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Zoom offers a free 1½ hour Lead Generation Strategy session .  This is normally offered at $450. ZOOM SALES & MARKETING Lead Generation Strategy Session Contact:  Bruce Rossiter brossiter@zoomsales.biz ,[object Object],     408-260-5249 ,[object Object],     408-456-6920
Your Presenter:   Bruce Rossiter President  Zoom Sales & Marketing - Sales Lead Generation Zoom Industries  – Private Equity Acquisition Company Silicon Valley American Marketing Association Chairman & Host of the Emerging Media Morning Forum Former member of the Board of Directors Certified Social Media Strategist
DOUBLE YOUR SALES LEADS LEADS The Quality of Your Sales Leads is Vital To Your Selling Strategy
OUR GOAL TODAY Double your sales leads
Zoom Sales & Marketing’s Expertise  Sales Lead Generation - from traditional to digital Sales and marketing strategies to win
Questions to help establish a common ground How many of you have enough leads? How many use the telephone to cold call? How many require your sales reps to cold call instead of using trained callers?
The fast lanes for telephone sales lead generation mastery Today we will primarily deal with Telephone prospecting We will look at Social Media for sales lead generation at a different time (or I can consult with you individually).
The telephone produces results quickly
Three problems in telephone prospecting Problem #1:  Turning the pervasive fear of “no” into a positive feeling:
Turning around the fear of “no” The glass is neither half-full or half-empty - it’s constantly being refilled
Turning around the fear of “no” Remembering the saying  “He who has begun Has half done. Dare to be wise; Begin”    		Horace
Get your desktop “Calling Ready” Outlook for “lookup”  Salesforce.com Contact info to enter into SFDC
Welcome each “no” as bringing you that much closer to “yes”. Turning around the fear of “no”
Turning around the fear of “no” Start with the easy calls Prospects coming from a referral are some of the best qualified leads
Turning around the fear of “no” Instead of looking at a dial with a hollow feeling in your tummy, look at its true value, even when the caller says “No.”
Problem #2: Reaching a decision maker Can you page him please? Is there someone sitting near his office that can see if he’s there? Can you give me his “business” mobile number?
Problem# 3:  Getting through gatekeepers
Getting through  electronic gatekeepers
Dealing with the 3 death questions from “people” gatekeepers “What’s this regarding?” “Is he or she expecting your call?” What company are you with (or what do you do)?”
It Takes 8+ Attempts to Reach Someone 		Through Voicemail on Average  How many do most make prior to quitting? 3 Attempts Reason it takes so many messages? FAIL TO LEAVE A COMPELLING MESSAGE
Finding Pain Points and Knowing What to Do With Them Key Factors Pain comes from questioning using the consultative approach Pain comes from similar people with similar challenges. Have pre-thought out a list of these pain points you can ask your contact if they are experiencing these as well. People need to resolve pain to justify spending money.
Handling objections Welcome objections - the person you’re speaking with is engaged.
Untrained telephone callers do not do well at telephone prospecting Many companies require their sales reps to make cold calls.  This is a big mistake.
Sale reps hate to cold call The numbers show you why Your numbers may vary, but even making 5 calls per day, every work-day of the year, still can be beat by 8x
Outcomes for a typical assignment Number of Appointments In a 3½ month trial, using the client’s: ,[object Object]
  19 appointments,
  Appointments-to-sales close rate,
  Net profit margin, and
  After deducting Zoom’s costs, the client netted $53,000* * This is a calculated amount based upon affirmation of assumptions with the client.

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Presentation to San Francisco Executives Association - Double Your Sales Leads

  • 1.
  • 2. Your Presenter: Bruce Rossiter President Zoom Sales & Marketing - Sales Lead Generation Zoom Industries – Private Equity Acquisition Company Silicon Valley American Marketing Association Chairman & Host of the Emerging Media Morning Forum Former member of the Board of Directors Certified Social Media Strategist
  • 3. DOUBLE YOUR SALES LEADS LEADS The Quality of Your Sales Leads is Vital To Your Selling Strategy
  • 4. OUR GOAL TODAY Double your sales leads
  • 5. Zoom Sales & Marketing’s Expertise Sales Lead Generation - from traditional to digital Sales and marketing strategies to win
  • 6. Questions to help establish a common ground How many of you have enough leads? How many use the telephone to cold call? How many require your sales reps to cold call instead of using trained callers?
  • 7. The fast lanes for telephone sales lead generation mastery Today we will primarily deal with Telephone prospecting We will look at Social Media for sales lead generation at a different time (or I can consult with you individually).
  • 8. The telephone produces results quickly
  • 9. Three problems in telephone prospecting Problem #1: Turning the pervasive fear of “no” into a positive feeling:
  • 10. Turning around the fear of “no” The glass is neither half-full or half-empty - it’s constantly being refilled
  • 11. Turning around the fear of “no” Remembering the saying “He who has begun Has half done. Dare to be wise; Begin” Horace
  • 12. Get your desktop “Calling Ready” Outlook for “lookup” Salesforce.com Contact info to enter into SFDC
  • 13. Welcome each “no” as bringing you that much closer to “yes”. Turning around the fear of “no”
  • 14. Turning around the fear of “no” Start with the easy calls Prospects coming from a referral are some of the best qualified leads
  • 15. Turning around the fear of “no” Instead of looking at a dial with a hollow feeling in your tummy, look at its true value, even when the caller says “No.”
  • 16. Problem #2: Reaching a decision maker Can you page him please? Is there someone sitting near his office that can see if he’s there? Can you give me his “business” mobile number?
  • 17. Problem# 3: Getting through gatekeepers
  • 18. Getting through electronic gatekeepers
  • 19. Dealing with the 3 death questions from “people” gatekeepers “What’s this regarding?” “Is he or she expecting your call?” What company are you with (or what do you do)?”
  • 20. It Takes 8+ Attempts to Reach Someone Through Voicemail on Average How many do most make prior to quitting? 3 Attempts Reason it takes so many messages? FAIL TO LEAVE A COMPELLING MESSAGE
  • 21. Finding Pain Points and Knowing What to Do With Them Key Factors Pain comes from questioning using the consultative approach Pain comes from similar people with similar challenges. Have pre-thought out a list of these pain points you can ask your contact if they are experiencing these as well. People need to resolve pain to justify spending money.
  • 22. Handling objections Welcome objections - the person you’re speaking with is engaged.
  • 23. Untrained telephone callers do not do well at telephone prospecting Many companies require their sales reps to make cold calls. This is a big mistake.
  • 24. Sale reps hate to cold call The numbers show you why Your numbers may vary, but even making 5 calls per day, every work-day of the year, still can be beat by 8x
  • 25.
  • 26. 19 appointments,
  • 28. Net profit margin, and
  • 29. After deducting Zoom’s costs, the client netted $53,000* * This is a calculated amount based upon affirmation of assumptions with the client.
  • 30. Smaller companies can now meet their projections
  • 31. Here is a teaser about why we all need to pay attention to what we do in the Social Media area…
  • 32. If we wait to implement social media, our competitors will show us how …. after they have served themselves most of the pie.
  • 33. Wrapping Up Our emphasis has been on telephone prospecting. We looked at how to overcome the fear of the telephone and why to outsource this function in order to significantly multiply our leads. We examined how to handle voicemail and to handle objections. We saw that telephone lead generation can be used as a specific process that allows us to double or triple our sales or meet our sales projections. We reserved for a different day the topic of how to use Social Influence Marketing to greatly improve our sales lead generation process (or contact me directly).