Cognitive Tips and Tricks for Your Product

•

0 likes•380 views

"Cognitive tips and tricks for product design" by Mariia Hrabovska, Experience Designer, UA (Lviv) at ELEKS. Unpacking the cognitive biases that influence our perception of things, ELEKS explains how learning a few core cognitive principles can help design teams optimise products with minimal budget and effort. Thus, significantly increasing the chances of success.

Technology

● Cognitive ease
● Framing effect
● Priming effect
● Halo effect
● Patterns

If it takes 5 machines 5 minutes to make 5 widgets, how long
would it take 100 machines to make 100 widgets? 100
minutes OR 5 minutes
In a lake, there is a patch of lily pads. Every day, the patch
doubles in size. If it takes 48 days for the patch to cover the
entire lake, how long would it take for the patch to cover half of
the lake? 24 days OR 47 days
If it takes 5 machines 5 minutes to
make 5 widgets.
How long would it take 100
machines to make 100 widgets?
100 minutes OR 5 minutes?
In a lake, there is a patch of lily
pads. Every day, the patch doubles
in size.
If it takes 48 days for the patch to
cover the entire lake, how long
would it take for the patch to cover
half of the lake?
24 days OR 47 days?

‘We’ll keep your data safe’
‘You won’t lose your data’

● Famous people feedback
● Good-looking persons
● Qualitative & beautiful design
● Mentioning well-known companies

Mariia Hrabovska
Product Designer | Eleks

How to win the tech talent race and stay competitive

ELEKS

"Putting sustainability at the heart of your company's development: benefits and challenges" by Agueda Perez — Full Stack Software Developer at CityTaps, Paris. CityTaps was launched in 2015 with the aim of ‘running water in every home'. Sustainability is in its DNA and has informed each of the company’s decisions since its inception. In this presentation, we will examine how we have been able to leverage sustainability to foster talent attraction and motivation and maximize our product’s impact. In doing so we will explain the challenges that we have faced in defining precisely what sustainability means for our product and how we should address them. About Agueda: Agueda holds a BA in Philosophy, Politics, and Economics from Oxford University and an MA in International Relations from Sciences Po. Looking for a new challenge she made a career change and became a full stack developer at CityTaps after 10+ years in international project management in non-profit and education organizations.

Putting sustainability at the heart of your company's development benefits an...

ELEKS

"How product development drives sustainable transformation" by Alex Thalmann — Co-Founder at The Morph Company. The presentation is about: • how trends change consumer behavior • how to drive sustainability in your services and products • why it changes your company and its values About Alex: Alex is the Co-Founder of The Morph Company Switzerland and enables organizations to shape the future sustainably & effectively. One initiative to connect organizations to sustainable change is the ASAP Academy. The Agile Sustainability Approach aims to build capacities in organizations to start a sustainable movement and organize new initiatives and projects throughout the organization. Alex combines his experience as a consultant for organizational development and innovation management to enable organizations with a strategic approach and hands-on mentality to act. With his experience as a design-thinking practitioner, agile coach, and project and product manager, he believes the most important challenge right now is to create organizations that kick off significant action to create a sustainable economy.

How product designer drive organizational transformation

ELEKS

Design in startup / scale-up by Antoine Visonneau, Design Director at Yousign, Paris. About Antoine: For the past 20 years, Antoine has explored different facets of design, from production to management, in research labs, consulting, and now startup, with one guideline: maximizing the impact of design. In parallel to his practice, he teaches design at the Gobelins school and is the author of the book "Stratégies de design UX". He is a graduate of Harvard University. Presentation is about▼ ☑ Design team organization ☑ Continuous user research ☑ Design evangelization tips

