The document discusses how Web 2.0 is changing how businesses can interact with customers and work internally through increased communication abilities. It notes that Web 2.0 has brought back the "village marketplace" by allowing producers and consumers as well as businesses and society to communicate directly. To take advantage of these new opportunities, businesses need to consider how their culture is suited for collaborative technologies and let participation guide how they evolve their practices.
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
IV Regional Debate EACD Lisbon 2009 Luis RasquilhaDianova
Luis Rasquilha, Managing Partner/Senior Vice President at AYR Consulting Trends & Innovation “Social Media Trends in the next 2.0 Generation Business World”. Sinopse: Web and Media World are growing with new perspectives and redefining management. New concepts are emerging from a worldwide media society developing new trends and new business model approaches which are a trendy influence. The new media society on people conversations changes the spot and the perspective on this mediatised world. The 2.0 generation is the new future management concept. Join us at the future and see what the new trend perspectives on this issue are.
The world of business is changing at an unprecedented speed. New ways of thinking, feeling and doing are required to better equip companies and enable them to fully harness the potential of this remarkable future. These slides where used to a support a keynote speech by Steve Jennings, Better CIO and Futurist at the World Innovation Convention in Berlin on 3 December, 2015. #weareparticipation
Shelley Kuipers: What does the future of participation, privacy and trust loo...Better_Ventures
A provocative keynote given at Crowd Dialog on 8 September, 2016, by Shelley Kuipers, CEO and founding partner at Better Ventures, in which she asks the questions; What does the future of participation, privacy and trust look like, and why sometimes the most productive thing you can do is to 'unlearn' everything you know. #participationsignal
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
IV Regional Debate EACD Lisbon 2009 Luis RasquilhaDianova
Luis Rasquilha, Managing Partner/Senior Vice President at AYR Consulting Trends & Innovation “Social Media Trends in the next 2.0 Generation Business World”. Sinopse: Web and Media World are growing with new perspectives and redefining management. New concepts are emerging from a worldwide media society developing new trends and new business model approaches which are a trendy influence. The new media society on people conversations changes the spot and the perspective on this mediatised world. The 2.0 generation is the new future management concept. Join us at the future and see what the new trend perspectives on this issue are.
The world of business is changing at an unprecedented speed. New ways of thinking, feeling and doing are required to better equip companies and enable them to fully harness the potential of this remarkable future. These slides where used to a support a keynote speech by Steve Jennings, Better CIO and Futurist at the World Innovation Convention in Berlin on 3 December, 2015. #weareparticipation
Shelley Kuipers: What does the future of participation, privacy and trust loo...Better_Ventures
A provocative keynote given at Crowd Dialog on 8 September, 2016, by Shelley Kuipers, CEO and founding partner at Better Ventures, in which she asks the questions; What does the future of participation, privacy and trust look like, and why sometimes the most productive thing you can do is to 'unlearn' everything you know. #participationsignal
STUDY.COM_FOUNDATIONS OF SOCIETY
I HOPE IT IS HELPFUL FOR YOU> BUT PLS IWANT CREDITS> OR ADD ME AND MESSAGE ME THANKS
THERE IS A NOTE FOR PRESENTERS VIEW
HAVE A GOOD DAY
KEEP CALM AND DRINK ON
NAME: Ellen Magalona
GNDR: FML
BRTHDY: FEB. 1998
@ellenmaaee
We can’t hide behind the web any longer, to get your company and yourself adaptable for the 21st century learn the real life story of how MACPA has used blogging, twitter, and other tools to reach out to current members and find new members. Learn what it was necessary for the MACPA to do this in order to keep up with the younger generation. Learn what it took to get there, what it takes to keep it up, and what wasn’t such a good idea.
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
Examines the impact of technology, generational shift, and apathy as key driving forces of change. Puts forward a POV on the real problems facing agencies and brands operating in this "age of embarrassment" powered by the misuse of technology.
It wasn’t that long ago when we would call a travel agent up when we wanted to book air travel and visit a music store when we wanted to hear the latest release from our favourite band.
In less than 30 years, digital technology has completely refashioned how we consume travel services and music products, along with a host of other consumer goods and services. Increasingly, we search online and book our own travel, from the airline “tickets” to the small B&Bs in the places we visit. And more and more of us are subscribing to music services, effectively renting access to our favourite music rather than buying and owning copies of it.
