADVANTAGE
Art of alliances
by
Tagbo Alex

2. CONTENTS
2
Introduction
Nature and role of relations and networks in business
Why business relations and networks exist
Business mating
Relationship attractors
Strategies for decision makers in relations
Conclusion

3. INTRODUCTION- RELATIONSHIPS &
NETWORKS
Relations and networks Click to edit Master text styles
are a part of our lives .  Second level
A firm is not an island  Third level
 Fourth level
but a complex network of  Fifth level
relations and
interactions.

4. WORLD’S EXPORT PRODUCTION NETWORK
4
Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level

5. NATURE AND ROLE OF RELATIONS AND
NETWORKS IN BUSINESS
 RELATIONSHIP 
Click to edit Master text styles
 Second level
 Interconnected steps of
 Third level
transaction overtime  Fourth level
involving at least two
 Fifth level
people or two firms

6. NATURE AND ROLE OF RELATIONS AND
NETWORKS IN BUSINESS
6
Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level

7. Value chain…by Porter
 The Value Chain is not a collection of
Click to edit Master text styles
independent activities but a system of
 Second level
interdependent activities. Value
 Third level
Activities are related by linkages  Fourth level
within the value chain .  Fifth level
 Linkages are relationships between
the way in which one Value Activity is
performed and the cost or
performance of other . Porter (1985, p. 48)

8. WHY BUSINESS REALTIONS AND
NETWORKS EXIST
SPECIALISATION AND VALUE CREATION AND
ECONOMICS OF
OUTSOURCING INNOVATION

9. BEFORE COLLABORATIVE ADVANTAGE…..
9
Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level

10. COLLABORATIVE ADVANTAGE ….
10
Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level

11. BUSINESS MATING- MATCHES MADE IN
HEAVEN
CHOOSING AND Click to edit Master text styles
 Second level
BEING CHOSEN  Third level
 Fourth level
RELATIONSHIP  Fifth level
FITNESS
RELATIONSHIP
DEVELOPMENT

12. RELATIONSHIP ATTRACTORS-Typologies
Of Business Relations
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METAMORPHOSIS: MARRIGES or AFFAIRS
 RESULTING BUSINESS RELATIONSHIP

13. RELATIONSHIP DEVELOPMENT
13
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 Second level
 Third level
 Fourth level
 Fifth level

14. MARRIAGE MADE IN HEAVEN
14
Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level

15. 8 I’s for We
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Individual Excellence
Importance
Interdependence
Investment
Information
Integration
Institutionalization
Integrity

16. STRATEGIES FOR DECISION MAKERS IN
RELATIONS
16
Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level

17. 2 SITUATIONS FOR DECISION MAKER
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 POLITICAL EMBEDDNESS OF BUSINESS NETWORKS
 TRADE AND INDUSTRY POLICY FROM A BUSINESS
RELATION POINT OF VIEW.

18. CONCLUSION-The Future Of Business Relations
And Networks
 MARKET TRANSACTIONS
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AND COLLABORATIVE
 Second level
ADVANTAGE.  Third level
 Fourth level
 THE FUTURE  Fifth level

19. REFERENCES
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 Edward Elgar - Business Relating Business Managing Organisational
Relations and Networks.
 Jeffrey H. Dyer- Collaborative advantage: winning through extended
enterprise supplier networks.
 Bhuvan Unhelkar, Abbass Ghanbary and Houman Younessi -
Collaborative Business Process Engineering and Global Organizations:
Frameworks for Service Integration.