Design in startup / scale-up

ELEKS

Building innovation pipeline with service design methods by Oleg Slyusarchuk — Global Head of Product Design, ELEKS (Chicago, USA) and Uliana Bashchuk — Senior Experience Designer, ELEKS. About Oleg: Oleg lives in Chicago, US, and leads an award-winning team of 65 designers in the EU, US, and the UK in a Ukrainian-based software company ELEKS. He has experience in design for 19 years, he is a lecturer, and certified design manager by Nielsen Norman Group. His focus is establishing business design processes and growing up design services in different markets. Responsible for design consultancy and advisory as a door opener for product development. About Uliana: Uliana is a UXQB-certified professional for usability and user experience. Throughout the designer, career has finished over 30 projects in various domains like oil&gas, retail, education, human resources, etc., and participated in numerous presale activities. Presentation is about▼ ☑ Service design for a governmental organization ☑ Design of business processes. Values of user research and stakeholders facilitation ☑ Building and validation Services for Software innovation companies

Building innovation pipeline with service design methods

ELEKS

How to succeed in building an international product team by Yassine El Kodadi — CEO at Slickk (Paris, France) About Yassine: From developer to C-level positions, Yassine has worked on different aspects of digital solutions development for more than 10 years. He has worked for large companies, startups, and scale-ups with multicultural teams in France, USA, UK, Italy, Belgium, Luxembourg, Spain, Thailand, Sweden, Ukraine, Russia, Morocco, Colombia... Today, he is the CEO of Slickk whose mission is to help startups and companies in their scalability and growth. Topic is about▼ ☑ The benefits of building an international product team ☑ Preparation of the transition to a cross border teams ☑ Tips to choose the right partner

How to succeed in building an international product team

ELEKS

Automation on Steroids: Robotics + AI From its very beginning, the promise of the digitized economy was to automate tasks that are too tedious or too error-prone for humans. In recent years, this promise has gotten a lot closer to reality: Autonomous robots inspecting complex objects, transactions being autonomously executed by software, and trustless environments to ensure compliance are just a few examples for businesses becoming far more efficient than they could have been only a few years ago by Klaus Sonnenleiter, CEO of Luftronix, Inc, and CTO of ELEKS; Sofia Barrios, Global Executive, Energy Sector

Gitex 2021: Automation on Steroids: Robotics + AI

ELEKS

We are establishing a nearshore presence in Switzerland to pursue our major business goals – to provide our clients with the best partnership experience and to grow as a global organization. In the presentation, you can find opening speeches from Andriy Krupa, CEO at ELEKS, and Olha Klok, ELEKS’ Customer Success Director. Technology trends resembled in ELEKS CTO organization by Vitaliy Yuryev, Deputy CTO, ELEKS. Transition to value-add consulting services by Lyubomyr Matsekh, Head of Strategic Technology Consulting, ELEKS

ELEKS Switzerland office opening, Oct 2021

ELEKS

Über die Veranstaltung Klimaschutz, Digitalisierung, Ressourceneffizienz, zuverlässige Lieferketten, Senkung der Rohstoff- und Energiekosten sind Schlagworte unserer Zeit und definierte Ziele in Unternehmen. Durch Integration und Konsolidierung verschiedenster Elemente Ihres Geschäftsbetriebes kann die Effizienz erheblich gesteigert werden. Im Zeitalter der digitalen Transformation ist die Rationalisierung von Geschäftsabläufen und Workflows für Unternehmen überlebenswichtig, insbesondere für die Fertigungs- und Automobilindustrie. In diesem 75-minütigen Webinar werden wir den Wert, die Trends, die Möglichkeiten und die Anwendungsfälle für maßgeschneiderte ERP-Lösungen und Geschäftsanwendungen in der modernen digitalen Welt betrachten. Außerdem gehen wir auf die Rolle der künstlichen Intelligenz im Rahmen der Digitalisierung und insbesondere auf ihre Bedeutung für Industrie 4.0 ein. Gemeinsam mit dem VDI Mittelhessen e.V. und Deutsche Ingenieure GmbH (DE INE) veranstaltet ELEKS eine Diskussion, die sich mit den aktuellen Fragen rund um ERP-Software befasst, um Führungskräften bei der Implementierung der richtigen ERP-Lösungen für ihr Unternehmen zu unterstützen. Themen der Veranstaltung: • Maßgeschneidertes ERP • Künstliche Intelligenz • Industrie 4.0