How a vast array of consumer products and services are conceived, marketed and sold to us as consumers has undergone a radical transformation in the digital age. Plummeting technology and communication costs has placed powerful mobile devices in our hands that have completely changed how we get information, stay connected with others and entertain ourselves.
This digital revolution has largely impacted the back-offices of the financial services industry, but it has notably sidestepped the distribution systems. Virtually every major financial product or service is supported by digital back-end systems. Yet, the marketing and sales of many products, such as investments and insurance, continues to be carried out through a legacy distribution system consisting of advisors, agents and salespeople.
However, all of this is about to change dramatically. The revolutionary transformation that digital technology has triggered in consumer businesses is about to be felt in financial services businesses.
In this presentation, I explain WHY digital technology undermines the prevailing business strategy of the past 30-40 years and HOW financial services firms as well as individual advisors and agents can adapt their businesses to the realities of the new digital age of financial services.
“The less your business has changed in the last 30 years, the more it’s about to change.”
Culture is the heart of any organization. It is like oxygen which we can feel but cannot see and without which we cannot survive. In organizations, culture is like the DNA of an organization thus each organization is a unique one.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
Work is universal. But, how, why, where and when we work has never been so open to individual interpretation. The certainties of the past have been replaced by ambiguity, questions and the steady hum of technology. Now, in a groundbreaking research project covering 21 global companies and more than 200 executives, Lynda Gratton is making sense of the future of work. In this exclusive article she provides a preview of the real world of 21st century work.
STUDY.COM_FOUNDATIONS OF SOCIETY
I HOPE IT IS HELPFUL FOR YOU> BUT PLS IWANT CREDITS> OR ADD ME AND MESSAGE ME THANKS
THERE IS A NOTE FOR PRESENTERS VIEW
HAVE A GOOD DAY
KEEP CALM AND DRINK ON
NAME: Ellen Magalona
GNDR: FML
BRTHDY: FEB. 1998
@ellenmaaee
We can’t hide behind the web any longer, to get your company and yourself adaptable for the 21st century learn the real life story of how MACPA has used blogging, twitter, and other tools to reach out to current members and find new members. Learn what it was necessary for the MACPA to do this in order to keep up with the younger generation. Learn what it took to get there, what it takes to keep it up, and what wasn’t such a good idea.
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
Examines the impact of technology, generational shift, and apathy as key driving forces of change. Puts forward a POV on the real problems facing agencies and brands operating in this "age of embarrassment" powered by the misuse of technology.
It wasn’t that long ago when we would call a travel agent up when we wanted to book air travel and visit a music store when we wanted to hear the latest release from our favourite band.
In less than 30 years, digital technology has completely refashioned how we consume travel services and music products, along with a host of other consumer goods and services. Increasingly, we search online and book our own travel, from the airline “tickets” to the small B&Bs in the places we visit. And more and more of us are subscribing to music services, effectively renting access to our favourite music rather than buying and owning copies of it.
How a vast array of consumer products and services are conceived, marketed and sold to us as consumers has undergone a radical transformation in the digital age. Plummeting technology and communication costs has placed powerful mobile devices in our hands that have completely changed how we get information, stay connected with others and entertain ourselves.
This digital revolution has largely impacted the back-offices of the financial services industry, but it has notably sidestepped the distribution systems. Virtually every major financial product or service is supported by digital back-end systems. Yet, the marketing and sales of many products, such as investments and insurance, continues to be carried out through a legacy distribution system consisting of advisors, agents and salespeople.
However, all of this is about to change dramatically. The revolutionary transformation that digital technology has triggered in consumer businesses is about to be felt in financial services businesses.
In this presentation, I explain WHY digital technology undermines the prevailing business strategy of the past 30-40 years and HOW financial services firms as well as individual advisors and agents can adapt their businesses to the realities of the new digital age of financial services.
“The less your business has changed in the last 30 years, the more it’s about to change.”
Culture is the heart of any organization. It is like oxygen which we can feel but cannot see and without which we cannot survive. In organizations, culture is like the DNA of an organization thus each organization is a unique one.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
Work is universal. But, how, why, where and when we work has never been so open to individual interpretation. The certainties of the past have been replaced by ambiguity, questions and the steady hum of technology. Now, in a groundbreaking research project covering 21 global companies and more than 200 executives, Lynda Gratton is making sense of the future of work. In this exclusive article she provides a preview of the real world of 21st century work.
A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special thanks to Lee White for some of the slides that define social media, to gaipingvoid.com for the cartoons and Flickr users for the pictures.
