presentation of the cultural arts and artifacts in Nigeria by Tagbo Alex at the university of applied sciences Berlin in 2010.

1. NIGERIAN ARTIFACTS
TAGBO ALEX

2. INTRODUCTION
 Nigeria's art dates back a long time, over 2000 years by
some archeological beliefs.
 The Nok Terracotta and the Igbo Ukwu are examples of
some excavations that have been discovered by
archeologists to indicate a highly developed artistic and
technologically based civilization.
 The Nok art for instance, has many images made from
iron-smelting.
 Today, art in Nigeria includes a wide range of exhibits
with various displays.

3. SPECIFIC LOCATIONS

4. THE BASIC SCULPTURE PROCESSES
 Carving:The sculptor removes unwanted material to create the
form.This is also called subtractive sculpture.
 Modeling:The sculptor creates a form by building it up from an
amorphous lump of plastic material. This is also called
additive sculpture.
 Assembly (or construction):The sculptor joins prefabricated
elements as in welded metal constructions. This is also
additive sculpture.

5. PRODUCTS OVERVIEW

6. SWOT ANALYSIS OF ARTIFACT INDUSTRY

7. STRENGTH
 Large ,diversified and potential market
 There is a large product variety and range is available
because of diversified culture
 It has a strong and diversified and supportive retail
infrastructure
 Cheap labor rates that result to competitive price
 Production is flexible
 Need low capital investment

8. WEAKNESS
 Lack of infrastructure and communication facilities
 Unawareness about international requirements and
market
 Lack of co-ordination between government bodies and
private players
 Inadequate information of new technology
 Less interest of young people in the industry
 Lack of skilled labor

9. OPPORTUNITY
 Rising demand for artifact products in developed
countries such as US, france, germany etc.
 Developing fashion industry requires artifact products
 Development of domestic and international tourism
sector
 E-commerce and internet as distribution channels to
market and sell the products

10. THREATS
 Competition in domestic market
 Balance between high demand and supply
 Quality products produced by competing countries like
China, south africa etc.
 Better trade terms offered by competing countries
 Increased and better technological support and R&D
facility in competing countries.

11. Market for artifacts in Nigeria
 10,000 people are indirectly involved in the production of
artifacts.
 The market of artifacts in nigeria is excessively low and
the rate of profit margin is less .
 Hence i plan to export this artifacts to Germany as there
is excessive production of artifacts in the Nigerian
market.

12. Study of german market for sale of
handmade artifacts
 The demand for artifacts in Germany is relatively high.
 In some homes where the beauty of artifacts is
appreciated, old ones could be discaded and replaced
with new artifacts to bring out the beauty.

13. MARKETING STRATEGY
Germany is the largest market for artifacts in Europe.
Countrywise Export of Handicrafts
1800
1642
1600 1440
1400
1139
1200
Rs. in Crores
954
1000 1997-98
800 1998-99
536 539
600 466 453
400 205 195
235 190
151 177 164 171 117 135 122
200 108
69 79 57 68
0

14. MARKETING MIX
 Marketing mix in Germany

15. PRODUCT PRICE
Functionality Pricing strategy( penetration )
Quality Seasonal pricing
Repairs and safety Price flexibility
Accessories and services
PLACE PROMOTION
Distribution channel Advertising
Warehousing Sales promotion
Distribution centers Public relations and publicity
Transportation
Reverse logisitcs

16. THANKS FOR YOUR
PARTICIPATION