Webinar: Effiziente Digitalisierungsstrategien für den Mittelstand

ELEKS

Design and Sustainability

ELEKS

ELEKS Product Design Workshop: Creating Sustainable Value Consumers' awareness of environmental and ethical issues has grown significantly over the past decade. To meet customers' expectations, businesses need to adjust their strategies to start creating sustainable value. This workshop is aimed to help founders and executives define opportunities for value creation, brainstorm ideas, and prioritize them into a long-term roadmap. You can view the spreadsheet to learn what was created during the workshop.

ELEKS Product Design Workshop: Creating Sustainable Value_Materials

ELEKS

"Center Out" Business Architecture. Creating a Responsive Omnichannel Custome...

ELEKS

"Digitization of Telecom and Smartphone Business: Post-COVID-19 Effects on the Industry" by Haroon S Khan, Founder & Chairman, SANSO. The topic covers: — The need for Digitalization of Telecom/Smartphone Business; — Pros & Cons; — Trend Changing; — Post COVID-19 Effects forecast for the businesses in Telecom; — Human & Digital world interaction especially in these days these would be base points mainly; — Digital currency and its need in this era of digitalization.

Digitization of Telecom and Smartphone Business: Post-COVID-19 Effects on the...

ELEKS

"Accessibility in Digital Retail" by Yevhenii Shykiriavyi, Senior Experience Designer at ELEKS. While the global number of people who buy online increases, there are still many users who face problems that make shopping online impossible or very difficult for them. We'll talk about the importance of accessibility in digital retail and tricks that will help to make your website or application more accessible for a broader audience.

Accessibility in Digital Retail

ELEKS

"Not Perfect Omnichannel" by Volodymyr Getmanskyi, Head of Data Science Office at ELEKS. Omnichannel as a retail approach appears not so long ago and now occupies a prominent place among other methods to sales channels understanding and their efficiency improving, along with pricing-demand optimization and marketing approaches (8P, etc.). We’ll go through omnichannel optimization for multichannel retail, provide an example of analysis and some tips for cohort, promotion etc. modelling.

Not Perfect Omnichannel

ELEKS

Positioning & Branding on the Edge of the Abyss

ELEKS

What Drones Can Do for Agriculture?

ELEKS

Crisis, Microinsurance & Taobao Success

ELEKS

Drones in Agriculture, an Insurance Perspective

ELEKS

Autonomous Driving: Philosophical Changes in Insurance and Public Readiness by Dr Bogdan Tanygin, Technical Account Manager, ELEKS. Bogdan talks about autonomous driving technological perspectives, its impact on everyday life, corresponding public and regulatory acceptance. Special attention is given to new paradigms of the risk responsibility and its management, an impact on the (re)insurance.

Autonomous Driving: Philosophical Changes in Insurance and Public Readiness

ELEKS

More from ELEKS (20)

How to win the tech talent race and stay competitive

Putting sustainability at the heart of your company's development benefits an...

How product designer drive organizational transformation

Design in startup / scale-up

Building innovation pipeline with service design methods

How to succeed in building an international product team

Gitex 2021: Automation on Steroids: Robotics + AI

ELEKS Switzerland office opening, Oct 2021

Webinar: Effiziente Digitalisierungsstrategien für den Mittelstand

Design and Sustainability

ELEKS Product Design Workshop: Creating Sustainable Value_Materials

"Center Out" Business Architecture. Creating a Responsive Omnichannel Custome...

Digitization of Telecom and Smartphone Business: Post-COVID-19 Effects on the...

Accessibility in Digital Retail

Not Perfect Omnichannel

Positioning & Branding on the Edge of the Abyss

What Drones Can Do for Agriculture?

