Tuesdays between 10am and 4pm provide the optimal time for making cold calls, with a 30% higher connection rate than other common calling times. Analysis of thousands of calls showed connection rates were highest between 10am and 4pm, peaking at 8%, compared to just 5% earlier in the morning. Tuesdays had the best connection rate at 10%, with rates declining each subsequent day until bottoming out on Friday at 8.7%. Keeping mornings open for calling and using afternoons for meetings and research can help reps make the most of this prime calling window.