You are your content - Being here, now: State of content 2017Accenture Insurance
Our relationship to content has been transformed. So many aspects of our lives, big and small, are lived online. From education to recreation, one is hard-pressed to identify aspects of modern life not changed by digital content. This second annual study from Accenture Interactive surveyed over 1,000 executives from 14 countries and 18 industries to understand this shifting paradigm, and to help organizations respond.
Content must be a vital expression of an organizations purpose, and true to its lifeblood. Content is how the organization expresses itself. In this hyper-connected age, You are Your Content, it is the voice of your organization. And so, it is no surprise that organizations are beginning to want to own that voice, building new in-house capabilities, innovating in distribution channels, focusing on quality, and establishing stewardship at the most senior levels of the organization in order to be everywhere for their audiences.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
17. Quick change can be lasting… …if there is leadership & cultural fit “ Most people are quite autonomous… Yeah, not a great deal of hand holding” “ There was massive growth…I guess it was because it was easy to use” “ Don’t complain…about the procedure being bad. You just go and re-write it until you think it is sufficiently good”
Have you ever noticed we call ourselves a Global Village, and we refer to the business and trade done around the world as the Global Marketplace, but nobody has seemed to recognise the inherent threats and opportunities when the two concepts converge?
In times gone by, we used to live very social lives. We depended on each other to survive and we interacted in central places like plazas and marketplaces. Everybody knew each other or at least knew of each other most people were both producers and consumers at some level and stories, opinions and ideas travelled quickly throughout the community. As the population grew, we started to industrialise and separate communities formed. - Cities grew larger and less personal, - Distances grew larger as society spread beyond the local community. Social stayed local, but business become distributed and divided.
In times gone by, we used to live very social lives. We depended on each other to survive and we interacted in central places like plazas and marketplaces. Everybody knew each other or at least knew of each other most people were both producers and consumers at some level and stories, opinions and ideas travelled quickly throughout the community. As the population grew, we started to industrialise and separate communities formed. - Cities grew larger and less personal, - Distances grew larger as society spread beyond the local community. Social stayed local, but business become distributed and divided.
http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html “ The moment our generation is living through is the largest increase in expressive capability in human history.” That’s a big statement and to back it up he explains the amazing part the internet is playing in our global communications:
Starting with mail, then telegraph and later telephones, people found ways to communicate between one another over longer distances with shorter and shorter latency. If you wanted to real a larger audience you had a hard time. The printing press changed that and broad distribution of information and ideas was possible. The high frequency publication of newspapers allowed more timely information to be spread, and television upped the ante again, both all of these broadcast media had two things in common: They are one-way only, and They go from a single professional to a broad audience. The history of media has been split into two separate streams, inter-personal and broadcasting. What the internet has brought us is the capability of social media. At first, many of the internet communications solutions were just electronic versions of older technologies. Email and IM worked 1:1 just like Snail mail and SMS Internet databases and Intranet sites work 1:many just like books and television. But with Web 2.0, a fundamental shift has occurred. For the first time many people are able to connect with many people to generate content. More than just forums where people can discuss topics in online conversations, Web 2.0 allows for collaborative participation and production that is unheard of in its size and scope. Instead of the size of the group growing as the number of people do, Social networks are based on the relationships and connections. This grows as the square of the number of the people involved. Of course one other forum did develop – talk-back radio – which has the ability of many:many communications, however with very limited bandwidth both on the part of the airwaves and the available listening time of the participant.
Its one thing to say we are naturally social animals, but our culture has evolved to handle these two major streams. There is a delay as we become used to having the ability to communicate as a community again.
We are starting to think at a society level like those sailors on the ship.
In times gone by, we used to live very social lives. We depended on each other to survive and we interacted in central places like plazas and marketplaces. Everybody knew each other or at least knew of each other most people were both producers and consumers at some level and stories, opinions and ideas travelled quickly throughout the community. As the population grew, we started to industrialise and separate communities formed. - Cities grew larger and less personal, - Distances grew larger as society spread beyond the local community. Social stayed local, but business become distributed and divided.
So maybe new networks like Twitter, Facebook and YouTube are changing the world on the international scale like Shirky claims, but how does all this effect the business world.