Crisis, Microinsurance & Taobao Success

Drones in Agriculture, an Insurance Perspective

Autonomous Driving: Philosophical Changes in Insurance and Public Readiness

Recently uploaded

What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

Antenna Manufacturer Coco

Handwritten Text Recognition for manuscripts and early printed texts

Maria Levchenko

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

This presentation explores the impact of HTML injection attacks on web applications, detailing how attackers exploit vulnerabilities to inject malicious code into web pages. Learn about the potential consequences of such attacks and discover effective mitigation strategies to protect your web applications from HTML injection vulnerabilities. for more information visit https://bostoninstituteofanalytics.org/category/cyber-security-ethical-hacking/

HTML Injection Attacks: Impact and Mitigation Strategies

Boston Institute of Analytics

Finology Group – Insurtech Innovation Award 2024

The Digital Insurer

Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc

Developing An App To Navigate The Roads of Brazil

V3cube

Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Safe Software

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

Tech Trends Report 2024 Future Today Institute.pdf

hans926745

GenCyber Cyber Security Day Presentation

Michael W. Hawkins

The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The value of a flexible API Management solution for O...

apidays

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

Recently uploaded (20)

What Are The Drone Anti-jamming Systems Technology?

Handwritten Text Recognition for manuscripts and early printed texts

A Year of the Servo Reboot: Where Are We Now?

Tata AIG General Insurance Company - Insurer Innovation Award 2024

How to Troubleshoot Apps for the Modern Connected Worker

Strategies for Landing an Oracle DBA Job as a Fresher

HTML Injection Attacks: Impact and Mitigation Strategies

Finology Group – Insurtech Innovation Award 2024

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

Developing An App To Navigate The Roads of Brazil

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

AWS Community Day CPH - Three problems of Terraform

Artificial Intelligence: Facts and Myths

Axa Assurance Maroc - Insurer Innovation Award 2024

Tech Trends Report 2024 Future Today Institute.pdf

GenCyber Cyber Security Day Presentation

Apidays New York 2024 - The value of a flexible API Management solution for O...

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

A Domino Admins Adventures (Engage 2024)

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Cognitive Tips and Tricks for Your Product

1. COGNITIVE TIPS&TRICKS For Your Product

2. PSYCHOLOGY

3. ● Cognitive ease ● Framing effect ● Priming effect ● Halo effect ● Patterns

4. Cognitive Ease

6. If it takes 5 machines 5 minutes to make 5 widgets, how long would it take 100 machines to make 100 widgets? 100 minutes OR 5 minutes In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? 24 days OR 47 days If it takes 5 machines 5 minutes to make 5 widgets. How long would it take 100 machines to make 100 widgets? 100 minutes OR 5 minutes? In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? 24 days OR 47 days?

7. If it takes 5 machines 5 minutes to make 5 widgets, how long would it take 100 machines to make 100 widgets? 100 minutes OR 5 minutes In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? 24 days OR 47 days If it takes 5 machines 5 minutes to make 5 widgets. How long would it take 100 machines to make 100 widgets? 100 minutes OR 5 minutes? In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? 24 days OR 47 days? 21

8. If it takes 5 machines 5 minutes to make 5 widgets, how long would it take 100 machines to make 100 widgets? 100 minutes OR 5 minutes In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? 24 days OR 47 days If it takes 5 machines 5 minutes to make 5 widgets. How long would it take 100 machines to make 100 widgets? 100 minutes OR 5 minutes? In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? 24 days OR 47 days? 35 % 90 %

10. Framing Effect

11.

12. ‘We’ll keep your data safe’ ‘You won’t lose your data’

13. Priming Effect

14.

15.

16.

17.

18. Halo Effect

19. ● Famous people feedback ● Good-looking persons ● Qualitative & beautiful design ● Mentioning well-known companies

20. 1/5 ‒ 1/2

21. PATTERNS