The document is a presentation by Edwin Stanley discussing Coinbase and its evolution within the digital currency space. It details Coinbases's business model, significant fundraising efforts, revenues, and key developments from 2012 to 2018, highlighting challenges and competition in the market. Predicting future trends, it suggests that while Coinbase may face increased competition, it will remain a significant player due to innovation and potential for an IPO.

1. Coinbase
A presentation by Edwin Stanley
EECS 441 (001) Winter 2018

2. Problem
Digital currencies
are too difficult to
use!!

3. Digital
Currencies?

4. Products
● Coinbase (Mobile/web)
● Gdax (Web)
● Merchant Platform

5. Coinbase

6. Gdax

7. Merchant
Platform

8. Finances
● Raised $225.3M
● $1.6B valuation
● 2017 Revenue -> $1B
(Reportedly)

10. Business Model

11. Timeline
Summer 2012
Joined startup incubator
Y-Combinator.
Launched in October
2014
Grew to one million users
January 2015
Launched Coinbase
Exchange (Gdax)
2012 2013 2014 2015 2016 2017 2018
May 2016
Expanded beyond Bitcoin.
Added Ethereum to GDAX.
2017
Adds Litecoin.
Eth Flash Crash
#1 - App store
Adds BitcoinCash
Insider Trading???

13. Secret Sauce
● Design / Ease of use
● Early Mover

14. Controversies
● Verification/User Accounts Frozen
● Common Outages
● Ethereum Flash Crash
● Litecoin Founder - Sell off
● Bitcoin Cash Insider Trading
● Segwit2x Adoption

16. Competition
● Binance Exchange
● Bittrex
● Kraken
● Robinhood Crypto?!?!?

17. Prediction
● New players will move in
● Market dominance will decrease,
however remain key player
● Innovation will push them forward
● Potential IPO for validation

18. References
● https://techcrunch.com/2017/08/10/coinbase-raises-100m-at-a-1-6b-valuation-amid-explosive-growth/
● https://blog.coinbase.com/coinbase-raises-100m-series-d-led-by-ivp-f5f25cb51019
● https://medium.com/@barmstrong/the-coinbase-seed-round-pitch-deck-50c8ec91d40b
● https://www.recode.net/2018/1/22/16911692/cryptocurrency-bitcoin-trading-coinbase-revenue-secondary
● https://www.crunchbase.com/organization/coinbase
● https://support.coinbase.com/customer/en/portal/articles/2109597-coinbase-pricing-fees-disclosures
● https://en.wikipedia.org/wiki/Coinbase
● https://blog.coinbase.com/the-coinbase-secret-master-plan-f4d644443301
● https://medium.com/swlh/worlds-top-5-cryptocurrency-exchanges-with-the-lowest-fees-61404ab3803d
● https://www.quora.com/Who-are-the-main-competitors-to-Coinbase
● https://techcrunch.com/2018/01/17/coinbase-acqui-hires-technical-team-management-tool-memo-ai/
● https://medium.com/cryptoclarified/david-vs-goliath-robinhood-adds-zero-fee-cryptocurrency-trading-while-c
oinbase-freezes-user-ac980e7ac010