Ship story. 1980 USS Pulao – Steam powered Aircraft Carrier. The idea of distributed cognition (shared task solutions)…shows how complex routines need several actors, inanimate tools and an organized mode of cooperation. We learn that often knowledge lies in their overall configuration, an cannot be isolated in anybody’s head. - http://www.michaelkimmel.at/liste.html
SME Example: Sydney IT company hired a documentation specialist using a specialised editing language (LaTeX) to capture and publish the teams knowledge and information about their hosting business. They made the decision to move to a wiki and a project was started to migrate all the existing documentation over which took about 6 weeks. The critical goal to allow everybody to update the knowledge-base was achieved, but the results surprised even the manager who had suggested the wiki: Unlike the slow uptake of other systems, within 2 months the system was at full use as the graph shows, with around 12,000 views a month. More importantly, despite the documentation employee now being used on other projects, a system that had taken 5 years to create and maintain 150 pages took just 2 years to move to 2500, and the usage remained steady over the following two years. Why? The manager said “Most people are quite autonomous…Yeah, not a great deal of hand holding”
SME Example: Sydney IT company hired a documentation specialist using a specialised editing language (LaTeX) to capture and publish the teams knowledge and information about their hosting business. They made the decision to move to a wiki and a project was started to migrate all the existing documentation over which took about 6 weeks. The critical goal to allow everybody to update the knowledge-base was achieved, but the results surprised even the manager who had suggested the wiki: Unlike the slow uptake of other systems, within 2 months the system was at full use as the graph shows, with around 12,000 views a month. More importantly, despite the documentation employee now being used on other projects, a system that had taken 5 years to create and maintain 150 pages took just 2 years to move to 2500, and the usage remained steady over the following two years. Why? The manager said “Most people are quite autonomous…Yeah, not a great deal of hand holding”
SME Example: Sydney IT company hired a documentation specialist using a specialised editing language (LaTeX) to capture and publish the teams knowledge and information about their hosting business. They made the decision to move to a wiki and a project was started to migrate all the existing documentation over which took about 6 weeks. The critical goal to allow everybody to update the knowledge-base was achieved, but the results surprised even the manager who had suggested the wiki: Unlike the slow uptake of other systems, within 2 months the system was at full use as the graph shows, with around 12,000 views a month. More importantly, despite the documentation employee now being used on other projects, a system that had taken 5 years to create and maintain 150 pages took just 2 years to move to 2500, and the usage remained steady over the following two years. Why? The manager said “Most people are quite autonomous…Yeah, not a great deal of hand holding”
SME Example: Sydney IT company hired a documentation specialist using a specialised editing language (LaTeX) to capture and publish the teams knowledge and information about their hosting business. They made the decision to move to a wiki and a project was started to migrate all the existing documentation over which took about 6 weeks. The critical goal to allow everybody to update the knowledge-base was achieved, but the results surprised even the manager who had suggested the wiki: Unlike the slow uptake of other systems, within 2 months the system was at full use as the graph shows, with around 12,000 views a month. More importantly, despite the documentation employee now being used on other projects, a system that had taken 5 years to create and maintain 150 pages took just 2 years to move to 2500, and the usage remained steady over the following two years. Why? The users said the ease of use of the wiki was a good match to a time-poor environment. The manager said about the culture “Most people are quite autonomous…Yeah, not a great deal of hand holding” The system was developed by the users themselves. Strong leadership was provided in two areas: Ensuring there was a culture of quality. The leader constantly insisted on good content. Insistence that the tool was the channel and must be used, but how they used it was up to them.
Lisa Clack is talking about connecting with changing target groups. Bronwyn is showing us how to use it for promotion. James is going to talk about using it for customer service. Andrew McAfee tells the story about how Verizon is one example of consumers becoming part of the business. http://andrewmcafee.org/blog/?p=789
Nick is focusing on improving buy-in to these technologies, and Simon will be leading a discussion on some of the resistance you will find to these technologies
Nick is focusing on improving buy-in to these technologies, and Simon will be leading a discussion on some of the resistance you will find to these technologies
It’s about seeing the new marketplace and understanding our place within it. Review how we do business now Review what opportunities the new marketplace holds for us Review what threats exist if we continue our current course Review what tools will match our culture for the quickest participation
The success of Web 2.0 tools in your business is heavily tied to your culture and the tasks you are trying to undertake.
Different group cultures will gravitate towards tools that most suit their communications preferences. While other groups may be using the same tool, it may be for: Different reasons In a different manner
Wiki highly successful in one section of the business, but failed to work in other parts where the forum and intranet better suited the culture of those groups.